SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-05-09
数据截至T-1 = 2026-05-08 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-05-07 (retention_d1_rate) · T-8 = 2026-05-01 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate 环比+20pct 至68%,升幅领跑所有市场
- SG 完成率环比+2.5pct 至63%,为本周唯一正增长市场
- SG ARPU 环比+32%,IN/TH/PH 同期均下滑
🔴 Bad News
- SG 开玩率仅12%,远低于 IN/TH 约35%、baseline 27%
- SG 新用户环比-35%,降幅高于 PH(-25%)和 baseline(-32%)
- SG open_to_swipe_rate 68%,仍为各市场最低,落后 IN 约28pct
⑤ SG 渠道分析
SG 2026-05-08 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 370 +25.0% | $0.001 +0.0% | $0.0000 -20.0% | — | — | 8.11% -31.4% | 56.67% -0.8% | 100.00% +0.0% | 24.68% -20.4% |
| Google | 185 -10.6% | $0.002 | $0.0000 | — | — | 18.38% +26.8% | 73.53% +10.3% | 100.00% +0.0% | 92.11% -2.2% |
| others | 229 +29.4% | $0.00 | $0.0000 | — | — | 3.06% +80.3% | 42.86% -35.7% | 100.00% +0.0% | 14.58% -6.7% |
| Organic | 51 +6.2% | $0.002 | $0.0000 | — | — | 19.61% -5.9% | 70.00% +75.0% | 100.00% +0.0% | 66.67% +23.1% |
| FB | 25 -35.9% | $0.002 -66.7% | $0.0001 -48.0% | — | — | 60.00% -13.3% | 80.00% +8.0% | 100.00% +0.0% | 86.36% -16.3% |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 1 +0.0% | $0.00 | $0.0000 | — | — | 100.00% +0.0% | 0.00% | 100.00% +0.0% | 0.00% |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-05-02 ~ 2026-05-08) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 1,996 -55.5% | $0.01 +7.7% | $0.0000 +142.2% | 3.22% -5.4% | — | 9.32% -23.2% | 62.90% +11.3% | 100.00% +0.0% | 35.28% +41.3% |
| Google | 1,576 +24.2% | $0.01 -44.4% | $0.0000 -55.3% | — | — | 12.82% -47.5% | 63.86% +15.1% | 100.00% +0.0% | 106.81% +1.3% |
| others | 1,200 -29.1% | $0.003 -66.7% | $0.0000 -53.0% | 5.15% +47.2% | — | 2.00% +41.1% | 66.67% -30.4% | 100.00% +0.0% | 25.57% +66.6% |
| Organic | 348 +58.2% | $0.005 -44.4% | $0.0000 -64.9% | 8.75% +1.4% | — | 19.83% -40.2% | 57.97% -6.0% | 100.00% +0.5% | 80.61% -29.0% |
| FB | 259 +232.1% | $0.02 +475.0% | $0.0001 +73.2% | — | — | 51.74% +30.2% | 72.39% -13.7% | 100.00% +0.0% | 108.59% -2.6% |
| TikTok KOL | 9 -25.0% | $0.003 | $0.0003 | 11.11% -69.4% | — | 33.33% -63.6% | 100.00% +57.1% | 100.00% +0.0% | 57.14% -42.9% |
| Third-party platform(hilltop) | 4 +100.0% | $0.00 | $0.0000 | 0.00% | — | 50.00% | 0.00% | 100.00% +0.0% | 50.00% |
| invite | 3 +50.0% | $0.00 | $0.0000 | 33.33% -33.3% | — | 33.33% -66.7% | 100.00% +0.0% | 100.00% +0.0% | 100.00% +100.0% |
| minihub | 3 +50.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 66.67% +33.3% | 50.00% -50.0% | 100.00% +0.0% | 66.67% -33.3% |
各国按渠道拆分 · 2026-05-08 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 229 | 353 | 302 | 143 | $0.00 | $0.01 | $0.02 | $0.003 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google | 185 | 0 | 136 | 202 | $0.002 | $0.00 | $0.003 | $0.01 | $0.0000 | — | $0.0000 | $0.0001 |
| minihub | 0 | 255 | 79 | — | $0.00 | $0.003 | $0.02 | — | — | $0.0000 | $0.0002 | — |
| TikTok ads | 370 | 11 | 1 | 2 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 51 | 27 | 35 | 33 | $0.002 | $0.003 | $0.00 | $0.003 | $0.0000 | $0.0001 | $0.0000 | $0.0001 |
| FB | 25 | 0 | 3 | 0 | $0.002 | $0.00 | $0.004 | $0.00 | $0.0001 | — | $0.0013 | — |
| TikTok KOL | 0 | — | 21 | 181 | $0.00 | — | $0.00 | $0.02 | — | — | $0.0000 | $0.0001 |
| invite | 0 | 10 | 19 | 1 | $0.00 | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| invite_task | — | 6 | 35 | 0 | — | $0.00 | $0.005 | $0.00 | — | $0.0000 | $0.0001 | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 3.06% | 18.70% | 14.90% | 5.59% | 42.86% | 77.27% | 80.00% | 62.50% | 100.00% | 100.00% | 100.00% | 100.00% | 14.58% | 53.54% | 47.12% | 64.71% |
| Google | 18.38% | — | 40.44% | 50.99% | 73.53% | — | 63.64% | 60.19% | 100.00% | — | 100.00% | 100.00% | 92.11% | — | 111.90% | 110.56% |
| minihub | — | 65.49% | 60.76% | — | — | 81.44% | 77.08% | — | — | 100.00% | 100.00% | — | — | 117.02% | 120.69% | — |
| TikTok ads | 8.11% | 27.27% | 0.00% | 50.00% | 56.67% | 100.00% | — | 0.00% | 100.00% | 100.00% | 100.00% | 100.00% | 24.68% | 75.00% | — | 0.00% |
| Organic | 19.61% | 48.15% | 57.14% | 45.45% | 70.00% | 76.92% | 70.00% | 66.67% | 100.00% | 100.00% | 100.00% | 100.00% | 66.67% | 94.44% | 61.54% | 86.36% |
| FB | 60.00% | — | 66.67% | — | 80.00% | — | 100.00% | — | 100.00% | — | 100.00% | — | 86.36% | — | 100.00% | — |
| TikTok KOL | — | — | 71.43% | 54.70% | — | — | 60.00% | 68.69% | — | — | 100.00% | 100.00% | — | — | 125.00% | 100.76% |
| invite | — | 60.00% | 78.95% | 0.00% | — | 83.33% | 73.33% | — | — | 100.00% | 100.00% | 100.00% | — | 66.67% | 76.47% | — |
| invite_task | — | 33.33% | 68.57% | — | — | 100.00% | 75.00% | — | — | 100.00% | 100.00% | — | — | 60.00% | 90.00% | — |
| Third-party platform(hilltop) | 100.00% | — | — | — | 0.00% | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-05-02 ~ 2026-05-08) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1,200 | 2,919 | 2,160 | 708 | $0.003 | $0.10 | $0.12 | $0.01 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google | 1,576 | 8 | 970 | 1,354 | $0.01 | $0.001 | $0.01 | $0.06 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| minihub | 3 | 2,155 | 771 | — | $0.00 | $0.11 | $0.14 | — | $0.0000 | $0.0001 | $0.0002 | — |
| TikTok ads | 1,996 | 73 | 13 | 12 | $0.01 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 348 | 281 | 299 | 204 | $0.005 | $0.01 | $0.04 | $0.009 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| FB | 259 | 0 | 350 | 22 | $0.02 | $0.00 | $0.03 | $0.004 | $0.0001 | — | $0.0001 | $0.0002 |
| TikTok KOL | 9 | — | 80 | 499 | $0.003 | — | $0.001 | $0.04 | $0.0003 | — | $0.0000 | $0.0001 |
| invite | 3 | 76 | 124 | 3 | $0.00 | $0.004 | $0.05 | $0.00 | $0.0000 | $0.0001 | $0.0004 | $0.0000 |
| invite_task | — | 37 | 142 | 0 | — | $0.001 | $0.05 | $0.00 | — | $0.0000 | $0.0003 | — |
| Third-party platform(hilltop) | 4 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 2.00% | 15.86% | 12.50% | 6.50% | 66.67% | 80.78% | 74.44% | 76.09% | 100.00% | 100.00% | 100.00% | 100.00% | 25.57% | 63.98% | 54.26% | 63.03% |
| Google | 12.82% | 50.00% | 33.71% | 40.99% | 63.86% | 100.00% | 55.05% | 59.64% | 100.00% | 100.00% | 100.00% | 100.00% | 106.81% | 116.67% | 119.40% | 112.17% |
| minihub | 66.67% | 61.48% | 54.86% | — | 50.00% | 81.21% | 80.61% | — | 100.00% | 100.00% | 100.00% | — | 66.67% | 116.37% | 110.94% | — |
| TikTok ads | 9.32% | 15.07% | 23.08% | 8.33% | 62.90% | 81.82% | 100.00% | 0.00% | 100.00% | 100.00% | 100.00% | 100.00% | 35.28% | 42.31% | 28.57% | 14.29% |
| Organic | 19.83% | 43.77% | 34.11% | 39.71% | 57.97% | 79.67% | 76.47% | 62.96% | 100.00% | 100.00% | 100.00% | 100.00% | 80.61% | 96.88% | 86.60% | 102.86% |
| FB | 51.74% | — | 49.14% | 45.45% | 72.39% | — | 75.00% | 90.00% | 100.00% | — | 100.00% | 100.00% | 108.59% | — | 106.87% | 52.94% |
| TikTok KOL | 33.33% | — | 58.75% | 53.31% | 100.00% | — | 63.83% | 64.29% | 100.00% | — | 100.00% | 100.00% | 57.14% | — | 139.13% | 103.60% |
| invite | 33.33% | 63.16% | 57.26% | 33.33% | 100.00% | 79.17% | 77.46% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 112.28% | 103.26% | 200.00% |
| invite_task | — | 37.84% | 59.15% | — | — | 92.86% | 83.33% | — | — | 100.00% | 100.00% | — | — | 106.67% | 93.44% | — |
| Third-party platform(hilltop) | 50.00% | — | — | — | 0.00% | — | — | — | 100.00% | — | — | — | 50.00% | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |