SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-18
数据截至T-1 = 2026-06-17 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-16 (retention_d1_rate) · T-8 = 2026-06-10 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe率环比+48pct至73%,高于所有对照市场
- SG ARPU环比增长约190%,领跑baseline及PH
🔴 Bad News
- SG play_rate环比跌38%至6%,远低于IN/PH/TH的22–36%
- SG ct_rate环比跌约12pct至19%,为各市场最低
- SG energy_per_user环比下滑13%,仅0.67,各市场垫底
⑥ SG 渠道分析
SG 2026-06-17 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 265 +3.1% | $0.002 +100.0% | $0.0000 +94.0% | — | — | 6.79% +58.7% | 72.22% +58.9% | 15.47% +16.9% | 81.21% -7.5% |
| Organic | 90 +45.2% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 7.78% +60.7% | 57.14% -42.9% | 16.67% +3.3% | 68.29% +4.1% |
| others | 43 +30.3% | $0.003 +0.0% | $0.0001 -23.3% | — | — | 11.63% +283.7% | 80.00% | 11.63% +27.9% | 57.14% -4.8% |
| FB ads | 30 +3.4% | $0.003 | $0.0001 | — | — | 20.00% +93.3% | 83.33% +25.0% | 20.00% -17.1% | 80.00% +13.3% |
| TikTok ads | 1 | $0.00 | $0.0000 | — | — | 100.00% | 100.00% | 100.00% | 0.00% |
| invite | 1 | $0.002 | $0.0020 | — | — | 100.00% | 100.00% | 100.00% | 100.00% |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-06-11 ~ 2026-06-17) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 2,122 +50.2% | $0.03 +100.0% | $0.0000 +33.2% | 5.20% -5.7% | — | 5.33% -58.2% | 65.49% -23.5% | 22.01% -46.5% | 76.43% +30.5% |
| Organic | 486 +3.6% | $0.02 +566.7% | $0.0000 +543.3% | 6.04% -25.1% | — | 8.85% -21.7% | 65.12% -1.4% | 21.40% -6.2% | 57.71% +53.0% |
| others | 299 -21.1% | $0.009 | $0.0000 | 5.63% +302.9% | — | 2.68% +69.0% | 62.50% -6.2% | 4.35% +37.3% | 46.67% +165.6% |
| FB ads | 190 -36.9% | $0.006 +200.0% | $0.0000 +375.3% | 9.09% +33.0% | — | 15.26% -9.9% | 82.76% -8.2% | 30.53% -24.1% | 54.24% +14.2% |
| TikTok ads | 90 -82.6% | $0.002 -33.3% | $0.0000 +283.7% | 13.33% +436.4% | — | 7.78% -1.7% | 71.43% -8.5% | 22.22% -6.4% | 30.77% +33.0% |
| invite | 1 +0.0% | $0.002 | $0.0020 | — | — | 100.00% | 100.00% | 100.00% | 100.00% |
| FB KOL | 1 -50.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
| minihub | 1 | $0.00 | $0.0000 | 100.00% | — | 0.00% | — | 0.00% | — |
各国按渠道拆分 · 2026-06-17 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 1,082 | 36 | — | $0.00 | $0.17 | $0.01 | — | — | $0.0002 | $0.0003 | — |
| others | 43 | 293 | 160 | 7 | $0.003 | $0.03 | $0.04 | $0.00 | $0.0001 | $0.0001 | $0.0002 | $0.0000 |
| Google ads | 265 | 3 | 3 | 1 | $0.002 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 90 | 93 | 30 | 9 | $0.00 | $0.01 | $0.001 | $0.00 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| TikTok KOL | — | — | 0 | 78 | — | — | $0.00 | $0.02 | — | — | — | $0.0002 |
| FB KOL | 0 | — | — | 50 | $0.00 | — | — | $0.01 | — | — | — | $0.0002 |
| FB ads | 30 | 0 | 1 | 0 | $0.003 | $0.00 | $0.001 | $0.00 | $0.0001 | — | $0.0010 | — |
| invite | 1 | 25 | 11 | 0 | $0.002 | $0.004 | $0.006 | $0.00 | $0.0020 | $0.0002 | $0.0005 | — |
| invite_task | — | 1 | 32 | 0 | — | $0.00 | $0.01 | $0.00 | — | $0.0000 | $0.0004 | — |
| TikTok ads | 1 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | — | — |
| Google KOL | — | — | — | 4 | — | — | — | $0.00 | — | — | — | $0.0000 |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 28.93% | 63.89% | — | — | 80.19% | 95.65% | — | — | 33.27% | 63.89% | — | — | 71.83% | 71.88% | — |
| others | 11.63% | 7.51% | 21.25% | 14.29% | 80.00% | 90.91% | 85.29% | 100.00% | 11.63% | 9.56% | 28.12% | 14.29% | 57.14% | 64.08% | 68.89% | 100.00% |
| Google ads | 6.79% | 0.00% | 100.00% | 100.00% | 72.22% | — | 66.67% | 100.00% | 15.47% | 0.00% | 100.00% | 0.00% | 81.21% | 66.67% | 100.00% | 0.00% |
| Organic | 7.78% | 11.83% | 23.33% | 22.22% | 57.14% | 72.73% | 85.71% | 100.00% | 16.67% | 21.51% | 23.33% | 33.33% | 68.29% | 66.67% | 53.33% | 100.00% |
| TikTok KOL | — | — | — | 34.62% | — | — | — | 70.37% | — | — | — | 38.46% | — | — | — | 47.06% |
| FB KOL | — | — | — | 24.00% | — | — | — | 83.33% | — | — | — | 24.00% | — | — | — | 55.56% |
| FB ads | 20.00% | — | 100.00% | — | 83.33% | — | 0.00% | — | 20.00% | — | 100.00% | — | 80.00% | — | — | — |
| invite | 100.00% | 24.00% | 36.36% | — | 100.00% | 83.33% | 100.00% | — | 100.00% | 28.00% | 45.45% | — | 100.00% | 83.33% | 100.00% | — |
| invite_task | — | 0.00% | 65.62% | — | — | — | 95.24% | — | — | 0.00% | 71.88% | — | — | 100.00% | 59.26% | — |
| TikTok ads | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — |
| Google KOL | — | — | — | 25.00% | — | — | — | 100.00% | — | — | — | 25.00% | — | — | — | 25.00% |
各国按渠道拆分 · 近 7 天 (2026-06-11 ~ 2026-06-17) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 4,540 | 134 | — | $0.00 | $1.31 | $0.07 | — | $0.0000 | $0.0003 | $0.0005 | — |
| others | 299 | 1,643 | 312 | 59 | $0.009 | $0.10 | $0.05 | $0.001 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| Google ads | 2,122 | 18 | 12 | 1 | $0.03 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 486 | 532 | 106 | 85 | $0.02 | $0.05 | $0.007 | $0.009 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | — | — | 0 | 615 | — | — | $0.00 | $0.05 | — | — | — | $0.0001 |
| FB KOL | 1 | — | — | 302 | $0.00 | — | — | $1.03 | $0.0000 | — | — | $0.0034 |
| FB ads | 190 | 1 | 7 | 0 | $0.006 | $0.00 | $0.004 | $0.00 | $0.0000 | $0.0000 | $0.0006 | — |
| invite | 1 | 131 | 24 | 2 | $0.002 | $0.01 | $0.02 | $0.001 | $0.0020 | $0.0001 | $0.0008 | $0.0005 |
| invite_task | — | 7 | 132 | 1 | — | $0.00 | $0.03 | $0.00 | — | $0.0000 | $0.0002 | $0.0000 |
| TikTok ads | 90 | 6 | 4 | — | $0.002 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 | — |
| Google KOL | — | — | — | 13 | — | — | — | $0.00 | — | — | — | $0.0000 |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 28.39% | 54.48% | — | — | 79.29% | 89.04% | — | 0.00% | 37.29% | 60.45% | — | — | 52.42% | 57.98% | — |
| others | 2.68% | 8.70% | 16.67% | 11.86% | 62.50% | 73.43% | 84.62% | 57.14% | 4.35% | 12.11% | 21.47% | 15.25% | 46.67% | 43.34% | 55.03% | 83.33% |
| Google ads | 5.33% | 27.78% | 33.33% | 100.00% | 65.49% | 40.00% | 50.00% | 100.00% | 22.01% | 38.89% | 50.00% | 0.00% | 76.43% | 72.73% | 62.50% | 0.00% |
| Organic | 8.85% | 18.80% | 23.58% | 28.24% | 65.12% | 82.00% | 80.00% | 66.67% | 21.40% | 30.08% | 34.91% | 35.29% | 57.71% | 55.84% | 43.33% | 44.62% |
| TikTok KOL | — | — | — | 36.91% | — | — | — | 71.37% | — | — | — | 48.62% | — | — | — | 52.97% |
| FB KOL | 0.00% | — | — | 23.51% | — | — | — | 81.69% | 0.00% | — | — | 31.46% | — | — | — | 45.76% |
| FB ads | 15.26% | 0.00% | 14.29% | — | 82.76% | — | 0.00% | — | 30.53% | 100.00% | 28.57% | — | 54.24% | 0.00% | 75.00% | — |
| invite | 100.00% | 28.24% | 33.33% | 0.00% | 100.00% | 75.68% | 87.50% | — | 100.00% | 36.64% | 45.83% | 0.00% | 100.00% | 61.39% | 73.68% | 100.00% |
| invite_task | — | 42.86% | 60.61% | 0.00% | — | 66.67% | 90.00% | — | — | 42.86% | 67.42% | 0.00% | — | 85.71% | 62.07% | — |
| TikTok ads | 7.78% | 16.67% | 0.00% | — | 71.43% | 0.00% | — | — | 22.22% | 66.67% | 25.00% | — | 30.77% | 0.00% | 0.00% | — |
| Google KOL | — | — | — | 23.08% | — | — | — | 66.67% | — | — | — | 23.08% | — | — | — | 22.22% |
SG 2026-06-17 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 90 +45.2% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 7.78% +60.7% | 57.14% -42.9% | 16.67% +3.3% | 68.29% +4.1% |
| 非Organic | 340 +6.6% | $0.01 +150.0% | $0.0000 +134.6% | — | — | 9.12% +93.9% | 77.42% +65.9% | 15.88% +15.1% | 79.08% -7.2% |
SG 近 7 天 (2026-06-11 ~ 2026-06-17) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 486 +3.6% | $0.02 +566.7% | $0.0000 +543.3% | 6.04% -25.1% | — | 8.85% -21.7% | 65.12% -1.4% | 21.40% -6.2% | 57.71% +53.0% |
| 非Organic | 2,704 +3.4% | $0.05 +145.0% | $0.0000 +136.8% | 5.58% +43.0% | — | 5.84% -45.1% | 68.99% -18.7% | 20.67% -35.4% | 72.06% +49.1% |
⑦ SG Story 分析
SG 2026-06-17 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 142 +23.5% | $0.003 -40.0% | $0.0000 -51.4% | — | 9.86% +126.8% | 64.29% -19.6% | 16.20% +33.0% | — | — | — | — | 62.30% -22.6% |
| Game_1913 | 106 +14.0% | $0.004 | $0.0000 | — | 6.60% +53.5% | 71.43% -4.8% | 16.98% -1.3% | — | — | — | — | 72.06% -20.7% |
| Game_1906 | 37 -2.6% | $0.00 | $0.0000 | — | 5.41% +2.7% | 50.00% +0.0% | 10.81% -31.5% | — | — | — | — | 88.46% +15.0% |
| Game_1908 | 75 +2.7% | $0.00 -100.0% | $0.0000 -100.0% | — | 14.67% +78.4% | 81.82% +390.9% | 24.00% +34.8% | — | — | — | — | 107.32% +13.3% |
| Game_1909 | 6 +20.0% | $0.00 | $0.0000 | — | 0.00% | — | 16.67% -58.3% | — | — | — | — | 166.67% |
| 其他 | 192 +12.3% | $0.003 | $0.0000 | — | 2.08% +256.2% | 100.00% +0.0% | 2.60% +48.4% | — | — | — | — | 63.16% -11.0% |
SG 近 7 天 (2026-06-11 ~ 2026-06-17) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 993 -28.7% | $0.03 +433.3% | $0.0000 +648.2% | 5.92% +29.4% | 6.55% -10.6% | 66.15% -7.6% | 15.51% -11.5% | — | — | — | — | 58.03% +105.8% |
| Game_1913 | 596 +6.2% | $0.01 +100.0% | $0.0000 +88.3% | 6.17% +4.9% | 6.21% -38.9% | 67.57% -19.8% | 24.16% -20.3% | — | — | — | — | 72.46% +37.5% |
| Game_1906 | 578 +76.2% | $0.02 +566.7% | $0.0000 +278.3% | 6.17% +4.9% | 7.44% -40.5% | 65.12% -23.7% | 26.12% -39.7% | — | — | — | — | 77.62% +16.7% |
| Game_1908 | 396 -27.5% | $0.003 -62.5% | $0.0000 -48.3% | 5.32% -4.3% | 9.60% -49.6% | 76.32% -15.6% | 28.79% -49.6% | — | — | — | — | 81.90% +44.0% |
| Game_1909 | 217 +65.6% | $0.00 | $0.0000 | 5.47% -26.5% | 0.92% -86.6% | 100.00% +50.0% | 26.27% -28.3% | — | — | — | — | 86.24% +44.4% |
| 其他 | 1,230 +230.6% | $0.004 +300.0% | $0.0000 +21.0% | 5.28% +19.5% | 1.30% -73.1% | 62.50% -25.0% | 3.50% -53.6% | — | — | — | — | 56.77% +8.4% |