SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-09
数据截至T-1 = 2026-06-08 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-07 (retention_d1_rate) · T-8 = 2026-06-01 (retention_d7_rate)
🟢 Good News
- SG 完成率环比 +5pct 至 81%,IN/TH/baseline 同期均下滑
- SG PK 发起率升至 99.5%,为各市场最高
- SG 新用户环比 -17%,PH/TH 同期跌幅达 -60%~-69%
🔴 Bad News
- SG ARPU 环比暴跌 99%,payment_rate 归零,低于所有对照市场
- SG 开玩率仅 11.6%,各市场最低,落后 baseline 约 6pct
- SG 人均能量消耗 0.79,各市场最低,IN/TH 均超 2.0
⑥ SG 渠道分析
SG 2026-06-08 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 179 -2.7% | $0.002 +100.0% | $0.0000 +105.6% | — | — | 11.73% -30.4% | 95.24% +13.6% | 41.90% -6.0% | 65.09% +29.1% |
| TikTok ads | 52 -40.9% | $0.00 | $0.0000 | — | — | 11.54% +45.1% | 66.67% -22.2% | 21.15% -6.9% | 22.73% +33.1% |
| Organic | 54 -28.0% | $0.00 | $0.0000 | — | — | 3.70% -74.7% | 100.00% +57.1% | 18.52% -26.9% | 10.00% -74.7% |
| others | 60 -14.3% | $0.00 | $0.0000 | — | — | 1.67% -41.7% | 0.00% -100.0% | 3.33% -22.2% | 8.33% -33.3% |
| FB ads | 33 -32.7% | $0.00 | $0.0000 | — | — | 21.21% -25.8% | 85.71% +0.0% | 51.52% -9.8% | 57.14% +14.3% |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-06-02 ~ 2026-06-08) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 1,432 +14.8% | $0.02 -98.3% | $0.0000 -98.5% | 6.25% +47.2% | — | 12.64% -0.9% | 82.32% +11.9% | 41.69% -11.9% | 56.10% -17.1% |
| TikTok ads | 502 +12.8% | $0.003 -50.0% | $0.0000 -55.7% | 2.46% +180.8% | — | 8.57% -34.3% | 72.09% -2.8% | 21.51% -26.4% | 23.40% +20.4% |
| Organic | 501 +17.6% | $0.003 -40.0% | $0.0000 -49.0% | 8.82% +81.0% | — | 13.17% -42.1% | 69.70% -7.4% | 25.55% -35.2% | 42.41% -5.3% |
| others | 419 +12.6% | $0.001 +0.0% | $0.0000 -11.2% | 2.99% +75.1% | — | 1.91% -55.6% | 50.00% -46.7% | 2.86% -57.4% | 13.75% -61.4% |
| FB ads | 392 -9.3% | $0.004 -99.9% | $0.0000 -99.9% | 10.26% +7.2% | — | 15.56% -41.5% | 88.52% +7.2% | 43.62% -16.2% | 49.80% -16.8% |
| FB KOL | 3 +200.0% | $0.00 | $0.0000 | 50.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% +0.0% |
| invite | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
| minihub | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-06-08 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 981 | 11 | — | $0.00 | $0.03 | $0.004 | — | — | $0.0000 | $0.0004 | — |
| others | 60 | 377 | 30 | 10 | $0.00 | $0.02 | $0.009 | $0.00 | $0.0000 | $0.0001 | $0.0003 | $0.0000 |
| Google ads | 179 | 2 | 0 | 0 | $0.002 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | — |
| Organic | 54 | 113 | 15 | 10 | $0.00 | $0.003 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | — | — | 1 | 77 | — | — | $0.00 | $0.006 | — | — | $0.0000 | $0.0001 |
| TikTok ads | 52 | 2 | 1 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 | — |
| FB ads | 33 | — | 0 | 0 | $0.00 | — | $0.00 | $0.00 | $0.0000 | — | — | — |
| Google KOL | — | — | — | 3 | — | — | — | $0.001 | — | — | — | $0.0003 |
| FB KOL | 0 | — | — | 62 | $0.00 | — | — | $0.02 | — | — | — | $0.0003 |
| invite | 0 | 26 | 3 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| invite_task | — | 1 | 7 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 44.24% | 54.55% | — | — | 81.34% | 100.00% | — | — | 54.23% | 54.55% | — | — | 45.98% | 40.00% | — |
| others | 1.67% | 15.65% | 26.67% | 20.00% | 0.00% | 84.75% | 100.00% | 100.00% | 3.33% | 19.89% | 26.67% | 20.00% | 8.33% | 41.27% | 46.67% | 0.00% |
| Google ads | 11.73% | 0.00% | — | — | 95.24% | — | — | — | 41.90% | 0.00% | — | — | 65.09% | 200.00% | — | — |
| Organic | 3.70% | 23.01% | 40.00% | 10.00% | 100.00% | 80.77% | 100.00% | 100.00% | 18.52% | 33.63% | 46.67% | 20.00% | 10.00% | 43.75% | 75.00% | 33.33% |
| TikTok KOL | — | — | 100.00% | 44.16% | — | — | 100.00% | 88.24% | — | — | 100.00% | 57.14% | — | — | 0.00% | 43.33% |
| TikTok ads | 11.54% | 50.00% | 0.00% | — | 66.67% | 0.00% | — | — | 21.15% | 50.00% | 0.00% | — | 22.73% | 0.00% | 0.00% | — |
| FB ads | 21.21% | — | — | — | 85.71% | — | — | — | 51.52% | — | — | — | 57.14% | — | — | — |
| Google KOL | — | — | — | 33.33% | — | — | — | 100.00% | — | — | — | 33.33% | — | — | — | 0.00% |
| FB KOL | — | — | — | 27.42% | — | — | — | 82.35% | — | — | — | 37.10% | — | — | — | 30.95% |
| invite | — | 46.15% | 33.33% | — | — | 83.33% | 100.00% | — | — | 53.85% | 66.67% | — | — | 45.45% | 0.00% | — |
| invite_task | — | 0.00% | 14.29% | — | — | — | 100.00% | — | — | 100.00% | 28.57% | — | — | 0.00% | 75.00% | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-06-02 ~ 2026-06-08) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 5,011 | 97 | — | $0.00 | $0.15 | $0.04 | — | — | $0.0000 | $0.0004 | — |
| others | 419 | 2,415 | 290 | 102 | $0.001 | $0.11 | $0.07 | $0.002 | $0.0000 | $0.0000 | $0.0002 | $0.0000 |
| Google ads | 1,432 | 6 | 7 | 1 | $0.02 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 501 | 416 | 120 | 125 | $0.003 | $0.01 | $0.01 | $0.001 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| TikTok KOL | — | — | 1 | 624 | — | — | $0.00 | $0.03 | — | — | $0.0000 | $0.0001 |
| TikTok ads | 502 | 24 | 7 | — | $0.003 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 | — |
| FB ads | 392 | — | 4 | 2 | $0.004 | — | $0.00 | $0.00 | $0.0000 | — | $0.0000 | $0.0000 |
| Google KOL | — | — | — | 368 | — | — | — | $0.01 | — | — | — | $0.0000 |
| FB KOL | 3 | — | — | 359 | $0.00 | — | — | $2.04 | $0.0000 | — | — | $0.0057 |
| invite | 1 | 126 | 23 | 4 | $0.00 | $0.002 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| invite_task | — | 16 | 91 | 0 | — | $0.001 | $0.01 | $0.00 | — | $0.0001 | $0.0001 | — |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 40.75% | 67.01% | — | — | 81.00% | 89.23% | — | — | 50.03% | 71.13% | — | — | 41.94% | 57.95% | — |
| others | 1.91% | 13.83% | 14.14% | 6.86% | 50.00% | 82.93% | 95.12% | 100.00% | 2.86% | 17.81% | 16.90% | 9.80% | 13.75% | 41.57% | 35.14% | 31.58% |
| Google ads | 12.64% | 16.67% | 42.86% | 0.00% | 82.32% | 100.00% | 66.67% | — | 41.69% | 16.67% | 57.14% | 100.00% | 56.10% | 100.00% | 50.00% | 0.00% |
| Organic | 13.17% | 25.24% | 25.00% | 23.20% | 69.70% | 77.14% | 83.33% | 65.52% | 25.55% | 34.13% | 35.83% | 38.40% | 42.41% | 47.92% | 55.88% | 57.69% |
| TikTok KOL | — | — | 100.00% | 43.75% | — | — | 100.00% | 73.26% | — | — | 100.00% | 54.49% | — | — | 0.00% | 48.61% |
| TikTok ads | 8.57% | 16.67% | 0.00% | — | 72.09% | 25.00% | — | — | 21.51% | 33.33% | 14.29% | — | 23.40% | 16.67% | 0.00% | — |
| FB ads | 15.56% | — | 0.00% | 50.00% | 88.52% | — | — | 100.00% | 43.62% | — | 0.00% | 50.00% | 49.80% | — | 0.00% | 0.00% |
| Google KOL | — | — | — | 21.74% | — | — | — | 63.75% | — | — | — | 33.42% | — | — | — | 45.77% |
| FB KOL | 0.00% | — | — | 33.15% | — | — | — | 84.87% | 0.00% | — | — | 39.28% | 100.00% | — | — | 41.27% |
| invite | 0.00% | 41.27% | 34.78% | 25.00% | — | 88.46% | 100.00% | 0.00% | 0.00% | 56.35% | 43.48% | 25.00% | — | 55.67% | 92.31% | 50.00% |
| invite_task | — | 37.50% | 47.25% | — | — | 100.00% | 86.05% | — | — | 50.00% | 57.14% | — | — | 46.67% | 57.14% | — |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | — | — |
SG 2026-06-08 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 54 -28.0% | $0.00 | $0.0000 | — | — | 3.70% -74.7% | 100.00% +57.1% | 18.52% -26.9% | 10.00% -74.7% |
| 非Organic | 324 -17.3% | $0.002 +100.0% | $0.0000 +142.0% | — | — | 10.80% -21.6% | 85.71% +0.6% | 32.41% -4.5% | 54.04% +32.5% |
SG 近 7 天 (2026-06-02 ~ 2026-06-08) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 501 +17.6% | $0.003 -40.0% | $0.0000 -49.0% | 8.82% +81.0% | — | 13.17% -42.1% | 69.70% -7.4% | 25.55% -35.2% | 42.41% -5.3% |
| 非Organic | 2,749 +10.0% | $0.03 -99.4% | $0.0000 -99.4% | 6.10% +60.1% | — | 10.66% -23.9% | 81.23% +5.3% | 32.30% -17.0% | 47.21% -16.7% |
⑦ SG Story 分析
SG 2026-06-08 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 170 -28.9% | $0.00 | $0.0000 | — | 5.88% -29.7% | 70.00% -6.7% | 14.12% -19.7% | — | — | — | — | 14.81% -37.7% |
| Game_1913 | 61 -9.0% | $0.002 | $0.0000 | — | 3.28% -81.7% | 50.00% -33.3% | 21.31% -37.9% | — | — | — | — | 73.53% +23.5% |
| Game_1908 | 74 -12.9% | $0.00 | $0.0000 | — | 20.27% +1.4% | 100.00% +13.3% | 60.81% +10.0% | — | — | — | — | 50.00% +17.4% |
| Game_1906 | 45 -2.2% | $0.00 | $0.0000 | — | 15.56% -34.9% | 100.00% +22.2% | 51.11% -12.9% | — | — | — | — | 72.41% +28.7% |
| Game_1909 | 12 -7.7% | $0.00 | $0.0000 | — | 8.33% +8.3% | 100.00% +0.0% | 50.00% -18.8% | — | — | — | — | 75.00% +200.0% |
| 其他 | 48 -5.9% | $0.00 -100.0% | $0.0000 -100.0% | — | 4.17% -46.9% | 50.00% -50.0% | 8.33% -15.0% | — | — | — | — | 60.00% -40.0% |
SG 近 7 天 (2026-06-02 ~ 2026-06-08) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 1,452 +15.1% | $0.007 -41.7% | $0.0000 -49.3% | 5.81% +93.3% | 8.47% -42.2% | 69.11% -8.7% | 17.70% -34.5% | — | — | — | — | 30.08% -9.2% |
| Game_1913 | 589 +16.4% | $0.008 +100.0% | $0.0000 +71.8% | 8.21% +11.6% | 10.19% -19.5% | 80.00% +11.3% | 31.07% -35.6% | — | — | — | — | 53.55% -14.8% |
| Game_1908 | 549 +115.3% | $0.009 +125.0% | $0.0000 +4.5% | 6.38% +29.8% | 18.40% +14.4% | 88.12% +3.2% | 55.19% +5.0% | — | — | — | — | 54.94% -8.8% |
| Game_1906 | 396 -23.4% | $0.003 -99.9% | $0.0000 -99.9% | 8.21% +1.8% | 12.12% -17.5% | 85.42% +6.4% | 46.97% -4.0% | — | — | — | — | 60.00% -18.2% |
| Game_1909 | 137 -22.2% | $0.00 -100.0% | $0.0000 -100.0% | 9.32% -3.7% | 7.30% -19.7% | 70.00% +40.0% | 38.69% +3.2% | — | — | — | — | 54.88% -17.3% |
| 其他 | 381 -39.2% | $0.001 -85.7% | $0.0000 -76.5% | 7.10% +32.3% | 4.46% -57.0% | 82.35% +1.0% | 8.92% -45.1% | — | — | — | — | 54.29% -6.9% |