SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-07
数据截至T-1 = 2026-06-06 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-05 (retention_d1_rate) · T-8 = 2026-05-30 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +8.5%，IN/PH/TH 同期均下滑 29%–76%
- SG 完成率升至 78.3%（+1.8pct），高于 TH 和 baseline
🔴 Bad News
- SG ARPU 环比跌 69%，total_revenue 跌 66%，低于 TH
- SG play_rate 仅 11.4%（-3.8pct），为各市场最低，落后 IN/TH 约 24pct
- SG open_to_swipe_rate 环比降 6.3pct 至 48.5%，各市场中降幅最大
- SG ct_rate 环比降 5.2pct 至 32.6%，低于 IN/PH/TH 约 6–14pct
⑥ SG 渠道分析
SG 2026-06-06 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 246 +10.3% | $0.002 +100.0% | $0.0000 +81.3% | — | — | 13.41% +49.6% | 72.73% -19.2% | 42.68% +1.3% | 65.96% +20.2% |
| TikTok ads | 89 +14.1% | $0.003 | $0.0000 | — | — | 6.74% -47.4% | 66.67% -16.7% | 19.10% -37.9% | 22.73% +7.1% |
| Organic | 64 -23.8% | $0.001 | $0.0000 | — | — | 12.50% -12.5% | 75.00% +0.0% | 23.44% -6.2% | 48.28% -11.2% |
| FB ads | 38 -35.6% | $0.00 | $0.0000 | — | — | 15.79% +55.3% | 100.00% +20.0% | 23.68% -46.3% | 38.10% -34.7% |
| others | 56 +14.3% | $0.00 | $0.0000 | — | — | 3.57% | 50.00% | 3.57% +75.0% | 7.69% -73.1% |
| FB KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-05-31 ~ 2026-06-06) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 1,495 +30.2% | $1.00 +8275.0% | $0.0007 +6331.1% | 3.75% -29.8% | — | 12.37% -14.9% | 77.84% +5.7% | 43.21% -10.8% | 59.64% -12.7% |
| TikTok ads | 597 +42.5% | $0.008 +700.0% | $0.0000 +461.5% | 1.68% -44.6% | — | 9.21% -27.2% | 72.73% -1.2% | 24.12% -17.8% | 20.56% -19.1% |
| Organic | 518 +33.2% | $0.003 -50.0% | $0.0000 -62.5% | 6.56% +36.6% | — | 14.86% -43.9% | 72.73% +4.0% | 29.92% -27.7% | 46.97% +8.3% |
| FB ads | 464 +32.2% | $3.01 +60020.0% | $0.0065 +45378.7% | 9.15% +103.6% | — | 17.89% -29.5% | 89.16% +8.7% | 43.53% -12.7% | 56.99% +9.5% |
| others | 445 +15.6% | $0.001 -50.0% | $0.0000 -56.7% | 2.50% +15.3% | — | 2.25% -49.1% | 50.00% -43.3% | 3.60% -46.8% | 22.08% -35.9% |
| FB KOL | 3 +50.0% | $0.00 | $0.0000 | 50.00% +0.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% -50.0% |
| minihub | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-06-06 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 656 | 17 | — | $0.00 | $0.02 | $0.005 | — | — | $0.0000 | $0.0003 | — |
| others | 56 | 305 | 64 | 15 | $0.00 | $0.01 | $0.005 | $0.00 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google ads | 246 | 0 | 2 | 0 | $0.002 | $0.00 | $0.00 | $0.00 | $0.0000 | — | $0.0000 | — |
| Organic | 64 | 32 | 16 | 14 | $0.001 | $0.001 | $0.001 | $0.00 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google KOL | — | — | — | 10 | — | — | — | $0.001 | — | — | — | $0.0001 |
| TikTok KOL | — | — | — | 93 | — | — | — | $0.009 | — | — | — | $0.0001 |
| TikTok ads | 89 | 5 | 0 | 0 | $0.003 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | — |
| FB ads | 38 | — | 1 | 1 | $0.00 | — | $0.00 | $0.00 | $0.0000 | — | $0.0000 | $0.0000 |
| FB KOL | 0 | — | — | 38 | $0.00 | — | — | $0.004 | — | — | — | $0.0001 |
| invite_task | — | 2 | 18 | 0 | — | $0.00 | $0.001 | $0.00 | — | $0.0000 | $0.0001 | — |
| invite | — | 15 | 9 | 1 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 35.67% | 64.71% | — | — | 77.35% | 90.91% | — | — | 46.95% | 70.59% | — | — | 39.11% | 53.33% | — |
| others | 3.57% | 11.80% | 14.06% | 6.67% | 50.00% | 80.56% | 88.89% | 100.00% | 3.57% | 14.43% | 14.06% | 13.33% | 7.69% | 39.34% | 42.86% | 20.00% |
| Google ads | 13.41% | — | 0.00% | — | 72.73% | — | — | — | 42.68% | — | 50.00% | — | 65.96% | — | 100.00% | — |
| Organic | 12.50% | 12.50% | 18.75% | 57.14% | 75.00% | 50.00% | 100.00% | 75.00% | 23.44% | 25.00% | 31.25% | 64.29% | 48.28% | 42.86% | 50.00% | 66.67% |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 16.67% |
| TikTok KOL | — | — | — | 40.86% | — | — | — | 73.68% | — | — | — | 56.99% | — | — | — | 52.17% |
| TikTok ads | 6.74% | 0.00% | — | — | 66.67% | — | — | — | 19.10% | 20.00% | — | — | 22.73% | 50.00% | — | — |
| FB ads | 15.79% | — | 0.00% | 100.00% | 100.00% | — | — | 100.00% | 23.68% | — | 0.00% | 100.00% | 38.10% | — | — | 0.00% |
| FB KOL | — | — | — | 15.79% | — | — | — | 100.00% | — | — | — | 18.42% | — | — | — | 29.63% |
| invite_task | — | 0.00% | 44.44% | — | — | — | 75.00% | — | — | 0.00% | 66.67% | — | — | 100.00% | 40.00% | — |
| invite | — | 13.33% | 33.33% | 100.00% | — | 100.00% | 100.00% | 0.00% | — | 40.00% | 33.33% | 100.00% | — | 77.78% | 116.67% | 100.00% |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-05-31 ~ 2026-06-06) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 4,288 | 86 | — | $0.00 | $0.13 | $0.03 | — | — | $0.0000 | $0.0003 | — |
| others | 445 | 2,335 | 374 | 159 | $0.001 | $0.10 | $0.09 | $0.001 | $0.0000 | $0.0000 | $0.0002 | $0.0000 |
| Google ads | 1,495 | 8 | 15 | 2 | $1.00 | $0.001 | $0.00 | $0.00 | $0.0007 | $0.0001 | $0.0000 | $0.0000 |
| Organic | 518 | 392 | 142 | 170 | $0.003 | $0.01 | $0.01 | $0.009 | $0.0000 | $0.0000 | $0.0001 | $0.0001 |
| Google KOL | — | — | — | 801 | — | — | — | $0.03 | — | — | — | $0.0000 |
| TikTok KOL | — | — | — | 635 | — | — | — | $0.03 | — | — | — | $0.0001 |
| TikTok ads | 597 | 27 | 3 | 0 | $0.008 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| FB ads | 464 | — | 6 | 3 | $3.01 | — | $0.00 | $0.00 | $0.0065 | — | $0.0000 | $0.0000 |
| FB KOL | 3 | — | — | 316 | $0.00 | — | — | $2.02 | $0.0000 | — | — | $0.0064 |
| invite_task | — | 19 | 165 | 0 | — | $0.004 | $0.04 | $0.00 | — | $0.0002 | $0.0002 | — |
| invite | — | 106 | 27 | 5 | — | $0.002 | $0.001 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 53.19% | 66.28% | — | — | 85.62% | 91.23% | — | — | 61.40% | 74.42% | — | — | 45.92% | 61.84% | — |
| others | 2.25% | 17.94% | 17.11% | 3.77% | 50.00% | 84.49% | 85.94% | 83.33% | 3.60% | 22.57% | 22.19% | 11.32% | 22.08% | 46.04% | 33.33% | 25.00% |
| Google ads | 12.37% | 37.50% | 33.33% | 50.00% | 77.84% | 100.00% | 80.00% | 100.00% | 43.21% | 37.50% | 46.67% | 100.00% | 59.64% | 100.00% | 70.00% | 0.00% |
| Organic | 14.86% | 36.73% | 26.06% | 35.29% | 72.73% | 81.94% | 75.68% | 75.00% | 29.92% | 46.94% | 38.03% | 51.18% | 46.97% | 58.33% | 62.20% | 55.96% |
| Google KOL | — | — | — | 34.46% | — | — | — | 73.91% | — | — | — | 48.94% | — | — | — | 50.11% |
| TikTok KOL | — | — | — | 51.81% | — | — | — | 76.29% | — | — | — | 62.68% | — | — | — | 55.39% |
| TikTok ads | 9.21% | 14.81% | 0.00% | — | 72.73% | 25.00% | — | — | 24.12% | 29.63% | 33.33% | — | 20.56% | 15.38% | 0.00% | — |
| FB ads | 17.89% | — | 0.00% | 33.33% | 89.16% | — | — | 100.00% | 43.53% | — | 0.00% | 33.33% | 56.99% | — | 25.00% | 0.00% |
| FB KOL | 0.00% | — | — | 40.51% | — | — | — | 89.06% | 0.00% | — | — | 47.78% | 100.00% | — | — | 52.02% |
| invite_task | — | 47.37% | 60.00% | — | — | 100.00% | 85.86% | — | — | 52.63% | 72.73% | — | — | 55.56% | 66.18% | — |
| invite | — | 50.94% | 44.44% | 40.00% | — | 88.89% | 100.00% | 50.00% | — | 65.09% | 48.15% | 40.00% | — | 65.00% | 94.12% | 40.00% |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | — | — |
SG 2026-06-06 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 64 -23.8% | $0.001 | $0.0000 | — | — | 12.50% -12.5% | 75.00% +0.0% | 23.44% -6.2% | 48.28% -11.2% |
| 非Organic | 429 +4.4% | $0.005 +400.0% | $0.0000 +379.0% | — | — | 10.96% +25.1% | 74.47% -13.5% | 31.00% -12.1% | 51.14% +3.8% |
SG 近 7 天 (2026-05-31 ~ 2026-06-06) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 518 +33.2% | $0.003 -50.0% | $0.0000 -62.5% | 6.56% +36.6% | — | 14.86% -43.9% | 72.73% +4.0% | 29.92% -27.7% | 46.97% +8.3% |
| 非Organic | 3,004 +30.2% | $4.02 +19042.9% | $0.0013 +14601.3% | 4.27% +4.5% | — | 11.09% -22.3% | 78.98% +3.9% | 33.56% -12.3% | 49.97% -11.4% |
⑦ SG Story 分析
SG 2026-06-06 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 212 +0.5% | $0.004 | $0.0000 | — | 7.55% -27.6% | 68.75% -11.0% | 15.57% -28.6% | — | — | — | — | 28.89% -24.7% |
| Game_1913 | 75 -36.4% | $0.001 +0.0% | $0.0000 +57.3% | — | 13.33% +74.8% | 70.00% -30.0% | 29.33% -15.6% | — | — | — | — | 42.86% -20.1% |
| Game_1906 | 38 -34.5% | $0.00 | $0.0000 | — | 5.26% -49.1% | 100.00% +20.0% | 34.21% -31.6% | — | — | — | — | 71.43% -12.1% |
| Game_1908 | 115 +57.5% | $0.001 | $0.0000 | — | 20.00% +62.2% | 78.26% +0.6% | 60.00% +6.8% | — | — | — | — | 76.19% +55.7% |
| Game_1909 | 25 +25.0% | $0.00 | $0.0000 | — | 4.00% -20.0% | 100.00% +0.0% | 24.00% -20.0% | — | — | — | — | 73.33% +46.7% |
| 其他 | 84 +86.7% | $0.00 | $0.0000 | — | 3.57% +60.7% | 66.67% -33.3% | 5.95% -10.7% | — | — | — | — | 50.00% +50.0% |
SG 近 7 天 (2026-05-31 ~ 2026-06-06) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 1,588 +31.9% | $0.01 +33.3% | $0.0000 +1.1% | 4.08% +18.7% | 9.51% -38.1% | 71.52% +0.2% | 20.72% -23.2% | — | — | — | — | 31.70% -10.3% |
| Game_1913 | 586 +15.1% | $0.006 +50.0% | $0.0000 +30.3% | 6.74% +28.1% | 10.41% -7.0% | 80.33% +11.7% | 36.18% -23.9% | — | — | — | — | 53.76% -17.0% |
| Game_1906 | 518 +71.0% | $3.00 +100000.0% | $0.0058 +58452.7% | 6.74% +7.9% | 12.93% +3.1% | 83.58% +9.5% | 46.33% -5.1% | — | — | — | — | 67.21% -4.1% |
| Game_1908 | 453 +45.2% | $0.01 +150.0% | $0.0000 +72.2% | 3.85% -26.9% | 17.88% +9.4% | 87.65% +14.6% | 53.20% +3.1% | — | — | — | — | 59.85% -5.7% |
| Game_1909 | 213 +176.6% | $0.99 +98900.0% | $0.0046 +35688.7% | 8.22% +113.7% | 7.51% -27.7% | 43.75% -41.7% | 37.09% +5.8% | — | — | — | — | 60.80% -6.5% |
| 其他 | 492 -43.6% | $0.002 -66.7% | $0.0000 -40.9% | 5.70% +11.4% | 6.91% -35.1% | 82.35% +2.1% | 12.60% -22.0% | — | — | — | — | 56.04% -1.6% |