SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-13
数据截至T-1 = 2026-06-12 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-11 (retention_d1_rate) · T-8 = 2026-06-05 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate 环比 +14pct 至 56%,为各市场最高
- SG pk_initiation_rate 97.4%,各市场最高且保持稳定
🔴 Bad News
- SG ARPU 环比跌 99%,IAP 归零,总收入仅剩广告端 $0.04
- SG play_rate 仅 8.75%,各市场最低,落后 baseline 约 6pct
- SG ct_rate 28.6%,环比降 4pct,低于 IN/PH/TH 约 10–15pct
- SG energy_per_user 0.74,各市场最低,不足 IN 的 40%
⑥ SG 渠道分析
SG 2026-06-12 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 344 +11.0% | $0.004 +0.0% | $0.0000 -9.9% | — | — | 3.49% -50.8% | 25.00% -65.6% | 27.62% -26.8% | 79.10% +14.4% |
| Organic | 88 +35.4% | $0.004 +100.0% | $0.0000 +47.7% | — | — | 6.82% -36.7% | 83.33% +45.8% | 21.59% -17.4% | 52.17% -8.7% |
| TikTok ads | 9 -85.2% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% -100.0% | — | 33.33% +84.8% | 75.00% +290.0% |
| others | 46 -40.3% | $0.00 | $0.0000 | — | — | 2.17% | 0.00% | 6.52% | 83.33% +288.9% |
| FB ads | 26 +4.0% | $0.001 | $0.0000 | — | — | 7.69% -3.8% | 50.00% -50.0% | 38.46% +60.3% | 52.94% +69.4% |
| FB KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-06-06 ~ 2026-06-12) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 1,659 +27.3% | $0.02 -98.3% | $0.0000 -98.7% | 8.66% +49.9% | — | 10.31% -14.5% | 78.95% +0.8% | 38.16% -11.1% | 65.38% +12.4% |
| Organic | 460 -1.7% | $0.009 +350.0% | $0.0000 +357.8% | 7.67% +11.2% | — | 9.78% -34.6% | 62.22% -14.6% | 22.61% -26.0% | 42.13% -9.7% |
| TikTok ads | 446 -13.2% | $0.005 +0.0% | $0.0000 +15.2% | 2.99% +47.7% | — | 6.95% -28.5% | 74.19% +3.0% | 22.42% -10.7% | 23.30% +16.0% |
| others | 410 +5.4% | $0.00 -100.0% | $0.0000 -100.0% | 2.93% +13.8% | — | 1.46% -18.7% | 50.00% -12.5% | 3.17% -11.9% | 22.78% -7.4% |
| FB ads | 228 -47.8% | $0.002 -99.9% | $0.0000 -99.9% | 9.76% -13.3% | — | 17.54% -4.2% | 90.00% +4.3% | 38.60% -15.2% | 44.74% -24.7% |
| FB KOL | 1 -66.7% | $0.00 | $0.0000 | 0.00% -100.0% | — | 0.00% | — | 0.00% | — |
| minihub | 1 | $0.00 | $0.0000 | 100.00% | — | 0.00% | — | 0.00% | — |
| invite | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
各国按渠道拆分 · 2026-06-12 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 550 | 16 | — | $0.00 | $0.03 | $0.004 | — | — | $0.0001 | $0.0003 | — |
| others | 46 | 273 | 18 | 5 | $0.00 | $0.01 | $0.001 | $0.00 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google ads | 344 | 1 | 0 | 0 | $0.004 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | — |
| Organic | 88 | 81 | 11 | 16 | $0.004 | $0.01 | $0.00 | $0.001 | $0.0000 | $0.0001 | $0.0000 | $0.0001 |
| TikTok KOL | — | — | 0 | 97 | — | — | $0.00 | $0.009 | — | — | — | $0.0001 |
| TikTok ads | 9 | 1 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — | — |
| FB KOL | 0 | — | — | 31 | $0.00 | — | — | $0.004 | — | — | — | $0.0001 |
| FB ads | 26 | 0 | 0 | 0 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0000 | — | — | — |
| invite | 0 | 19 | 2 | 0 | $0.00 | $0.00 | $0.004 | $0.00 | — | $0.0000 | $0.0020 | — |
| invite_task | — | 1 | 7 | 0 | — | $0.00 | $0.001 | $0.00 | — | $0.0000 | $0.0001 | — |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 27.09% | 50.00% | — | — | 76.51% | 62.50% | — | — | 43.45% | 62.50% | — | — | 44.40% | 64.29% | — |
| others | 2.17% | 6.96% | 11.11% | 20.00% | 0.00% | 68.42% | 50.00% | 0.00% | 6.52% | 12.09% | 16.67% | 20.00% | 83.33% | 37.31% | 33.33% | — |
| Google ads | 3.49% | 100.00% | — | — | 25.00% | 0.00% | — | — | 27.62% | 100.00% | — | — | 79.10% | 0.00% | — | — |
| Organic | 6.82% | 16.05% | 0.00% | 18.75% | 83.33% | 84.62% | — | 33.33% | 21.59% | 30.86% | 9.09% | 25.00% | 52.17% | 43.75% | 28.57% | 38.46% |
| TikTok KOL | — | — | — | 30.93% | — | — | — | 70.00% | — | — | — | 54.64% | — | — | — | 39.74% |
| TikTok ads | 0.00% | 100.00% | — | — | — | 0.00% | — | — | 33.33% | 100.00% | — | — | 75.00% | — | — | — |
| FB KOL | — | — | — | 19.35% | — | — | — | 83.33% | — | — | — | 38.71% | — | — | — | 41.67% |
| FB ads | 7.69% | — | — | — | 50.00% | — | — | — | 38.46% | — | — | — | 52.94% | — | — | — |
| invite | — | 5.26% | 0.00% | — | — | 100.00% | — | — | — | 26.32% | 100.00% | — | — | 54.55% | 50.00% | — |
| invite_task | — | 0.00% | 85.71% | — | — | — | 83.33% | — | — | 0.00% | 85.71% | — | — | 100.00% | 57.14% | — |
| Google KOL | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 0.00% |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-06-06 ~ 2026-06-12) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 6,607 | 98 | — | $0.00 | $0.23 | $0.03 | — | $0.0000 | $0.0000 | $0.0003 | — |
| others | 410 | 2,842 | 226 | 58 | $0.00 | $0.14 | $0.02 | $0.001 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| Google ads | 1,659 | 20 | 7 | 0 | $0.02 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Organic | 460 | 618 | 105 | 82 | $0.009 | $0.04 | $0.007 | $0.007 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | — | — | 1 | 612 | — | — | $0.00 | $0.05 | — | — | $0.0000 | $0.0001 |
| TikTok ads | 446 | 19 | 8 | — | $0.005 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 | — |
| FB KOL | 1 | — | — | 347 | $0.00 | — | — | $0.04 | $0.0000 | — | — | $0.0001 |
| FB ads | 228 | 2 | 1 | 2 | $0.002 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| invite | 1 | 177 | 25 | 2 | $0.00 | $0.003 | $0.006 | $0.001 | $0.0000 | $0.0000 | $0.0002 | $0.0005 |
| invite_task | — | 7 | 57 | 1 | — | $0.00 | $0.002 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| Google KOL | — | — | — | 22 | — | — | — | $0.002 | — | — | — | $0.0001 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 38.40% | 57.14% | — | — | 79.11% | 85.71% | — | 0.00% | 50.45% | 64.29% | — | — | 44.96% | 55.17% | — |
| others | 1.46% | 12.00% | 12.39% | 15.52% | 50.00% | 81.23% | 85.71% | 77.78% | 3.17% | 16.29% | 12.83% | 18.97% | 22.78% | 39.93% | 30.43% | 38.46% |
| Google ads | 10.31% | 35.00% | 0.00% | — | 78.95% | 57.14% | — | — | 38.16% | 60.00% | 28.57% | — | 65.38% | 84.62% | 60.00% | — |
| Organic | 9.78% | 23.79% | 18.10% | 24.39% | 62.22% | 81.63% | 94.74% | 70.00% | 22.61% | 34.47% | 24.76% | 36.59% | 42.13% | 42.09% | 36.00% | 47.46% |
| TikTok KOL | — | — | 100.00% | 37.58% | — | — | 100.00% | 76.52% | — | — | 100.00% | 51.96% | — | — | 0.00% | 46.37% |
| TikTok ads | 6.95% | 10.53% | 0.00% | — | 74.19% | 0.00% | — | — | 22.42% | 31.58% | 12.50% | — | 23.30% | 25.00% | 0.00% | — |
| FB KOL | 0.00% | — | — | 25.07% | — | — | — | 78.16% | 0.00% | — | — | 34.87% | — | — | — | 35.06% |
| FB ads | 17.54% | 0.00% | 0.00% | 100.00% | 90.00% | — | — | 50.00% | 38.60% | 0.00% | 0.00% | 100.00% | 44.74% | — | — | 0.00% |
| invite | 0.00% | 34.46% | 48.00% | 100.00% | — | 77.05% | 100.00% | 50.00% | 0.00% | 47.46% | 60.00% | 100.00% | — | 55.40% | 73.68% | 50.00% |
| invite_task | — | 14.29% | 50.88% | 0.00% | — | 0.00% | 82.76% | — | — | 28.57% | 63.16% | 0.00% | — | 42.86% | 41.30% | — |
| Google KOL | — | — | — | 13.64% | — | — | — | 100.00% | — | — | — | 13.64% | — | — | — | 21.43% |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-06-12 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 88 +35.4% | $0.004 +100.0% | $0.0000 +47.7% | — | — | 6.82% -36.7% | 83.33% +45.8% | 21.59% -17.4% | 52.17% -8.7% |
| 非Organic | 425 -10.5% | $0.005 -16.7% | $0.0000 -6.9% | — | — | 3.53% -37.9% | 26.67% -64.0% | 26.12% -7.4% | 76.96% +32.7% |
SG 近 7 天 (2026-06-06 ~ 2026-06-12) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 460 -1.7% | $0.009 +350.0% | $0.0000 +357.8% | 7.67% +11.2% | — | 9.78% -34.6% | 62.22% -14.6% | 22.61% -26.0% | 42.13% -9.7% |
| 非Organic | 2,746 +3.8% | $0.02 -99.4% | $0.0000 -99.4% | 5.97% +15.4% | — | 9.03% -18.7% | 79.44% +0.7% | 30.37% -10.8% | 54.49% +9.1% |
⑦ SG Story 分析
SG 2026-06-12 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 146 -32.1% | $0.004 +33.3% | $0.0000 +96.3% | — | 4.79% -6.3% | 71.43% +12.2% | 17.81% +12.6% | — | — | — | — | 57.63% +41.0% |
| Game_1913 | 88 -22.1% | $0.004 | $0.0000 | — | 5.68% +7.0% | 20.00% -70.0% | 27.27% -6.6% | — | — | — | — | 56.86% -27.4% |
| Game_1908 | 38 -51.9% | $0.00 -100.0% | $0.0000 -100.0% | — | 0.00% -100.0% | — | 31.58% -32.6% | — | — | — | — | 66.67% +5.1% |
| Game_1906 | 115 +47.4% | $0.001 -50.0% | $0.0000 -66.1% | — | 6.09% -20.9% | 42.86% -14.3% | 32.17% -26.2% | — | — | — | — | 85.94% +25.0% |
| Game_1909 | 80 +135.3% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 32.50% -15.0% | — | — | — | — | 105.26% +110.5% |
| 其他 | 138 +119.0% | $0.00 -100.0% | $0.0000 -100.0% | — | 1.45% | 0.00% | 3.62% | — | — | — | — | 55.00% +65.0% |
SG 近 7 天 (2026-06-06 ~ 2026-06-12) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 1,354 -3.1% | $0.01 +62.5% | $0.0000 +67.7% | 5.06% +16.6% | 6.20% -36.3% | 66.67% -7.5% | 16.62% -23.1% | — | — | — | — | 32.00% -0.2% |
| Game_1913 | 567 +8.4% | $0.008 +60.0% | $0.0000 +47.6% | 8.91% +6.9% | 8.99% -9.5% | 70.59% -12.6% | 28.75% -22.5% | — | — | — | — | 57.71% +6.4% |
| Game_1908 | 538 +53.3% | $0.005 -44.4% | $0.0000 -63.8% | 10.64% +64.9% | 17.29% +2.8% | 91.40% -0.1% | 54.09% +6.7% | — | — | — | — | 59.29% +8.3% |
| Game_1906 | 387 -22.0% | $0.005 -99.8% | $0.0000 -99.8% | 8.91% +6.9% | 10.34% -22.3% | 72.50% -13.0% | 41.09% -12.9% | — | — | — | — | 74.14% +8.4% |
| Game_1909 | 204 -0.5% | $0.00 -100.0% | $0.0000 -100.0% | 9.78% -3.4% | 3.43% -60.9% | 85.71% +92.9% | 36.27% -3.4% | — | — | — | — | 75.45% +24.3% |
| 其他 | 468 +9.9% | $0.002 +0.0% | $0.0000 -9.0% | 6.43% -15.2% | 3.85% -50.3% | 72.22% -8.3% | 5.56% -59.9% | — | — | — | — | 54.05% -2.2% |