SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-04-29
数据截至T-1 = 2026-04-28 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-04-27 (retention_d1_rate) · T-8 = 2026-04-21 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +1043%，IN/baseline 同期涨幅均不及其三分之一
- SG 完成率环比 +4pct 至 55.5%，为本周唯一正增长市场
- SG open_to_swipe_rate 环比 +3pct，绝对值持续提升
🔴 Bad News
- SG 开玩率仅 12%，低于所有对照市场约 27–37pct
- SG ARPU 为各市场最低，仅为 IN 的约 7%、baseline 的 19%
- SG open_to_swipe_rate 仅 27%，低于 baseline 约 28pct、TH 约 31pct
⑤ SG 渠道分析
SG 2026-04-28 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 670 -16.0% | $0.003 +200.0% | $0.0000 +257.3% | — | — | 11.94% -2.8% | 47.50% -12.2% | 100.00% +0.0% | 26.12% +30.2% |
| others | 295 +3.1% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.34% -83.8% | 100.00% +20.0% | 100.00% +0.0% | 8.11% -52.5% |
| Google | 140 +6.9% | $0.001 -50.0% | $0.0000 -53.2% | — | — | 27.86% -17.1% | 56.41% +3.4% | 100.00% +0.0% | 141.43% +24.5% |
| Organic | 18 -37.9% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 33.33% -19.4% | 66.67% +60.0% | 100.00% +0.0% | 162.50% +43.4% |
| FB | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 1 -50.0% | $0.00 | $0.0000 | — | — | 100.00% +0.0% | 0.00% -100.0% | 100.00% +0.0% | 100.00% +0.0% |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 1 | $0.002 | $0.0020 | — | — | 100.00% | 100.00% | 100.00% | 100.00% |
| Third-party platform(hilltop) | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-04-22 ~ 2026-04-28) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 5,363 +14797.2% | $0.01 | $0.0000 | 3.78% -54.6% | — | 11.65% -61.9% | 53.76% -1.4% | 100.00% +0.0% | 18.35% -12.9% |
| others | 2,043 +4764.3% | $0.005 +150.0% | $0.0000 -94.9% | 3.58% -77.3% | — | 2.40% -85.6% | 75.51% +32.1% | 100.00% +0.0% | 13.85% -80.6% |
| Google | 560 +1900.0% | $0.009 | $0.0000 | 13.04% -27.0% | — | 35.71% -9.1% | 51.50% -19.1% | 100.00% +0.0% | 80.47% +195.0% |
| Organic | 143 +308.6% | $0.003 | $0.0000 | 11.29% +295.2% | — | 32.87% -36.1% | 48.94% +193.6% | 100.00% +0.0% | 81.08% +370.3% |
| FB | 73 +108.6% | $0.010 | $0.0001 | 12.50% -56.9% | — | 43.84% -26.9% | 81.25% +21.9% | 100.00% +0.0% | 34.69% -30.6% |
| TikTok KOL | 6 | $0.00 | $0.0000 | 0.00% | — | 83.33% | 80.00% | 100.00% | 75.00% |
| invite | 4 +300.0% | $0.00 -100.0% | $0.0000 -100.0% | 50.00% | — | 75.00% -25.0% | 100.00% +0.0% | 100.00% +0.0% | 75.00% |
| minihub | 1 -50.0% | $0.002 | $0.0020 | — | — | 100.00% +0.0% | 100.00% +0.0% | 100.00% +0.0% | 100.00% +100.0% |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 100.00% | 0.00% |
各国按渠道拆分 · 2026-04-28 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 295 | 384 | 290 | 129 | $0.00 | $0.01 | $0.01 | $0.01 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| TikTok ads | 670 | 51 | 3 | 1 | $0.003 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 140 | 0 | 183 | 179 | $0.001 | $0.00 | $0.00 | $0.01 | $0.0000 | — | $0.0000 | $0.0001 |
| FB | 0 | 1 | 112 | 70 | $0.00 | $0.00 | $0.01 | $0.008 | — | $0.0000 | $0.0001 | $0.0001 |
| minihub | 1 | 409 | 85 | 0 | $0.002 | $0.002 | $0.02 | $0.00 | $0.0020 | $0.0000 | $0.0002 | — |
| Organic | 18 | 44 | 55 | 43 | $0.00 | $0.007 | $0.001 | $0.001 | $0.0000 | $0.0002 | $0.0000 | $0.0000 |
| TikTok KOL | 1 | — | 0 | 80 | $0.00 | — | $0.00 | $0.008 | $0.0000 | — | — | $0.0001 |
| invite | 0 | 14 | 18 | 0 | $0.00 | $0.003 | $0.007 | $0.00 | — | $0.0002 | $0.0004 | — |
| invite_task | — | 3 | 5 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 0.34% | 16.41% | 14.14% | 8.53% | 100.00% | 76.19% | 56.10% | 72.73% | 100.00% | 100.00% | 100.00% | 100.00% | 8.11% | 50.00% | 56.00% | 59.46% |
| TikTok ads | 11.94% | 21.57% | 33.33% | 0.00% | 47.50% | 63.64% | 0.00% | — | 100.00% | 100.00% | 100.00% | 100.00% | 26.12% | 43.75% | 0.00% | — |
| Google | 27.86% | — | 46.99% | 44.69% | 56.41% | — | 53.49% | 62.50% | 100.00% | — | 100.00% | 100.00% | 141.43% | — | 115.09% | 140.19% |
| FB | — | 100.00% | 70.54% | 71.43% | — | 100.00% | 62.03% | 78.00% | — | 100.00% | 100.00% | 100.00% | — | — | 102.44% | 101.72% |
| minihub | 100.00% | 68.70% | 74.12% | — | 100.00% | 74.02% | 85.71% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 115.24% | 94.52% | — |
| Organic | 33.33% | 61.36% | 63.64% | 55.81% | 66.67% | 81.48% | 51.43% | 41.67% | 100.00% | 100.00% | 100.00% | 100.00% | 162.50% | 88.24% | 94.59% | 102.86% |
| TikTok KOL | 100.00% | — | — | 60.00% | 0.00% | — | — | 62.50% | 100.00% | — | — | 100.00% | 100.00% | — | — | 109.43% |
| invite | — | 64.29% | 94.44% | — | — | 55.56% | 88.24% | — | — | 100.00% | 100.00% | — | — | 81.82% | 115.38% | — |
| invite_task | — | 0.00% | 40.00% | — | — | — | 100.00% | — | — | 100.00% | 100.00% | — | — | 200.00% | 133.33% | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-04-22 ~ 2026-04-28) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 2,043 | 2,759 | 2,974 | 1,225 | $0.005 | $0.09 | $0.10 | $0.05 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok ads | 5,363 | 720 | 12 | 24 | $0.01 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 560 | 1 | 2,685 | 1,832 | $0.009 | $0.00 | $0.05 | $0.10 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| FB | 73 | 5 | 2,780 | 597 | $0.010 | $0.00 | $0.31 | $0.08 | $0.0001 | $0.0000 | $0.0001 | $0.0001 |
| minihub | 1 | 2,215 | 507 | 0 | $0.002 | $0.29 | $0.10 | $0.00 | $0.0020 | $0.0001 | $0.0002 | — |
| Organic | 143 | 454 | 774 | 347 | $0.003 | $0.07 | $0.05 | $0.03 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | 6 | — | 3 | 1,097 | $0.00 | — | $0.00 | $0.08 | $0.0000 | — | $0.0000 | $0.0001 |
| invite | 4 | 91 | 90 | 5 | $0.00 | $0.01 | $0.03 | $0.01 | $0.0000 | $0.0001 | $0.0003 | $0.0028 |
| invite_task | — | 16 | 67 | 2 | — | $0.00 | $0.006 | $0.00 | — | $0.0000 | $0.0001 | $0.0000 |
| DTI | — | — | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 2.40% | 13.95% | 12.31% | 9.71% | 75.51% | 73.51% | 59.29% | 66.39% | 100.00% | 100.00% | 100.00% | 100.00% | 13.85% | 23.02% | 25.35% | 33.00% |
| TikTok ads | 11.65% | 24.31% | 8.33% | 33.33% | 53.76% | 52.00% | 0.00% | 62.50% | 100.00% | 100.00% | 100.00% | 100.00% | 18.35% | 27.58% | 20.00% | 42.86% |
| Google | 35.71% | 100.00% | 54.97% | 58.02% | 51.50% | 100.00% | 55.62% | 62.46% | 100.00% | 100.00% | 100.00% | 100.00% | 80.47% | — | 51.61% | 63.55% |
| FB | 43.84% | 80.00% | 76.40% | 66.33% | 81.25% | 25.00% | 63.14% | 73.48% | 100.00% | 100.00% | 100.00% | 100.00% | 34.69% | 50.00% | 48.49% | 49.08% |
| minihub | 100.00% | 69.62% | 75.15% | — | 100.00% | 72.76% | 72.70% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 53.57% | 56.15% | — |
| Organic | 32.87% | 66.30% | 53.75% | 62.54% | 48.94% | 77.08% | 60.10% | 58.53% | 100.00% | 100.00% | 100.00% | 100.00% | 81.08% | 38.25% | 44.14% | 61.29% |
| TikTok KOL | 83.33% | — | 33.33% | 71.10% | 80.00% | — | 0.00% | 62.69% | 100.00% | — | 100.00% | 100.00% | 75.00% | — | 0.00% | 58.04% |
| invite | 75.00% | 61.54% | 76.67% | 60.00% | 100.00% | 64.29% | 72.46% | 66.67% | 100.00% | 100.00% | 100.00% | 100.00% | 75.00% | 63.79% | 76.67% | 50.00% |
| invite_task | — | 50.00% | 65.67% | 50.00% | — | 50.00% | 75.00% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 47.06% | 0.00% |
| DTI | — | — | 100.00% | — | — | — | 50.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |