SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-16
数据截至T-1 = 2026-06-15 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-14 (retention_d1_rate) · T-8 = 2026-06-08 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate 环比+39pct 至65%,远超所有对照市场
- SG ARPU 环比+155%,为本周期内唯一显著上升的市场
🔴 Bad News
- SG play_rate 环比跌近半至6.4%,为各市场最低,落后 baseline 约7pct
- SG 完成率环比-11pct 至70%,低于 IN/PH/baseline 约8pct
- SG CT参赛率环比-7pct 至23%,为各市场最低,落后 TH 约13pct
- SG energy_per_user 环比-22%,为各市场中唯一大幅下滑且绝对值最低
⑥ SG 渠道分析
SG 2026-06-15 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 214 -44.0% | $0.001 +0.0% | $0.0000 +78.5% | — | — | 4.21% +0.4% | 77.78% -4.3% | 12.62% -25.9% | 76.36% +0.8% |
| Organic | 44 -41.3% | $0.009 +350.0% | $0.0002 +667.0% | — | — | 6.82% -53.5% | 66.67% +46.7% | 18.18% -35.1% | 63.16% +3.6% |
| others | 32 -8.6% | $0.003 | $0.0001 | — | — | 3.12% | 100.00% | 3.12% +9.4% | 30.00% +5.0% |
| TikTok ads | 6 +20.0% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 16.67% -16.7% | 0.00% -100.0% |
| FB ads | 33 +13.8% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 15.15% -37.2% | 60.00% -40.0% | 33.33% -25.6% | 50.00% +0.0% |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-06-09 ~ 2026-06-15) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 1,989 +39.9% | $0.03 +82.4% | $0.0000 +30.4% | 4.07% -31.9% | — | 6.89% -45.6% | 74.45% -10.1% | 27.75% -32.9% | 72.16% +30.5% |
| Organic | 446 -11.3% | $0.02 +566.7% | $0.0000 +651.9% | 5.74% -29.0% | — | 9.64% -27.6% | 58.14% -15.3% | 22.87% -10.1% | 49.79% +17.7% |
| others | 334 -14.4% | $0.003 +200.0% | $0.0000 +250.3% | 4.29% +79.5% | — | 0.60% -70.8% | 50.00% +0.0% | 2.40% -22.2% | 37.70% +170.8% |
| TikTok ads | 236 -51.1% | $0.002 -33.3% | $0.0000 +36.4% | 2.89% +19.5% | — | 6.36% -26.9% | 73.33% -0.6% | 24.15% +11.1% | 28.85% +27.6% |
| FB ads | 188 -51.4% | $0.004 +0.0% | $0.0000 +105.9% | 10.60% +10.2% | — | 15.96% +4.7% | 86.67% -3.5% | 34.04% -20.6% | 45.24% -5.7% |
| FB KOL | 1 -66.7% | $0.00 | $0.0000 | 0.00% -100.0% | — | 0.00% | — | 0.00% | — |
| minihub | 1 | $0.00 | $0.0000 | 100.00% | — | 0.00% | — | 0.00% | — |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-06-15 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 304 | 8 | — | $0.00 | $0.01 | $0.004 | — | — | $0.0000 | $0.0005 | — |
| others | 32 | 99 | 24 | 7 | $0.003 | $0.003 | $0.001 | $0.00 | $0.0001 | $0.0000 | $0.0000 | $0.0000 |
| Google ads | 214 | 4 | 1 | 0 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Organic | 44 | 49 | 13 | 10 | $0.009 | $0.002 | $0.00 | $0.007 | $0.0002 | $0.0000 | $0.0000 | $0.0007 |
| TikTok KOL | — | — | 0 | 55 | — | — | $0.00 | $0.004 | — | — | — | $0.0001 |
| FB KOL | 0 | — | — | 43 | $0.00 | — | — | $0.004 | — | — | — | $0.0001 |
| TikTok ads | 6 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | — | — |
| FB ads | 33 | 1 | 1 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| invite | 0 | 10 | 2 | 0 | $0.00 | $0.002 | $0.001 | $0.00 | — | $0.0002 | $0.0005 | — |
| invite_task | — | 2 | 15 | 0 | — | $0.00 | $0.001 | $0.00 | — | $0.0000 | $0.0001 | — |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 19.41% | 37.50% | — | — | 84.75% | 100.00% | — | — | 25.33% | 37.50% | — | — | 35.88% | 80.00% | — |
| others | 3.12% | 5.05% | 8.33% | 0.00% | 100.00% | 80.00% | 100.00% | — | 3.12% | 8.08% | 8.33% | 0.00% | 30.00% | 40.43% | 57.14% | 0.00% |
| Google ads | 4.21% | 25.00% | 0.00% | — | 77.78% | 100.00% | — | — | 12.62% | 25.00% | 0.00% | — | 76.36% | 100.00% | 0.00% | — |
| Organic | 6.82% | 16.33% | 23.08% | 20.00% | 66.67% | 100.00% | 66.67% | 100.00% | 18.18% | 26.53% | 53.85% | 20.00% | 63.16% | 45.95% | 71.43% | 33.33% |
| TikTok KOL | — | — | — | 41.82% | — | — | — | 78.26% | — | — | — | 50.91% | — | — | — | 54.35% |
| FB KOL | — | — | — | 25.58% | — | — | — | 72.73% | — | — | — | 32.56% | — | — | — | 47.22% |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 16.67% | — | — | — | 0.00% | — | — | — |
| FB ads | 15.15% | 0.00% | 0.00% | — | 60.00% | — | — | — | 33.33% | 100.00% | 0.00% | — | 50.00% | 0.00% | 0.00% | — |
| invite | — | 40.00% | 50.00% | — | — | 75.00% | 0.00% | — | — | 40.00% | 50.00% | — | — | 50.00% | 50.00% | — |
| invite_task | — | 50.00% | 40.00% | — | — | 100.00% | 83.33% | — | — | 50.00% | 40.00% | — | — | 100.00% | 90.91% | — |
| Google KOL | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — | 100.00% | — | — | — | 0.00% |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-06-09 ~ 2026-06-15) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 4,932 | 94 | — | $0.00 | $0.18 | $0.06 | — | $0.0000 | $0.0000 | $0.0006 | — |
| others | 334 | 2,106 | 173 | 70 | $0.003 | $0.11 | $0.009 | $0.001 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google ads | 1,989 | 26 | 11 | 0 | $0.03 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| Organic | 446 | 556 | 92 | 86 | $0.02 | $0.04 | $0.002 | $0.01 | $0.0000 | $0.0001 | $0.0000 | $0.0002 |
| TikTok KOL | — | — | 0 | 615 | — | — | $0.00 | $0.04 | — | — | — | $0.0001 |
| FB KOL | 1 | — | — | 311 | $0.00 | — | — | $1.02 | $0.0000 | — | — | $0.0033 |
| TikTok ads | 236 | 8 | 4 | — | $0.002 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 | — |
| FB ads | 188 | 3 | 5 | 0 | $0.004 | $0.00 | $0.003 | $0.00 | $0.0000 | $0.0000 | $0.0006 | — |
| invite | 0 | 133 | 17 | 2 | $0.00 | $0.005 | $0.01 | $0.001 | — | $0.0000 | $0.0007 | $0.0005 |
| invite_task | — | 8 | 63 | 0 | — | $0.00 | $0.002 | $0.00 | — | $0.0000 | $0.0000 | — |
| Google KOL | — | — | — | 10 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 34.69% | 47.87% | — | — | 78.73% | 82.22% | — | 0.00% | 46.55% | 56.38% | — | — | 43.97% | 47.62% | — |
| others | 0.60% | 10.59% | 8.67% | 11.43% | 50.00% | 78.48% | 80.00% | 50.00% | 2.40% | 14.48% | 10.40% | 15.71% | 37.70% | 38.02% | 26.87% | 62.50% |
| Google ads | 6.89% | 34.62% | 9.09% | — | 74.45% | 66.67% | 0.00% | — | 27.75% | 53.85% | 27.27% | — | 72.16% | 68.75% | 50.00% | — |
| Organic | 9.64% | 23.02% | 19.57% | 27.91% | 58.14% | 82.81% | 77.78% | 66.67% | 22.87% | 34.53% | 33.70% | 38.37% | 49.79% | 42.42% | 33.33% | 39.39% |
| TikTok KOL | — | — | — | 38.21% | — | — | — | 73.62% | — | — | — | 51.54% | — | — | — | 51.18% |
| FB KOL | 0.00% | — | — | 25.08% | — | — | — | 82.05% | 0.00% | — | — | 35.69% | — | — | — | 38.33% |
| TikTok ads | 6.36% | 12.50% | 0.00% | — | 73.33% | 0.00% | — | — | 24.15% | 50.00% | 25.00% | — | 28.85% | 50.00% | 0.00% | — |
| FB ads | 15.96% | 0.00% | 0.00% | — | 86.67% | — | — | — | 34.04% | 33.33% | 20.00% | — | 45.24% | 0.00% | 66.67% | — |
| invite | — | 32.33% | 58.82% | 50.00% | — | 74.42% | 90.00% | 100.00% | — | 42.86% | 70.59% | 50.00% | — | 56.60% | 53.33% | 0.00% |
| invite_task | — | 37.50% | 57.14% | — | — | 66.67% | 83.33% | — | — | 37.50% | 65.08% | — | — | 62.50% | 64.15% | — |
| Google KOL | — | — | — | 20.00% | — | — | — | 50.00% | — | — | — | 20.00% | — | — | — | 14.29% |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-06-15 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 44 -41.3% | $0.009 +350.0% | $0.0002 +667.0% | — | — | 6.82% -53.5% | 66.67% +46.7% | 18.18% -35.1% | 63.16% +3.6% |
| 非Organic | 285 -36.8% | $0.004 +100.0% | $0.0000 +216.5% | — | — | 5.26% -1.1% | 73.33% -16.2% | 14.04% -20.9% | 69.06% -4.4% |
SG 近 7 天 (2026-06-09 ~ 2026-06-15) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 446 -11.3% | $0.02 +566.7% | $0.0000 +651.9% | 5.74% -29.0% | — | 9.64% -27.6% | 58.14% -15.3% | 22.87% -10.1% | 49.79% +17.7% |
| 非Organic | 2,749 +2.3% | $0.04 +60.0% | $0.0000 +56.3% | 4.37% -22.6% | — | 6.69% -37.8% | 76.09% -7.2% | 24.77% -23.6% | 64.96% +40.1% |
⑦ SG Story 分析
SG 2026-06-15 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 99 -30.8% | $0.01 +300.0% | $0.0001 +477.8% | — | 4.04% -61.5% | 75.00% +40.6% | 10.10% -44.4% | — | — | — | — | 63.89% -1.0% |
| Game_1906 | 69 -49.3% | $0.00 -100.0% | $0.0000 -100.0% | — | 10.14% +97.1% | 71.43% -28.6% | 26.09% +41.9% | — | — | — | — | 69.23% -12.9% |
| Game_1913 | 53 -25.4% | $0.001 | $0.0000 | — | 7.55% -23.5% | 75.00% -12.5% | 18.87% -36.2% | — | — | — | — | 86.96% +44.9% |
| Game_1908 | 23 -52.1% | $0.00 | $0.0000 | — | 4.35% +4.3% | 0.00% -100.0% | 8.70% -62.1% | — | — | — | — | 109.09% +36.4% |
| Game_1909 | 10 -75.6% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 10.00% -48.8% | — | — | — | — | 150.00% +80.0% |
| 其他 | 225 -13.8% | $0.00 | $0.0000 | — | 0.89% -22.7% | 100.00% +50.0% | 3.11% -18.8% | — | — | — | — | 48.94% -20.7% |
SG 近 7 天 (2026-06-09 ~ 2026-06-15) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 1,115 -20.7% | $0.03 +271.4% | $0.0000 +368.4% | 4.58% -12.9% | 5.83% -33.4% | 63.08% -8.7% | 16.32% -9.6% | — | — | — | — | 46.70% +56.2% |
| Game_1906 | 569 +45.9% | $0.02 +633.3% | $0.0000 +402.6% | 6.22% -18.0% | 8.26% -31.5% | 65.96% -24.4% | 29.35% -37.5% | — | — | — | — | 77.68% +31.3% |
| Game_1913 | 556 -5.1% | $0.007 -12.5% | $0.0000 -7.8% | 6.22% -18.0% | 7.73% -23.2% | 72.09% -11.4% | 28.60% -5.9% | — | — | — | — | 62.92% +20.6% |
| Game_1908 | 393 -28.2% | $0.004 -55.6% | $0.0000 -38.1% | 4.94% -19.3% | 12.47% -32.5% | 95.92% +8.9% | 41.73% -24.2% | — | — | — | — | 68.08% +25.0% |
| Game_1909 | 245 +80.1% | $0.00 | $0.0000 | 4.52% -50.7% | 2.04% -72.2% | 80.00% +14.3% | 28.16% -26.3% | — | — | — | — | 86.44% +60.8% |
| 其他 | 951 +155.6% | $0.001 +0.0% | $0.0000 -60.9% | 3.86% -43.2% | 1.89% -56.0% | 61.11% -24.8% | 4.42% -47.0% | — | — | — | — | 53.18% +3.3% |