SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-05-02
数据截至T-1 = 2026-05-01 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-04-30 (retention_d1_rate) · T-8 = 2026-04-24 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +49%,IN 同期 +30%,PH/TH 均下滑
- SG open_to_swipe_rate 环比 +34pct 至 54%,涨幅居各市场之首
- SG 完成率环比 +3pct 至 59%,连续改善
🔴 Bad News
- SG 开玩率仅 13%,落后 baseline 约 24pct,为各市场最低
- SG open_to_swipe_rate 54%,仍为各市场最低,落后 baseline 约 22pct
- SG energy_per_user 0.58,不足 baseline 的 40%,用户深度参与严重偏低
⑤ SG 渠道分析
SG 2026-05-01 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 443 +3.3% | $0.003 +200.0% | $0.0000 +190.5% | — | — | 11.51% -5.0% | 56.86% -17.9% | 100.00% +0.0% | 47.60% +37.0% |
| others | 223 +12.1% | $0.003 | $0.0000 | — | — | 4.93% +390.8% | 100.00% +0.0% | 100.00% +0.0% | 65.62% +277.3% |
| Google | 469 +228.0% | $0.004 +100.0% | $0.0000 -39.0% | — | — | 17.70% -2.7% | 60.24% +11.9% | 100.00% +0.0% | 115.56% -2.8% |
| Organic | 88 +319.0% | $0.006 | $0.0001 | — | — | 26.14% -39.0% | 60.87% -39.1% | 100.00% +0.0% | 121.43% -4.6% |
| FB | 49 +172.2% | $0.001 -66.7% | $0.0000 -87.8% | — | — | 46.94% +20.7% | 86.96% +1.4% | 100.00% +0.0% | 122.86% +5.3% |
| TikTok KOL | 3 +200.0% | $0.00 | $0.0000 | — | — | 100.00% +0.0% | 66.67% | 100.00% +0.0% | 150.00% +50.0% |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 100.00% | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-04-25 ~ 2026-05-01) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 4,734 +131.5% | $0.01 +160.0% | $0.0000 +12.3% | 3.18% -30.3% | — | 12.19% +15.9% | 57.02% +9.5% | 100.00% +0.0% | 24.57% +63.1% |
| others | 1,822 +115.6% | $0.009 +350.0% | $0.0000 +108.7% | 3.13% -28.2% | — | 1.54% -69.1% | 92.86% +30.0% | 100.00% +0.0% | 16.67% -24.4% |
| Google | 1,283 +784.8% | $0.02 +900.0% | $0.0000 +13.0% | 10.38% -35.9% | — | 25.10% -36.2% | 55.28% +21.2% | 100.00% +0.0% | 106.50% +171.6% |
| Organic | 217 +158.3% | $0.009 | $0.0000 | 9.38% +11.2% | — | 33.64% +4.7% | 61.64% +84.9% | 100.00% +0.0% | 118.18% +291.5% |
| FB | 80 -15.8% | $0.004 -60.0% | $0.0001 -52.5% | 13.33% -28.6% | — | 38.75% -29.2% | 83.87% +9.0% | 100.00% +0.0% | 113.73% +180.3% |
| TikTok KOL | 12 | $0.00 | $0.0000 | 12.50% | — | 91.67% | 63.64% | 100.00% | 100.00% |
| Third-party platform(hilltop) | 2 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 100.00% | 0.00% |
| minihub | 2 +0.0% | $0.002 | $0.0010 | 50.00% | — | 50.00% -50.0% | 100.00% +0.0% | 100.00% +0.0% | 100.00% +100.0% |
| invite | 2 -33.3% | $0.00 -100.0% | $0.0000 -100.0% | 50.00% +50.0% | — | 100.00% +50.0% | 100.00% +0.0% | 100.00% +0.0% | 50.00% -25.0% |
各国按渠道拆分 · 2026-05-01 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 223 | 718 | 416 | 163 | $0.003 | $0.03 | $0.04 | $0.00 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| TikTok ads | 443 | 16 | 2 | 2 | $0.003 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 469 | 2 | 161 | 225 | $0.004 | $0.00 | $0.001 | $0.01 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| minihub | 0 | 724 | 137 | — | $0.00 | $0.03 | $0.08 | — | — | $0.0000 | $0.0006 | — |
| FB | 49 | 1 | 100 | 13 | $0.001 | $0.00 | $0.006 | $0.001 | $0.0000 | $0.0000 | $0.0001 | $0.0001 |
| Organic | 88 | 67 | 68 | 29 | $0.006 | $0.01 | $0.002 | $0.004 | $0.0001 | $0.0001 | $0.0000 | $0.0001 |
| TikTok KOL | 3 | — | 0 | 91 | $0.00 | — | $0.00 | $0.002 | $0.0000 | — | — | $0.0000 |
| invite | 0 | 17 | 17 | 0 | $0.00 | $0.001 | $0.00 | $0.00 | — | $0.0001 | $0.0000 | — |
| invite_task | — | 0 | 23 | 0 | — | $0.00 | $0.004 | $0.00 | — | — | $0.0002 | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 4.93% | 13.65% | 13.94% | 4.91% | 100.00% | 87.76% | 81.03% | 75.00% | 100.00% | 100.00% | 100.00% | 100.00% | 65.62% | 65.25% | 60.53% | 76.67% |
| TikTok ads | 11.51% | 25.00% | 0.00% | 0.00% | 56.86% | 75.00% | — | — | 100.00% | 100.00% | 100.00% | 100.00% | 47.60% | 22.22% | — | 0.00% |
| Google | 17.70% | 0.00% | 36.02% | 48.44% | 60.24% | — | 67.24% | 69.72% | 100.00% | 100.00% | 100.00% | 100.00% | 115.56% | — | 125.51% | 113.46% |
| minihub | — | 70.72% | 61.31% | — | — | 83.79% | 82.14% | — | — | 100.00% | 100.00% | — | — | 109.50% | 98.32% | — |
| FB | 46.94% | 0.00% | 58.00% | 61.54% | 86.96% | — | 72.41% | 62.50% | 100.00% | 100.00% | 100.00% | 100.00% | 122.86% | — | 101.25% | 100.00% |
| Organic | 26.14% | 50.75% | 30.88% | 58.62% | 60.87% | 76.47% | 42.86% | 82.35% | 100.00% | 100.00% | 100.00% | 100.00% | 121.43% | 92.45% | 86.96% | 121.05% |
| TikTok KOL | 100.00% | — | — | 47.25% | 66.67% | — | — | 51.16% | 100.00% | — | — | 100.00% | 150.00% | — | — | 114.04% |
| invite | — | 52.94% | 70.59% | — | — | 100.00% | 83.33% | — | — | 100.00% | 100.00% | — | — | 84.62% | 80.00% | — |
| invite_task | — | — | 60.87% | — | — | — | 85.71% | — | — | — | 100.00% | — | — | — | 105.56% | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-04-25 ~ 2026-05-01) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1,822 | 4,114 | 2,268 | 1,097 | $0.009 | $0.14 | $0.11 | $0.03 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok ads | 4,734 | 778 | 19 | 22 | $0.01 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 1,283 | 2 | 1,643 | 1,414 | $0.02 | $0.00 | $0.01 | $0.07 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| minihub | 2 | 3,477 | 593 | — | $0.002 | $0.33 | $0.21 | — | $0.0010 | $0.0001 | $0.0004 | — |
| FB | 80 | 5 | 1,231 | 558 | $0.004 | $0.00 | $0.09 | $0.06 | $0.0001 | $0.0000 | $0.0001 | $0.0001 |
| Organic | 217 | 580 | 514 | 246 | $0.009 | $0.08 | $0.04 | $0.02 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | 12 | — | 2 | 753 | $0.00 | — | $0.00 | $0.06 | $0.0000 | — | $0.0000 | $0.0001 |
| invite | 2 | 113 | 98 | 2 | $0.00 | $0.01 | $0.05 | $0.00 | $0.0000 | $0.0001 | $0.0005 | $0.0000 |
| invite_task | — | 17 | 79 | 1 | — | $0.00 | $0.01 | $0.00 | — | $0.0000 | $0.0001 | $0.0000 |
| DTI | — | — | 3 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| Third-party platform(hilltop) | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1.54% | 14.20% | 12.79% | 9.21% | 92.86% | 77.05% | 69.66% | 72.28% | 100.00% | 100.00% | 100.00% | 100.00% | 16.67% | 38.36% | 41.16% | 42.86% |
| TikTok ads | 12.19% | 23.91% | 5.26% | 22.73% | 57.02% | 53.76% | 0.00% | 60.00% | 100.00% | 100.00% | 100.00% | 100.00% | 24.57% | 25.42% | 50.00% | 62.50% |
| Google | 25.10% | 0.00% | 47.23% | 51.77% | 55.28% | — | 55.54% | 63.25% | 100.00% | 100.00% | 100.00% | 100.00% | 106.50% | — | 80.14% | 88.10% |
| minihub | 50.00% | 69.89% | 70.15% | — | 100.00% | 75.68% | 79.33% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 78.35% | 84.56% | — |
| FB | 38.75% | 40.00% | 70.59% | 62.90% | 83.87% | 50.00% | 62.60% | 73.50% | 100.00% | 100.00% | 100.00% | 100.00% | 113.73% | 33.33% | 72.60% | 69.44% |
| Organic | 33.64% | 64.14% | 45.72% | 65.04% | 61.64% | 79.03% | 56.60% | 58.75% | 100.00% | 100.00% | 100.00% | 100.00% | 118.18% | 50.97% | 68.38% | 74.75% |
| TikTok KOL | 91.67% | — | 0.00% | 63.75% | 63.64% | — | — | 66.46% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 0.00% | 76.94% |
| invite | 100.00% | 63.72% | 77.55% | 100.00% | 100.00% | 72.22% | 80.26% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 50.00% | 70.00% | 89.04% | 200.00% |
| invite_task | — | 47.06% | 72.15% | 0.00% | — | 50.00% | 78.95% | — | — | 100.00% | 100.00% | 100.00% | — | 88.89% | 82.81% | 0.00% |
| DTI | — | — | 66.67% | — | — | — | 50.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |