SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-06-19
数据截至T-1 = 2026-06-18 (① 经济层, ② 参与层, ③ 各国首游选择, ④ Swipe 分布) · T-2 = 2026-06-17 (retention_d1_rate) · T-8 = 2026-06-11 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate 环比 +41% 至 73.5%,居各市场最高
- SG 新用户环比 -26%,降幅优于 IN(-41%)和 baseline(-45%)
🔴 Bad News
- SG play_rate 仅 6.9%,环比下滑 24%,低于所有对照市场约 8–29pct
- SG CT 参赛率 18.0%,环比暴跌 39%,为各市场最低
- SG energy_per_user 0.76,不足 IN/PH/TH 的 1/4,用户深度参与严重偏低
⑥ SG 渠道分析
SG 2026-06-18 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 134 -49.4% | $0.003 +50.0% | $0.0000 +196.6% | — | — | 8.21% +20.9% | 90.91% +25.9% | 19.40% +25.4% | 91.55% +16.8% |
| Organic | 34 -62.2% | $0.00 | $0.0000 | — | — | 2.94% -62.2% | 0.00% -100.0% | 11.76% -29.4% | 62.50% -6.2% |
| others | 20 -53.5% | $0.001 -66.7% | $0.0001 -28.3% | — | — | 5.00% -57.0% | 100.00% +25.0% | 5.00% -57.0% | 57.14% +7.1% |
| FB ads | 21 -30.0% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 19.05% -4.8% | 75.00% -10.0% | 19.05% -4.8% | 100.00% +33.3% |
| TikTok ads | 2 +100.0% | $0.00 | $0.0000 | — | — | 50.00% -50.0% | 0.00% -100.0% | 50.00% -50.0% | — |
| invite_task | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| invite | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-06-12 ~ 2026-06-18) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 1,947 +27.3% | $0.03 +107.1% | $0.0000 +62.7% | 5.16% -38.9% | — | 5.24% -54.5% | 66.67% -20.2% | 19.31% -52.7% | 78.23% +28.5% |
| Organic | 455 +0.7% | $0.02 +260.0% | $0.0000 +257.6% | 5.51% -31.9% | — | 8.13% -27.9% | 64.86% +3.4% | 20.00% -13.9% | 57.89% +35.5% |
| others | 242 -38.1% | $0.01 | $0.0000 | 4.48% +68.8% | — | 3.72% +190.8% | 66.67% +11.1% | 5.79% +105.6% | 53.70% +206.9% |
| FB ads | 185 -28.8% | $0.006 +500.0% | $0.0000 +743.2% | 9.09% -3.7% | — | 16.76% +1.3% | 80.65% -11.1% | 30.27% -22.8% | 61.06% +35.6% |
| TikTok ads | 31 -93.9% | $0.00 -100.0% | $0.0000 -100.0% | 6.90% +138.6% | — | 16.13% +106.5% | 60.00% -20.0% | 32.26% +40.0% | 61.54% +174.6% |
| invite_task | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| invite | 1 +0.0% | $0.002 | $0.0020 | 0.00% | — | 100.00% | 100.00% | 100.00% | 100.00% |
| FB KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-06-18 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 1,115 | 52 | — | $0.00 | $2.08 | $0.01 | — | — | $0.0019 | $0.0002 | — |
| others | 20 | 360 | 392 | 12 | $0.001 | $0.01 | $0.14 | $0.00 | $0.0001 | $0.0000 | $0.0004 | $0.0000 |
| Google ads | 134 | 3 | 4 | 0 | $0.003 | $0.002 | $0.001 | $0.00 | $0.0000 | $0.0007 | $0.0003 | — |
| Organic | 34 | 166 | 75 | 9 | $0.00 | $0.02 | $0.01 | $0.00 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| TikTok KOL | — | — | 0 | 67 | — | — | $0.00 | $0.004 | — | — | — | $0.0001 |
| FB KOL | 0 | — | — | 41 | $0.00 | — | — | $0.003 | — | — | — | $0.0001 |
| FB ads | 21 | 0 | 4 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | — | $0.0000 | — |
| invite | 0 | 24 | 38 | 2 | $0.00 | $0.002 | $0.002 | $0.001 | — | $0.0001 | $0.0001 | $0.0005 |
| invite_task | 1 | 1 | 19 | 0 | $0.00 | $0.00 | $0.005 | $0.00 | $0.0000 | $0.0000 | $0.0003 | — |
| TikTok ads | 2 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | — | — |
| Google KOL | — | — | — | 2 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 24.66% | 44.23% | — | — | 84.73% | 86.96% | — | — | 29.96% | 46.15% | — | — | 66.63% | 55.10% | — |
| others | 5.00% | 8.61% | 35.46% | 16.67% | 100.00% | 100.00% | 87.77% | 100.00% | 5.00% | 9.17% | 40.31% | 16.67% | 57.14% | 59.48% | 73.52% | 100.00% |
| Google ads | 8.21% | 33.33% | 75.00% | — | 90.91% | 100.00% | 100.00% | — | 19.40% | 33.33% | 75.00% | — | 91.55% | 100.00% | 66.67% | — |
| Organic | 2.94% | 19.88% | 29.33% | 11.11% | 0.00% | 87.88% | 95.45% | 100.00% | 11.76% | 24.70% | 32.00% | 11.11% | 62.50% | 66.67% | 68.52% | 0.00% |
| TikTok KOL | — | — | — | 37.31% | — | — | — | 76.00% | — | — | — | 43.28% | — | — | — | 66.04% |
| FB KOL | — | — | — | 9.76% | — | — | — | 100.00% | — | — | — | 12.20% | — | — | — | 51.52% |
| FB ads | 19.05% | — | 0.00% | — | 75.00% | — | — | — | 19.05% | — | 0.00% | — | 100.00% | — | 0.00% | — |
| invite | — | 29.17% | 42.11% | 100.00% | — | 100.00% | 81.25% | 100.00% | — | 50.00% | 44.74% | 50.00% | — | 56.52% | 63.64% | 100.00% |
| invite_task | 0.00% | 0.00% | 31.58% | — | — | — | 83.33% | — | 0.00% | 0.00% | 36.84% | — | 0.00% | 0.00% | 58.82% | — |
| TikTok ads | 50.00% | — | — | — | 0.00% | — | — | — | 50.00% | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
| DTI | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |
各国按渠道拆分 · 近 7 天 (2026-06-12 ~ 2026-06-18) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 4,607 | 172 | — | $0.00 | $3.35 | $0.07 | — | — | $0.0007 | $0.0004 | — |
| others | 242 | 1,519 | 677 | 65 | $0.01 | $0.08 | $0.19 | $0.001 | $0.0000 | $0.0001 | $0.0003 | $0.0000 |
| Google ads | 1,947 | 16 | 13 | 1 | $0.03 | $0.002 | $0.001 | $0.00 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| Organic | 455 | 577 | 168 | 85 | $0.02 | $0.04 | $0.02 | $0.009 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | — | — | 0 | 601 | — | — | $0.00 | $0.04 | — | — | — | $0.0001 |
| FB KOL | 0 | — | — | 284 | $0.00 | — | — | $1.03 | — | — | — | $0.0036 |
| FB ads | 185 | 1 | 11 | 0 | $0.006 | $0.00 | $0.004 | $0.00 | $0.0000 | $0.0000 | $0.0004 | — |
| invite | 1 | 124 | 59 | 4 | $0.002 | $0.02 | $0.02 | $0.002 | $0.0020 | $0.0001 | $0.0003 | $0.0005 |
| invite_task | 1 | 7 | 142 | 1 | $0.00 | $0.00 | $0.03 | $0.00 | $0.0000 | $0.0000 | $0.0002 | $0.0000 |
| TikTok ads | 31 | 2 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — | — |
| Google KOL | — | — | — | 14 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 26.39% | 51.16% | — | — | 81.74% | 87.50% | — | — | 33.12% | 54.65% | — | — | 57.58% | 57.79% | — |
| others | 3.72% | 8.43% | 28.21% | 10.77% | 66.67% | 83.59% | 85.34% | 57.14% | 5.79% | 10.80% | 32.79% | 13.85% | 53.70% | 49.23% | 68.54% | 94.74% |
| Google ads | 5.24% | 25.00% | 53.85% | 100.00% | 66.67% | 75.00% | 71.43% | 100.00% | 19.31% | 25.00% | 61.54% | 0.00% | 78.23% | 63.64% | 77.78% | 0.00% |
| Organic | 8.13% | 18.02% | 27.98% | 28.24% | 64.86% | 82.69% | 87.23% | 66.67% | 20.00% | 27.04% | 35.12% | 34.12% | 57.89% | 58.68% | 56.36% | 39.06% |
| TikTok KOL | — | — | — | 37.94% | — | — | — | 73.25% | — | — | — | 48.75% | — | — | — | 53.32% |
| FB KOL | — | — | — | 23.59% | — | — | — | 83.58% | — | — | — | 29.58% | — | — | — | 45.85% |
| FB ads | 16.76% | 0.00% | 9.09% | — | 80.65% | — | 0.00% | — | 30.27% | 100.00% | 18.18% | — | 61.06% | 0.00% | 50.00% | — |
| invite | 100.00% | 27.42% | 37.29% | 50.00% | 100.00% | 88.24% | 81.82% | 100.00% | 100.00% | 39.52% | 44.07% | 25.00% | 100.00% | 61.39% | 64.00% | 100.00% |
| invite_task | 0.00% | 42.86% | 57.04% | 0.00% | — | 66.67% | 90.12% | — | 0.00% | 28.57% | 62.68% | 0.00% | 0.00% | 85.71% | 62.90% | — |
| TikTok ads | 16.13% | 50.00% | — | — | 60.00% | 0.00% | — | — | 32.26% | 100.00% | — | — | 61.54% | — | — | — |
| Google KOL | — | — | — | 21.43% | — | — | — | 66.67% | — | — | — | 21.43% | — | — | — | 9.09% |
| DTI | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 0.00% | — |
SG 2026-06-18 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 34 -62.2% | $0.00 | $0.0000 | — | — | 2.94% -62.2% | 0.00% -100.0% | 11.76% -29.4% | 62.50% -6.2% |
| 非Organic | 178 -47.6% | $0.004 -60.0% | $0.0000 -23.6% | — | — | 9.55% +4.7% | 82.35% +6.4% | 17.98% +13.2% | 89.89% +18.3% |
SG 近 7 天 (2026-06-12 ~ 2026-06-18) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 455 +0.7% | $0.02 +260.0% | $0.0000 +257.6% | 5.51% -31.9% | — | 8.13% -27.9% | 64.86% +3.4% | 20.00% -13.9% | 57.89% +35.5% |
| 非Organic | 2,407 -10.8% | $0.05 +135.0% | $0.0000 +163.3% | 5.33% -3.8% | — | 6.15% -37.2% | 69.59% -16.1% | 18.99% -40.1% | 75.45% +50.8% |
⑦ SG Story 分析
SG 2026-06-18 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 58 -59.2% | $0.001 -66.7% | $0.0000 -18.4% | — | 5.17% -47.5% | 33.33% -48.1% | 10.34% -36.1% | — | — | — | — | 64.00% +6.1% |
| Game_1913 | 67 -36.8% | $0.001 -75.0% | $0.0000 -60.4% | — | 10.45% +58.2% | 71.43% +0.0% | 28.36% +67.0% | — | — | — | — | 102.94% +47.1% |
| Game_1906 | 16 -56.8% | $0.00 | $0.0000 | — | 12.50% +131.2% | 100.00% +100.0% | 12.50% +15.6% | — | — | — | — | 150.00% +82.6% |
| Game_1908 | 52 -30.7% | $0.002 | $0.0000 | — | 11.54% -21.3% | 100.00% +22.2% | 17.31% -27.9% | — | — | — | — | 82.76% -19.1% |
| Game_1909 | 5 -16.7% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% -100.0% | — | — | — | — | 66.67% -46.7% |
| 其他 | 42 -78.1% | $0.00 -100.0% | $0.0000 -100.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 50.00% -20.8% |
SG 近 7 天 (2026-06-12 ~ 2026-06-18) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 836 -39.8% | $0.03 +233.3% | $0.0000 +453.8% | 5.30% +4.1% | 6.82% -3.4% | 64.91% -5.1% | 15.07% -12.8% | — | — | — | — | 62.68% +106.0% |
| Game_1913 | 549 -8.2% | $0.01 +120.0% | $0.0000 +139.6% | 6.13% -29.4% | 6.92% -21.9% | 68.42% -13.7% | 23.68% -20.0% | — | — | — | — | 74.61% +33.1% |
| Game_1906 | 516 +60.7% | $0.02 +350.0% | $0.0000 +179.9% | 6.13% -29.4% | 7.56% -36.2% | 69.23% -12.3% | 23.06% -49.3% | — | — | — | — | 79.87% +14.3% |
| Game_1908 | 369 -35.5% | $0.003 -40.0% | $0.0000 -7.0% | 4.83% -53.7% | 9.21% -47.8% | 76.47% -15.1% | 23.31% -58.2% | — | — | — | — | 85.00% +47.8% |
| Game_1909 | 188 +30.6% | $0.00 | $0.0000 | 4.96% -47.4% | 0.53% -90.4% | 100.00% +14.3% | 23.40% -37.6% | — | — | — | — | 93.41% +58.2% |
| 其他 | 1,212 +223.2% | $0.003 +50.0% | $0.0000 -53.6% | 5.20% -11.9% | 1.32% -70.9% | 62.50% -24.1% | 3.55% -44.6% | — | — | — | — | 57.21% +12.6% |