SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-14
数据截至T-1 = 2026-06-13 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-12 (retention_d1_rate) · T-8 = 2026-06-06 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate 环比+25%至59%,各市场最高,IN/TH/baseline 均不足45%
- SG pk_initiation_rate 97.2%,居各市场首位,高于 IN/TH/baseline 约2–3pct
🔴 Bad News
- SG ARPU 环比暴跌约95%,IAP 与 payment_rate 双双归零,TH 同期 ARPU 约为 SG 70倍
- SG play_rate 仅7.8%,各市场最低,落后 IN 约21pct、TH 约23pct
- SG completion_rate 74.3%,各市场最低,落后 PH 约13pct、baseline 约6pct
- SG energy_per_user 0.71,各市场最低,不足 IN 的36%、TH 的24%
⑥ SG 渠道分析
SG 2026-06-13 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 343 -0.6% | $0.02 +325.0% | $0.0000 +327.5% | — | — | 7.29% +109.5% | 68.00% +172.0% | 25.66% -6.8% | 79.26% +3.0% |
| Organic | 62 -29.5% | $0.001 -75.0% | $0.0000 -64.5% | — | — | 9.68% +41.9% | 83.33% +0.0% | 22.58% +4.6% | 42.86% -17.9% |
| others | 41 -8.9% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 66.67% -20.0% |
| TikTok ads | 8 -11.1% | $0.00 | $0.0000 | — | — | 25.00% | 50.00% | 37.50% +12.5% | 25.00% -66.7% |
| FB ads | 17 -34.6% | $0.001 +0.0% | $0.0001 +52.9% | — | — | 23.53% +205.9% | 100.00% +100.0% | 29.41% -23.5% | 54.55% +15.2% |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-06-07 ~ 2026-06-13) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 1,758 +19.3% | $0.03 -96.8% | $0.0000 -97.3% | 11.76% +193.5% | — | 9.27% -25.8% | 78.53% +1.0% | 35.04% -18.7% | 68.03% +16.4% |
| Organic | 458 -11.2% | $0.009 +200.0% | $0.0000 +238.0% | 6.15% -16.1% | — | 9.39% -37.1% | 62.79% -13.7% | 22.49% -24.2% | 41.81% -8.4% |
| others | 391 -6.9% | $0.00 -100.0% | $0.0000 -100.0% | 3.98% +78.0% | — | 1.02% -52.3% | 50.00% -10.0% | 2.81% -21.2% | 29.58% +40.5% |
| TikTok ads | 367 -36.3% | $0.002 -75.0% | $0.0000 -60.8% | 2.90% +26.9% | — | 7.36% -15.2% | 74.07% +2.9% | 23.43% +2.3% | 23.49% +13.3% |
| FB ads | 207 -54.9% | $0.003 -99.9% | $0.0000 -99.8% | 9.76% -13.1% | — | 18.36% +5.3% | 89.47% +0.8% | 40.58% -6.4% | 46.15% -17.9% |
| FB KOL | 1 -66.7% | $0.00 | $0.0000 | 0.00% -100.0% | — | 0.00% | — | 0.00% | — |
| minihub | 1 | $0.00 | $0.0000 | 100.00% | — | 0.00% | — | 0.00% | — |
| invite | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
各国按渠道拆分 · 2026-06-13 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 417 | 13 | — | $0.00 | $0.01 | $0.003 | — | — | $0.0000 | $0.0002 | — |
| others | 41 | 185 | 25 | 18 | $0.00 | $0.01 | $0.003 | $0.001 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| Google ads | 343 | 4 | 3 | 0 | $0.02 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Organic | 62 | 70 | 12 | 17 | $0.001 | $0.002 | $0.001 | $0.001 | $0.0000 | $0.0000 | $0.0001 | $0.0001 |
| TikTok KOL | — | — | 0 | 123 | — | — | $0.00 | $0.004 | — | — | — | $0.0000 |
| TikTok ads | 8 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | — | — |
| FB KOL | 0 | — | — | 32 | $0.00 | — | — | $0.99 | — | — | — | $0.0311 |
| FB ads | 17 | 0 | 0 | 0 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0001 | — | — | — |
| invite | 0 | 9 | 0 | 0 | $0.00 | $0.001 | $0.00 | $0.00 | — | $0.0001 | — | — |
| invite_task | — | 0 | 9 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | $0.0000 | — |
| Google KOL | — | — | — | 3 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 31.41% | 53.85% | — | — | 82.44% | 85.71% | — | — | 39.57% | 61.54% | — | — | 41.36% | 30.77% | — |
| others | 0.00% | 11.35% | 8.00% | 5.56% | — | 90.48% | 100.00% | 0.00% | 0.00% | 14.59% | 12.00% | 11.11% | 66.67% | 38.55% | 44.44% | 42.86% |
| Google ads | 7.29% | 25.00% | 0.00% | — | 68.00% | 100.00% | — | — | 25.66% | 25.00% | 33.33% | — | 79.26% | 33.33% | 200.00% | — |
| Organic | 9.68% | 28.57% | 41.67% | 35.29% | 83.33% | 90.00% | 100.00% | 83.33% | 22.58% | 35.71% | 58.33% | 41.18% | 42.86% | 38.00% | 25.00% | 37.50% |
| TikTok KOL | — | — | — | 44.72% | — | — | — | 85.45% | — | — | — | 55.28% | — | — | — | 54.55% |
| TikTok ads | 25.00% | — | — | — | 50.00% | — | — | — | 37.50% | — | — | — | 25.00% | — | — | — |
| FB KOL | — | — | — | 21.88% | — | — | — | 100.00% | — | — | — | 31.25% | — | — | — | 37.50% |
| FB ads | 23.53% | — | — | — | 100.00% | — | — | — | 29.41% | — | — | — | 54.55% | — | — | — |
| invite | — | 55.56% | — | — | — | 100.00% | — | — | — | 55.56% | — | — | — | 75.00% | — | — |
| invite_task | — | — | 66.67% | — | — | — | 83.33% | — | — | — | 77.78% | — | — | — | 37.50% | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-06-07 ~ 2026-06-13) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 6,366 | 94 | — | $0.00 | $0.22 | $0.02 | — | $0.0000 | $0.0000 | $0.0003 | — |
| others | 391 | 2,723 | 187 | 72 | $0.00 | $0.14 | $0.02 | $0.002 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| Google ads | 1,758 | 24 | 8 | 0 | $0.03 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Organic | 458 | 657 | 101 | 84 | $0.009 | $0.04 | $0.007 | $0.008 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | — | — | 1 | 637 | — | — | $0.00 | $0.04 | — | — | $0.0000 | $0.0001 |
| TikTok ads | 367 | 14 | 8 | — | $0.002 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 | — |
| FB KOL | 1 | — | — | 336 | $0.00 | — | — | $1.03 | $0.0000 | — | — | $0.0031 |
| FB ads | 207 | 2 | 0 | 1 | $0.003 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | $0.0000 |
| invite | 1 | 171 | 16 | 1 | $0.00 | $0.004 | $0.006 | $0.001 | $0.0000 | $0.0000 | $0.0004 | $0.0010 |
| invite_task | — | 5 | 48 | 1 | — | $0.00 | $0.001 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| Google KOL | — | — | — | 15 | — | — | — | $0.001 | — | — | — | $0.0001 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 38.22% | 55.32% | — | — | 79.49% | 84.62% | — | 0.00% | 50.09% | 62.77% | — | — | 45.32% | 51.76% | — |
| others | 1.02% | 12.05% | 11.23% | 13.89% | 50.00% | 81.40% | 85.71% | 70.00% | 2.81% | 16.42% | 12.30% | 18.06% | 29.58% | 39.88% | 28.75% | 41.94% |
| Google ads | 9.27% | 33.33% | 0.00% | — | 78.53% | 62.50% | — | — | 35.04% | 54.17% | 25.00% | — | 68.03% | 75.00% | 75.00% | — |
| Organic | 9.39% | 24.66% | 20.79% | 21.43% | 62.79% | 83.95% | 95.24% | 72.22% | 22.49% | 35.01% | 27.72% | 33.33% | 41.81% | 41.96% | 32.69% | 43.08% |
| TikTok KOL | — | — | 100.00% | 38.93% | — | — | 100.00% | 78.63% | — | — | 100.00% | 52.12% | — | — | 0.00% | 47.31% |
| TikTok ads | 7.36% | 14.29% | 0.00% | — | 74.07% | 0.00% | — | — | 23.43% | 35.71% | 12.50% | — | 23.49% | 20.00% | 0.00% | — |
| FB KOL | 0.00% | — | — | 25.89% | — | — | — | 78.16% | 0.00% | — | — | 36.61% | — | — | — | 35.77% |
| FB ads | 18.36% | 0.00% | — | 100.00% | 89.47% | — | — | 0.00% | 40.58% | 0.00% | — | 100.00% | 46.15% | — | — | 0.00% |
| invite | 0.00% | 37.43% | 56.25% | 100.00% | — | 78.12% | 100.00% | 100.00% | 0.00% | 48.54% | 75.00% | 100.00% | — | 55.07% | 53.85% | 0.00% |
| invite_task | — | 20.00% | 56.25% | 0.00% | — | 0.00% | 85.19% | — | — | 40.00% | 64.58% | 0.00% | — | 20.00% | 41.03% | — |
| Google KOL | — | — | — | 20.00% | — | — | — | 100.00% | — | — | — | 20.00% | — | — | — | 22.22% |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-06-13 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 62 -29.5% | $0.001 -75.0% | $0.0000 -64.5% | — | — | 9.68% +41.9% | 83.33% +0.0% | 22.58% +4.6% | 42.86% -17.9% |
| 非Organic | 409 -3.8% | $0.02 +260.0% | $0.0000 +274.1% | — | — | 7.58% +114.8% | 70.97% +166.1% | 23.47% -10.1% | 76.56% +2.9% |
SG 近 7 天 (2026-06-07 ~ 2026-06-13) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 458 -11.2% | $0.009 +200.0% | $0.0000 +238.0% | 6.15% -16.1% | — | 9.39% -37.1% | 62.79% -13.7% | 22.49% -24.2% | 41.81% -8.4% |
| 非Organic | 2,726 -7.0% | $0.04 -99.1% | $0.0000 -99.0% | 6.63% +41.4% | — | 8.51% -22.8% | 79.31% +0.5% | 29.24% -12.6% | 58.44% +18.5% |
⑦ SG Story 分析
SG 2026-06-13 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 140 -3.4% | $0.002 -50.0% | $0.0000 -48.2% | — | 6.43% +33.2% | 77.78% +8.9% | 15.00% -16.3% | — | — | — | — | 57.14% -0.8% |
| Game_1913 | 70 -20.5% | $0.001 -75.0% | $0.0000 -68.6% | — | 5.71% +0.6% | 75.00% +275.0% | 31.43% +15.2% | — | — | — | — | 75.61% +38.2% |
| Game_1908 | 57 +50.0% | $0.00 | $0.0000 | — | 14.04% | 100.00% | 36.84% +16.7% | — | — | — | — | 75.86% +20.1% |
| Game_1906 | 104 -9.6% | $0.02 +1500.0% | $0.0002 +1669.2% | — | 11.54% +89.6% | 66.67% +55.6% | 25.96% -19.3% | — | — | — | — | 81.97% -1.6% |
| Game_1909 | 40 -50.6% | $0.00 | $0.0000 | — | 0.00% | — | 15.00% -53.3% | — | — | — | — | 111.76% +11.8% |
| 其他 | 180 +30.4% | $0.00 | $0.0000 | — | 2.22% +53.3% | 25.00% | 7.22% +99.3% | — | — | — | — | 54.55% -0.8% |
SG 近 7 天 (2026-06-07 ~ 2026-06-13) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 1,280 -16.8% | $0.01 -8.3% | $0.0000 +10.1% | 4.91% +9.9% | 6.02% -36.2% | 67.53% -5.8% | 16.64% -18.5% | — | — | — | — | 35.48% +12.8% |
| Game_1913 | 562 -3.8% | $0.008 +33.3% | $0.0000 +38.6% | 9.68% +39.1% | 8.01% -23.3% | 71.11% -11.5% | 29.00% -19.3% | — | — | — | — | 62.17% +17.8% |
| Game_1908 | 480 +7.6% | $0.004 -60.0% | $0.0000 -62.8% | 12.50% +212.5% | 16.25% -9.4% | 96.15% +9.9% | 50.62% -3.9% | — | — | — | — | 57.61% -3.0% |
| Game_1906 | 453 -10.5% | $0.02 -99.3% | $0.0000 -99.2% | 9.68% +39.1% | 11.04% -14.1% | 70.00% -15.7% | 38.19% -17.8% | — | — | — | — | 75.55% +15.1% |
| Game_1909 | 221 +3.8% | $0.00 -100.0% | $0.0000 -100.0% | 10.59% +29.7% | 2.71% -63.9% | 83.33% +90.5% | 33.48% -9.7% | — | — | — | — | 79.82% +33.0% |
| 其他 | 564 +17.5% | $0.002 +0.0% | $0.0000 -14.9% | 7.08% +12.8% | 3.37% -51.0% | 63.16% -22.8% | 6.03% -52.6% | — | — | — | — | 55.79% +4.7% |