SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-04-27
数据截至T-1 = 2026-04-26 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-04-25 (retention_d1_rate) · T-8 = 2026-04-19 (retention_d7_rate)
🟢 Good News
- SG 新用户环比暴增约114倍,IN/baseline 同期仅增1~2倍
- SG 完成率环比+26pct 至57%,扭转前期低位
- SG CT参赛率维持100%,与各市场持平且稳定
🔴 Bad News
- SG 开玩率仅12%,落后 baseline/IN/PH/TH 约28~41pct
- SG ARPU 环比下跌86%,为各市场最低
- SG open-to-swipe率仅21%,低于所有对照市场约10~28pct
⑤ SG 渠道分析
SG 2026-04-26 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 922 -4.1% | $0.005 | $0.0000 | — | — | 12.47% -6.4% | 58.26% +3.6% | 100.00% +0.0% | 19.72% +9.1% |
| others | 351 +13.2% | $0.003 | $0.0000 | — | — | 0.85% -33.8% | 66.67% -11.1% | 100.00% +0.0% | 5.88% -30.9% |
| Google | 80 -11.1% | $0.002 +0.0% | $0.0000 +12.5% | — | — | 41.25% -2.3% | 48.48% -16.3% | 100.00% +0.0% | 56.52% +40.2% |
| Organic | 24 +60.0% | $0.002 | $0.0001 | — | — | 45.83% +37.5% | 45.45% -24.2% | 100.00% +0.0% | 100.00% +0.0% |
| FB | 3 -62.5% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 100.00% +0.0% | 100.00% |
| TikTok KOL | 3 | $0.00 | $0.0000 | — | — | 66.67% | 100.00% | 100.00% | 50.00% |
| invite | 1 | $0.00 | $0.0000 | — | — | 100.00% | 100.00% | 100.00% | 0.00% |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 100.00% | — |
SG 近 7 天 (2026-04-20 ~ 2026-04-26) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 3,911 | $0.01 | $0.0000 | 4.16% | — | 11.71% | 54.80% | 100.00% | 17.06% |
| others | 1,522 +25266.7% | $0.004 +300.0% | $0.0000 -98.4% | 4.03% -75.8% | — | 3.15% -81.1% | 72.92% | 100.00% +0.0% | 15.91% -68.2% |
| Google | 315 +15650.0% | $0.006 | $0.0000 | 16.45% | — | 40.63% -18.7% | 50.00% | 100.00% +0.0% | 43.33% |
| Organic | 122 +1009.1% | $0.002 +100.0% | $0.0000 -82.0% | 8.25% | — | 35.25% -51.5% | 39.53% +216.3% | 100.00% +0.0% | 47.89% -4.2% |
| FB | 105 +5150.0% | $0.010 | $0.0001 | 16.49% -83.5% | — | 49.52% -1.0% | 75.00% -25.0% | 100.00% +0.0% | 40.00% -20.0% |
| TikTok KOL | 3 | $0.00 | $0.0000 | — | — | 66.67% | 100.00% | 100.00% | 50.00% |
| invite | 3 +50.0% | $0.00 -100.0% | $0.0000 -100.0% | 50.00% | — | 66.67% -33.3% | 100.00% +100.0% | 100.00% +0.0% | 66.67% +33.3% |
| minihub | 2 | $0.00 | $0.0000 | 0.00% | — | 100.00% | 100.00% | 100.00% | 50.00% |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 100.00% | — |
各国按渠道拆分 · 2026-04-26 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 351 | 622 | 281 | 193 | $0.003 | $0.02 | $0.01 | $0.003 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google | 80 | 0 | 190 | 221 | $0.002 | $0.00 | $0.002 | $0.009 | $0.0000 | — | $0.0000 | $0.0000 |
| TikTok ads | 922 | 321 | 4 | 2 | $0.005 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| FB | 3 | 1 | 190 | 138 | $0.00 | $0.00 | $0.009 | $0.009 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| minihub | 0 | 290 | 60 | 0 | $0.00 | $0.06 | $0.006 | $0.00 | — | $0.0002 | $0.0001 | — |
| Organic | 24 | 64 | 66 | 33 | $0.002 | $0.009 | $0.00 | $0.006 | $0.0001 | $0.0001 | $0.0000 | $0.0002 |
| TikTok KOL | 3 | — | 0 | 98 | $0.00 | — | $0.00 | $0.008 | $0.0000 | — | — | $0.0001 |
| invite | 1 | 12 | 12 | 0 | $0.00 | $0.001 | $0.002 | $0.00 | $0.0000 | $0.0001 | $0.0002 | — |
| invite_task | — | 5 | 15 | 0 | — | $0.00 | $0.001 | $0.00 | — | $0.0000 | $0.0001 | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 0.85% | 11.25% | 13.17% | 12.44% | 66.67% | 80.00% | 64.86% | 70.83% | 100.00% | 100.00% | 100.00% | 100.00% | 5.88% | 17.39% | 18.48% | 38.10% |
| Google | 41.25% | — | 46.84% | 58.37% | 48.48% | — | 52.81% | 64.34% | 100.00% | — | 100.00% | 100.00% | 56.52% | — | 51.40% | 55.95% |
