SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-04-28
数据截至T-1 = 2026-04-27 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-04-26 (retention_d1_rate) · T-8 = 2026-04-20 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +3883%,IN/baseline 同期增幅远低于此
- SG 完成率环比 +8pct 至 56%,延续上升趋势
- SG PK 发起率 97.7%,与 IN/baseline 持平且环比微升
🔴 Bad News
- SG 开玩率仅 12%,环比跌 28pct,为各市场最低,落后 baseline 约 29pct
- SG ARPU 环比跌 69%,为各市场最低,不足 IN 的 1/15
- SG open-to-swipe 率 24%,环比跌 8pct,为各市场最低,落后 baseline 约 25pct
⑤ SG 渠道分析
SG 2026-04-27 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 792 -14.4% | $0.001 -80.0% | $0.0000 -76.6% | — | — | 12.37% -0.5% | 54.08% -7.2% | 100.00% +0.0% | 20.83% +6.3% |
| others | 293 -15.6% | $0.002 -33.3% | $0.0000 -21.0% | — | — | 2.05% +136.9% | 83.33% +25.0% | 100.00% +0.0% | 17.50% +197.5% |
| Google | 130 +62.5% | $0.002 +0.0% | $0.0000 -38.5% | — | — | 33.85% -17.9% | 54.55% +12.5% | 100.00% +0.0% | 121.05% +123.5% |
| Organic | 29 +16.0% | $0.001 -50.0% | $0.0000 -56.9% | — | — | 41.38% -6.0% | 41.67% -8.3% | 100.00% +0.0% | 113.33% +36.0% |
| FB | 1 -66.7% | $0.00 | $0.0000 | — | — | 0.00% | — | 100.00% +0.0% | 0.00% -100.0% |
| TikTok KOL | 2 -33.3% | $0.00 | $0.0000 | — | — | 100.00% +50.0% | 100.00% +0.0% | 100.00% +0.0% | 100.00% +100.0% |
| invite | 1 +0.0% | $0.00 | $0.0000 | — | — | 100.00% +0.0% | 100.00% +0.0% | 100.00% +0.0% | 100.00% |
| Third-party platform(hilltop) | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-04-21 ~ 2026-04-27) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 4,712 +156966.7% | $0.01 | $0.0000 | 3.99% | — | 11.74% -88.3% | 54.79% +64.4% | 100.00% +0.0% | 17.47% -73.8% |
| others | 1,796 +22350.0% | $0.006 +500.0% | $0.0000 -97.3% | 3.90% -92.2% | — | 3.01% -75.9% | 74.07% | 100.00% +0.0% | 16.15% -83.8% |
| Google | 440 +6185.7% | $0.008 | $0.0000 | 15.41% | — | 38.18% -33.2% | 51.79% +107.1% | 100.00% +0.0% | 63.64% +154.5% |
| Organic | 144 +800.0% | $0.003 | $0.0000 | 7.02% +12.3% | — | 35.42% -29.2% | 43.14% | 100.00% +0.0% | 61.73% +301.2% |
| FB | 91 +435.3% | $0.010 | $0.0001 | 13.64% -68.2% | — | 49.45% +5.1% | 80.00% +60.0% | 100.00% +0.0% | 40.98% +23.0% |
| TikTok KOL | 5 | $0.00 | $0.0000 | 0.00% | — | 80.00% | 100.00% | 100.00% | 66.67% |
| invite | 4 +300.0% | $0.00 -100.0% | $0.0000 -100.0% | 66.67% | — | 75.00% -25.0% | 100.00% +0.0% | 100.00% +0.0% | 75.00% |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 100.00% | 0.00% |
| minihub | 1 +0.0% | $0.00 | $0.0000 | 0.00% | — | 100.00% +0.0% | 100.00% +0.0% | 100.00% +0.0% | 100.00% |
各国按渠道拆分 · 2026-04-27 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 293 | 252 | 256 | 140 | $0.002 | $0.004 | $0.007 | $0.006 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok ads | 792 | 129 | 3 | 5 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 130 | 0 | 200 | 179 | $0.002 | $0.00 | $0.00 | $0.008 | $0.0000 | — | $0.0000 | $0.0000 |
| FB | 1 | 0 | 185 | 83 | $0.00 | $0.00 | $0.01 | $0.01 | $0.0000 | — | $0.0001 | $0.0001 |
| minihub | 0 | 100 | 55 | 0 | $0.00 | $0.005 | $0.009 | $0.00 | — | $0.0001 | $0.0002 | — |
| Organic | 29 | 41 | 61 | 30 | $0.001 | $0.003 | $0.004 | $0.001 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| TikTok KOL | 2 | — | 0 | 74 | $0.00 | — | $0.00 | $0.002 | $0.0000 | — | — | $0.0000 |
| invite | 1 | 9 | 13 | 0 | $0.00 | $0.001 | $0.003 | $0.00 | $0.0000 | $0.0001 | $0.0002 | — |
| invite_task | — | 2 | 9 | 0 | — | $0.00 | $0.002 | $0.00 | — | $0.0000 | $0.0002 | — |
| DTI | — | — | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 2.05% | 9.13% | 13.28% | 12.14% | 83.33% | 78.26% | 67.65% | 70.59% | 100.00% | 100.00% | 100.00% | 100.00% | 17.50% | 43.75% | 37.65% | 33.33% |
| TikTok ads | 12.37% | 32.56% | 0.00% | 40.00% | 54.08% | 52.38% | — | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 20.83% | 29.63% | 50.00% | 66.67% |
| Google | 33.85% | — | 49.50% | 51.96% | 54.55% | — | 56.57% | 66.67% | 100.00% | — | 100.00% | 100.00% | 121.05% | — | 85.00% | 90.40% |
| FB | 0.00% | — | 71.89% | 69.88% | — | — | 62.41% | 81.03% | 100.00% | — | 100.00% | 100.00% | 0.00% | — | 89.93% | 72.06% |
| minihub | — | 71.00% | 67.27% | — | — | 73.24% | 67.57% | — | — | 100.00% | 100.00% | — | — | 85.71% | 95.74% | — |
| Organic | 41.38% | 58.54% | 39.34% | 63.33% | 41.67% | 83.33% | 54.17% | 57.89% | 100.00% | 100.00% | 100.00% | 100.00% | 113.33% | 76.67% | 65.00% | 80.95% |
| TikTok KOL | 100.00% | — | — | 75.68% | 100.00% | — | — | 58.93% | 100.00% | — | — | 100.00% | 100.00% | — | — | 83.05% |
| invite | 100.00% | 11.11% | 61.54% | — | 100.00% | 100.00% | 87.50% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 140.00% | 120.00% | — |
| invite_task | — | 50.00% | 66.67% | — | — | 0.00% | 83.33% | — | — | 100.00% | 100.00% | — | — | 100.00% | 88.89% | — |
| DTI | — | — | 100.00% | — | — | — | 50.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-04-21 ~ 2026-04-27) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1,796 | 2,541 | 3,066 | 1,261 | $0.006 | $0.09 | $0.10 | $0.04 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok ads | 4,712 | 665 | 9 | 23 | $0.01 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 440 | 1 | 2,884 | 1,900 | $0.008 | $0.00 | $0.05 | $0.11 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| FB | 91 | 11 | 2,946 | 594 | $0.010 | $0.00 | $0.31 | $0.08 | $0.0001 | $0.0000 | $0.0001 | $0.0001 |
| minihub | 1 | 2,042 | 482 | 0 | $0.00 | $0.29 | $0.10 | $0.00 | $0.0000 | $0.0001 | $0.0002 | — |
| Organic | 144 | 420 | 833 | 344 | $0.003 | $0.06 | $0.05 | $0.03 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | 5 | — | 3 | 1,184 | $0.00 | — | $0.00 | $0.10 | $0.0000 | — | $0.0000 | $0.0001 |
| invite | 4 | 80 | 84 | 8 | $0.00 | $0.007 | $0.02 | $0.01 | $0.0000 | $0.0001 | $0.0003 | $0.0018 |
| invite_task | — | 13 | 64 | 2 | — | $0.00 | $0.006 | $0.00 | — | $0.0000 | $0.0001 | $0.0000 |
| DTI | — | — | 4 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 3.01% | 13.42% | 12.10% | 9.83% | 74.07% | 72.14% | 58.76% | 66.94% | 100.00% | 100.00% | 100.00% | 100.00% | 16.15% | 18.11% | 22.19% | 30.41% |
| TikTok ads | 11.74% | 24.66% | 0.00% | 34.78% | 54.79% | 51.22% | — | 62.50% | 100.00% | 100.00% | 100.00% | 100.00% | 17.47% | 27.27% | 33.33% | 42.86% |
| Google | 38.18% | 100.00% | 56.28% | 60.47% | 51.79% | 100.00% | 55.70% | 61.88% | 100.00% | 100.00% | 100.00% | 100.00% | 63.64% | — | 47.08% | 56.12% |
| FB | 49.45% | 54.55% | 76.21% | 67.34% | 80.00% | 16.67% | 62.09% | 71.50% | 100.00% | 100.00% | 100.00% | 100.00% | 40.98% | 12.50% | 46.46% | 43.88% |
| minihub | 100.00% | 69.83% | 74.69% | — | 100.00% | 71.11% | 70.28% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 39.83% | 48.89% | — |
| Organic | 35.42% | 66.90% | 53.90% | 63.37% | 43.14% | 76.87% | 61.69% | 60.09% | 100.00% | 100.00% | 100.00% | 100.00% | 61.73% | 32.45% | 40.51% | 57.56% |
| TikTok KOL | 80.00% | — | 66.67% | 72.38% | 100.00% | — | 0.00% | 61.84% | 100.00% | — | 100.00% | 100.00% | 66.67% | — | 33.33% | 53.88% |
| invite | 75.00% | 61.25% | 70.24% | 75.00% | 100.00% | 67.35% | 67.80% | 66.67% | 100.00% | 100.00% | 100.00% | 100.00% | 75.00% | 62.00% | 66.07% | 60.00% |
| invite_task | — | 61.54% | 65.62% | 50.00% | — | 50.00% | 73.81% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 85.71% | 40.82% | 0.00% |
| DTI | — | — | 50.00% | — | — | — | 50.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |