SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-07-25
数据截至T-1 = 2026-07-24 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-07-23 (retention_d1_rate) · T-8 = 2026-07-17 (retention_d7_rate)
🟢 Good News
- SG pk_initiation_rate 达 100%,高于 IN/PH/baseline 约 0.3pct
- SG open_to_swipe_rate 为 1.07,各市场最高,IN/baseline 同为约 1.01/1.06
🔴 Bad News
- SG 新用户环比 -23%,IN 同期 +40%、PH +85%
- SG play_rate 仅 3.4%,落后 baseline 约 12pct,为各市场最低
- SG ARPU 环比跌约 90%,IAP 收入归零,低于所有对照组
- SG ct_rate 仅 6.4%,落后 IN/PH/baseline 逾 15pct
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
SG
38.4%
2.6%
66.7%
100.0%
16.7%
非SG合计
72.2%
5.2%
39.8%
89.1%
138.4%
SG
38.4%
2.6%
66.7%
100.0%
16.7%
IN
71.9%
5.0%
41.7%
88.4%
132.4%
PH
55.4%
6.5%
42.9%
100.0%
133.3%
TH
78.1%
4.9%
25.0%
100.0%
200.0%
Organic
38.7%
0.0%
0.0%
0.0%
0.0%
非Organic
38.4%
3.1%
66.7%
100.0%
16.7%
⑧ 新用户 DT 游戏激活
pk_event_replay_rate
16.23%
⑤ Swipe 分布
open_to_swipe_rate
106.64%
⑥ SG 渠道分析
SG 2026-07-24 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 32 -39.6% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 3.12% +65.6% | 100.00% | 3.12% -44.8% | 162.50% +31.5% |
| SCAN QR | 26 +766.7% | $0.01 | $0.0004 | — | — | 0.00% | — | 0.00% | 90.91% -9.1% |
| others | 23 -23.3% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 4.35% | 0.00% | 4.35% | 80.00% -12.7% |
| Organic | 16 -27.3% | $0.001 | $0.0001 | — | — | 6.25% | 100.00% | 12.50% | 114.29% -20.0% |
| FB ads | 8 -33.3% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 25.00% | 100.00% | 25.00% +200.0% | 114.29% +2.9% |
| invite | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 100.00% |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 1 +0.0% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% | — | 0.00% | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-18 ~ 2026-07-24) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 300 -13.5% | $0.02 +43.7% | $0.0001 +66.3% | 15.00% +59.7% | — | 3.33% -17.4% | 50.00% -41.7% | 5.67% -6.4% | 132.43% +2.4% |
| SCAN QR | 185 +2.8% | $0.02 +128.6% | $0.0001 +122.4% | 9.72% -33.3% | — | 1.08% -72.2% | 100.00% +0.0% | 2.70% -30.5% | 63.54% -1.8% |
| others | 181 +40.3% | $0.007 | $0.0000 | 10.00% -14.0% | — | 2.76% -10.9% | 80.00% +6.7% | 3.87% -16.9% | 90.70% -17.2% |
| Organic | 150 -12.8% | $0.008 +700.0% | $0.0001 +817.3% | 4.58% -14.4% | — | 5.33% -46.0% | 62.50% +6.2% | 13.33% -28.3% | 98.59% -4.9% |
| FB ads | 107 -35.9% | $0.004 -75.0% | $0.0000 -61.0% | 10.00% +13.6% | — | 4.67% -22.0% | 100.00% +11.1% | 6.54% -9.0% | 102.53% +4.2% |
| invite | 7 +250.0% | $0.002 | $0.0003 | 16.67% -66.7% | — | 28.57% | 100.00% | 0.00% | 100.00% -50.0% |
| minihub | 6 +200.0% | $0.003 | $0.0005 | 50.00% -50.0% | — | 16.67% | 100.00% | 66.67% +33.3% | 100.00% +100.0% |
| TikTok ads | 4 +100.0% | $0.001 | $0.0003 | 0.00% | — | 0.00% | — | 0.00% | 150.00% +50.0% |
| FB KOL | 2 -91.7% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 50.00% +500.0% | 0.00% -100.0% | 50.00% +300.0% | 100.00% -22.2% |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-07-24 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 859 | 12 | — | $0.00 | $0.08 | $0.003 | — | — | $0.0001 | $0.0003 | — |
| others | 23 | 254 | 15 | 5 | $0.00 | $0.03 | $0.003 | $0.00 | $0.0000 | $0.0001 | $0.0002 | $0.0000 |
| Organic | 16 | 164 | 6 | 6 | $0.001 | $0.01 | $0.00 | $0.00 | $0.0001 | $0.0001 | $0.0000 | $0.0000 |
| Google ads | 32 | 5 | 0 | 2 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | $0.0000 |
| invite | 1 | 28 | 1 | 0 | $0.00 | $0.005 | $0.001 | $0.00 | $0.0000 | $0.0002 | $0.0010 | — |
| TikTok KOL | 0 | 0 | 0 | 28 | $0.00 | $0.00 | $0.00 | $0.005 | — | — | — | $0.0002 |
| SCAN QR | 26 | — | — | — | $0.01 | — | — | — | $0.0004 | — | — | — |
| FB ads | 8 | — | 0 | — | $0.00 | — | $0.00 | — | $0.0000 | — | — | — |
| invite_task | — | 1 | 2 | — | — | $0.002 | $0.00 | — | — | $0.0020 | $0.0000 | — |
| FB KOL | 0 | — | — | 1 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| TikTok ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 13.74% | 16.67% | — | — | 83.90% | 100.00% | — | — | 27.47% | 25.00% | — | — | 97.60% | 109.09% | — |
| others | 4.35% | 3.94% | 6.67% | 0.00% | 0.00% | 90.00% | 0.00% | — | 4.35% | 5.12% | 6.67% | 0.00% | 80.00% | 73.08% | 100.00% | 100.00% |
| Organic | 6.25% | 11.59% | 0.00% | 0.00% | 100.00% | 89.47% | — | — | 12.50% | 18.29% | 0.00% | 16.67% | 114.29% | 111.58% | 150.00% | 133.33% |
| Google ads | 3.12% | 0.00% | — | 0.00% | 100.00% | — | — | — | 3.12% | 20.00% | — | 0.00% | 162.50% | 133.33% | — | 50.00% |
| invite | 0.00% | 25.00% | 100.00% | — | — | 85.71% | 100.00% | — | 0.00% | 39.29% | 100.00% | — | 100.00% | 91.67% | — | — |
| TikTok KOL | — | — | — | 10.71% | — | — | — | 66.67% | — | — | — | 21.43% | — | — | — | 61.90% |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 90.91% | — | — | — |
| FB ads | 25.00% | — | — | — | 100.00% | — | — | — | 25.00% | — | — | — | 114.29% | — | — | — |
| invite_task | — | 0.00% | 0.00% | — | — | — | — | — | — | 100.00% | 0.00% | — | — | 100.00% | 50.00% | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-07-18 ~ 2026-07-24) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 6 | 10,140 | 150 | — | $0.003 | $2.20 | $0.06 | — | $0.0005 | $0.0002 | $0.0004 | — |
| others | 181 | 3,078 | 124 | 35 | $0.007 | $0.24 | $0.02 | $0.00 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| Organic | 150 | 2,975 | 70 | 44 | $0.008 | $0.41 | $0.01 | $0.002 | $0.0001 | $0.0001 | $0.0002 | $0.0000 |
| Google ads | 300 | 143 | 2 | 2 | $0.02 | $0.02 | $0.00 | $0.00 | $0.0001 | $0.0001 | $0.0000 | $0.0000 |
| invite | 7 | 327 | 37 | 1 | $0.002 | $0.04 | $0.02 | $0.00 | $0.0003 | $0.0001 | $0.0006 | $0.0000 |
| TikTok KOL | 0 | 1 | 2 | 231 | $0.00 | $0.00 | $0.00 | $0.02 | — | $0.0000 | $0.0000 | $0.0001 |
| SCAN QR | 185 | — | — | — | $0.02 | — | — | — | $0.0001 | — | — | — |
| FB ads | 107 | — | 1 | — | $0.004 | — | $0.00 | — | $0.0000 | — | $0.0000 | — |
| invite_task | — | 15 | 12 | — | — | $0.02 | $0.00 | — | — | $0.0010 | $0.0000 | — |
| FB KOL | 2 | — | — | 4 | $0.00 | — | — | $0.00 | $0.0000 | — | — | $0.0000 |
| TikTok ads | 4 | — | — | — | $0.001 | — | — | — | $0.0003 | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 16.67% | 16.37% | 28.67% | — | 100.00% | 82.59% | 76.74% | — | 66.67% | 27.89% | 41.33% | — | 100.00% | 100.01% | 98.47% | — |
| others | 2.76% | 4.03% | 8.87% | 11.43% | 80.00% | 75.00% | 81.82% | 75.00% | 3.87% | 6.24% | 12.10% | 20.00% | 90.70% | 83.70% | 72.55% | 107.69% |
| Organic | 5.33% | 17.04% | 15.71% | 6.82% | 62.50% | 74.75% | 81.82% | 33.33% | 13.33% | 26.55% | 22.86% | 11.36% | 98.59% | 105.31% | 90.62% | 96.77% |
| Google ads | 3.33% | 20.28% | 50.00% | 0.00% | 50.00% | 72.41% | 0.00% | — | 5.67% | 32.87% | 50.00% | 0.00% | 132.43% | 108.70% | 100.00% | 50.00% |
| invite | 28.57% | 21.71% | 32.43% | 0.00% | 100.00% | 87.32% | 83.33% | — | 0.00% | 31.80% | 54.05% | 0.00% | 100.00% | 98.78% | 90.00% | 100.00% |
| TikTok KOL | — | 100.00% | 0.00% | 16.45% | — | 100.00% | — | 57.89% | — | 100.00% | 50.00% | 22.51% | — | 0.00% | — | 81.18% |
| SCAN QR | 1.08% | — | — | — | 100.00% | — | — | — | 2.70% | — | — | — | 63.54% | — | — | — |
| FB ads | 4.67% | — | 0.00% | — | 100.00% | — | — | — | 6.54% | — | 0.00% | — | 102.53% | — | 100.00% | — |
| invite_task | — | 33.33% | 33.33% | — | — | 100.00% | 50.00% | — | — | 46.67% | 33.33% | — | — | 107.69% | 75.00% | — |
| FB KOL | 50.00% | — | — | 0.00% | 0.00% | — | — | — | 50.00% | — | — | 25.00% | 100.00% | — | — | 0.00% |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 150.00% | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-07-24 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 16 -27.3% | $0.001 | $0.0001 | — | — | 6.25% | 100.00% | 12.50% | 114.29% -20.0% |
| 非Organic | 91 -9.9% | $0.01 +83.3% | $0.0001 +103.5% | — | — | 4.40% +344.0% | 75.00% | 4.40% -11.2% | 122.50% +7.9% |
SG 近 7 天 (2026-07-18 ~ 2026-07-24) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 150 -12.8% | $0.008 +700.0% | $0.0001 +817.3% | 4.58% -14.4% | — | 5.33% -46.0% | 62.50% +6.2% | 13.33% -28.3% | 98.59% -4.9% |
| 非Organic | 792 -8.4% | $0.06 -94.6% | $0.0001 -94.1% | 11.94% +8.1% | — | 3.28% -27.2% | 73.08% -13.6% | 5.18% -13.9% | 105.76% +0.4% |
⑦ SG Story 分析
SG 2026-07-24 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 32 -39.6% | $0.00 -100.0% | $0.0000 -100.0% | — | 3.12% +65.6% | 100.00% | 3.12% -44.8% | — | — | 0.00% | — | 162.50% +31.5% |
| SCAN QR | 26 +766.7% | $0.01 | $0.0004 | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 90.91% -9.1% |
| others | 23 -23.3% | $0.00 -100.0% | $0.0000 -100.0% | — | 4.35% | 0.00% | 4.35% | — | — | — | — | 80.00% -12.7% |
| Organic | 16 -27.3% | $0.001 | $0.0001 | — | 6.25% | 100.00% | 12.50% | — | — | 0.00% | — | 114.29% -20.0% |
| FB ads | 3 -62.5% | $0.00 -100.0% | $0.0000 -100.0% | — | 0.00% | — | 0.00% -100.0% | — | — | — | — | 100.00% +0.0% |
| 其他 | 21 +0.0% | $0.00 -100.0% | $0.0000 -100.0% | — | 9.52% | 100.00% | 9.52% +100.0% | — | — | 0.00% | — | 120.00% +2.9% |
SG 近 7 天 (2026-07-18 ~ 2026-07-24) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 298 -12.6% | $0.02 +46.7% | $0.0001 +67.8% | 15.17% +102.9% | 3.36% -18.3% | 50.00% -41.7% | 5.70% -2.7% | — | — | 0.00% -100.0% | — | 133.33% +3.7% |
| SCAN QR | 185 +2.8% | $0.02 +128.6% | $0.0001 +122.4% | 9.72% -33.3% | 1.08% -72.2% | 100.00% +0.0% | 2.70% -30.5% | — | — | 5.88% +2.9% | 100.00% +0.0% | 63.54% -1.8% |
| others | 181 +40.3% | $0.007 | $0.0000 | 10.00% -14.0% | 2.76% -10.9% | 80.00% +6.7% | 3.87% -16.9% | — | — | 4.35% +34.8% | 100.00% | 90.70% -17.2% |
| Organic | 150 -12.8% | $0.008 +700.0% | $0.0001 +817.3% | 4.58% -14.4% | 5.33% -46.0% | 62.50% +6.2% | 13.33% -28.3% | — | — | 0.00% -100.0% | — | 98.59% -4.9% |
| FB ads | 58 -51.7% | $0.004 -66.7% | $0.0001 -31.0% | 10.00% +16.7% | 1.72% -48.3% | 100.00% +0.0% | 5.17% +24.1% | — | — | 0.00% -100.0% | — | 102.33% +5.8% |
| 其他 | 210 -26.3% | $0.007 -99.3% | $0.0000 -99.0% | 13.04% +11.5% | 3.81% +8.6% | 87.50% +25.0% | 4.29% -12.8% | — | — | 10.26% +320.5% | 100.00% +0.0% | 101.92% -7.6% |
Google ads
44.0%
0.0%
0.0%
0.0%
0.0%
SCAN QR
27.6%
5.9%
33.3%
100.0%
0.0%
others
29.1%
4.3%
100.0%
100.0%
0.0%
Organic
38.7%
0.0%
0.0%
0.0%
0.0%
FB ads
42.6%
0.0%
0.0%
0.0%
0.0%
其他
65.0%
10.3%
75.0%
100.0%
33.3%