SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-05-06
数据截至T-1 = 2026-05-05 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-05-04 (retention_d1_rate) · T-8 = 2026-04-28 (retention_d7_rate)
🟢 Good News
- SG 完成率环比 +10pct 至 66%,升幅居各市场之首
- SG open-to-swipe 率从 30% 跃升至 79%,环比 +164%
- SG play_rate 近乎持平(-0.1pct),IN/PH/TH 同期跌超 10pct
🔴 Bad News
- SG 新用户环比 -40%,远差于 IN -12%、baseline -11%
- SG play_rate 仅 12%,不足 baseline 的一半、IN 的三分之一
- SG energy_per_user 0.75,为各市场最低,不及 baseline 的 57%
- SG ARPU 为各市场最低,仅约 baseline 的 39%、PH 的 9%
⑤ SG 渠道分析
SG 2026-05-05 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 268 +23.5% | $0.00 | $0.0000 | — | — | 5.60% -47.2% | 73.33% +29.7% | 100.00% +0.0% | 28.33% -21.3% |
| Google | 182 -21.6% | $0.002 | $0.0000 | — | — | 7.69% -25.6% | 78.57% +34.7% | 100.00% +0.0% | 104.08% -17.3% |
| others | 180 +15.4% | $0.001 | $0.0000 | — | — | 0.00% -100.0% | — | 100.00% +0.0% | 40.74% -7.4% |
| Organic | 40 -13.0% | $0.00 | $0.0000 | — | — | 10.00% -8.0% | 25.00% -58.3% | 100.00% +0.0% | 123.08% +38.5% |
| FB | 38 +0.0% | $0.008 +700.0% | $0.0002 +700.0% | — | — | 50.00% +0.0% | 63.16% -14.3% | 100.00% +0.0% | 109.38% -7.2% |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 100.00% | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-04-29 ~ 2026-05-05) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 2,400 -55.3% | $0.008 -42.9% | $0.0000 +28.0% | 4.14% +10.9% | — | 10.50% -9.7% | 64.29% +19.9% | 100.00% +0.0% | 37.60% +111.0% |
| Google | 1,830 +224.5% | $0.02 +122.2% | $0.0000 -31.5% | 9.30% -20.0% | — | 15.41% -56.5% | 58.16% +12.9% | 100.00% +0.0% | 116.33% +47.6% |
| others | 1,235 -37.8% | $0.006 +20.0% | $0.0000 +93.1% | 4.11% +13.5% | — | 2.11% -7.0% | 92.31% +15.4% | 100.00% +0.0% | 37.16% +174.0% |
| Organic | 315 +118.8% | $0.008 +166.7% | $0.0000 +21.9% | 8.06% -23.2% | — | 23.49% -28.0% | 68.92% +40.8% | 100.00% +0.0% | 107.36% +32.4% |
| FB | 222 +204.1% | $0.01 +40.0% | $0.0001 -54.0% | 11.93% -4.5% | — | 48.20% +10.0% | 74.77% -8.0% | 100.00% +0.0% | 114.11% +228.9% |
| TikTok KOL | 10 +42.9% | $0.00 | $0.0000 | 30.00% +80.0% | — | 60.00% -30.0% | 66.67% +0.0% | 100.00% +0.0% | 100.00% +25.0% |
| minihub | 4 +300.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 50.00% -50.0% | 50.00% -50.0% | 100.00% +0.0% | 75.00% -25.0% |
| Third-party platform(hilltop) | 3 +200.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 100.00% +0.0% | 0.00% |
| invite | 1 -75.0% | $0.00 | $0.0000 | 0.00% -100.0% | — | 0.00% -100.0% | — | 100.00% +0.0% | 100.00% +33.3% |
各国按渠道拆分 · 2026-05-05 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 180 | 428 | 315 | 77 | $0.001 | $0.02 | $0.02 | $0.002 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google | 182 | 2 | 101 | 163 | $0.002 | $0.00 | $0.00 | $0.003 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| minihub | 0 | 229 | 119 | — | $0.00 | $0.006 | $0.02 | — | — | $0.0000 | $0.0002 | — |
| TikTok ads | 268 | 10 | 2 | 2 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 40 | 44 | 32 | 27 | $0.00 | $0.002 | $0.001 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| FB | 38 | 0 | 10 | 1 | $0.008 | $0.00 | $0.001 | $0.00 | $0.0002 | — | $0.0001 | $0.0000 |
| TikTok KOL | 0 | — | 10 | 17 | $0.00 | — | $0.00 | $0.00 | — | — | $0.0000 | $0.0000 |
| invite | 0 | 9 | 18 | 1 | $0.00 | $0.00 | $0.04 | $0.00 | — | $0.0000 | $0.0021 | $0.0000 |
| invite_task | — | 2 | 15 | 0 | — | $0.00 | $0.01 | $0.00 | — | $0.0000 | $0.0009 | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 0.00% | 18.22% | 13.02% | 7.79% | — | 78.21% | 80.49% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 40.74% | 66.44% | 47.32% | 57.89% |
| Google | 7.69% | 50.00% | 31.68% | 34.97% | 78.57% | 100.00% | 46.88% | 56.14% | 100.00% | 100.00% | 100.00% | 100.00% | 104.08% | 100.00% | 120.31% | 119.23% |
| minihub | — | 46.72% | 43.70% | — | — | 72.90% | 86.54% | — | — | 100.00% | 100.00% | — | — | 124.20% | 109.30% | — |
| TikTok ads | 5.60% | 10.00% | 0.00% | 0.00% | 73.33% | 100.00% | — | — | 100.00% | 100.00% | 100.00% | 100.00% | 28.33% | 125.00% | 0.00% | 0.00% |
| Organic | 10.00% | 38.64% | 25.00% | 25.93% | 25.00% | 76.47% | 87.50% | 57.14% | 100.00% | 100.00% | 100.00% | 100.00% | 123.08% | 96.67% | 110.53% | 157.14% |
| FB | 50.00% | — | 20.00% | 0.00% | 63.16% | — | 100.00% | — | 100.00% | — | 100.00% | 100.00% | 109.38% | — | 100.00% | 0.00% |
| TikTok KOL | — | — | 70.00% | 52.94% | — | — | 57.14% | 44.44% | — | — | 100.00% | 100.00% | — | — | 160.00% | 133.33% |
| invite | — | 66.67% | 55.56% | 100.00% | — | 66.67% | 60.00% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 175.00% | 92.86% | 100.00% |
| invite_task | — | 100.00% | 66.67% | — | — | 100.00% | 80.00% | — | — | 100.00% | 100.00% | — | — | 100.00% | 116.67% | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | — | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-04-29 ~ 2026-05-05) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1,235 | 3,488 | 2,375 | 843 | $0.006 | $0.11 | $0.14 | $0.01 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google | 1,830 | 9 | 1,074 | 1,291 | $0.02 | $0.001 | $0.01 | $0.06 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| minihub | 4 | 2,944 | 814 | — | $0.00 | $0.14 | $0.26 | — | $0.0000 | $0.0000 | $0.0003 | — |
| TikTok ads | 2,400 | 114 | 17 | 18 | $0.008 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 315 | 317 | 348 | 202 | $0.008 | $0.03 | $0.04 | $0.009 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| FB | 222 | 2 | 672 | 184 | $0.01 | $0.00 | $0.04 | $0.01 | $0.0001 | $0.0000 | $0.0001 | $0.0001 |
| TikTok KOL | 10 | — | 10 | 490 | $0.00 | — | $0.00 | $0.03 | $0.0000 | — | $0.0000 | $0.0001 |
| invite | 1 | 85 | 117 | 3 | $0.00 | $0.006 | $0.08 | $0.00 | $0.0000 | $0.0001 | $0.0007 | $0.0000 |
| invite_task | — | 21 | 120 | 0 | — | $0.00 | $0.04 | $0.00 | — | $0.0000 | $0.0003 | — |
| Third-party platform(hilltop) | 3 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 2.11% | 14.94% | 12.21% | 6.41% | 92.31% | 83.30% | 78.62% | 77.78% | 100.00% | 100.00% | 100.00% | 100.00% | 37.16% | 64.89% | 56.08% | 61.80% |
| Google | 15.41% | 44.44% | 32.68% | 39.97% | 58.16% | 100.00% | 54.13% | 60.85% | 100.00% | 100.00% | 100.00% | 100.00% | 116.33% | 116.67% | 126.66% | 115.03% |
| minihub | 50.00% | 64.33% | 58.35% | — | 50.00% | 80.04% | 81.26% | — | 100.00% | 100.00% | 100.00% | — | 75.00% | 113.87% | 105.42% | — |
| TikTok ads | 10.50% | 16.67% | 17.65% | 11.11% | 64.29% | 78.95% | 100.00% | 0.00% | 100.00% | 100.00% | 100.00% | 100.00% | 37.60% | 25.53% | 50.00% | 33.33% |
| Organic | 23.49% | 48.90% | 33.91% | 50.99% | 68.92% | 83.87% | 64.41% | 61.17% | 100.00% | 100.00% | 100.00% | 100.00% | 107.36% | 97.87% | 98.21% | 105.56% |
| FB | 48.20% | 0.00% | 54.76% | 56.52% | 74.77% | — | 70.38% | 75.96% | 100.00% | 100.00% | 100.00% | 100.00% | 114.11% | 0.00% | 105.79% | 92.47% |
| TikTok KOL | 60.00% | — | 70.00% | 51.84% | 66.67% | — | 57.14% | 63.78% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 160.00% | 103.92% |
| invite | 0.00% | 62.35% | 57.26% | 66.67% | — | 81.13% | 77.61% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 111.29% | 102.27% | 100.00% |
| invite_task | — | 33.33% | 61.67% | — | — | 100.00% | 85.14% | — | — | 100.00% | 100.00% | — | — | 100.00% | 98.06% | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — |