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SG 专题看板

Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-04-23

🟢 Good News

SG 新用户环比 +2512%,IN/baseline 同期下滑约 49%/25%
SG 完成率环比 +94%,由各市场垫底升至与 PH 持平约 55%
SG energy_per_user 虽下滑,但新用户基数暴增下总能耗环比 +431%

🔴 Bad News

SG ARPU 环比暴跌 98%,为所有市场最低,不足 baseline 的 10%
SG play_rate 环比跌 70%,仅 15%,低于所有对照市场约 25–37pct
SG open_to_swipe_rate 环比跌 49%,降至 22%,为各市场最低

📊 专题总览

① 经济层

arpu

0.00

payment_rate

100.00%

energy_per_user

1.43

new_users

153

IAP / 广告收入构成 (近 7 天)

arpu

total_revenue

payment_rate

paid_uv

energy_per_user

total_energy_consume

new_users

② 参与层

play_rate

43.09%

completion_rate

51.45%

ct_rate

100.00%

pk_initiation_rate

96.93%

PK 漏斗

SG

新用户1,071

累计 100.0%

27.1%

进入 PK290

累计 27.1%

56.6%

开玩164

累计 15.3%

55.5%

完成91

累计 8.5%

非SG合计

新用户19,935

累计 100.0%

58.9%

进入 PK11,735

累计 58.9%

81.7%

开玩9,592

累计 48.1%

57.2%

完成5,485

累计 27.5%

play_rate

played_uv

completion_rate

completed_uv

ct_rate

ct_uv

pk_initiation_rate

initiated_uv

③ 各国首游选择

各国首游选择 (近 7 天)

④ Swipe 分布

open_to_swipe_rate

23.98%

avg_swipe_count

0.50

Swipe 深度分布 (近 7 天)

open_to_swipe_rate

swiped_uv

opened_uv

new_users

⑤ SG 渠道分析

SG 近 7 天 (2026-04-17 ~ 2026-04-23) 合计 + Δ% vs 前 7 天

渠道	new_users	total_revenue	arpu	play_rate	completion_rate	ct_rate	open_to_swipe_rate
TikTok ads	545	$0.00	$0.0000	7.71%	45.24%	100.00%	11.20%
others	313 +2508.3%	$0.003 +50.0%	$0.0000 -94.2%	7.67% -69.3%	70.83%	100.00% +0.0%	33.33% +0.0%
Organic	72 +188.0%	$0.00 -100.0%	$0.0000 -100.0%	37.50% -37.5%	33.33% +0.0%	100.00% +0.0%	25.00% -37.5%
FB	71	$0.002	$0.0000	57.75%	73.17%	100.00%	48.98%
Google	66 +6500.0%	$0.00	$0.0000	40.91% -59.1%	48.15%	100.00% +0.0%	40.43%
invite	2 +100.0%	$0.001	$0.0005	50.00% -50.0%	100.00%	100.00% +0.0%	50.00% -50.0%
minihub	2 +100.0%	$0.00 -100.0%	$0.0000 -100.0%	100.00%	100.00%	100.00% +0.0%	50.00% -50.0%
TikTok KOL	0 -100.0%	$0.00 -100.0%	—	—	—	—	—

new_users

total_revenue

arpu

play_rate

completion_rate

open_to_swipe_rate

各国按渠道拆分 · 近 7 天 (2026-04-17 ~ 2026-04-23) 合计

规模与收入

渠道	new_users				total_revenue				arpu
渠道	SG	IN	PH	TH	SG	IN	PH	TH	SG	IN	PH	TH
Google	66	5	3,593	1,617	$0.00	$0.00	$0.07	$0.10	$0.0000	$0.0000	$0.0000	$0.0001
others	313	613	2,853	1,210	$0.003	$0.02	$0.09	$0.05	$0.0000	$0.0000	$0.0000	$0.0000
FB	71	484	2,291	568	$0.002	$0.02	$0.22	$0.05	$0.0000	$0.0000	$0.0001	$0.0001
Organic	72	43	893	319	$0.00	$0.00	$0.03	$0.04	$0.0000	$0.0000	$0.0000	$0.0001
TikTok KOL	0	—	6	1,291	$0.00	—	$0.00	$0.10	—	—	$0.0000	$0.0001
minihub	2	644	418	1	$0.00	$0.01	$0.10	$0.00	$0.0000	$0.0000	$0.0002	$0.0000
TikTok ads	545	1	0	10	$0.00	$0.00	$0.00	$0.00	$0.0000	$0.0000	—	$0.0000
invite	2	8	84	7	$0.001	$0.00	$0.02	$0.00	$0.0005	$0.0000	$0.0003	$0.0000
invite_task	—	—	22	—	—	—	$0.00	—	—	—	$0.0000	—
DTI	—	—	5	—	—	—	$0.00	—	—	—	$0.0000	—

转化率指标

渠道	play_rate				completion_rate				ct_rate				open_to_swipe_rate
渠道	SG	IN	PH	TH	SG	IN	PH	TH	SG	IN	PH	TH	SG	IN	PH	TH
Google	40.91%	0.00%	56.97%	61.29%	48.15%	—	50.61%	56.21%	100.00%	100.00%	100.00%	100.00%	40.43%	0.00%	42.14%	49.31%
others	7.67%	14.19%	11.22%	10.08%	70.83%	57.47%	57.19%	58.20%	100.00%	100.00%	99.96%	100.00%	33.33%	10.15%	20.97%	22.97%
FB	57.75%	58.26%	75.51%	67.43%	73.17%	51.42%	57.63%	65.54%	100.00%	100.00%	100.04%	100.00%	48.98%	34.77%	42.34%	41.32%
Organic	37.50%	55.81%	53.75%	63.01%	33.33%	66.67%	58.13%	57.21%	100.00%	100.00%	100.00%	100.00%	25.00%	18.75%	35.27%	57.26%
TikTok KOL	—	—	83.33%	69.40%	—	—	40.00%	56.81%	—	—	100.00%	100.00%	—	—	50.00%	47.18%
minihub	100.00%	68.63%	77.51%	100.00%	100.00%	59.28%	68.21%	100.00%	100.00%	100.00%	100.00%	100.00%	50.00%	34.17%	36.50%	0.00%
TikTok ads	7.71%	0.00%	—	60.00%	45.24%	—	—	50.00%	100.00%	100.00%	—	100.00%	11.20%	—	—	50.00%
invite	50.00%	62.50%	65.48%	85.71%	100.00%	80.00%	61.82%	50.00%	100.00%	100.00%	100.00%	100.00%	50.00%	42.86%	37.10%	75.00%
invite_task	—	—	45.45%	—	—	—	70.00%	—	—	—	100.00%	—	—	—	20.00%	—
DTI	—	—	40.00%	—	—	—	50.00%	—	—	—	100.00%	—	—	—	50.00%	—