SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-05-05
数据截至T-1 = 2026-05-04 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-05-03 (retention_d1_rate) · T-8 = 2026-04-27 (retention_d7_rate)
⚠️ LLM 生成失败:Extra data: line 13 column 1 (char 394)
⑤ SG 渠道分析
SG 2026-05-04 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 213 -27.8% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 10.80% +9.8% | 56.52% -13.7% | 100.00% +0.0% | 38.04% -14.7% |
| Google | 230 -16.7% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 10.43% -37.4% | 58.33% +3.2% | 100.00% +0.0% | 135.51% +11.1% |
| others | 163 -1.8% | $0.00 | $0.0000 | — | — | 1.84% -23.6% | 100.00% +33.3% | 100.00% +0.0% | 42.31% +5.8% |
| Organic | 45 +12.5% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 11.11% -36.5% | 60.00% +5.0% | 100.00% +0.0% | 88.89% +7.9% |
| FB | 38 -15.6% | $0.001 +0.0% | $0.0000 +18.4% | — | — | 50.00% -6.2% | 73.68% +10.5% | 100.00% +0.0% | 122.22% +15.4% |
| TikTok KOL | 1 -50.0% | $0.00 | $0.0000 | — | — | 100.00% | 100.00% | 100.00% +0.0% | 100.00% |
| minihub | 2 +100.0% | $0.00 | $0.0000 | — | — | 50.00% -50.0% | 0.00% -100.0% | 100.00% +0.0% | 50.00% -50.0% |
| Third-party platform(hilltop) | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-04-28 ~ 2026-05-04) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 2,801 -41.0% | $0.01 +0.0% | $0.0000 +69.4% | 3.87% +1.8% | — | 11.28% -3.0% | 59.49% +8.4% | 100.00% +0.0% | 35.39% +108.2% |
| Google | 1,786 +304.1% | $0.02 +137.5% | $0.0000 -41.2% | 8.87% -35.2% | — | 17.19% -54.5% | 57.00% +10.7% | 100.00% +0.0% | 120.21% +93.9% |
| others | 1,353 -22.9% | $0.005 -16.7% | $0.0000 +8.0% | 3.91% +6.0% | — | 2.00% -34.0% | 92.59% +22.7% | 100.00% +0.0% | 30.77% +98.9% |
| Organic | 292 +122.9% | $0.008 +166.7% | $0.0000 +19.6% | 8.57% -12.4% | — | 26.03% -18.8% | 71.05% +49.2% | 100.00% +0.0% | 108.86% +56.5% |
| FB | 184 +102.2% | $0.006 -40.0% | $0.0000 -70.3% | 11.59% -14.0% | — | 47.83% -3.3% | 77.27% -3.4% | 100.00% +0.0% | 116.15% +183.4% |
| TikTok KOL | 11 +83.3% | $0.00 | $0.0000 | 40.00% | — | 63.64% -23.6% | 57.14% -28.6% | 100.00% +0.0% | 100.00% +33.3% |
| minihub | 5 +400.0% | $0.002 | $0.0004 | 33.33% | — | 60.00% -40.0% | 66.67% -33.3% | 100.00% +0.0% | 80.00% -20.0% |
| Third-party platform(hilltop) | 2 +100.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 100.00% +0.0% | 0.00% |
| invite | 1 -75.0% | $0.00 | $0.0000 | 0.00% -100.0% | — | 0.00% -100.0% | — | 100.00% +0.0% | 100.00% +33.3% |
各国按渠道拆分 · 2026-05-04 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 163 | 380 | 345 | 107 | $0.00 | $0.01 | $0.02 | $0.003 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google | 230 | 2 | 165 | 204 | $0.00 | $0.001 | $0.001 | $0.01 | $0.0000 | $0.0005 | $0.0000 | $0.0001 |
| minihub | 2 | 218 | 127 | — | $0.00 | $0.007 | $0.02 | — | $0.0000 | $0.0000 | $0.0002 | — |
| TikTok ads | 213 | 4 | 1 | 1 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| FB | 38 | 0 | 57 | 2 | $0.001 | $0.00 | $0.001 | $0.002 | $0.0000 | — | $0.0000 | $0.0010 |
| Organic | 45 | 30 | 53 | 25 | $0.00 | $0.00 | $0.005 | $0.001 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| TikTok KOL | 1 | — | 0 | 49 | $0.00 | — | $0.00 | $0.004 | $0.0000 | — | — | $0.0001 |
| invite | 0 | 13 | 19 | 0 | $0.00 | $0.003 | $0.001 | $0.00 | — | $0.0002 | $0.0001 | — |
| invite_task | — | 3 | 16 | 0 | — | $0.00 | $0.006 | $0.00 | — | $0.0000 | $0.0004 | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1.84% | 14.47% | 11.01% | 10.28% | 100.00% | 76.36% | 76.32% | 90.91% | 100.00% | 100.00% | 100.00% | 100.00% | 42.31% | 65.52% | 64.22% | 37.50% |
| Google | 10.43% | 50.00% | 29.09% | 33.82% | 58.33% | 100.00% | 47.92% | 52.17% | 100.00% | 100.00% | 100.00% | 100.00% | 135.51% | 100.00% | 146.67% | 118.12% |
| minihub | 50.00% | 48.62% | 47.24% | — | 0.00% | 81.13% | 71.67% | — | 100.00% | 100.00% | 100.00% | — | 50.00% | 124.68% | 124.44% | — |
| TikTok ads | 10.80% | 0.00% | 0.00% | 0.00% | 56.52% | — | — | — | 100.00% | 100.00% | 100.00% | 100.00% | 38.04% | 0.00% | — | — |
| FB | 50.00% | — | 38.60% | 50.00% | 73.68% | — | 77.27% | 100.00% | 100.00% | — | 100.00% | 100.00% | 122.22% | — | 120.00% | 0.00% |
| Organic | 11.11% | 36.67% | 37.74% | 40.00% | 60.00% | 72.73% | 80.00% | 80.00% | 100.00% | 100.00% | 100.00% | 100.00% | 88.89% | 100.00% | 106.25% | 105.56% |
| TikTok KOL | 100.00% | — | — | 46.94% | 100.00% | — | — | 60.87% | 100.00% | — | — | 100.00% | 100.00% | — | — | 115.62% |
| invite | — | 69.23% | 42.11% | — | — | 66.67% | 37.50% | — | — | 100.00% | 100.00% | — | — | 100.00% | 145.45% | — |
| invite_task | — | 33.33% | 56.25% | — | — | 100.00% | 77.78% | — | — | 100.00% | 100.00% | — | — | 100.00% | 100.00% | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-04-28 ~ 2026-05-04) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1,353 | 3,442 | 2,337 | 893 | $0.005 | $0.11 | $0.14 | $0.02 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google | 1,786 | 7 | 1,160 | 1,303 | $0.02 | $0.001 | $0.01 | $0.07 | $0.0000 | $0.0001 | $0.0000 | $0.0001 |
| minihub | 5 | 3,123 | 780 | — | $0.002 | $0.13 | $0.26 | — | $0.0004 | $0.0000 | $0.0003 | — |
| TikTok ads | 2,801 | 156 | 18 | 18 | $0.01 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| FB | 184 | 4 | 780 | 257 | $0.006 | $0.00 | $0.06 | $0.02 | $0.0000 | $0.0000 | $0.0001 | $0.0001 |
| Organic | 292 | 318 | 374 | 219 | $0.008 | $0.03 | $0.04 | $0.01 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| TikTok KOL | 11 | — | 0 | 554 | $0.00 | — | $0.00 | $0.04 | $0.0000 | — | — | $0.0001 |
| invite | 1 | 90 | 117 | 2 | $0.00 | $0.009 | $0.05 | $0.00 | $0.0000 | $0.0001 | $0.0004 | $0.0000 |
| invite_task | — | 22 | 110 | 0 | — | $0.00 | $0.03 | $0.00 | — | $0.0000 | $0.0003 | — |
| Third-party platform(hilltop) | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 2.00% | 14.79% | 12.28% | 6.49% | 92.59% | 83.10% | 75.26% | 74.14% | 100.00% | 100.00% | 100.00% | 100.00% | 30.77% | 62.94% | 57.32% | 60.00% |
| Google | 17.19% | 42.86% | 35.00% | 41.52% | 57.00% | 100.00% | 54.68% | 61.55% | 100.00% | 100.00% | 100.00% | 100.00% | 120.21% | 120.00% | 125.04% | 117.70% |
| minihub | 60.00% | 66.15% | 62.31% | — | 66.67% | 79.62% | 81.28% | — | 100.00% | 100.00% | 100.00% | — | 80.00% | 113.31% | 103.69% | — |
| TikTok ads | 11.28% | 18.59% | 22.22% | 16.67% | 59.49% | 72.41% | 75.00% | 33.33% | 100.00% | 100.00% | 100.00% | 100.00% | 35.39% | 22.03% | 42.86% | 60.00% |
| FB | 47.83% | 25.00% | 57.18% | 59.92% | 77.27% | 100.00% | 68.83% | 76.62% | 100.00% | 100.00% | 100.00% | 100.00% | 116.15% | 50.00% | 104.52% | 97.04% |
| Organic | 26.03% | 51.57% | 39.04% | 54.79% | 71.05% | 84.15% | 59.59% | 57.50% | 100.00% | 100.00% | 100.00% | 100.00% | 108.86% | 97.06% | 96.33% | 98.81% |
| TikTok KOL | 63.64% | — | — | 52.89% | 57.14% | — | — | 64.16% | 100.00% | — | — | 100.00% | 100.00% | — | — | 103.99% |
| invite | 0.00% | 62.22% | 63.25% | 50.00% | — | 78.57% | 82.43% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 101.43% | 106.98% | 100.00% |
| invite_task | — | 22.73% | 60.91% | — | — | 100.00% | 85.07% | — | — | 100.00% | 100.00% | — | — | 105.88% | 95.74% | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — |