SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-04-30
数据截至T-1 = 2026-04-29 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-04-28 (retention_d1_rate) · T-8 = 2026-04-22 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +390%，IN/baseline 同期增幅均不及其半
- SG open_to_swipe_rate 环比 +58%，升幅居各市场前列
- SG 完成率环比 +4pct 至 57%，自身持续改善
🔴 Bad News
- SG play_rate 仅 12%，落后 baseline 约 26pct，为各市场最低
- SG energy_per_user 环比 -19%，低于所有对照国约 1–2 倍
- SG open_to_swipe_rate 32%，仍为各市场最低，落后 baseline 约 29pct
⑤ SG 渠道分析
SG 2026-04-29 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 487 -27.6% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 11.09% -5.5% | 64.81% +38.4% | 100.00% +0.0% | 30.30% +29.9% |
| others | 193 -33.4% | $0.001 | $0.0000 | — | — | 1.04% +200.5% | 100.00% +0.0% | 100.00% +0.0% | 8.33% +5.6% |
| Google | 223 +58.2% | $0.007 +600.0% | $0.0000 +342.6% | — | — | 26.46% -4.3% | 50.85% -9.9% | 100.00% +0.0% | 126.05% -6.1% |
| Organic | 21 +16.7% | $0.00 | $0.0000 | — | — | 33.33% +0.0% | 71.43% +7.1% | 100.00% +0.0% | 130.00% -20.0% |
| FB | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 100.00% | 0.00% |
| TikTok KOL | 1 +0.0% | $0.00 | $0.0000 | — | — | 100.00% +0.0% | 100.00% | 100.00% +0.0% | 100.00% +0.0% |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 1 +0.0% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% -100.0% | — | 100.00% +0.0% | 100.00% +0.0% |
| Third-party platform(hilltop) | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-04-23 ~ 2026-04-29) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 5,579 +1671.1% | $0.01 | $0.0000 | 3.74% -15.9% | — | 11.92% +56.4% | 54.74% +9.5% | 100.00% +0.0% | 19.11% +57.1% |
| others | 2,082 +1031.5% | $0.006 +200.0% | $0.0000 -73.5% | 3.39% -59.4% | — | 2.26% -58.5% | 78.72% +31.2% | 100.00% +0.0% | 13.09% -50.9% |
| Google | 756 +1226.3% | $0.02 | $0.0000 | 11.17% -43.1% | — | 32.80% -15.0% | 52.02% +4.0% | 100.00% +0.0% | 92.62% +128.8% |
| Organic | 129 +84.3% | $0.003 | $0.0000 | 12.15% +183.5% | — | 35.66% -4.0% | 50.00% +62.5% | 100.00% +0.0% | 104.62% +402.2% |
| FB | 59 +18.0% | $0.009 +800.0% | $0.0002 +662.7% | 15.52% -22.4% | — | 45.76% -12.0% | 85.19% +30.3% | 100.00% +0.0% | 27.91% -49.1% |
| TikTok KOL | 8 | $0.00 | $0.0000 | 16.67% | — | 87.50% | 71.43% | 100.00% | 83.33% |
| invite | 4 +300.0% | $0.00 -100.0% | $0.0000 -100.0% | 50.00% | — | 75.00% -25.0% | 100.00% +0.0% | 100.00% +0.0% | 75.00% |
| minihub | 2 +0.0% | $0.002 | $0.0010 | 100.00% | — | 50.00% -50.0% | 100.00% +0.0% | 100.00% +0.0% | 100.00% +100.0% |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 100.00% | 0.00% |
各国按渠道拆分 · 2026-04-29 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 193 | 445 | 275 | 192 | $0.001 | $0.01 | $0.01 | $0.004 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok ads | 487 | 31 | 1 | 2 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 223 | 0 | 179 | 185 | $0.007 | $0.00 | $0.002 | $0.02 | $0.0000 | — | $0.0000 | $0.0001 |
| minihub | 1 | 389 | 67 | 0 | $0.00 | $0.006 | $0.03 | $0.00 | $0.0000 | $0.0000 | $0.0005 | — |
| FB | 1 | 1 | 105 | 96 | $0.00 | $0.00 | $0.005 | $0.006 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| Organic | 21 | 33 | 41 | 31 | $0.00 | $0.002 | $0.001 | $0.001 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| TikTok KOL | 1 | — | 0 | 88 | $0.00 | — | $0.00 | $0.01 | $0.0000 | — | — | $0.0001 |
| invite | 0 | 7 | 14 | 0 | $0.00 | $0.00 | $0.01 | $0.00 | — | $0.0000 | $0.0009 | — |
| invite_task | — | 1 | 12 | 0 | — | $0.00 | $0.002 | $0.00 | — | $0.0000 | $0.0002 | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1.04% | 15.96% | 11.64% | 6.77% | 100.00% | 78.87% | 90.62% | 84.62% | 100.00% | 100.00% | 100.00% | 100.00% | 8.33% | 65.96% | 46.84% | 52.38% |
| TikTok ads | 11.09% | 16.13% | 0.00% | 0.00% | 64.81% | 60.00% | — | — | 100.00% | 100.00% | 100.00% | 100.00% | 30.30% | 14.29% | 100.00% | 0.00% |
| Google | 26.46% | — | 38.55% | 42.70% | 50.85% | — | 53.62% | 60.76% | 100.00% | — | 100.00% | 100.00% | 126.05% | — | 136.27% | 108.63% |
| minihub | 0.00% | 64.78% | 74.63% | — | — | 74.60% | 90.00% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 114.52% | 91.80% | — |
| FB | 0.00% | 0.00% | 64.76% | 56.25% | — | — | 60.29% | 72.22% | 100.00% | 100.00% | 100.00% | 100.00% | 0.00% | 0.00% | 118.18% | 100.00% |
| Organic | 33.33% | 63.64% | 29.27% | 70.97% | 71.43% | 85.71% | 66.67% | 54.55% | 100.00% | 100.00% | 100.00% | 100.00% | 130.00% | 92.59% | 137.50% | 92.31% |
| TikTok KOL | 100.00% | — | — | 56.82% | 100.00% | — | — | 72.00% | 100.00% | — | — | 100.00% | 100.00% | — | — | 97.14% |
| invite | — | 57.14% | 78.57% | — | — | 100.00% | 81.82% | — | — | 100.00% | 100.00% | — | — | 83.33% | 100.00% | — |
| invite_task | — | 0.00% | 75.00% | — | — | — | 88.89% | — | — | 100.00% | 100.00% | — | — | 0.00% | 100.00% | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-04-23 ~ 2026-04-29) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 2,082 | 3,126 | 2,680 | 1,243 | $0.006 | $0.11 | $0.09 | $0.04 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok ads | 5,579 | 751 | 13 | 19 | $0.01 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 756 | 1 | 2,336 | 1,709 | $0.02 | $0.00 | $0.04 | $0.09 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| minihub | 2 | 2,502 | 515 | 0 | $0.002 | $0.29 | $0.12 | $0.00 | $0.0010 | $0.0001 | $0.0002 | — |
| FB | 59 | 3 | 2,257 | 617 | $0.009 | $0.00 | $0.24 | $0.08 | $0.0002 | $0.0000 | $0.0001 | $0.0001 |
| Organic | 129 | 487 | 672 | 305 | $0.003 | $0.07 | $0.05 | $0.03 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | 8 | — | 3 | 1,001 | $0.00 | — | $0.00 | $0.09 | $0.0000 | — | $0.0000 | $0.0001 |
| invite | 4 | 98 | 95 | 4 | $0.00 | $0.01 | $0.03 | $0.01 | $0.0000 | $0.0001 | $0.0003 | $0.0035 |
| invite_task | — | 17 | 62 | 2 | — | $0.00 | $0.008 | $0.00 | — | $0.0000 | $0.0001 | $0.0000 |
| DTI | — | — | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 2.26% | 14.01% | 11.87% | 9.33% | 78.72% | 74.20% | 61.01% | 71.55% | 100.00% | 100.00% | 100.00% | 100.00% | 13.09% | 29.32% | 27.60% | 34.24% |
| TikTok ads | 11.92% | 23.97% | 7.69% | 15.79% | 54.74% | 52.22% | 0.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 19.11% | 26.09% | 33.33% | 40.00% |
| Google | 32.80% | 100.00% | 52.95% | 55.94% | 52.02% | 100.00% | 54.97% | 62.13% | 100.00% | 100.00% | 100.00% | 100.00% | 92.62% | — | 57.18% | 68.50% |
| minihub | 50.00% | 69.06% | 74.17% | — | 100.00% | 73.15% | 76.96% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 62.98% | 62.33% | — |
| FB | 45.76% | 66.67% | 75.28% | 65.32% | 85.19% | 50.00% | 63.21% | 73.95% | 100.00% | 100.00% | 100.00% | 100.00% | 27.91% | 50.00% | 51.64% | 58.53% |
| Organic | 35.66% | 66.32% | 52.38% | 61.97% | 50.00% | 77.40% | 61.65% | 58.20% | 100.00% | 100.00% | 100.00% | 100.00% | 104.62% | 41.84% | 52.51% | 61.90% |
| TikTok KOL | 87.50% | — | 33.33% | 69.33% | 71.43% | — | 0.00% | 64.84% | 100.00% | — | 100.00% | 100.00% | 83.33% | — | 0.00% | 61.61% |
| invite | 75.00% | 61.22% | 76.84% | 50.00% | 100.00% | 66.67% | 75.34% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 75.00% | 65.62% | 77.61% | 66.67% |
| invite_task | — | 47.06% | 74.19% | 50.00% | — | 50.00% | 76.09% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 88.89% | 58.00% | 0.00% |
| DTI | — | — | 100.00% | — | — | — | 50.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |