SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-05-03
数据截至T-1 = 2026-05-02 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-05-01 (retention_d1_rate) · T-8 = 2026-04-25 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +4%，IN/baseline 同期均增长，专题整体拉新势头稳健
- SG open_to_swipe_rate 环比 +219%，升幅居各市场之首
- SG 完成率环比 +9pct 至 61%，为本周期自身最大单项参与提升
🔴 Bad News
- SG play_rate 仅 13%，远低于 IN/PH/TH/baseline 的 33–40%
- SG open_to_swipe_rate 65%，仍为各市场最低，落后 IN/TH 约 28–34pct
- SG energy_per_user 仅 0.63，不足 IN/PH/TH 的一半，用户深度参与最弱
- SG ARPU 为各市场最低，不及 IN 的四分之一、PH 的十二分之一
⑤ SG 渠道分析
SG 2026-05-02 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 246 -44.8% | $0.003 +0.0% | $0.0000 +81.3% | — | — | 11.38% -0.5% | 67.86% +19.3% | 100.00% +0.0% | 50.00% +8.6% |
| others | 153 -29.5% | $0.001 -66.7% | $0.0000 -52.7% | — | — | 3.27% -29.1% | 80.00% -20.0% | 100.00% +0.0% | 37.04% -44.4% |
| Google | 291 -38.2% | $0.003 -25.0% | $0.0000 +21.4% | — | — | 10.31% -41.5% | 63.33% +5.1% | 100.00% +0.0% | 129.50% +17.0% |
| Organic | 56 -37.1% | $0.001 -83.3% | $0.0000 -73.5% | — | — | 32.14% +19.2% | 77.78% +24.4% | 100.00% +0.0% | 100.00% -14.5% |
| FB | 31 -36.7% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 48.39% +3.1% | 80.00% -8.0% | 100.00% +0.0% | 131.58% +7.1% |
| TikTok KOL | 2 -33.3% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 100.00% +0.0% | 100.00% -33.3% |
| invite | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 100.00% | 100.00% |
| Third-party platform(hilltop) | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-04-26 ~ 2026-05-02) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 4,017 +33.4% | $0.02 +220.0% | $0.0000 +139.9% | 3.40% -17.6% | — | 11.87% +4.3% | 57.86% +7.9% | 100.00% +0.0% | 27.74% +75.0% |
| others | 1,662 +45.0% | $0.01 +900.0% | $0.0000 +589.5% | 3.35% -20.4% | — | 1.68% -57.1% | 92.86% +26.6% | 100.00% +0.0% | 20.52% +11.6% |
| Google | 1,485 +526.6% | $0.02 +425.0% | $0.0000 -16.2% | 9.96% -39.2% | — | 21.14% -47.2% | 55.73% +10.3% | 100.00% +0.0% | 114.06% +193.0% |
| Organic | 260 +162.6% | $0.01 | $0.0000 | 8.42% +3.1% | — | 33.46% +3.5% | 65.52% +74.7% | 100.00% +0.0% | 113.42% +188.3% |
| FB | 104 +2.0% | $0.004 -60.0% | $0.0000 -60.8% | 10.14% -38.5% | — | 43.27% -15.1% | 84.44% +12.6% | 100.00% +0.0% | 118.57% +203.0% |
| TikTok KOL | 14 | $0.00 | $0.0000 | 27.27% | — | 78.57% | 63.64% | 100.00% | 100.00% |
| invite | 3 +50.0% | $0.00 | $0.0000 | 50.00% +0.0% | — | 66.67% +33.3% | 100.00% +0.0% | 100.00% +0.0% | 66.67% -33.3% |
| Third-party platform(hilltop) | 2 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 100.00% | 0.00% |
| minihub | 2 +0.0% | $0.002 | $0.0010 | 50.00% | — | 50.00% -50.0% | 100.00% +0.0% | 100.00% +0.0% | 100.00% +100.0% |
各国按渠道拆分 · 2026-05-02 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 153 | 615 | 337 | 105 | $0.001 | $0.02 | $0.01 | $0.002 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok ads | 246 | 16 | 5 | 4 | $0.003 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 291 | 0 | 163 | 204 | $0.003 | $0.00 | $0.001 | $0.008 | $0.0000 | — | $0.0000 | $0.0000 |
| minihub | 0 | 607 | 83 | — | $0.00 | $0.06 | $0.01 | — | — | $0.0001 | $0.0002 | — |
| FB | 31 | 0 | 164 | 6 | $0.00 | $0.00 | $0.007 | $0.00 | $0.0000 | — | $0.0000 | $0.0000 |
| Organic | 56 | 45 | 55 | 32 | $0.001 | $0.003 | $0.03 | $0.001 | $0.0000 | $0.0001 | $0.0005 | $0.0000 |
| TikTok KOL | 2 | — | 0 | 84 | $0.00 | — | $0.00 | $0.005 | $0.0000 | — | — | $0.0001 |
| invite | 1 | 9 | 20 | 0 | $0.00 | $0.001 | $0.005 | $0.00 | $0.0000 | $0.0001 | $0.0003 | — |
| invite_task | — | 5 | 22 | 0 | — | $0.00 | $0.003 | $0.00 | — | $0.0000 | $0.0001 | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 3.27% | 14.15% | 10.39% | 2.86% | 80.00% | 83.91% | 82.86% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 37.04% | 68.66% | 69.79% | 84.21% |
