SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-05-01
数据截至T-1 = 2026-04-30 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-04-29 (retention_d1_rate) · T-8 = 2026-04-23 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +117%,IN/baseline 同期亦高增但 SG 增速居前
- SG open_to_swipe_rate 环比近翻倍至 39%,Swipe 激活改善最显著
🔴 Bad News
- SG play_rate 仅 12%,低于 IN/PH/TH/baseline 约 27–34pct
- SG completion_rate 57.5%,为各市场最低,落后 baseline 约 10pct
- SG energy_per_user 0.47,不足 IN/PH/TH 的 1/4,用户深度参与最弱
⑤ SG 渠道分析
SG 2026-04-30 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 423 -13.5% | $0.001 | $0.0000 | — | — | 12.29% +11.3% | 69.23% +6.8% | 100.00% +0.0% | 36.67% +26.5% |
| others | 208 +9.5% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.96% -8.7% | 100.00% +0.0% | 100.00% +0.0% | 16.00% +84.0% |
| Google | 142 -36.3% | $0.002 -71.4% | $0.0000 -55.1% | — | — | 18.31% -30.8% | 53.85% +5.9% | 100.00% +0.0% | 124.24% +5.2% |
| Organic | 20 -4.8% | $0.00 | $0.0000 | — | — | 45.00% +35.0% | 100.00% +40.0% | 100.00% +0.0% | 127.27% -2.1% |
| FB | 17 +1600.0% | $0.003 | $0.0002 | — | — | 41.18% | 85.71% | 100.00% +0.0% | 116.67% |
| TikTok KOL | 1 +0.0% | $0.00 | $0.0000 | — | — | 100.00% +0.0% | 0.00% -100.0% | 100.00% +0.0% | 100.00% +0.0% |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-04-24 ~ 2026-04-30) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 5,414 +494.9% | $0.01 | $0.0000 | 3.47% -28.2% | — | 12.17% +35.1% | 57.06% +30.0% | 100.00% +0.0% | 21.02% +63.2% |
| others | 2,038 +379.5% | $0.006 +200.0% | $0.0000 -37.4% | 3.05% -56.7% | — | 1.37% -81.2% | 89.29% +38.4% | 100.00% +0.0% | 10.84% -62.9% |
| Google | 874 +965.9% | $0.02 | $0.0000 | 10.04% -52.7% | — | 30.32% -19.8% | 52.83% +17.0% | 100.00% +0.0% | 97.05% +171.7% |
| Organic | 138 +70.4% | $0.003 | $0.0000 | 8.55% -1.1% | — | 37.68% +5.2% | 59.62% +92.1% | 100.00% +0.0% | 112.86% +368.8% |
| FB | 46 -42.5% | $0.003 -70.0% | $0.0001 -47.8% | 6.90% -67.7% | — | 30.43% -47.1% | 85.71% +16.0% | 100.00% +0.0% | 64.29% +49.1% |
| TikTok KOL | 9 | $0.00 | $0.0000 | 14.29% | — | 88.89% | 62.50% | 100.00% | 85.71% |
| minihub | 2 +0.0% | $0.002 | $0.0010 | 50.00% | — | 50.00% -50.0% | 100.00% +0.0% | 100.00% +0.0% | 100.00% +100.0% |
| invite | 2 -33.3% | $0.00 -100.0% | $0.0000 -100.0% | 50.00% +50.0% | — | 100.00% +50.0% | 100.00% +0.0% | 100.00% +0.0% | 50.00% -25.0% |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 100.00% | 0.00% |
各国按渠道拆分 · 2026-04-30 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 208 | 373 | 357 | 97 | $0.00 | $0.009 | $0.02 | $0.002 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok ads | 423 | 26 | 5 | 6 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 142 | 0 | 139 | 100 | $0.002 | $0.00 | $0.00 | $0.003 | $0.0000 | — | $0.0000 | $0.0000 |
| minihub | 0 | 334 | 117 | 0 | $0.00 | $0.007 | $0.06 | $0.00 | — | $0.0000 | $0.0005 | — |
| FB | 17 | 0 | 129 | 50 | $0.003 | $0.00 | $0.01 | $0.003 | $0.0002 | — | $0.0001 | $0.0001 |
| Organic | 20 | 34 | 57 | 25 | $0.00 | $0.004 | $0.004 | $0.00 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| TikTok KOL | 1 | — | 0 | 72 | $0.00 | — | $0.00 | $0.01 | $0.0000 | — | — | $0.0001 |
| invite | 0 | 9 | 10 | 1 | $0.00 | $0.001 | $0.02 | $0.00 | — | $0.0001 | $0.0021 | $0.0000 |
| invite_task | — | 0 | 10 | 0 | — | $0.00 | $0.001 | $0.00 | — | — | $0.0001 | — |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 0.96% | 14.75% | 11.76% | 10.31% | 100.00% | 83.64% | 76.19% | 50.00% | 100.00% | 100.00% | 100.00% | 100.00% | 16.00% | 51.80% | 49.59% | 47.83% |
| TikTok ads | 12.29% | 30.77% | 0.00% | 33.33% | 69.23% | 87.50% | — | 0.00% | 100.00% | 100.00% | 100.00% | 100.00% | 36.67% | 20.00% | — | — |
| Google | 18.31% | — | 33.81% | 39.00% | 53.85% | — | 51.06% | 61.54% | 100.00% | — | 100.00% | 100.00% | 124.24% | — | 125.00% | 140.98% |
| minihub | — | 64.97% | 67.52% | — | — | 74.65% | 83.54% | — | — | 100.00% | 100.00% | — | — | 115.54% | 106.19% | — |
| FB | 41.18% | — | 60.47% | 60.00% | 85.71% | — | 70.51% | 80.00% | 100.00% | — | 100.00% | 100.00% | 116.67% | — | 94.50% | 95.00% |
| Organic | 45.00% | 52.94% | 45.61% | 60.00% | 100.00% | 100.00% | 53.85% | 53.33% | 100.00% | 100.00% | 100.00% | 100.00% | 127.27% | 85.71% | 90.91% | 87.50% |
| TikTok KOL | 100.00% | — | — | 58.33% | 0.00% | — | — | 73.81% | 100.00% | — | — | 100.00% | 100.00% | — | — | 96.43% |
| invite | — | 66.67% | 70.00% | 100.00% | — | 66.67% | 85.71% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 140.00% | 100.00% | 100.00% |
| invite_task | — | — | 80.00% | — | — | — | 87.50% | — | — | — | 100.00% | — | — | — | 80.00% | — |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-04-24 ~ 2026-04-30) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 2,038 | 3,432 | 2,386 | 1,144 | $0.006 | $0.11 | $0.08 | $0.04 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok ads | 5,414 | 775 | 18 | 22 | $0.01 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 874 | 1 | 1,954 | 1,507 | $0.02 | $0.00 | $0.02 | $0.09 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| minihub | 2 | 2,775 | 545 | 0 | $0.002 | $0.30 | $0.14 | $0.00 | $0.0010 | $0.0001 | $0.0003 | — |
| FB | 46 | 4 | 1,656 | 648 | $0.003 | $0.00 | $0.15 | $0.08 | $0.0001 | $0.0000 | $0.0001 | $0.0001 |
| Organic | 138 | 517 | 573 | 286 | $0.003 | $0.07 | $0.04 | $0.02 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | 9 | — | 2 | 887 | $0.00 | — | $0.00 | $0.08 | $0.0000 | — | $0.0000 | $0.0001 |
| invite | 2 | 101 | 90 | 4 | $0.00 | $0.01 | $0.05 | $0.01 | $0.0000 | $0.0001 | $0.0006 | $0.0035 |
| invite_task | — | 17 | 62 | 2 | — | $0.00 | $0.007 | $0.00 | — | $0.0000 | $0.0001 | $0.0000 |
| DTI | — | — | 3 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1.37% | 14.16% | 12.36% | 9.09% | 89.29% | 75.10% | 63.39% | 73.08% | 100.00% | 100.00% | 100.00% | 100.00% | 10.84% | 32.57% | 32.49% | 37.92% |
| TikTok ads | 12.17% | 24.26% | 5.56% | 22.73% | 57.06% | 53.72% | 0.00% | 60.00% | 100.00% | 100.00% | 100.00% | 100.00% | 21.02% | 25.92% | 33.33% | 55.56% |
| Google | 30.32% | 100.00% | 50.72% | 53.62% | 52.83% | 100.00% | 54.89% | 62.50% | 100.00% | 100.00% | 100.00% | 100.00% | 97.05% | — | 67.02% | 75.35% |
| minihub | 50.00% | 69.30% | 74.13% | — | 100.00% | 73.37% | 79.21% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 69.87% | 74.68% | — |
| FB | 30.43% | 50.00% | 73.25% | 64.04% | 85.71% | 50.00% | 62.74% | 74.22% | 100.00% | 100.00% | 100.00% | 100.00% | 64.29% | 33.33% | 60.47% | 62.52% |
| Organic | 37.68% | 65.76% | 49.56% | 63.64% | 59.62% | 78.82% | 57.75% | 56.59% | 100.00% | 100.00% | 100.00% | 100.00% | 112.86% | 45.54% | 58.91% | 65.67% |
| TikTok KOL | 88.89% | — | 0.00% | 68.09% | 62.50% | — | — | 66.39% | 100.00% | — | 100.00% | 100.00% | 85.71% | — | 0.00% | 67.20% |
| invite | 100.00% | 64.36% | 78.89% | 75.00% | 100.00% | 67.69% | 78.87% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 50.00% | 68.12% | 85.94% | 100.00% |
| invite_task | — | 47.06% | 77.42% | 50.00% | — | 50.00% | 75.00% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 88.89% | 65.38% | 0.00% |
| DTI | — | — | 66.67% | — | — | — | 50.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |