SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-08
数据截至T-1 = 2026-06-07 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-06 (retention_d1_rate) · T-8 = 2026-05-31 (retention_d7_rate)
🟢 Good News
- SG 完成率环比升约 2pct 至 78.5%,为各市场中唯一上升
- SG PK 发起率 98.5%,与 IN/baseline 持平且环比微升
🔴 Bad News
- SG ARPU 环比暴跌 99%,付费率归零,低于 TH 等所有对照市场
- SG 开玩率仅 11.2%,环比降约 4pct,远低于 IN/TH 的 30%+
- SG CT 参赛率 31.3%,环比降约 8pct,各市场中降幅最大
- SG open-to-swipe 率 46.5%,环比降约 9pct,低于 PH/baseline
⑥ SG 渠道分析
SG 2026-06-07 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 182 -26.0% | $0.001 -50.0% | $0.0000 -32.4% | — | — | 17.03% +27.0% | 83.87% +15.3% | 45.05% +5.6% | 53.70% -14.5% |
| TikTok ads | 88 -1.1% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 7.95% +18.0% | 85.71% +28.6% | 22.73% +19.0% | 17.50% -23.0% |
| Organic | 75 +17.2% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 14.67% +17.3% | 63.64% -15.2% | 25.33% +8.1% | 42.86% -5.1% |
| FB ads | 49 +28.9% | $0.00 | $0.0000 | — | — | 28.57% +81.0% | 85.71% -14.3% | 57.14% +141.3% | 53.12% +46.1% |
| others | 72 +28.6% | $0.00 | $0.0000 | — | — | 2.78% -22.2% | 100.00% +100.0% | 4.17% +16.7% | 13.33% +73.3% |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-06-01 ~ 2026-06-07) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 1,460 +26.7% | $1.00 +8275.0% | $0.0007 +6508.2% | 4.32% -20.7% | — | 13.08% +2.5% | 79.58% +8.3% | 42.74% -9.2% | 57.47% -15.8% |
| TikTok ads | 575 +44.5% | $0.006 +100.0% | $0.0000 +38.4% | 2.48% -5.1% | — | 8.70% -32.1% | 74.00% +2.0% | 22.96% -20.6% | 22.22% +18.7% |
| Organic | 519 +30.1% | $0.003 -40.0% | $0.0000 -53.9% | 8.18% +65.4% | — | 14.64% -36.5% | 69.74% -9.6% | 28.71% -24.6% | 44.40% -5.2% |
| FB ads | 432 +8.0% | $0.01 -99.6% | $0.0000 -99.6% | 8.00% -18.9% | — | 16.44% -39.7% | 90.14% +10.4% | 43.98% -13.3% | 54.31% -2.0% |
| others | 429 +12.0% | $0.001 +0.0% | $0.0000 -10.7% | 2.11% +12.7% | — | 2.33% -44.2% | 60.00% -31.4% | 3.73% -42.9% | 18.75% -52.7% |
| FB KOL | 3 +50.0% | $0.00 | $0.0000 | 50.00% +0.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% -50.0% |
| invite | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| minihub | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-06-07 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 1,092 | 25 | — | $0.00 | $0.02 | $0.008 | — | — | $0.0000 | $0.0003 | — |
| others | 72 | 467 | 30 | 12 | $0.00 | $0.02 | $0.003 | $0.001 | $0.0000 | $0.0000 | $0.0001 | $0.0001 |
| Google ads | 182 | 1 | 0 | 0 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | — |
| Organic | 75 | 83 | 22 | 12 | $0.00 | $0.006 | $0.005 | $0.00 | $0.0000 | $0.0001 | $0.0002 | $0.0000 |
| TikTok KOL | — | — | — | 116 | — | — | — | $0.002 | — | — | — | $0.0000 |
| TikTok ads | 88 | 5 | 3 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Google KOL | — | — | — | 5 | — | — | — | $0.00 | — | — | — | $0.0000 |
| FB ads | 49 | — | 0 | 0 | $0.00 | — | $0.00 | $0.00 | $0.0000 | — | — | — |
| FB KOL | 0 | — | — | 53 | $0.00 | — | — | $0.002 | — | — | — | $0.0000 |
| invite | 1 | 25 | 0 | 0 | $0.00 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | — |
| invite_task | — | 0 | 8 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | $0.0000 | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 42.77% | 68.00% | — | — | 81.58% | 88.24% | — | — | 53.11% | 72.00% | — | — | 45.44% | 72.73% | — |
| others | 2.78% | 15.20% | 3.33% | 25.00% | 100.00% | 85.92% | 100.00% | 100.00% | 4.17% | 20.13% | 3.33% | 33.33% | 13.33% | 47.89% | 14.29% | 62.50% |
| Google ads | 17.03% | 0.00% | — | — | 83.87% | — | — | — | 45.05% | 0.00% | — | — | 53.70% | 0.00% | — | — |
| Organic | 14.67% | 30.12% | 18.18% | 16.67% | 63.64% | 88.00% | 100.00% | 50.00% | 25.33% | 36.14% | 18.18% | 25.00% | 42.86% | 55.36% | 30.00% | 75.00% |
| TikTok KOL | — | — | — | 40.52% | — | — | — | 78.72% | — | — | — | 50.86% | — | — | — | 40.23% |
| TikTok ads | 7.95% | 0.00% | 0.00% | — | 85.71% | — | — | — | 22.73% | 20.00% | 0.00% | — | 17.50% | 0.00% | 0.00% | — |
| Google KOL | — | — | — | 20.00% | — | — | — | 100.00% | — | — | — | 20.00% | — | — | — | 50.00% |
| FB ads | 28.57% | — | — | — | 85.71% | — | — | — | 57.14% | — | — | — | 53.12% | — | — | — |
| FB KOL | — | — | — | 32.08% | — | — | — | 64.71% | — | — | — | 35.85% | — | — | — | 35.14% |
| invite | 0.00% | 52.00% | — | — | — | 84.62% | — | — | 0.00% | 64.00% | — | — | — | 61.90% | — | — |
| invite_task | — | — | 62.50% | — | — | — | 80.00% | — | — | — | 62.50% | — | — | — | 16.67% | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-06-01 ~ 2026-06-07) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 4,595 | 97 | — | $0.00 | $0.13 | $0.04 | — | — | $0.0000 | $0.0004 | — |
| others | 429 | 2,399 | 323 | 125 | $0.001 | $0.10 | $0.08 | $0.002 | $0.0000 | $0.0000 | $0.0003 | $0.0000 |
| Google ads | 1,460 | 4 | 11 | 2 | $1.00 | $0.00 | $0.00 | $0.00 | $0.0007 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 519 | 377 | 129 | 156 | $0.003 | $0.02 | $0.01 | $0.009 | $0.0000 | $0.0000 | $0.0001 | $0.0001 |
| TikTok KOL | — | — | — | 653 | — | — | — | $0.03 | — | — | — | $0.0000 |
| TikTok ads | 575 | 28 | 6 | 0 | $0.006 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Google KOL | — | — | — | 583 | — | — | — | $0.02 | — | — | — | $0.0000 |
| FB ads | 432 | — | 4 | 3 | $0.01 | — | $0.00 | $0.00 | $0.0000 | — | $0.0000 | $0.0000 |
| FB KOL | 3 | — | — | 331 | $0.00 | — | — | $2.02 | $0.0000 | — | — | $0.0061 |
| invite | 1 | 115 | 22 | 5 | $0.00 | $0.002 | $0.001 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| invite_task | — | 15 | 120 | 0 | — | $0.001 | $0.02 | $0.00 | — | $0.0001 | $0.0002 | — |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 45.07% | 65.98% | — | — | 83.20% | 89.06% | — | — | 54.15% | 73.20% | — | — | 43.20% | 61.36% | — |
| others | 2.33% | 15.17% | 14.24% | 5.60% | 60.00% | 84.62% | 91.30% | 100.00% | 3.73% | 19.63% | 17.65% | 12.80% | 18.75% | 44.20% | 32.77% | 32.61% |
| Google ads | 13.08% | 25.00% | 36.36% | 50.00% | 79.58% | 100.00% | 75.00% | 100.00% | 42.74% | 25.00% | 54.55% | 100.00% | 57.47% | 75.00% | 55.56% | 0.00% |
| Organic | 14.64% | 29.71% | 24.03% | 33.33% | 69.74% | 81.25% | 77.42% | 75.00% | 28.71% | 38.46% | 34.11% | 50.00% | 44.40% | 54.66% | 54.29% | 59.62% |
| TikTok KOL | — | — | — | 46.71% | — | — | — | 73.77% | — | — | — | 57.43% | — | — | — | 51.67% |
| TikTok ads | 8.70% | 10.71% | 0.00% | — | 74.00% | 33.33% | — | — | 22.96% | 25.00% | 16.67% | — | 22.22% | 15.38% | 0.00% | — |
| Google KOL | — | — | — | 30.02% | — | — | — | 70.86% | — | — | — | 43.57% | — | — | — | 47.63% |
| FB ads | 16.44% | — | 0.00% | 33.33% | 90.14% | — | — | 100.00% | 43.98% | — | 0.00% | 33.33% | 54.31% | — | 0.00% | 0.00% |
| FB KOL | 0.00% | — | — | 36.56% | — | — | — | 86.78% | 0.00% | — | — | 42.90% | 100.00% | — | — | 46.12% |
| invite | 0.00% | 45.22% | 36.36% | 40.00% | — | 86.54% | 100.00% | 50.00% | 0.00% | 60.87% | 40.91% | 40.00% | — | 65.12% | 100.00% | 40.00% |
| invite_task | — | 40.00% | 55.00% | — | — | 100.00% | 78.79% | — | — | 46.67% | 66.67% | — | — | 50.00% | 62.50% | — |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | — | — |
SG 2026-06-07 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 75 +17.2% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 14.67% +17.3% | 63.64% -15.2% | 25.33% +8.1% | 42.86% -5.1% |
| 非Organic | 392 -8.6% | $0.001 -80.0% | $0.0000 -78.1% | — | — | 13.78% +25.7% | 85.19% +14.4% | 33.93% +9.4% | 43.08% -12.7% |
SG 近 7 天 (2026-06-01 ~ 2026-06-07) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 519 +30.1% | $0.003 -40.0% | $0.0000 -53.9% | 8.18% +65.4% | — | 14.64% -36.5% | 69.74% -9.6% | 28.71% -24.6% | 44.40% -5.2% |
| 非Organic | 2,900 +24.1% | $1.02 -66.0% | $0.0004 -72.6% | 4.24% -11.6% | — | 11.10% -20.4% | 80.43% +5.7% | 33.17% -12.7% | 48.41% -13.9% |
⑦ SG Story 分析
SG 2026-06-07 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 241 +13.7% | $0.00 -100.0% | $0.0000 -100.0% | — | 8.30% +10.0% | 75.00% +9.1% | 17.43% +12.0% | — | — | — | — | 25.00% -11.5% |
| Game_1913 | 67 -10.7% | $0.00 -100.0% | $0.0000 -100.0% | — | 17.91% +34.3% | 75.00% +7.1% | 34.33% +17.0% | — | — | — | — | 64.10% +58.7% |
| Game_1908 | 85 -26.1% | $0.00 -100.0% | $0.0000 -100.0% | — | 20.00% +0.0% | 88.24% +12.7% | 55.29% -7.8% | — | — | — | — | 46.00% -36.8% |
| Game_1906 | 45 +18.4% | $0.00 | $0.0000 | — | 24.44% +364.4% | 81.82% -18.2% | 60.00% +75.4% | — | — | — | — | 60.00% -16.0% |
| Game_1909 | 12 -52.0% | $0.00 | $0.0000 | — | 8.33% +108.3% | 100.00% +0.0% | 66.67% +177.8% | — | — | — | — | 25.00% -65.9% |
| 其他 | 51 -39.3% | $0.001 | $0.0000 | — | 7.84% +119.6% | 100.00% +50.0% | 9.80% +64.7% | — | — | — | — | 100.00% +140.0% |
SG 近 7 天 (2026-06-01 ~ 2026-06-07) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 1,552 +29.9% | $0.01 +11.1% | $0.0000 -14.4% | 5.10% +55.8% | 9.28% -35.2% | 70.83% -6.1% | 19.85% -23.3% | — | — | — | — | 31.01% -9.8% |
| Game_1913 | 600 +22.2% | $0.006 +50.0% | $0.0000 +22.7% | 5.83% -14.8% | 11.17% -8.6% | 82.09% +20.1% | 34.17% -26.7% | — | — | — | — | 53.83% -14.9% |
| Game_1908 | 499 +69.2% | $0.009 +125.0% | $0.0000 +33.0% | 4.35% -20.3% | 17.84% +3.2% | 86.52% +2.6% | 53.91% +3.3% | — | — | — | — | 56.94% -8.3% |
| Game_1906 | 440 +3.3% | $0.01 -99.6% | $0.0000 -99.6% | 5.83% -32.4% | 12.95% -6.5% | 84.21% +8.0% | 47.27% -2.7% | — | — | — | — | 62.45% -14.6% |
| Game_1909 | 172 +33.3% | $0.99 +98900.0% | $0.0058 +74150.0% | 6.98% -32.6% | 6.98% -30.8% | 58.33% +8.3% | 38.37% +5.3% | — | — | — | — | 63.11% +10.0% |
| 其他 | 468 -22.0% | $0.002 -71.4% | $0.0000 -63.4% | 5.04% -22.3% | 6.20% -41.9% | 79.31% -4.2% | 11.75% -25.0% | — | — | — | — | 54.65% -7.2% |