SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-05-10
数据截至T-1 = 2026-05-09 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-05-08 (retention_d1_rate) · T-8 = 2026-05-02 (retention_d7_rate)
🟢 Good News
- SG 完成率环比升至 62.5%,为各市场中唯一上升,其余均下滑
- SG ARPU 环比+64%,是所有对照组中唯一显著上升的市场
🔴 Bad News
- SG 开玩率仅 11.9%,落后 IN/PH/TH 约 20–25pct,各市场最低
- SG open-to-swipe 率 64%,低于 IN/PH/TH 约 28–37pct,且环比微降
- SG 新用户环比-32%,降幅高于 PH/TH,仅次于 IN 的-44%
⑤ SG 渠道分析
SG 2026-05-09 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 345 -6.8% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 12.17% +50.1% | 50.00% -11.8% | 100.00% +0.0% | 31.08% +26.8% |
| Google | 183 -1.1% | $0.002 +0.0% | $0.0000 +1.1% | — | — | 24.04% +30.8% | 52.27% -28.9% | 100.00% +0.0% | 108.25% +19.5% |
| others | 259 +13.6% | $0.002 | $0.0000 | — | — | 1.54% -49.7% | 100.00% +133.3% | 100.00% +0.0% | 27.78% +90.5% |
| Organic | 66 +32.0% | $0.003 +50.0% | $0.0000 +13.6% | — | — | 36.36% +81.8% | 62.50% -10.7% | 100.00% +0.0% | 80.56% +30.1% |
| FB | 39 +50.0% | $0.01 +400.0% | $0.0003 +233.3% | — | — | 69.23% +20.0% | 74.07% -7.4% | 100.00% +0.0% | 110.00% +33.2% |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| invite | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 100.00% | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-05-03 ~ 2026-05-09) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 2,094 -47.7% | $0.01 -26.7% | $0.0000 +40.1% | 2.94% -11.2% | — | 9.55% -19.5% | 59.50% +3.1% | 100.00% +0.0% | 33.12% +19.1% |
| Google | 1,464 -2.3% | $0.009 -57.1% | $0.0000 -56.1% | — | — | 14.75% -29.6% | 61.57% +10.5% | 100.00% +0.0% | 103.65% -8.3% |
| others | 1,308 -18.5% | $0.004 -60.0% | $0.0000 -50.9% | 3.74% -1.7% | — | 1.76% +0.7% | 69.57% -25.1% | 100.00% +0.0% | 24.56% +20.1% |
| Organic | 358 +36.6% | $0.007 -30.0% | $0.0000 -48.8% | 8.25% -10.7% | — | 20.95% -36.9% | 54.67% -16.6% | 100.00% +0.0% | 76.65% -31.1% |
| FB | 269 +153.8% | $0.03 +725.0% | $0.0001 +225.1% | — | — | 54.28% +27.8% | 71.92% -14.8% | 100.00% +0.0% | 106.70% -6.2% |
| TikTok KOL | 7 -50.0% | $0.003 | $0.0004 | 14.29% -53.6% | — | 42.86% -45.5% | 100.00% +57.1% | 100.00% +0.0% | 50.00% -50.0% |
| Third-party platform(hilltop) | 4 +100.0% | $0.00 | $0.0000 | 0.00% | — | 50.00% | 0.00% | 100.00% +0.0% | 50.00% |
| invite | 3 +0.0% | $0.00 | $0.0000 | 50.00% +50.0% | — | 33.33% -50.0% | 100.00% +0.0% | 100.00% +0.0% | 150.00% +125.0% |
| minihub | 3 +50.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 66.67% +33.3% | 50.00% -50.0% | 100.00% +0.0% | 66.67% -33.3% |
各国按渠道拆分 · 2026-05-09 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 259 | 402 | 340 | 143 | $0.002 | $0.02 | $0.02 | $0.005 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google | 183 | 0 | 113 | 164 | $0.002 | $0.00 | $0.001 | $0.004 | $0.0000 | — | $0.0000 | $0.0000 |
| minihub | 0 | 290 | 87 | — | $0.00 | $0.01 | $0.02 | — | — | $0.0000 | $0.0003 | — |
| TikTok ads | 345 | 14 | 1 | 16 | $0.00 | $0.00 | $0.00 | $0.004 | $0.0000 | $0.0000 | $0.0000 | $0.0003 |
| Organic | 66 | 36 | 28 | 38 | $0.003 | $0.00 | $0.009 | $0.00 | $0.0000 | $0.0000 | $0.0003 | $0.0000 |
| TikTok KOL | 0 | — | 19 | 141 | $0.00 | — | $0.007 | $0.01 | — | — | $0.0004 | $0.0001 |
| FB | 39 | 1 | 2 | 0 | $0.01 | $0.00 | $0.00 | $0.00 | $0.0003 | $0.0000 | $0.0000 | — |
| invite | 1 | 4 | 18 | 2 | $0.00 | $0.00 | $0.01 | $0.00 | $0.0000 | $0.0000 | $0.0007 | $0.0000 |
| invite_task | — | 1 | 29 | — | — | $0.00 | $0.002 | — | — | $0.0000 | $0.0001 | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1.54% | 21.39% | 20.88% | 9.79% | 100.00% | 76.74% | 73.24% | 78.57% | 100.00% | 100.00% | 100.00% | 100.00% | 27.78% | 63.89% | 51.09% | 48.78% |
| Google | 24.04% | — | 36.28% | 52.44% | 52.27% | — | 63.41% | 59.30% | 100.00% | — | 100.00% | 100.00% | 108.25% | — | 121.21% | 120.91% |
| minihub | — | 63.10% | 59.77% | — | — | 78.69% | 71.15% | — | — | 100.00% | 100.00% | — | — | 131.63% | 104.48% | — |
| TikTok ads | 12.17% | 42.86% | 0.00% | 50.00% | 50.00% | 50.00% | — | 87.50% | 100.00% | 100.00% | 100.00% | 100.00% | 31.08% | 57.14% | — | 70.00% |
| Organic | 36.36% | 47.22% | 64.29% | 50.00% | 62.50% | 70.59% | 77.78% | 73.68% | 100.00% | 100.00% | 100.00% | 100.00% | 80.56% | 94.74% | 79.17% | 114.81% |
| TikTok KOL | — | — | 57.89% | 60.99% | — | — | 45.45% | 65.12% | — | — | 100.00% | 100.00% | — | — | 100.00% | 97.22% |
| FB | 69.23% | 100.00% | 100.00% | — | 74.07% | 0.00% | 50.00% | — | 100.00% | 100.00% | 100.00% | — | 110.00% | 100.00% | 200.00% | — |
| invite | 0.00% | 75.00% | 72.22% | 100.00% | — | 100.00% | 76.92% | 0.00% | 100.00% | 100.00% | 100.00% | 100.00% | — | 100.00% | 87.50% | 100.00% |
| invite_task | — | 0.00% | 51.72% | — | — | — | 60.00% | — | — | 100.00% | 100.00% | — | — | 0.00% | 120.00% | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-05-03 ~ 2026-05-09) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1,308 | 2,708 | 2,167 | 745 | $0.004 | $0.10 | $0.13 | $0.01 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google | 1,464 | 8 | 919 | 1,312 | $0.009 | $0.001 | $0.01 | $0.05 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| minihub | 3 | 1,837 | 775 | — | $0.00 | $0.06 | $0.15 | — | $0.0000 | $0.0000 | $0.0002 | — |
| TikTok ads | 2,094 | 70 | 9 | 24 | $0.01 | $0.00 | $0.00 | $0.004 | $0.0000 | $0.0000 | $0.0000 | $0.0002 |
| Organic | 358 | 271 | 271 | 211 | $0.007 | $0.01 | $0.02 | $0.008 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| TikTok KOL | 7 | — | 100 | 558 | $0.003 | — | $0.008 | $0.04 | $0.0004 | — | $0.0001 | $0.0001 |
| FB | 269 | 1 | 185 | 16 | $0.03 | $0.00 | $0.02 | $0.004 | $0.0001 | $0.0000 | $0.0001 | $0.0003 |
| invite | 3 | 72 | 122 | 5 | $0.00 | $0.003 | $0.05 | $0.00 | $0.0000 | $0.0000 | $0.0004 | $0.0000 |
| invite_task | — | 33 | 149 | — | — | $0.001 | $0.05 | — | — | $0.0000 | $0.0003 | — |
| Third-party platform(hilltop) | 4 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1.76% | 17.06% | 14.35% | 7.65% | 69.57% | 79.44% | 72.67% | 75.44% | 100.00% | 100.00% | 100.00% | 100.00% | 24.56% | 62.95% | 52.07% | 58.82% |
| Google | 14.75% | 50.00% | 34.71% | 42.38% | 61.57% | 100.00% | 58.31% | 59.89% | 100.00% | 100.00% | 100.00% | 100.00% | 103.65% | 116.67% | 117.76% | 111.82% |
| minihub | 66.67% | 59.88% | 56.00% | — | 50.00% | 80.82% | 78.80% | — | 100.00% | 100.00% | 100.00% | — | 66.67% | 119.68% | 111.54% | — |
| TikTok ads | 9.55% | 24.29% | 0.00% | 37.50% | 59.50% | 70.59% | — | 77.78% | 100.00% | 100.00% | 100.00% | 100.00% | 33.12% | 51.85% | 33.33% | 53.33% |
| Organic | 20.95% | 43.17% | 38.38% | 39.81% | 54.67% | 76.92% | 76.92% | 66.67% | 100.00% | 100.00% | 100.00% | 100.00% | 76.65% | 93.30% | 85.64% | 104.17% |
| TikTok KOL | 42.86% | — | 58.00% | 54.48% | 100.00% | — | 60.34% | 65.13% | 100.00% | — | 100.00% | 100.00% | 50.00% | — | 130.51% | 100.24% |
| FB | 54.28% | 100.00% | 47.03% | 43.75% | 71.92% | 0.00% | 73.56% | 85.71% | 100.00% | 100.00% | 100.00% | 100.00% | 106.70% | 100.00% | 107.35% | 54.55% |
| invite | 33.33% | 62.50% | 59.84% | 60.00% | 100.00% | 77.78% | 73.97% | 33.33% | 100.00% | 100.00% | 100.00% | 100.00% | 150.00% | 107.41% | 101.09% | 133.33% |
| invite_task | — | 39.39% | 59.06% | — | — | 92.31% | 78.41% | — | — | 100.00% | 100.00% | — | — | 103.70% | 96.75% | — |
| Third-party platform(hilltop) | 50.00% | — | — | — | 0.00% | — | — | — | 100.00% | — | — | — | 50.00% | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |