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SG 专题看板

Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-04-24

🟢 Good News

SG 新用户环比 +4113%,IN/baseline 同期下滑
SG 完成率从 18% 升至 54%,环比提升约 36pct

🔴 Bad News

SG ARPU 环比跌 96%,低于所有对照组
SG 开玩率仅 13%,各市场最低,落后 baseline 约 26pct
SG open_to_swipe 率 21%,环比跌 48%,低于所有对照组

📊 专题总览

① 经济层

arpu

0.00

payment_rate

100.00%

retention_d1_rate

27.14%

retention_d7_rate

0.00%

energy_per_user

1.17

new_users

240

IAP / 广告收入构成 (近 7 天)

arpu

total_revenue

payment_rate

paid_uv

retention_d1_rate

retention_d7_rate

energy_per_user

total_energy_consume

new_users

② 参与层

play_rate

37.23%

completion_rate

58.51%

ct_rate

100.00%

pk_initiation_rate

95.25%

PK 漏斗

SG

新用户1,685

累计 100.0%

24.5%

进入 PK413

累计 24.5%

54.2%

开玩224

累计 13.3%

53.6%

完成120

累计 7.1%

非SG合计

新用户18,513

累计 100.0%

58.6%

进入 PK10,846

累计 58.6%

82.1%

开玩8,902

累计 48.1%

58.5%

完成5,212

累计 28.2%

play_rate

played_uv

completion_rate

completed_uv

ct_rate

ct_uv

pk_initiation_rate

initiated_uv

③ 各国首游选择

各国首游选择 (近 7 天)

④ Swipe 分布

open_to_swipe_rate

23.32%

avg_swipe_count

0.47

Swipe 深度分布 (近 7 天)

open_to_swipe_rate

swiped_uv

opened_uv

new_users

⑤ SG 渠道分析

SG 近 7 天 (2026-04-18 ~ 2026-04-24) 合计 + Δ% vs 前 7 天

渠道	new_users	total_revenue	arpu	retention_d1_rate	retention_d7_rate	play_rate	completion_rate	ct_rate	open_to_swipe_rate
TikTok ads	960	$0.00	$0.0000	1.77%	0.00%	8.85%	44.71%	100.00%	13.75%
others	490 +4354.5%	$0.002 +0.0%	$0.0000 -97.8%	3.93%	0.00%	6.73% -63.0%	63.64%	100.00% +0.0%	28.99% -13.0%
Google	80 +3900.0%	$0.00	$0.0000	13.92%	0.00%	38.75% -22.5%	45.16%	100.00% +0.0%	36.36%
FB	79	$0.010	$0.0001	13.51%	0.00%	58.23%	73.91%	100.00%	43.86%
Organic	71 +184.0%	$0.00 -100.0%	$0.0000 -100.0%	4.23% +5.6%	0.00%	35.21% -32.3%	36.00% +56.0%	100.00% +0.0%	26.67% -28.9%
invite	3 +200.0%	$0.001	$0.0003	0.00%	0.00%	66.67% -33.3%	100.00%	100.00% +0.0%	66.67% -33.3%
minihub	2 +100.0%	$0.00 -100.0%	$0.0000 -100.0%	0.00%	0.00%	100.00%	100.00%	100.00% +0.0%	50.00% -50.0%
TikTok KOL	0	$0.00	—	—	—	—	—	—	—

new_users

total_revenue

arpu

retention_d1_rate

retention_d7_rate

play_rate

completion_rate

open_to_swipe_rate

各国按渠道拆分 · 近 7 天 (2026-04-18 ~ 2026-04-24) 合计

规模与收入

渠道	new_users				total_revenue				arpu
渠道	SG	IN	PH	TH	SG	IN	PH	TH	SG	IN	PH	TH
others	490	590	2,701	1,090	$0.002	$0.01	$0.08	$0.04	$0.0000	$0.0000	$0.0000	$0.0000
Google	80	3	3,105	1,468	$0.00	$0.00	$0.06	$0.09	$0.0000	$0.0000	$0.0000	$0.0001
FB	79	403	2,292	484	$0.010	$0.01	$0.23	$0.05	$0.0001	$0.0000	$0.0001	$0.0001
Organic	71	40	811	271	$0.00	$0.00	$0.03	$0.03	$0.0000	$0.0000	$0.0000	$0.0001
TikTok KOL	0	—	4	1,175	$0.00	—	$0.00	$0.10	—	—	$0.0000	$0.0001
minihub	2	656	420	0	$0.00	$0.01	$0.12	$0.00	$0.0000	$0.0000	$0.0003	—
TikTok ads	960	3	0	11	$0.00	$0.00	$0.00	$0.00	$0.0000	$0.0000	—	$0.0000
invite	3	15	75	7	$0.001	$0.00	$0.02	$0.00	$0.0003	$0.0000	$0.0003	$0.0000
invite_task	—	—	29	—	—	—	$0.002	—	—	—	$0.0001	—
DTI	—	—	5	—	—	—	$0.00	—	—	—	$0.0000	—

转化率指标

渠道	play_rate				completion_rate				ct_rate				open_to_swipe_rate
渠道	SG	IN	PH	TH	SG	IN	PH	TH	SG	IN	PH	TH	SG	IN	PH	TH
others	6.73%	13.90%	11.33%	11.01%	63.64%	58.54%	59.48%	58.33%	100.00%	100.00%	100.00%	100.09%	28.99%	10.26%	21.07%	24.05%
Google	38.75%	0.00%	57.13%	62.67%	45.16%	—	51.80%	57.83%	100.00%	100.00%	100.00%	100.00%	36.36%	0.00%	41.19%	50.99%
FB	58.23%	57.57%	74.83%	66.12%	73.91%	53.02%	58.43%	66.25%	100.00%	100.00%	100.00%	100.00%	43.86%	35.88%	42.98%	38.87%
Organic	35.21%	52.50%	55.86%	65.31%	36.00%	61.90%	58.50%	60.45%	100.00%	100.00%	100.00%	100.00%	26.67%	12.90%	36.40%	55.12%
TikTok KOL	—	—	100.00%	70.21%	—	—	25.00%	57.94%	—	—	100.00%	100.00%	—	—	33.33%	48.02%
minihub	100.00%	66.01%	76.19%	—	100.00%	58.89%	69.06%	—	100.00%	100.00%	100.00%	—	50.00%	34.74%	37.28%	—
TikTok ads	8.85%	0.00%	—	54.55%	44.71%	—	—	50.00%	100.00%	100.00%	—	100.00%	13.75%	0.00%	—	42.86%
invite	66.67%	40.00%	65.33%	71.43%	100.00%	50.00%	63.27%	40.00%	100.00%	100.00%	100.00%	100.00%	66.67%	71.43%	44.44%	40.00%
invite_task	—	—	51.72%	—	—	—	80.00%	—	—	—	100.00%	—	—	—	30.00%	—
DTI	—	—	40.00%	—	—	—	50.00%	—	—	—	100.00%	—	—	—	50.00%	—