SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-07-26
数据截至T-1 = 2026-07-25 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-07-24 (retention_d1_rate) · T-8 = 2026-07-18 (retention_d7_rate)
🟢 Good News
- SG ARPU 环比+99%，各对照市场涨幅均不及此
- SG open_to_swipe_rate 达 1.08，为各市场最高
- SG pk_initiation_rate 100%，与 TH 并列各市场最高
🔴 Bad News
- SG play_rate 仅 3.4%，环比-33%，落后 baseline 约 12pct
- SG ct_rate 仅 6.4%，各市场最低，落后 baseline 约 21pct
- SG 新用户环比-19%，IN 同期+32%
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
SG
34.0%
2.0%
50.0%
100.0%
0.0%
非SG合计
67.9%
5.0%
29.3%
90.7%
170.5%
SG
34.0%
2.0%
50.0%
100.0%
0.0%
IN
67.4%
4.7%
30.2%
89.2%
164.5%
PH
56.1%
5.8%
41.7%
100.0%
160.0%
TH
67.0%
7.0%
28.6%
100.0%
125.0%
Organic
35.3%
0.0%
0.0%
0.0%
0.0%
非Organic
33.8%
2.4%
50.0%
100.0%
0.0%
⑧ 新用户 DT 游戏激活
pk_event_replay_rate
19.35%
⑤ Swipe 分布
open_to_swipe_rate
105.61%
⑥ SG 渠道分析
SG 2026-07-25 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 38 +18.8% | $0.002 | $0.0001 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 118.52% -27.1% |
| SCAN QR | 45 +73.1% | $0.001 -90.9% | $0.0000 -94.7% | — | — | 0.00% | — | 0.00% | 66.67% -20.0% |
| others | 26 +13.0% | $0.002 | $0.0001 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 150.00% +87.5% |
| Organic | 30 +87.5% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 10.00% +60.0% | 66.67% -33.3% | 30.00% +140.0% | 90.91% -20.5% |
| FB ads | 19 +137.5% | $0.00 | $0.0000 | — | — | 5.26% -78.9% | 100.00% +0.0% | 15.79% -36.8% | 100.00% -12.5% |
| invite | 2 +100.0% | $0.02 | $0.0080 | — | — | 0.00% | — | 0.00% | 100.00% +0.0% |
| minihub | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| TikTok ads | 1 +0.0% | $0.00 | $0.0000 | — | — | 100.00% | 100.00% | 100.00% | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-19 ~ 2026-07-25) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 296 -4.2% | $0.02 +16.7% | $0.0001 +21.8% | 13.81% +40.1% | — | 3.04% -27.7% | 44.44% -47.5% | 5.07% -7.9% | 127.51% -4.8% |
| SCAN QR | 187 -1.1% | $0.01 +87.5% | $0.0001 +89.5% | 11.81% -16.4% | — | 0.00% -100.0% | — | 1.60% -62.1% | 64.89% +1.2% |
| others | 180 +37.4% | $0.009 | $0.0001 | 11.38% -0.2% | — | 2.22% -41.8% | 75.00% -6.3% | 3.33% -37.6% | 104.65% +9.2% |
| Organic | 153 -10.0% | $0.007 +600.0% | $0.0000 +677.8% | 5.04% -6.7% | — | 5.88% -41.2% | 66.67% +13.3% | 15.03% -24.8% | 94.05% -8.2% |
| FB ads | 104 -35.8% | $0.003 -80.0% | $0.0000 -68.8% | 7.14% -49.8% | — | 4.81% -13.5% | 100.00% +12.5% | 7.69% +3.8% | 100.00% -2.5% |
| invite | 8 +166.7% | $0.02 | $0.0023 | 16.67% -50.0% | — | 25.00% | 100.00% | 0.00% | 100.00% -33.3% |
| minihub | 6 +100.0% | $0.003 | $0.0005 | 40.00% -60.0% | — | 16.67% | 100.00% | 66.67% +100.0% | 120.00% +80.0% |
| TikTok ads | 5 +150.0% | $0.001 | $0.0002 | 0.00% | — | 20.00% | 100.00% | 20.00% | 200.00% +100.0% |
| FB KOL | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-07-25 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 914 | 6 | — | $0.00 | $0.11 | $0.001 | — | $0.0000 | $0.0001 | $0.0002 | — |
| others | 26 | 279 | 7 | 2 | $0.002 | $0.04 | $0.001 | $0.00 | $0.0001 | $0.0001 | $0.0001 | $0.0000 |
| Organic | 30 | 206 | 7 | 7 | $0.00 | $0.01 | $0.001 | $0.00 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| Google ads | 38 | 12 | 0 | 0 | $0.002 | $0.00 | $0.00 | $0.00 | $0.0001 | $0.0000 | — | — |
| invite | 2 | 16 | 1 | 1 | $0.02 | $0.004 | $0.00 | $0.001 | $0.0080 | $0.0003 | $0.0000 | $0.0010 |
| TikTok KOL | 0 | 0 | 0 | 51 | $0.00 | $0.00 | $0.00 | $0.006 | — | — | — | $0.0001 |
| SCAN QR | 45 | — | — | — | $0.001 | — | — | — | $0.0000 | — | — | — |
| FB ads | 19 | — | 0 | — | $0.00 | — | $0.00 | — | $0.0000 | — | — | — |
| invite_task | — | 3 | 1 | — | — | $0.00 | $0.00 | — | — | $0.0000 | $0.0000 | — |
| TikTok ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| FB KOL | 0 | — | — | 0 | $0.00 | — | — | $0.00 | — | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 13.13% | 0.00% | — | — | 89.17% | — | — | 0.00% | 28.12% | 16.67% | — | — | 94.49% | 125.00% | — |
| others | 0.00% | 4.30% | 0.00% | 0.00% | — | 75.00% | — | — | 0.00% | 9.32% | 0.00% | 0.00% | 150.00% | 78.46% | 0.00% | 0.00% |
| Organic | 10.00% | 22.82% | 14.29% | 28.57% | 66.67% | 25.53% | 0.00% | 50.00% | 30.00% | 51.46% | 14.29% | 28.57% | 90.91% | 129.27% | 166.67% | 80.00% |
| Google ads | 0.00% | 8.33% | — | — | — | 100.00% | — | — | 0.00% | 16.67% | — | — | 118.52% | 140.00% | — | — |
| invite | 0.00% | 12.50% | 0.00% | 0.00% | — | 100.00% | — | — | 0.00% | 12.50% | 0.00% | 0.00% | 100.00% | 86.67% | 100.00% | 100.00% |
| TikTok KOL | — | — | — | 11.76% | — | — | — | 83.33% | — | — | — | 21.57% | — | — | — | 81.08% |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 66.67% | — | — | — |
| FB ads | 5.26% | — | — | — | 100.00% | — | — | — | 15.79% | — | — | — | 100.00% | — | — | — |
| invite_task | — | 0.00% | 0.00% | — | — | — | — | — | — | 0.00% | 100.00% | — | — | 100.00% | 100.00% | — |
| TikTok ads | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-07-19 ~ 2026-07-25) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 6 | 9,122 | 153 | — | $0.003 | $0.95 | $0.06 | — | $0.0005 | $0.0001 | $0.0004 | — |
| others | 180 | 2,818 | 121 | 22 | $0.009 | $0.25 | $0.02 | $0.00 | $0.0001 | $0.0001 | $0.0001 | $0.0000 |
| Organic | 153 | 2,153 | 65 | 41 | $0.007 | $0.19 | $0.01 | $0.00 | $0.0000 | $0.0001 | $0.0002 | $0.0000 |
| Google ads | 296 | 124 | 2 | 2 | $0.02 | $0.01 | $0.00 | $0.00 | $0.0001 | $0.0001 | $0.0000 | $0.0000 |
| invite | 8 | 272 | 37 | 2 | $0.02 | $0.03 | $0.02 | $0.001 | $0.0023 | $0.0001 | $0.0005 | $0.0005 |
| TikTok KOL | 0 | 1 | 2 | 245 | $0.00 | $0.00 | $0.00 | $0.03 | — | $0.0000 | $0.0000 | $0.0001 |
| SCAN QR | 187 | — | — | — | $0.01 | — | — | — | $0.0001 | — | — | — |
| FB ads | 104 | — | 1 | — | $0.003 | — | $0.00 | — | $0.0000 | — | $0.0000 | — |
| invite_task | — | 16 | 13 | — | — | $0.02 | $0.00 | — | — | $0.0009 | $0.0000 | — |
| TikTok ads | 5 | — | — | — | $0.001 | — | — | — | $0.0002 | — | — | — |
| FB KOL | 0 | — | — | 4 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 16.67% | 13.86% | 26.80% | — | 100.00% | 84.41% | 78.05% | — | 66.67% | 26.50% | 39.87% | — | 120.00% | 100.72% | 100.00% | — |
| others | 2.22% | 3.58% | 8.26% | 9.09% | 75.00% | 75.25% | 80.00% | 100.00% | 3.33% | 5.96% | 11.57% | 13.64% | 104.65% | 85.46% | 74.47% | 75.00% |
| Organic | 5.88% | 14.17% | 13.85% | 12.20% | 66.67% | 70.82% | 66.67% | 40.00% | 15.03% | 25.69% | 21.54% | 14.63% | 94.05% | 110.96% | 103.57% | 93.33% |
| Google ads | 3.04% | 20.97% | 50.00% | 0.00% | 44.44% | 69.23% | 0.00% | — | 5.07% | 33.87% | 50.00% | 0.00% | 127.51% | 113.16% | 100.00% | 50.00% |
| invite | 25.00% | 19.85% | 32.43% | 0.00% | 100.00% | 90.74% | 83.33% | — | 0.00% | 31.62% | 54.05% | 0.00% | 100.00% | 100.00% | 90.00% | 100.00% |
| TikTok KOL | — | 100.00% | 0.00% | 14.29% | — | 100.00% | — | 65.71% | — | 100.00% | 50.00% | 21.63% | — | 0.00% | — | 80.45% |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 1.60% | — | — | — | 64.89% | — | — | — |
| FB ads | 4.81% | — | 0.00% | — | 100.00% | — | — | — | 7.69% | — | 0.00% | — | 100.00% | — | 100.00% | — |
| invite_task | — | 31.25% | 38.46% | — | — | 100.00% | 40.00% | — | — | 43.75% | 38.46% | — | — | 100.00% | 76.92% | — |
| TikTok ads | 20.00% | — | — | — | 100.00% | — | — | — | 20.00% | — | — | — | 200.00% | — | — | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 25.00% | — | — | — | 0.00% |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-07-25 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 30 +87.5% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 10.00% +60.0% | 66.67% -33.3% | 30.00% +140.0% | 90.91% -20.5% |
| 非Organic | 132 +45.1% | $0.02 +90.9% | $0.0002 +31.6% | — | — | 1.52% -65.5% | 100.00% +33.3% | 3.03% -31.1% | 104.55% -12.5% |
SG 近 7 天 (2026-07-19 ~ 2026-07-25) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 153 -10.0% | $0.007 +600.0% | $0.0000 +677.8% | 5.04% -6.7% | — | 5.88% -41.2% | 66.67% +13.3% | 15.03% -24.8% | 94.05% -8.2% |
| 非Organic | 786 -4.1% | $0.07 +66.7% | $0.0001 +73.9% | 12.11% -4.1% | — | 2.80% -39.6% | 72.73% -13.6% | 4.71% -19.6% | 105.83% +0.5% |
⑦ SG Story 分析
SG 2026-07-25 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 36 +12.5% | $0.002 | $0.0001 | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | 0.00% | — | 120.00% -26.2% |
| SCAN QR | 45 +73.1% | $0.001 -90.9% | $0.0000 -94.7% | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 66.67% -20.0% |
| others | 26 +13.0% | $0.002 | $0.0001 | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | 0.00% | — | 150.00% +87.5% |
| Organic | 30 +87.5% | $0.00 -100.0% | $0.0000 -100.0% | — | 10.00% +60.0% | 66.67% -33.3% | 30.00% +140.0% | — | — | 0.00% | — | 90.91% -20.5% |
| FB ads | 12 +300.0% | $0.00 | $0.0000 | — | 0.00% | — | 8.33% | — | — | 0.00% | — | 100.00% +0.0% |
| 其他 | 39 +85.7% | $0.02 | $0.0004 | — | 5.13% -46.2% | 100.00% +0.0% | 7.69% -19.2% | — | — | 0.00% | — | 125.00% +4.2% |
SG 近 7 天 (2026-07-19 ~ 2026-07-25) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 293 -3.6% | $0.02 +31.2% | $0.0001 +36.2% | 13.88% +61.3% | 3.07% -28.2% | 44.44% -47.5% | 5.12% -2.7% | — | — | 0.00% -100.0% | — | 128.49% -3.5% |
| SCAN QR | 187 -1.1% | $0.01 +87.5% | $0.0001 +89.5% | 11.81% -16.4% | 0.00% -100.0% | — | 1.60% -62.1% | — | — | 5.41% -15.3% | — | 64.89% +1.2% |
| others | 180 +37.4% | $0.009 | $0.0001 | 11.38% -0.2% | 2.22% -41.8% | 75.00% -6.3% | 3.33% -37.6% | — | — | 5.26% +94.7% | 100.00% | 104.65% +9.2% |
| Organic | 153 -10.0% | $0.007 +600.0% | $0.0000 +677.8% | 5.04% -6.7% | 5.88% -41.2% | 66.67% +13.3% | 15.03% -24.8% | — | — | 0.00% -100.0% | — | 94.05% -8.2% |
| FB ads | 59 -43.8% | $0.003 -72.7% | $0.0001 -51.5% | 6.67% -44.8% | 1.69% -11.0% | 100.00% +0.0% | 5.08% +33.5% | — | — | 0.00% -100.0% | — | 100.00% -1.3% |
| 其他 | 201 -26.4% | $0.02 +214.3% | $0.0001 +326.9% | 10.71% -28.7% | 3.98% +8.7% | 100.00% +42.9% | 4.98% +4.5% | — | — | 6.06% -13.1% | 100.00% +0.0% | 104.17% -4.2% |
Google ads
43.3%
0.0%
0.0%
0.0%
0.0%
SCAN QR
19.7%
5.4%
0.0%
0.0%
0.0%
others
24.4%
5.3%
100.0%
100.0%
0.0%
Organic
35.3%
0.0%
0.0%
0.0%
0.0%
FB ads
33.3%
0.0%
0.0%
0.0%
0.0%
其他
56.9%
6.1%
50.0%
100.0%
0.0%