| TikTok ads | 11.38% | 0.00% | 60.00% | 0.00% | 67.86% | — | 100.00% | — | 100.00% | 100.00% | 100.00% | 100.00% | 50.00% | 20.00% | 25.00% | 0.00% |
| Google | 10.31% | — | 30.06% | 41.67% | 63.33% | — | 40.82% | 57.65% | 100.00% | — | 100.00% | 100.00% | 129.50% | — | 132.65% | 122.14% |
| minihub | — | 67.05% | 51.81% | — | — | 81.08% | 83.72% | — | — | 100.00% | 100.00% | — | — | 113.25% | 100.00% | — |
| FB | 48.39% | — | 53.05% | 50.00% | 80.00% | — | 75.86% | 100.00% | 100.00% | — | 100.00% | 100.00% | 131.58% | — | 109.68% | 33.33% |
| Organic | 32.14% | 51.11% | 27.27% | 50.00% | 77.78% | 91.30% | 73.33% | 56.25% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 115.15% | 88.57% | 113.64% |
| TikTok KOL | 0.00% | — | — | 57.14% | — | — | — | 60.42% | 100.00% | — | — | 100.00% | 100.00% | — | — | 113.79% |
| invite | 0.00% | 77.78% | 55.00% | — | — | 85.71% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 150.00% | 93.75% | — |
| invite_task | — | 20.00% | 50.00% | — | — | 100.00% | 81.82% | — | — | 100.00% | 100.00% | — | — | 100.00% | 94.74% | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-04-26 ~ 2026-05-02) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1,662 | 3,382 | 2,162 | 974 | $0.01 | $0.10 | $0.12 | $0.03 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| TikTok ads | 4,017 | 603 | 23 | 23 | $0.02 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 1,485 | 2 | 1,230 | 1,312 | $0.02 | $0.00 | $0.006 | $0.07 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| minihub | 2 | 2,861 | 605 | — | $0.002 | $0.17 | $0.22 | — | $0.0010 | $0.0001 | $0.0004 | — |
| FB | 104 | 5 | 1,005 | 473 | $0.004 | $0.00 | $0.06 | $0.04 | $0.0000 | $0.0000 | $0.0001 | $0.0001 |
| Organic | 260 | 333 | 407 | 225 | $0.01 | $0.04 | $0.04 | $0.01 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | 14 | — | 1 | 594 | $0.00 | — | $0.00 | $0.05 | $0.0000 | — | $0.0000 | $0.0001 |
| invite | 3 | 77 | 113 | 1 | $0.00 | $0.008 | $0.05 | $0.00 | $0.0000 | $0.0001 | $0.0005 | $0.0000 |
| invite_task | — | 16 | 97 | 0 | — | $0.00 | $0.01 | $0.00 | — | $0.0000 | $0.0002 | — |
| DTI | — | — | 3 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| Third-party platform(hilltop) | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1.68% | 13.60% | 12.58% | 7.91% | 92.86% | 81.74% | 72.79% | 71.43% | 100.00% | 100.00% | 100.00% | 100.00% | 20.52% | 52.61% | 48.82% | 50.23% |
| TikTok ads | 11.87% | 25.87% | 17.39% | 21.74% | 57.86% | 53.85% | 75.00% | 60.00% | 100.00% | 100.00% | 100.00% | 100.00% | 27.74% | 27.65% | 40.00% | 50.00% |
| Google | 21.14% | 0.00% | 40.49% | 47.18% | 55.73% | — | 54.22% | 63.81% | 100.00% | 100.00% | 100.00% | 100.00% | 114.06% | — | 105.27% | 101.20% |
| minihub | 50.00% | 68.68% | 67.77% | — | 100.00% | 78.27% | 81.71% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 103.40% | 92.56% | — |
| FB | 43.27% | 40.00% | 64.38% | 64.06% | 84.44% | 50.00% | 66.00% | 73.93% | 100.00% | 100.00% | 100.00% | 100.00% | 118.57% | 33.33% | 88.66% | 75.47% |
| Organic | 33.46% | 55.86% | 39.56% | 60.89% | 65.52% | 84.41% | 55.28% | 56.93% | 100.00% | 100.00% | 100.00% | 100.00% | 113.42% | 81.25% | 82.29% | 85.71% |
| TikTok KOL | 78.57% | — | 0.00% | 60.94% | 63.64% | — | — | 62.71% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 0.00% | 93.06% |
| invite | 66.67% | 58.44% | 72.57% | 100.00% | 100.00% | 77.78% | 82.93% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 66.67% | 94.44% | 96.47% | 100.00% |
| invite_task | — | 25.00% | 65.98% | — | — | 50.00% | 81.25% | — | — | 100.00% | 100.00% | — | — | 90.00% | 87.50% | — |
| DTI | — | — | 66.67% | — | — | — | 50.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |