SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-05-11
数据截至T-1 = 2026-05-10 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-05-09 (retention_d1_rate) · T-8 = 2026-05-03 (retention_d7_rate)
🟢 Good News
- SG ARPU 环比近翻倍 +98%,IN 同期下滑、baseline 仅 +49%
- SG 新用户环比 -22%,跌幅远小于 IN(-44%)和 baseline(-41%)
🔴 Bad News
- SG open_to_swipe_rate 环比跌 19% 至 59%,为各市场最低,IN/TH 均超 95%
- SG play_rate 仅 13%,为各市场最低,落后 baseline 约 14pct、落后 IN 约 24pct
- SG completion_rate 62%,各市场垫底,落后 baseline 约 6pct、落后 IN 约 16pct
- SG energy_per_user 0.62,不足 IN 的一半,各市场最低
⑤ SG 渠道分析
SG 2026-05-10 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 454 +29.3% | $0.007 | $0.0000 | — | — | 11.89% -0.6% | 42.59% -14.8% | 100.00% +0.0% | 18.78% -35.5% |
| Google | 220 +18.9% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 24.09% +1.3% | 60.38% +15.5% | 100.00% +0.0% | 116.10% +12.8% |
| others | 258 +3.2% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 1.16% -27.3% | 66.67% -33.3% | 100.00% +0.0% | 20.69% -14.9% |
| Organic | 63 -4.5% | $0.001 -66.7% | $0.0000 -65.1% | — | — | 34.92% -4.0% | 59.09% -5.5% | 100.00% +0.0% | 80.65% +2.9% |
| FB | 47 +17.5% | $0.01 +0.0% | $0.0002 -14.9% | — | — | 68.09% +0.9% | 87.50% +18.1% | 100.00% +0.0% | 100.00% -6.1% |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | — | — | 100.00% | 100.00% | 100.00% | 0.00% |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-05-04 ~ 2026-05-10) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| TikTok ads | 2,262 -33.2% | $0.02 +41.7% | $0.0000 +112.0% | 3.27% +0.1% | — | 9.90% -14.0% | 54.46% -6.8% | 100.00% +0.0% | 28.20% -11.4% |
| Google | 1,411 -17.0% | $0.007 -66.7% | $0.0000 -59.9% | — | — | 15.80% -17.9% | 62.33% +10.2% | 100.00% +0.0% | 100.62% -14.4% |
| others | 1,385 -3.7% | $0.004 -42.9% | $0.0000 -40.7% | 3.97% +3.8% | — | 1.66% -17.7% | 69.57% -22.4% | 100.00% +0.0% | 22.35% -14.3% |
| Organic | 382 +37.4% | $0.007 -22.2% | $0.0000 -43.4% | 8.83% -6.2% | — | 23.56% -21.1% | 55.56% -17.7% | 100.00% +0.0% | 75.54% -31.9% |
| FB | 273 +83.2% | $0.04 +740.0% | $0.0002 +358.5% | — | — | 56.41% +21.8% | 75.97% -2.9% | 100.00% +0.0% | 104.17% -6.4% |
| TikTok KOL | 5 -58.3% | $0.003 | $0.0006 | 20.00% -40.0% | — | 60.00% -10.0% | 100.00% +60.0% | 100.00% +0.0% | 60.00% -40.0% |
| Third-party platform(hilltop) | 4 +100.0% | $0.00 | $0.0000 | 0.00% | — | 75.00% | 33.33% | 100.00% +0.0% | 50.00% |
| invite | 3 +50.0% | $0.00 | $0.0000 | 66.67% | — | 33.33% -33.3% | 100.00% +0.0% | 100.00% +0.0% | 150.00% +50.0% |
| minihub | 2 -33.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 50.00% -25.0% | 0.00% -100.0% | 100.00% +0.0% | 50.00% -50.0% |
各国按渠道拆分 · 2026-05-10 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 258 | 415 | 286 | 157 | $0.00 | $0.02 | $3.01 | $0.009 | $0.0000 | $0.0000 | $0.0105 | $0.0001 |
| Google | 220 | 3 | 104 | 196 | $0.00 | $0.00 | $0.002 | $0.01 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| TikTok ads | 454 | 12 | 3 | 4 | $0.007 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| minihub | 0 | 276 | 79 | — | $0.00 | $0.009 | $0.01 | — | — | $0.0000 | $0.0001 | — |
| Organic | 63 | 45 | 31 | 46 | $0.001 | $0.00 | $0.001 | $0.001 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | 0 | — | 1 | 146 | $0.00 | — | $0.00 | $0.01 | — | — | $0.0000 | $0.0001 |
| FB | 47 | 0 | 1 | 1 | $0.01 | $0.00 | $0.00 | $0.00 | $0.0002 | — | $0.0000 | $0.0000 |
| invite | 0 | 14 | 26 | 2 | $0.00 | $0.00 | $0.03 | $0.00 | — | $0.0000 | $0.0012 | $0.0000 |
| invite_task | — | 2 | 11 | — | — | $0.00 | $0.00 | — | — | $0.0000 | $0.0000 | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1.16% | 24.58% | 17.48% | 14.65% | 66.67% | 79.41% | 70.00% | 82.61% | 100.00% | 100.00% | 100.00% | 100.00% | 20.69% | 60.26% | 59.60% | 54.00% |
| Google | 24.09% | 33.33% | 47.12% | 43.37% | 60.38% | 0.00% | 51.02% | 60.00% | 100.00% | 100.00% | 100.00% | 100.00% | 116.10% | 0.00% | 132.20% | 114.81% |
| TikTok ads | 11.89% | 41.67% | 0.00% | 0.00% | 42.59% | 80.00% | — | — | 100.00% | 100.00% | 100.00% | 100.00% | 18.78% | 50.00% | 0.00% | 0.00% |
| minihub | — | 60.87% | 59.49% | — | — | 77.98% | 76.60% | — | — | 100.00% | 100.00% | — | — | 132.04% | 101.61% | — |
| Organic | 34.92% | 68.89% | 51.61% | 65.22% | 59.09% | 77.42% | 68.75% | 53.33% | 100.00% | 100.00% | 100.00% | 100.00% | 80.65% | 80.65% | 93.75% | 115.62% |
| TikTok KOL | — | — | 100.00% | 52.74% | — | — | 100.00% | 59.74% | — | — | 100.00% | 100.00% | — | — | 100.00% | 104.59% |
| FB | 68.09% | — | 100.00% | 100.00% | 87.50% | — | 100.00% | 100.00% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | — | — |
| invite | — | 50.00% | 61.54% | 50.00% | — | 71.43% | 81.25% | 100.00% | — | 100.00% | 100.00% | 100.00% | — | 111.11% | 129.41% | 200.00% |
| invite_task | — | 0.00% | 27.27% | — | — | — | 66.67% | — | — | 100.00% | 100.00% | — | — | 200.00% | 100.00% | — |
| Third-party platform(hilltop) | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |
| DTI | — | — | 100.00% | — | — | — | 0.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |
各国按渠道拆分 · 近 7 天 (2026-05-04 ~ 2026-05-10) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1,385 | 2,576 | 2,099 | 762 | $0.004 | $0.10 | $3.12 | $0.02 | $0.0000 | $0.0000 | $0.0015 | $0.0000 |
| Google | 1,411 | 8 | 866 | 1,319 | $0.007 | $0.001 | $0.008 | $0.06 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| TikTok ads | 2,262 | 74 | 12 | 28 | $0.02 | $0.00 | $0.00 | $0.005 | $0.0000 | $0.0000 | $0.0000 | $0.0002 |
| minihub | 2 | 1,681 | 693 | — | $0.00 | $0.05 | $0.13 | — | $0.0000 | $0.0000 | $0.0002 | — |
| Organic | 382 | 255 | 262 | 226 | $0.007 | $0.008 | $0.02 | $0.007 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| TikTok KOL | 5 | — | 101 | 620 | $0.003 | — | $0.008 | $0.05 | $0.0006 | — | $0.0001 | $0.0001 |
| FB | 273 | 1 | 86 | 10 | $0.04 | $0.00 | $0.007 | $0.003 | $0.0002 | $0.0000 | $0.0001 | $0.0003 |
| invite | 3 | 66 | 133 | 6 | $0.00 | $0.003 | $0.08 | $0.00 | $0.0000 | $0.0000 | $0.0006 | $0.0000 |
| invite_task | — | 25 | 137 | — | — | $0.001 | $0.03 | — | — | $0.0000 | $0.0002 | — |
| Third-party platform(hilltop) | 4 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| others | 1.66% | 18.59% | 15.29% | 9.45% | 69.57% | 77.66% | 71.96% | 80.56% | 100.00% | 100.00% | 100.00% | 100.00% | 22.35% | 60.51% | 52.96% | 53.62% |
| Google | 15.80% | 37.50% | 36.95% | 42.68% | 62.33% | 66.67% | 55.94% | 59.50% | 100.00% | 100.00% | 100.00% | 100.00% | 100.62% | 80.00% | 118.46% | 111.30% |
| TikTok ads | 9.90% | 28.38% | 0.00% | 32.14% | 54.46% | 71.43% | — | 77.78% | 100.00% | 100.00% | 100.00% | 100.00% | 28.20% | 57.14% | 20.00% | 52.94% |
| minihub | 50.00% | 58.54% | 55.12% | — | 0.00% | 79.57% | 77.75% | — | 100.00% | 100.00% | 100.00% | — | 50.00% | 123.24% | 112.06% | — |
| Organic | 23.56% | 46.27% | 39.69% | 43.36% | 55.56% | 74.58% | 75.96% | 65.31% | 100.00% | 100.00% | 100.00% | 100.00% | 75.54% | 88.30% | 82.86% | 106.49% |
| TikTok KOL | 60.00% | — | 58.42% | 55.65% | 100.00% | — | 61.02% | 63.48% | 100.00% | — | 100.00% | 100.00% | 60.00% | — | 127.87% | 100.88% |
| FB | 56.41% | 100.00% | 39.53% | 20.00% | 75.97% | 0.00% | 82.35% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 104.17% | 100.00% | 104.92% | 0.00% |
| invite | 33.33% | 60.61% | 61.65% | 66.67% | 100.00% | 75.00% | 74.39% | 50.00% | 100.00% | 100.00% | 100.00% | 100.00% | 150.00% | 106.38% | 107.14% | 150.00% |
| invite_task | — | 40.00% | 59.85% | — | — | 90.00% | 73.17% | — | — | 100.00% | 100.00% | — | — | 105.00% | 98.18% | — |
| Third-party platform(hilltop) | 75.00% | — | — | — | 33.33% | — | — | — | 100.00% | — | — | — | 50.00% | — | — | — |
| DTI | — | — | 100.00% | — | — | — | 0.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |