SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-04-25
数据截至T-1 = 2026-04-24 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-04-23 (retention_d1_rate) · T-8 = 2026-04-17 (retention_d7_rate)
🟢 Good News
- SG 新用户环比暴增逾百倍,IN/PH/TH 同期均为个位数增幅
- SG 完成率环比+198%至56%,扭转上期垫底局面
🔴 Bad News
- SG 开玩率仅13%,较上期跌72%,低于所有对照市场约27–39pct
- SG ARPU 环比下跌94%,为各市场最低
- SG open_to_swipe_rate 仅21%,环比跌47%,各市场垫底
- SG 人均能量消耗环比跌79%,低于 IN/PH/TH 约75%
⑤ SG 渠道分析
SG 2026-04-24 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 1,124 +91.2% | $0.005 | $0.0000 | — | — | 11.83% +20.0% | 57.14% +38.1% | 100.00% +0.0% | 17.11% +22.3% |
| others | 431 +72.4% | $0.00 | $0.0000 | — | — | 2.55% -69.6% | 90.91% +36.4% | 100.00% +0.0% | 15.79% -53.9% |
| Google | 64 +156.0% | $0.002 | $0.0000 | — | — | 40.62% +12.8% | 46.15% +38.5% | 100.00% +0.0% | 43.48% +102.9% |
| FB | 16 -46.7% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 37.50% -43.7% | 100.00% +17.6% | 100.00% +0.0% | 25.00% -15.6% |
| Organic | 10 -9.1% | $0.00 | $0.0000 | — | — | 20.00% -26.7% | 0.00% -100.0% | 100.00% +0.0% | 80.00% +60.0% |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-04-18 ~ 2026-04-24) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 2,023 | $0.005 | $0.0000 | 4.67% | — | 10.63% | 52.09% | 100.00% | 15.53% |
| others | 867 +12285.7% | $0.002 +100.0% | $0.0000 -98.4% | 6.86% | — | 4.84% -66.1% | 71.43% | 100.00% +0.0% | 22.95% -77.0% |
| Google | 145 +7150.0% | $0.002 | $0.0000 | 21.52% | — | 39.31% -21.4% | 45.61% | 100.00% +0.0% | 39.22% |
| FB | 96 | $0.010 | $0.0001 | 21.33% | — | 54.17% | 76.92% | 100.00% | 40.00% |
| Organic | 83 +232.0% | $0.00 -100.0% | $0.0000 -100.0% | 9.59% +139.7% | — | 32.53% -37.4% | 33.33% +44.4% | 100.00% +0.0% | 30.19% -19.5% |
| invite | 3 +200.0% | $0.001 | $0.0003 | 33.33% | — | 66.67% -33.3% | 100.00% | 100.00% +0.0% | 66.67% -33.3% |
| minihub | 2 | $0.00 | $0.0000 | 0.00% | — | 100.00% | 100.00% | 100.00% | 50.00% |
各国按渠道拆分 · 2026-04-24 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 431 | 36 | 541 | 216 | $0.00 | $0.00 | $0.01 | $0.004 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 64 | 1 | 469 | 316 | $0.002 | $0.00 | $0.008 | $0.03 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| FB | 16 | 0 | 519 | 105 | $0.00 | $0.00 | $0.07 | $0.02 | $0.0000 | — | $0.0001 | $0.0002 |
| TikTok ads | 1,124 | 13 | 1 | 2 | $0.005 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 10 | 4 | 128 | 68 | $0.00 | $0.00 | $0.002 | $0.006 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| TikTok KOL | — | — | 0 | 220 | — | — | $0.00 | $0.02 | — | — | — | $0.0001 |
| minihub | 0 | 23 | 90 | 0 | $0.00 | $0.001 | $0.01 | $0.00 | — | $0.0000 | $0.0001 | — |
| invite | 0 | 5 | 10 | 2 | $0.00 | $0.00 | $0.005 | $0.01 | — | $0.0000 | $0.0005 | $0.0070 |
| invite_task | — | — | 6 | 1 | — | — | $0.001 | $0.00 | — | — | $0.0002 | $0.0000 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 2.55% | 0.00% | 12.75% | 5.56% | 90.91% | — | 50.72% | 83.33% | 100.00% | 100.00% | 100.00% | 100.00% | 15.79% | 12.50% | 20.73% | 36.59% |
| Google | 40.62% | 100.00% | 58.00% | 58.54% | 46.15% | 100.00% | 55.51% | 63.78% | 100.00% | 100.00% | 100.00% | 100.00% | 43.48% | — | 44.26% | 47.84% |
| FB | 37.50% | — | 77.07% | 67.62% | 100.00% | — | 64.25% | 77.46% | 100.00% | — | 100.00% | 100.00% | 25.00% | — | 42.36% | 32.58% |
| TikTok ads | 11.83% | 46.15% | 0.00% | 0.00% | 57.14% | 66.67% | — | — | 100.00% | 100.00% | 100.00% | 100.00% | 17.11% | 50.00% | — | 0.00% |
| Organic | 20.00% | 50.00% | 53.91% | 57.35% | 0.00% | 0.00% | 56.52% | 58.97% | 100.00% | 100.00% | 100.00% | 100.00% | 80.00% | 33.33% | 33.73% | 56.60% |
| TikTok KOL | — | — | — | 75.45% | — | — | — | 62.05% | — | — | — | 100.00% | — | — | — | 51.40% |
| minihub | — | 26.09% | 84.44% | — | — | 33.33% | 77.63% | — | — | 100.00% | 100.00% | — | — | 26.67% | 44.74% | — |
| invite | — | 40.00% | 80.00% | 50.00% | — | 50.00% | 75.00% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 50.00% | 50.00% |
| invite_task | — | — | 50.00% | 100.00% | — | — | 100.00% | 100.00% | — | — | 100.00% | 100.00% | — | — | 0.00% | 0.00% |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-04-18 ~ 2026-04-24) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 867 | 622 | 3,204 | 1,272 | $0.002 | $0.01 | $0.10 | $0.04 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 145 | 4 | 3,578 | 1,782 | $0.002 | $0.00 | $0.07 | $0.12 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| FB | 96 | 403 | 2,814 | 587 | $0.010 | $0.01 | $0.30 | $0.07 | $0.0001 | $0.0000 | $0.0001 | $0.0001 |
| TikTok ads | 2,023 | 16 | 1 | 13 | $0.005 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 83 | 44 | 936 | 341 | $0.00 | $0.00 | $0.03 | $0.04 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| TikTok KOL | — | — | 4 | 1,391 | — | — | $0.00 | $0.12 | — | — | $0.0000 | $0.0001 |
| minihub | 2 | 672 | 505 | 0 | $0.00 | $0.01 | $0.12 | $0.00 | $0.0000 | $0.0000 | $0.0002 | — |
| invite | 3 | 18 | 91 | 9 | $0.001 | $0.00 | $0.03 | $0.01 | $0.0003 | $0.0000 | $0.0003 | $0.0016 |
| invite_task | — | — | 35 | 1 | — | — | $0.003 | $0.00 | — | — | $0.0001 | $0.0000 |
| DTI | — | — | 5 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 4.84% | 13.18% | 11.49% | 9.83% | 71.43% | 58.54% | 57.61% | 60.00% | 100.00% | 100.00% | 100.00% | 100.00% | 22.95% | 9.80% | 20.96% | 25.26% |
| Google | 39.31% | 25.00% | 57.02% | 61.62% | 45.61% | 100.00% | 52.40% | 58.65% | 100.00% | 100.00% | 100.00% | 100.00% | 39.22% | 0.00% | 41.24% | 49.92% |
| FB | 54.17% | 57.57% | 75.12% | 66.44% | 76.92% | 53.02% | 59.65% | 68.21% | 100.00% | 100.00% | 100.00% | 100.00% | 40.00% | 35.74% | 42.76% | 37.82% |
| TikTok ads | 10.63% | 37.50% | 0.00% | 46.15% | 52.09% | 66.67% | — | 50.00% | 100.00% | 100.00% | 100.00% | 100.00% | 15.53% | 42.86% | — | 33.33% |
| Organic | 32.53% | 52.27% | 55.34% | 63.34% | 33.33% | 56.52% | 58.11% | 60.19% | 100.00% | 100.00% | 100.00% | 100.00% | 30.19% | 14.71% | 36.04% | 55.21% |
| TikTok KOL | — | — | 100.00% | 70.60% | — | — | 25.00% | 58.76% | — | — | 100.00% | 100.00% | — | — | 33.33% | 48.35% |
| minihub | 100.00% | 65.03% | 77.82% | — | 100.00% | 58.81% | 70.48% | — | 100.00% | 100.00% | 100.00% | — | 50.00% | 34.57% | 39.02% | — |
| invite | 66.67% | 38.89% | 67.03% | 66.67% | 100.00% | 57.14% | 62.30% | 50.00% | 100.00% | 100.00% | 100.00% | 100.00% | 66.67% | 77.78% | 43.75% | 42.86% |
| invite_task | — | — | 51.43% | 100.00% | — | — | 83.33% | 100.00% | — | — | 100.00% | 100.00% | — | — | 23.08% | 0.00% |
| DTI | — | — | 40.00% | — | — | — | 50.00% | — | — | — | 100.00% | — | — | — | 50.00% | — |