SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-15
数据截至T-1 = 2026-06-14 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-13 (retention_d1_rate) · T-8 = 2026-06-07 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate环比+37%至63%，高于所有对照市场
- SG ARPU环比近翻倍，pk_initiation_rate 97.1%居各市场最高
🔴 Bad News
- SG play_rate仅7.3%，环比-34%，低于baseline约7pct，各市场垫底
- SG completion_rate环比降7pct至72.5%，低于IN/PH/baseline约8–10pct
- SG energy_per_user仅0.67，不足baseline的55%，用户深度参与严重偏低
⑥ SG 渠道分析
SG 2026-06-14 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 380 +10.8% | $0.001 -94.1% | $0.0000 -94.7% | — | — | 4.21% -42.2% | 81.25% +19.5% | 17.11% -33.3% | 77.95% +1.9% |
| Organic | 75 +21.0% | $0.002 +100.0% | $0.0000 +65.3% | — | — | 14.67% +51.6% | 45.45% -45.5% | 28.00% +24.0% | 62.50% +51.0% |
| others | 37 -9.8% | $0.00 | $0.0000 | — | — | 0.00% | — | 2.70% | 25.00% -62.5% |
| TikTok ads | 5 -37.5% | $0.00 | $0.0000 | — | — | 20.00% -20.0% | 100.00% +100.0% | 20.00% -46.7% | 100.00% +300.0% |
| FB ads | 29 +70.6% | $0.001 +0.0% | $0.0000 -41.4% | — | — | 24.14% +2.6% | 100.00% +0.0% | 44.83% +52.4% | 52.38% -4.0% |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-06-08 ~ 2026-06-14) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 1,955 +35.8% | $0.03 -96.8% | $0.0000 -97.7% | 5.78% -3.3% | — | 7.62% -41.3% | 77.18% -3.1% | 30.69% -28.1% | 71.15% +24.7% |
| Organic | 456 -11.3% | $0.01 +266.7% | $0.0000 +313.3% | 5.83% -30.0% | — | 9.21% -38.5% | 59.52% -13.5% | 22.81% -20.8% | 45.49% +4.2% |
| others | 360 -11.1% | $0.00 -100.0% | $0.0000 -100.0% | 3.97% +70.4% | — | 0.56% -77.5% | 0.00% -100.0% | 2.50% -36.7% | 32.31% +68.0% |
| TikTok ads | 282 -49.4% | $0.002 -66.7% | $0.0000 -34.2% | 2.91% +19.9% | — | 7.45% -13.6% | 71.43% -4.8% | 23.76% +5.9% | 27.56% +23.5% |
| FB ads | 189 -56.1% | $0.004 -69.2% | $0.0000 -29.8% | 5.48% -45.3% | — | 16.93% +4.2% | 90.62% -0.9% | 37.04% -15.1% | 45.45% -15.7% |
| FB KOL | 1 -66.7% | $0.00 | $0.0000 | 0.00% -100.0% | — | 0.00% | — | 0.00% | — |
| minihub | 1 | $0.00 | $0.0000 | 100.00% | — | 0.00% | — | 0.00% | — |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-06-14 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 337 | 28 | — | $0.00 | $0.01 | $0.04 | — | — | $0.0000 | $0.0014 | — |
| others | 37 | 121 | 22 | 17 | $0.00 | $0.005 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Google ads | 380 | 1 | 2 | 0 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Organic | 75 | 50 | 15 | 11 | $0.002 | $0.002 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | — | — | 0 | 116 | — | — | $0.00 | $0.004 | — | — | — | $0.0000 |
| FB KOL | 0 | — | — | 46 | $0.00 | — | — | $0.007 | — | — | — | $0.0002 |
| TikTok ads | 5 | 1 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — | — |
| FB ads | 29 | 0 | 4 | 0 | $0.001 | $0.00 | $0.003 | $0.00 | $0.0000 | — | $0.0008 | — |
| invite | 0 | 4 | 2 | 1 | $0.00 | $0.00 | $0.005 | $0.00 | — | $0.0000 | $0.0025 | $0.0000 |
| invite_task | — | 2 | 16 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 35.31% | 46.43% | — | — | 81.51% | 84.62% | — | — | 42.14% | 53.57% | — | — | 36.21% | 46.15% | — |
| others | 0.00% | 16.53% | 4.55% | 11.76% | — | 75.00% | 100.00% | 50.00% | 2.70% | 17.36% | 9.09% | 17.65% | 25.00% | 42.86% | 0.00% | 116.67% |
| Google ads | 4.21% | 0.00% | 50.00% | — | 81.25% | — | 0.00% | — | 17.11% | 0.00% | 50.00% | — | 77.95% | — | 0.00% | — |
| Organic | 14.67% | 16.00% | 20.00% | 54.55% | 45.45% | 50.00% | 66.67% | 50.00% | 28.00% | 28.00% | 46.67% | 72.73% | 62.50% | 70.00% | 42.86% | 37.50% |
| TikTok KOL | — | — | — | 38.79% | — | — | — | 60.00% | — | — | — | 51.72% | — | — | — | 56.25% |
| FB KOL | — | — | — | 34.78% | — | — | — | 87.50% | — | — | — | 36.96% | — | — | — | 32.43% |
| TikTok ads | 20.00% | 0.00% | — | — | 100.00% | — | — | — | 20.00% | 100.00% | — | — | 100.00% | — | — | — |
| FB ads | 24.14% | — | 0.00% | — | 100.00% | — | — | — | 44.83% | — | 25.00% | — | 52.38% | — | 100.00% | — |
| invite | — | 25.00% | 50.00% | 0.00% | — | 100.00% | 100.00% | — | — | 25.00% | 50.00% | 0.00% | — | 75.00% | 0.00% | — |
| invite_task | — | 50.00% | 62.50% | — | — | 100.00% | 80.00% | — | — | 50.00% | 75.00% | — | — | 100.00% | 85.71% | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-06-08 ~ 2026-06-14) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 5,610 | 97 | — | $0.00 | $0.20 | $0.06 | — | $0.0000 | $0.0000 | $0.0006 | — |
| others | 360 | 2,379 | 179 | 74 | $0.00 | $0.12 | $0.02 | $0.001 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| Google ads | 1,955 | 24 | 10 | 0 | $0.03 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Organic | 456 | 622 | 94 | 85 | $0.01 | $0.04 | $0.002 | $0.008 | $0.0000 | $0.0001 | $0.0000 | $0.0001 |
| TikTok KOL | — | — | 1 | 637 | — | — | $0.00 | $0.04 | — | — | $0.0000 | $0.0001 |
| FB KOL | 1 | — | — | 329 | $0.00 | — | — | $1.04 | $0.0000 | — | — | $0.0032 |
| TikTok ads | 282 | 10 | 5 | — | $0.002 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 | — |
| FB ads | 189 | 2 | 4 | 0 | $0.004 | $0.00 | $0.003 | $0.00 | $0.0000 | $0.0000 | $0.0008 | — |
| invite | 0 | 150 | 18 | 2 | $0.00 | $0.003 | $0.01 | $0.001 | — | $0.0000 | $0.0006 | $0.0005 |
| invite_task | — | 7 | 55 | 1 | — | $0.00 | $0.001 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| Google KOL | — | — | — | 12 | — | — | — | $0.001 | — | — | — | $0.0001 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 37.20% | 49.48% | — | — | 79.11% | 83.33% | — | 0.00% | 49.04% | 57.73% | — | — | 44.75% | 44.94% | — |
| others | 0.56% | 11.56% | 11.73% | 12.16% | 0.00% | 79.64% | 85.71% | 55.56% | 2.50% | 15.59% | 13.41% | 16.22% | 32.31% | 38.57% | 28.00% | 53.57% |
| Google ads | 7.62% | 33.33% | 10.00% | — | 77.18% | 62.50% | 0.00% | — | 30.69% | 54.17% | 30.00% | — | 71.15% | 75.00% | 60.00% | — |
| Organic | 9.21% | 23.31% | 22.34% | 25.88% | 59.52% | 81.38% | 85.71% | 68.18% | 22.81% | 34.73% | 32.98% | 38.82% | 45.49% | 42.36% | 34.69% | 39.06% |
| TikTok KOL | — | — | 100.00% | 38.62% | — | — | 100.00% | 75.20% | — | — | 100.00% | 52.28% | — | — | 0.00% | 50.21% |
| FB KOL | 0.00% | — | — | 26.14% | — | — | — | 82.56% | 0.00% | — | — | 36.78% | — | — | — | 35.37% |
| TikTok ads | 7.45% | 20.00% | 0.00% | — | 71.43% | 0.00% | — | — | 23.76% | 50.00% | 20.00% | — | 27.56% | 33.33% | 0.00% | — |
| FB ads | 16.93% | 0.00% | 0.00% | — | 90.62% | — | — | — | 37.04% | 0.00% | 25.00% | — | 45.45% | — | 100.00% | — |
| invite | — | 34.67% | 55.56% | 50.00% | — | 76.92% | 100.00% | 100.00% | — | 45.33% | 72.22% | 50.00% | — | 54.55% | 46.67% | 0.00% |
| invite_task | — | 28.57% | 56.36% | 0.00% | — | 50.00% | 83.87% | — | — | 42.86% | 67.27% | 0.00% | — | 42.86% | 58.70% | — |
| Google KOL | — | — | — | 16.67% | — | — | — | 100.00% | — | — | — | 16.67% | — | — | — | 12.50% |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-06-14 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 75 +21.0% | $0.002 +100.0% | $0.0000 +65.3% | — | — | 14.67% +51.6% | 45.45% -45.5% | 28.00% +24.0% | 62.50% +51.0% |
| 非Organic | 451 +10.3% | $0.002 -88.9% | $0.0000 -89.9% | — | — | 5.32% -29.8% | 87.50% +23.3% | 17.74% -24.4% | 74.01% -0.2% |
SG 近 7 天 (2026-06-08 ~ 2026-06-14) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 456 -11.3% | $0.01 +266.7% | $0.0000 +313.3% | 5.83% -30.0% | — | 9.21% -38.5% | 59.52% -13.5% | 22.81% -20.8% | 45.49% +4.2% |
| 非Organic | 2,788 -1.7% | $0.04 -96.3% | $0.0000 -96.2% | 4.43% -22.0% | — | 7.32% -34.1% | 77.94% -3.7% | 26.76% -19.6% | 63.06% +30.5% |
⑦ SG Story 分析
SG 2026-06-14 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 145 +3.6% | $0.003 +50.0% | $0.0000 +44.8% | — | 10.34% +60.9% | 53.33% -31.4% | 17.93% +19.5% | — | — | — | — | 64.52% +16.9% |
| Game_1913 | 70 +0.0% | $0.00 -100.0% | $0.0000 -100.0% | — | 10.00% +75.0% | 85.71% +14.3% | 30.00% -4.5% | — | — | — | — | 60.53% -16.0% |
| Game_1906 | 136 +30.8% | $0.001 -93.8% | $0.0000 -95.2% | — | 5.15% -55.4% | 100.00% +50.0% | 18.38% -29.2% | — | — | — | — | 82.50% +4.0% |
| Game_1908 | 47 -17.5% | $0.00 | $0.0000 | — | 4.26% -69.7% | 100.00% +0.0% | 23.40% -36.5% | — | — | — | — | 83.33% +13.6% |
| Game_1909 | 41 +2.5% | $0.00 | $0.0000 | — | 2.44% | 100.00% | 19.51% +30.1% | — | — | — | — | 88.24% -20.6% |
| 其他 | 261 +45.0% | $0.00 | $0.0000 | — | 1.15% -48.3% | 66.67% +166.7% | 3.83% -46.9% | — | — | — | — | 63.04% +19.1% |
SG 近 7 天 (2026-06-08 ~ 2026-06-14) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 1,184 -21.3% | $0.01 +40.0% | $0.0000 +77.8% | 4.62% -14.3% | 6.00% -36.9% | 63.38% -10.3% | 16.55% -17.0% | — | — | — | — | 41.47% +33.7% |
| Game_1913 | 566 -4.2% | $0.008 +33.3% | $0.0000 +39.2% | 5.48% -31.8% | 7.24% -35.1% | 70.73% -15.1% | 28.62% -16.7% | — | — | — | — | 61.70% +16.7% |
| Game_1906 | 545 +25.6% | $0.02 +100.0% | $0.0000 +59.3% | 5.48% -31.8% | 8.62% -29.4% | 70.21% -17.3% | 31.56% -31.9% | — | — | — | — | 78.22% +24.1% |
| Game_1908 | 442 -10.7% | $0.004 -55.6% | $0.0000 -50.2% | 8.16% +36.1% | 14.25% -20.7% | 98.41% +13.7% | 46.83% -13.5% | — | — | — | — | 63.16% +13.1% |
| Game_1909 | 249 +44.8% | $0.00 -100.0% | $0.0000 -100.0% | 6.25% -31.2% | 2.41% -65.5% | 83.33% +42.9% | 29.72% -22.6% | — | — | — | — | 84.68% +34.2% |
| 其他 | 774 +66.5% | $0.001 -50.0% | $0.0000 -70.0% | 4.19% -38.8% | 2.33% -62.7% | 55.56% -30.0% | 5.04% -56.6% | — | — | — | — | 55.56% +1.7% |