| TikTok ads | 12.47% | 26.79% | 0.00% | 0.00% | 58.26% | 48.84% | — | — | 100.00% | 100.00% | 100.00% | 100.00% | 19.72% | 33.33% | 0.00% | 50.00% |
| FB | 0.00% | 100.00% | 73.16% | 70.29% | — | 0.00% | 62.59% | 65.98% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 0.00% | 40.56% | 42.99% |
| minihub | — | 75.17% | 80.00% | — | — | 75.23% | 83.33% | — | — | 100.00% | 100.00% | — | — | 37.71% | 41.51% | — |
| Organic | 45.83% | 56.25% | 42.42% | 72.73% | 45.45% | 83.33% | 64.29% | 58.33% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 34.69% | 46.15% | 39.29% |
| TikTok KOL | 66.67% | — | — | 74.49% | 100.00% | — | — | 61.64% | 100.00% | — | — | 100.00% | 50.00% | — | — | 57.75% |
| invite | 100.00% | 75.00% | 83.33% | — | 100.00% | 66.67% | 50.00% | — | 100.00% | 100.00% | 100.00% | — | 0.00% | 42.86% | 66.67% | — |
| invite_task | — | 40.00% | 73.33% | — | — | 50.00% | 72.73% | — | — | 100.00% | 100.00% | — | — | 66.67% | 40.00% | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-04-20 ~ 2026-04-26) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1,522 | 2,407 | 3,179 | 1,311 | $0.004 | $0.09 | $0.11 | $0.05 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 315 | 1 | 3,101 | 1,837 | $0.006 | $0.00 | $0.06 | $0.11 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| TikTok ads | 3,911 | 530 | 6 | 18 | $0.01 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| FB | 105 | 128 | 3,028 | 593 | $0.010 | $0.006 | $0.32 | $0.08 | $0.0001 | $0.0000 | $0.0001 | $0.0001 |
| minihub | 2 | 2,048 | 483 | 0 | $0.00 | $0.29 | $0.10 | $0.00 | $0.0000 | $0.0001 | $0.0002 | — |
| Organic | 122 | 383 | 872 | 339 | $0.002 | $0.06 | $0.05 | $0.03 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | 3 | — | 4 | 1,300 | $0.00 | — | $0.00 | $0.10 | $0.0000 | — | $0.0000 | $0.0001 |
| invite | 3 | 72 | 80 | 8 | $0.00 | $0.006 | $0.02 | $0.01 | $0.0000 | $0.0001 | $0.0003 | $0.0018 |
| invite_task | — | 11 | 55 | 2 | — | $0.00 | $0.004 | $0.00 | — | $0.0000 | $0.0001 | $0.0000 |
| DTI | — | — | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 3.15% | 13.75% | 11.89% | 9.61% | 72.92% | 71.00% | 57.94% | 63.49% | 100.00% | 100.00% | 100.00% | 100.00% | 15.91% | 15.54% | 20.71% | 27.18% |
| Google | 40.63% | 100.00% | 56.56% | 61.68% | 50.00% | 100.00% | 54.10% | 60.81% | 100.00% | 100.00% | 100.00% | 100.00% | 43.33% | — | 43.89% | 52.77% |
| TikTok ads | 11.71% | 23.02% | 0.00% | 33.33% | 54.80% | 50.82% | — | 50.00% | 100.00% | 100.00% | 100.00% | 100.00% | 17.06% | 27.98% | 0.00% | 36.36% |
| FB | 49.52% | 61.72% | 76.29% | 67.12% | 75.00% | 46.84% | 60.48% | 69.35% | 100.00% | 100.00% | 100.00% | 100.00% | 40.00% | 40.70% | 42.98% | 40.33% |
| minihub | 100.00% | 69.87% | 76.60% | — | 100.00% | 70.09% | 71.35% | — | 100.00% | 100.00% | 100.00% | — | 50.00% | 38.23% | 42.18% | — |
| Organic | 35.25% | 67.89% | 53.90% | 63.13% | 39.53% | 75.38% | 61.28% | 60.28% | 100.00% | 100.00% | 100.00% | 100.00% | 47.89% | 28.53% | 38.46% | 54.81% |
| TikTok KOL | 66.67% | — | 75.00% | 71.23% | 100.00% | — | 33.33% | 61.66% | 100.00% | — | 100.00% | 100.00% | 50.00% | — | 25.00% | 51.32% |
| invite | 66.67% | 68.06% | 70.00% | 75.00% | 100.00% | 65.31% | 60.71% | 66.67% | 100.00% | 100.00% | 100.00% | 100.00% | 66.67% | 52.17% | 52.83% | 60.00% |
| invite_task | — | 63.64% | 65.45% | 50.00% | — | 57.14% | 72.22% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 83.33% | 30.00% | 0.00% |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | — | — | — | — |