SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-17
数据截至T-1 = 2026-06-16 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-15 (retention_d1_rate) · T-8 = 2026-06-09 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate 环比+48pct 至69%,高于所有对照市场
- SG ARPU 环比近翻3倍,ad_revenue 同步增长约156%
🔴 Bad News
- SG play_rate 环比跌约5pct 至5.9%,为各市场最低,落后 IN 约17pct
- SG completion_rate 环比跌约14pct 至67%,为各市场最低
- SG ct_rate 环比跌约9pct 至21%,落后 PH/TH 约20pct
- SG energy_per_user 环比下滑约23%,为各市场最低
⑥ SG 渠道分析
SG 2026-06-16 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 257 +19.0% | $0.001 +0.0% | $0.0000 -16.0% | — | — | 4.28% +2.7% | 45.45% -41.6% | 13.23% +5.8% | 89.58% +22.6% |
| Organic | 62 +40.9% | $0.002 -77.8% | $0.0000 -84.2% | — | — | 4.84% -29.0% | 100.00% +50.0% | 16.13% -11.3% | 65.62% +9.4% |
| others | 33 +10.0% | $0.003 +0.0% | $0.0001 -9.1% | — | — | 3.03% -9.1% | 0.00% -100.0% | 9.09% +172.7% | 60.00% +80.0% |
| FB ads | 29 -12.1% | $0.00 | $0.0000 | — | — | 10.34% -31.7% | 66.67% +11.1% | 24.14% -27.6% | 85.71% +71.4% |
| TikTok ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-06-10 ~ 2026-06-16) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 2,035 +44.5% | $0.03 +106.7% | $0.0000 +43.0% | 5.25% -12.4% | — | 5.80% -56.3% | 68.64% -18.8% | 24.91% -38.6% | 75.07% +31.9% |
| Organic | 441 -12.0% | $0.02 +2100.0% | $0.0000 +2399.3% | 6.04% -17.6% | — | 9.07% -27.9% | 60.00% -12.1% | 22.00% -10.4% | 52.97% +29.6% |
| others | 313 -14.5% | $0.006 +500.0% | $0.0000 +601.6% | 5.41% +276.2% | — | 0.96% -49.9% | 33.33% -41.7% | 2.88% -12.3% | 38.89% +122.2% |
| FB ads | 192 -43.9% | $0.003 -25.0% | $0.0000 +33.6% | 7.92% +8.3% | — | 14.58% -7.6% | 85.71% -3.6% | 32.29% -21.7% | 51.67% +8.2% |
| TikTok ads | 174 -62.9% | $0.002 -33.3% | $0.0000 +79.7% | 4.87% +214.5% | — | 5.75% -32.6% | 70.00% -9.7% | 21.26% -8.5% | 28.77% +23.4% |
| FB KOL | 1 -66.7% | $0.00 | $0.0000 | 0.00% -100.0% | — | 0.00% | — | 0.00% | — |
| minihub | 1 | $0.00 | $0.0000 | 100.00% | — | 0.00% | — | 0.00% | — |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-06-16 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 781 | 19 | — | $0.00 | $1.05 | $0.004 | — | — | $0.0013 | $0.0002 | — |
| others | 33 | 209 | 36 | 10 | $0.003 | $0.01 | $0.004 | $0.00 | $0.0001 | $0.0001 | $0.0001 | $0.0000 |
| Google ads | 257 | 0 | 0 | — | $0.001 | $0.00 | $0.00 | — | $0.0000 | — | — | — |
| Organic | 62 | 72 | 12 | 10 | $0.002 | $0.001 | $0.005 | $0.00 | $0.0000 | $0.0000 | $0.0004 | $0.0000 |
| TikTok KOL | — | — | 0 | 63 | — | — | $0.00 | $0.004 | — | — | — | $0.0001 |
| FB KOL | 0 | — | — | 36 | $0.00 | — | — | $0.01 | — | — | — | $0.0003 |
| FB ads | 29 | 0 | 1 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | — | $0.0000 | — |
| TikTok ads | 0 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | — | — | — |
| invite | 0 | 29 | 4 | 1 | $0.00 | $0.006 | $0.002 | $0.001 | — | $0.0002 | $0.0005 | $0.0010 |
| invite_task | — | 0 | 44 | 1 | — | $0.00 | $0.01 | $0.00 | — | — | $0.0003 | $0.0000 |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 20.49% | 57.89% | — | — | 85.62% | 90.91% | — | — | 26.12% | 57.89% | — | — | 61.64% | 66.67% | — |
| others | 3.03% | 6.70% | 19.44% | 10.00% | 0.00% | 64.29% | 85.71% | 0.00% | 9.09% | 9.57% | 25.00% | 10.00% | 60.00% | 47.32% | 50.00% | 33.33% |
| Google ads | 4.28% | — | — | — | 45.45% | — | — | — | 13.23% | — | — | — | 89.58% | — | — | — |
| Organic | 4.84% | 15.28% | 41.67% | 30.00% | 100.00% | 81.82% | 100.00% | 66.67% | 16.13% | 25.00% | 50.00% | 40.00% | 65.62% | 75.00% | 45.45% | 57.14% |
| TikTok KOL | — | — | — | 34.92% | — | — | — | 72.73% | — | — | — | 39.68% | — | — | — | 66.67% |
| FB KOL | — | — | — | 25.00% | — | — | — | 88.89% | — | — | — | 36.11% | — | — | — | 54.55% |
| FB ads | 10.34% | — | 0.00% | — | 66.67% | — | — | — | 24.14% | — | 0.00% | — | 85.71% | — | 100.00% | — |
| TikTok ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| invite | — | 31.03% | 0.00% | 0.00% | — | 77.78% | — | — | — | 48.28% | 0.00% | 0.00% | — | 56.00% | 66.67% | 100.00% |
| invite_task | — | — | 59.09% | 0.00% | — | — | 96.15% | — | — | — | 63.64% | 0.00% | — | — | 57.50% | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-06-10 ~ 2026-06-16) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 4,525 | 103 | — | $0.00 | $1.18 | $0.06 | — | $0.0000 | $0.0003 | $0.0006 | — |
| others | 313 | 1,774 | 186 | 63 | $0.006 | $0.09 | $0.01 | $0.001 | $0.0000 | $0.0000 | $0.0001 | $0.0000 |
| Google ads | 2,035 | 15 | 10 | — | $0.03 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 | — |
| Organic | 441 | 544 | 86 | 82 | $0.02 | $0.04 | $0.006 | $0.009 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | — | — | 0 | 595 | — | — | $0.00 | $0.04 | — | — | — | $0.0001 |
| FB KOL | 1 | — | — | 300 | $0.00 | — | — | $1.03 | $0.0000 | — | — | $0.0034 |
| FB ads | 192 | 3 | 6 | 0 | $0.003 | $0.00 | $0.003 | $0.00 | $0.0000 | $0.0000 | $0.0005 | — |
| TikTok ads | 174 | 8 | 4 | — | $0.002 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 | — |
| invite | 0 | 132 | 19 | 2 | $0.00 | $0.01 | $0.01 | $0.001 | — | $0.0001 | $0.0007 | $0.0005 |
| invite_task | — | 7 | 102 | 1 | — | $0.00 | $0.01 | $0.00 | — | $0.0000 | $0.0001 | $0.0000 |
| Google KOL | — | — | — | 10 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 30.76% | 50.49% | — | — | 78.23% | 84.62% | — | 0.00% | 41.30% | 58.25% | — | — | 46.28% | 51.65% | — |
| others | 0.96% | 9.30% | 10.22% | 11.11% | 33.33% | 74.55% | 84.21% | 42.86% | 2.88% | 13.25% | 12.90% | 15.87% | 38.89% | 39.10% | 34.67% | 75.00% |
| Google ads | 5.80% | 33.33% | 10.00% | — | 68.64% | 40.00% | 0.00% | — | 24.91% | 46.67% | 30.00% | — | 75.07% | 75.00% | 50.00% | — |
| Organic | 9.07% | 21.32% | 22.09% | 31.71% | 60.00% | 84.48% | 78.95% | 65.38% | 22.00% | 32.72% | 36.05% | 37.80% | 52.97% | 47.43% | 40.82% | 42.86% |
| TikTok KOL | — | — | — | 37.31% | — | — | — | 72.52% | — | — | — | 50.59% | — | — | — | 53.26% |
| FB KOL | 0.00% | — | — | 24.67% | — | — | — | 81.08% | 0.00% | — | — | 35.00% | — | — | — | 41.77% |
| FB ads | 14.58% | 0.00% | 0.00% | — | 85.71% | — | — | — | 32.29% | 33.33% | 16.67% | — | 51.67% | 0.00% | 75.00% | — |
| TikTok ads | 5.75% | 12.50% | 0.00% | — | 70.00% | 0.00% | — | — | 21.26% | 50.00% | 25.00% | — | 28.77% | 50.00% | 0.00% | — |
| invite | — | 31.06% | 52.63% | 0.00% | — | 73.17% | 90.00% | — | — | 42.42% | 63.16% | 0.00% | — | 57.28% | 58.82% | 100.00% |
| invite_task | — | 42.86% | 57.84% | 0.00% | — | 66.67% | 88.14% | — | — | 42.86% | 64.71% | 0.00% | — | 71.43% | 61.54% | — |
| Google KOL | — | — | — | 20.00% | — | — | — | 50.00% | — | — | — | 20.00% | — | — | — | 16.67% |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-06-16 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 62 +40.9% | $0.002 -77.8% | $0.0000 -84.2% | — | — | 4.84% -29.0% | 100.00% +50.0% | 16.13% -11.3% | 65.62% +9.4% |
| 非Organic | 319 +11.9% | $0.004 +0.0% | $0.0000 -10.7% | — | — | 4.70% -10.7% | 46.67% -36.4% | 13.79% -1.7% | 88.34% +31.6% |
SG 近 7 天 (2026-06-10 ~ 2026-06-16) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 441 -12.0% | $0.02 +2100.0% | $0.0000 +2399.3% | 6.04% -17.6% | — | 9.07% -27.9% | 60.00% -12.1% | 22.00% -10.4% | 52.97% +29.6% |
| 非Organic | 2,716 +4.9% | $0.04 +82.6% | $0.0000 +74.1% | 5.48% +23.7% | — | 5.85% -47.4% | 71.07% -15.1% | 22.64% -29.6% | 69.12% +45.1% |
⑦ SG Story 分析
SG 2026-06-16 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 115 +17.3% | $0.005 -58.3% | $0.0000 -64.5% | — | 4.35% +6.5% | 80.00% +6.7% | 12.17% +19.3% | — | — | — | — | 82.22% +32.3% |
| Game_1906 | 38 -44.9% | $0.00 | $0.0000 | — | 5.26% -48.1% | 50.00% -30.0% | 15.79% -39.5% | — | — | — | — | 90.91% +34.7% |
| Game_1913 | 93 +72.2% | $0.00 -100.0% | $0.0000 -100.0% | — | 4.30% -41.9% | 75.00% +0.0% | 17.20% -7.1% | — | — | — | — | 90.91% +4.5% |
| Game_1908 | 73 +217.4% | $0.001 | $0.0000 | — | 8.22% +89.0% | 16.67% | 17.81% +104.8% | — | — | — | — | 97.30% +5.4% |
| Game_1909 | 5 -50.0% | $0.00 | $0.0000 | — | 0.00% | — | 40.00% +300.0% | — | — | — | — | 0.00% -100.0% |
| 其他 | 171 -24.0% | $0.00 | $0.0000 | — | 0.58% -34.2% | 100.00% +0.0% | 1.75% -43.6% | — | — | — | — | 70.97% +48.1% |
SG 近 7 天 (2026-06-10 ~ 2026-06-16) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 1,038 -24.3% | $0.03 +520.0% | $0.0000 +719.5% | 5.72% +30.8% | 5.59% -34.5% | 62.07% -12.5% | 15.22% -17.1% | — | — | — | — | 52.12% +73.2% |
| Game_1906 | 578 +62.4% | $0.02 +600.0% | $0.0000 +331.1% | 6.41% -0.3% | 7.61% -39.8% | 65.91% -24.0% | 27.68% -38.8% | — | — | — | — | 78.36% +28.2% |
| Game_1913 | 550 -5.2% | $0.006 -14.3% | $0.0000 -9.6% | 6.41% -0.3% | 6.73% -30.3% | 67.57% -19.5% | 26.55% -8.9% | — | — | — | — | 69.52% +31.4% |
| Game_1908 | 394 -27.2% | $0.005 -37.5% | $0.0000 -14.2% | 5.39% -11.9% | 10.15% -49.6% | 82.50% -7.3% | 35.28% -37.0% | — | — | — | — | 74.16% +31.1% |
| Game_1909 | 237 +92.7% | $0.00 | $0.0000 | 5.50% -29.7% | 1.69% -74.1% | 100.00% +60.0% | 28.27% -21.0% | — | — | — | — | 82.91% +43.6% |
| 其他 | 1,080 +205.1% | $0.001 +0.0% | $0.0000 -67.2% | 5.07% -2.3% | 1.48% -67.2% | 62.50% -23.1% | 3.89% -49.0% | — | — | — | — | 56.28% +14.4% |