SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-10
数据截至T-1 = 2026-06-09 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-08 (retention_d1_rate) · T-8 = 2026-06-02 (retention_d7_rate)
🟢 Good News
- SG 完成率环比升 6pct 至 81%,与 IN 持平并高于 TH/baseline
- SG PK 发起率升至 99.5%,为各市场最高
- SG open-to-swipe 率 46.8%,高于 IN/TH 约 4pct
🔴 Bad News
- SG ARPU 环比暴跌 99%,payment_rate 归零,低于所有对照市场
- SG 开玩率仅 11.2%,各市场最低,落后 baseline 约 6pct
- SG CT 参赛率 31%,各市场最低,落后 TH 约 12pct
⑥ SG 渠道分析
SG 2026-06-09 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 213 +17.7% | $0.001 -50.0% | $0.0000 -57.5% | — | — | 14.08% +21.4% | 86.67% -9.0% | 37.09% -10.5% | 62.40% +1.3% |
| Organic | 65 +20.4% | $0.00 | $0.0000 | — | — | 9.23% +149.2% | 66.67% -33.3% | 23.08% +24.6% | 42.86% +371.4% |
| TikTok ads | 62 +19.2% | $0.00 | $0.0000 | — | — | 8.06% -30.1% | 80.00% +20.0% | 32.26% +52.5% | 29.03% +39.4% |
| others | 55 -5.2% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 3.64% +5.5% | 38.46% +323.1% |
| FB ads | 24 -27.3% | $0.001 | $0.0000 | — | — | 20.83% -1.8% | 80.00% -6.7% | 37.50% -27.2% | 43.75% -12.5% |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-06-03 ~ 2026-06-09) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 1,423 +0.7% | $0.01 -98.5% | $0.0000 -98.5% | 6.10% +45.0% | — | 13.49% +17.0% | 84.38% +16.6% | 40.90% -11.2% | 57.33% -11.2% |
| Organic | 502 +11.1% | $0.001 -85.7% | $0.0000 -87.1% | 7.69% +35.6% | — | 12.35% -45.3% | 69.35% -6.9% | 24.30% -39.3% | 40.94% -7.7% |
| TikTok ads | 474 -8.3% | $0.003 -50.0% | $0.0000 -45.5% | 2.46% +180.8% | — | 8.44% -29.6% | 77.50% +11.7% | 23.00% -16.3% | 24.55% +24.8% |
| others | 381 -11.0% | $0.001 +0.0% | $0.0000 +12.3% | 1.63% -28.0% | — | 1.84% -50.9% | 57.14% -34.7% | 3.15% -48.2% | 17.07% -48.8% |
| FB ads | 348 -26.9% | $0.005 -99.8% | $0.0000 -99.8% | 7.41% -47.7% | — | 16.95% -30.4% | 88.14% +5.4% | 41.95% -20.8% | 48.18% -20.7% |
| FB KOL | 3 +200.0% | $0.00 | $0.0000 | 50.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% +0.0% |
| invite | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
| minihub | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-06-09 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 1,188 | 10 | — | $0.00 | $0.05 | $0.002 | — | — | $0.0000 | $0.0002 | — |
| others | 55 | 543 | 23 | 16 | $0.00 | $0.03 | $0.001 | $0.00 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| Google ads | 213 | 11 | 1 | 0 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Organic | 65 | 82 | 18 | 14 | $0.00 | $0.002 | $0.001 | $0.006 | $0.0000 | $0.0000 | $0.0001 | $0.0004 |
| TikTok KOL | — | — | 0 | 83 | — | — | $0.00 | $0.005 | — | — | — | $0.0001 |
| TikTok ads | 62 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | — | — |
| FB ads | 24 | — | 0 | 0 | $0.001 | — | $0.00 | $0.00 | $0.0000 | — | — | — |
| FB KOL | 0 | — | — | 48 | $0.00 | — | — | $0.007 | — | — | — | $0.0001 |
| invite | 0 | 30 | 2 | 1 | $0.00 | $0.001 | $0.00 | $0.001 | — | $0.0000 | $0.0000 | $0.0010 |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
| invite_task | — | 1 | 5 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 40.40% | 40.00% | — | — | 82.29% | 75.00% | — | — | 53.03% | 40.00% | — | — | 46.62% | 37.50% | — |
| others | 0.00% | 13.08% | 13.04% | 6.25% | — | 85.92% | 66.67% | 100.00% | 3.64% | 16.76% | 13.04% | 6.25% | 38.46% | 38.52% | 10.00% | 0.00% |
| Google ads | 14.08% | 36.36% | 0.00% | — | 86.67% | 100.00% | — | — | 37.09% | 63.64% | 0.00% | — | 62.40% | 71.43% | — | — |
| Organic | 9.23% | 28.05% | 22.22% | 7.14% | 66.67% | 73.91% | 100.00% | 100.00% | 23.08% | 39.02% | 33.33% | 42.86% | 42.86% | 34.48% | 10.00% | 27.27% |
| TikTok KOL | — | — | — | 42.17% | — | — | — | 80.00% | — | — | — | 49.40% | — | — | — | 50.77% |
| TikTok ads | 8.06% | — | — | — | 80.00% | — | — | — | 32.26% | — | — | — | 29.03% | — | — | — |
| FB ads | 20.83% | — | — | — | 80.00% | — | — | — | 37.50% | — | — | — | 43.75% | — | — | — |
| FB KOL | — | — | — | 29.17% | — | — | — | 85.71% | — | — | — | 41.67% | — | — | — | 33.33% |
| invite | — | 36.67% | 0.00% | 100.00% | — | 81.82% | — | 100.00% | — | 50.00% | 0.00% | 100.00% | — | 53.57% | 0.00% | 0.00% |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
| invite_task | — | 0.00% | 60.00% | — | — | — | 100.00% | — | — | 0.00% | 60.00% | — | — | 0.00% | 50.00% | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-06-03 ~ 2026-06-09) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 5,645 | 101 | — | $0.00 | $0.18 | $0.04 | — | — | $0.0000 | $0.0004 | — |
| others | 381 | 2,579 | 259 | 85 | $0.001 | $0.12 | $0.06 | $0.002 | $0.0000 | $0.0000 | $0.0002 | $0.0000 |
| Google ads | 1,423 | 15 | 6 | 0 | $0.01 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Organic | 502 | 435 | 120 | 101 | $0.001 | $0.01 | $0.01 | $0.007 | $0.0000 | $0.0000 | $0.0001 | $0.0001 |
| TikTok KOL | — | — | 1 | 624 | — | — | $0.00 | $0.03 | — | — | $0.0000 | $0.0001 |
| TikTok ads | 474 | 20 | 4 | — | $0.003 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 | — |
| FB ads | 348 | — | 3 | 1 | $0.005 | — | $0.00 | $0.00 | $0.0000 | — | $0.0000 | $0.0000 |
| FB KOL | 3 | — | — | 348 | $0.00 | — | — | $0.06 | $0.0000 | — | — | $0.0002 |
| invite | 1 | 146 | 23 | 5 | $0.00 | $0.003 | $0.00 | $0.001 | $0.0000 | $0.0000 | $0.0000 | $0.0002 |
| Google KOL | — | — | — | 121 | — | — | — | $0.008 | — | — | — | $0.0001 |
| invite_task | — | 12 | 77 | 0 | — | $0.001 | $0.008 | $0.00 | — | $0.0001 | $0.0001 | — |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 40.16% | 63.37% | — | — | 80.86% | 89.06% | — | — | 50.04% | 67.33% | — | — | 42.46% | 54.95% | — |
| others | 1.84% | 12.87% | 14.67% | 8.24% | 57.14% | 83.73% | 92.11% | 100.00% | 3.15% | 16.56% | 16.60% | 10.59% | 17.07% | 40.19% | 36.54% | 28.57% |
| Google ads | 13.49% | 33.33% | 16.67% | — | 84.38% | 100.00% | 0.00% | — | 40.90% | 53.33% | 33.33% | — | 57.33% | 80.00% | 50.00% | — |
| Organic | 12.35% | 22.53% | 23.33% | 24.75% | 69.35% | 75.51% | 85.71% | 60.00% | 24.30% | 31.26% | 33.33% | 39.60% | 40.94% | 44.48% | 46.97% | 53.12% |
| TikTok KOL | — | — | 100.00% | 42.95% | — | — | 100.00% | 73.51% | — | — | 100.00% | 53.04% | — | — | 0.00% | 47.79% |
| TikTok ads | 8.44% | 15.00% | 0.00% | — | 77.50% | 33.33% | — | — | 23.00% | 35.00% | 0.00% | — | 24.55% | 20.00% | 0.00% | — |
| FB ads | 16.95% | — | 0.00% | 100.00% | 88.14% | — | — | 100.00% | 41.95% | — | 0.00% | 100.00% | 48.18% | — | 0.00% | 0.00% |
| FB KOL | 0.00% | — | — | 30.46% | — | — | — | 83.96% | 0.00% | — | — | 36.21% | 100.00% | — | — | 37.04% |
| invite | 0.00% | 40.41% | 34.78% | 40.00% | — | 88.14% | 100.00% | 50.00% | 0.00% | 52.74% | 43.48% | 40.00% | — | 51.26% | 84.62% | 40.00% |
| Google KOL | — | — | — | 24.79% | — | — | — | 66.67% | — | — | — | 35.54% | — | — | — | 45.16% |
| invite_task | — | 25.00% | 50.65% | — | — | 100.00% | 89.74% | — | — | 41.67% | 58.44% | — | — | 45.45% | 55.00% | — |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | — | — |
SG 2026-06-09 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 65 +20.4% | $0.00 | $0.0000 | — | — | 9.23% +149.2% | 66.67% -33.3% | 23.08% +24.6% | 42.86% +371.4% |
| 非Organic | 354 +9.3% | $0.002 +0.0% | $0.0000 -8.5% | — | — | 11.30% +4.6% | 85.00% -0.8% | 31.07% -4.1% | 53.51% +5.2% |
SG 近 7 天 (2026-06-03 ~ 2026-06-09) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 502 +11.1% | $0.001 -85.7% | $0.0000 -87.1% | 7.69% +35.6% | — | 12.35% -45.3% | 69.35% -6.9% | 24.30% -39.3% | 40.94% -7.7% |
| 非Organic | 2,630 -7.3% | $0.02 -99.4% | $0.0000 -99.4% | 4.99% +2.6% | — | 11.33% -10.5% | 83.56% +10.3% | 32.28% -14.6% | 48.14% -12.3% |
⑦ SG Story 分析
SG 2026-06-09 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 192 +14.3% | $0.00 | $0.0000 | — | 6.25% +5.0% | 75.00% +7.1% | 19.79% +38.5% | — | — | — | — | 36.84% +162.5% |
| Game_1913 | 100 +63.9% | $0.001 -50.0% | $0.0000 -69.5% | — | 10.00% +205.0% | 90.00% +80.0% | 29.00% +36.1% | — | — | — | — | 57.58% -14.8% |
| Game_1908 | 72 -2.7% | $0.00 | $0.0000 | — | 20.83% +2.8% | 100.00% +0.0% | 52.78% -13.2% | — | — | — | — | 60.47% +23.6% |
| Game_1906 | 28 -37.8% | $0.001 | $0.0000 | — | 17.86% +14.8% | 60.00% -40.0% | 46.43% -9.2% | — | — | — | — | 75.00% +14.3% |
| Game_1909 | 13 -7.1% | $0.00 | $0.0000 | — | 7.69% +7.7% | 0.00% -100.0% | 30.77% -28.2% | — | — | — | — | 100.00% +50.0% |
| 其他 | 42 -12.5% | $0.00 | $0.0000 | — | 7.14% +71.4% | 66.67% +33.3% | 7.14% -14.3% | — | — | — | — | 28.57% -47.6% |
SG 近 7 天 (2026-06-03 ~ 2026-06-09) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 1,394 -2.0% | $0.005 -64.3% | $0.0000 -63.6% | 4.84% +36.3% | 8.32% -39.0% | 71.55% -2.2% | 18.08% -30.5% | — | — | — | — | 30.38% -6.1% |
| Game_1913 | 584 -0.8% | $0.007 +16.7% | $0.0000 +17.7% | 6.57% -33.4% | 10.27% -12.3% | 83.33% +17.3% | 29.97% -35.1% | — | — | — | — | 54.60% -9.4% |
| Game_1908 | 549 +86.7% | $0.008 +60.0% | $0.0000 -14.3% | 6.25% +75.0% | 20.04% +55.0% | 89.09% -3.3% | 55.74% +10.0% | — | — | — | — | 56.67% +1.8% |
| Game_1906 | 363 -37.0% | $0.004 -99.9% | $0.0000 -99.8% | 6.57% -37.1% | 13.50% -1.6% | 85.71% +9.2% | 45.73% -7.6% | — | — | — | — | 60.09% -16.9% |
| Game_1909 | 124 -38.9% | $0.00 -100.0% | $0.0000 -100.0% | 7.96% -41.1% | 7.26% -18.1% | 66.67% +33.3% | 36.29% -4.3% | — | — | — | — | 59.15% -7.6% |
| 其他 | 354 -42.4% | $0.001 -80.0% | $0.0000 -65.3% | 5.88% -18.8% | 4.52% -55.9% | 81.25% +0.4% | 7.63% -53.6% | — | — | — | — | 49.21% -17.6% |