SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-07-27
数据截至T-1 = 2026-07-26 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-07-25 (retention_d1_rate) · T-8 = 2026-07-19 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate 环比+4.4%，达 1.076，为各市场最高
- SG pk_initiation_rate 达 100%，与 TH 并列各市场第一
- SG ARPU 环比+71%，ad_revenue 同步上涨 28%
🔴 Bad News
- SG 新用户环比 -25%，IN 同期增长 20%
- SG play_rate 仅 3.3%，落后 baseline 约 13pct，各市场垫底
- SG ct_rate 仅 6.1%，落后 baseline 约 22pct，各市场垫底
- SG energy_per_user 环比 -20%，降至 1.19，各市场最低
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
SG
28.8%
1.6%
50.0%
100.0%
0.0%
非SG合计
64.5%
5.6%
22.6%
89.3%
203.4%
SG
28.8%
1.6%
50.0%
100.0%
0.0%
IN
64.1%
5.5%
22.9%
87.8%
199.0%
PH
48.0%
6.2%
36.4%
100.0%
175.0%
TH
55.1%
6.0%
30.0%
100.0%
100.0%
Organic
28.9%
0.0%
0.0%
0.0%
0.0%
非Organic
28.8%
1.9%
50.0%
100.0%
0.0%
⑧ 新用户 DT 游戏激活
pk_event_replay_rate
19.35%
⑤ Swipe 分布
open_to_swipe_rate
109.46%
⑥ SG 渠道分析
SG 2026-07-26 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 41 +7.9% | $0.002 +0.0% | $0.0000 -7.3% | — | — | 0.00% | — | 2.44% | 182.35% +53.9% |
| SCAN QR | 48 +6.7% | $0.005 +400.0% | $0.0001 +368.8% | — | — | 2.08% | 100.00% | 4.17% | 72.73% +9.1% |
| others | 32 +23.1% | $0.002 +0.0% | $0.0001 -18.8% | — | — | 0.00% | — | 0.00% | 200.00% +33.3% |
| Organic | 17 -43.3% | $0.00 | $0.0000 | — | — | 11.76% +17.6% | 100.00% +50.0% | 23.53% -21.6% | 83.33% -8.3% |
| FB ads | 10 -47.4% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 111.11% +11.1% |
| invite | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-20 ~ 2026-07-26) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 299 -11.8% | $0.02 +22.2% | $0.0001 +38.6% | 13.74% +59.3% | — | 2.68% -35.2% | 50.00% -36.4% | 5.02% -5.5% | 130.43% -3.5% |
| SCAN QR | 191 -17.7% | $0.02 +150.0% | $0.0001 +203.7% | 15.87% +21.7% | — | 0.52% -84.8% | 100.00% +0.0% | 2.09% -46.0% | 71.74% +18.6% |
| others | 177 +7.3% | $0.009 +350.0% | $0.0001 +319.5% | 12.93% +22.4% | — | 2.26% -25.4% | 75.00% -6.3% | 2.82% -41.7% | 120.00% +28.0% |
| Organic | 145 -24.1% | $0.005 +66.7% | $0.0000 +119.5% | 4.84% -17.3% | — | 6.90% -17.7% | 70.00% +24.4% | 16.55% -7.0% | 89.74% -13.1% |
| FB ads | 95 -46.3% | $0.002 -87.5% | $0.0000 -76.7% | 16.22% -9.7% | — | 4.21% -25.5% | 100.00% +11.1% | 7.37% +0.3% | 104.41% +5.2% |
| invite | 8 +166.7% | $0.02 | $0.0023 | 25.00% -25.0% | — | 25.00% | 100.00% | 0.00% | 100.00% -33.3% |
| minihub | 6 +100.0% | $0.003 | $0.0005 | 50.00% -50.0% | — | 16.67% | 100.00% | 66.67% +100.0% | 120.00% +80.0% |
| TikTok ads | 4 +33.3% | $0.001 | $0.0003 | 0.00% | — | 25.00% | 100.00% | 25.00% | 300.00% +200.0% |
| FB KOL | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-07-26 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 658 | 32 | — | $0.00 | $0.07 | $0.01 | — | — | $0.0001 | $0.0005 | — |
| others | 32 | 419 | 20 | 4 | $0.002 | $0.07 | $0.002 | $0.00 | $0.0001 | $0.0002 | $0.0001 | $0.0000 |
| Organic | 17 | 298 | 5 | 9 | $0.00 | $0.03 | $0.00 | $0.003 | $0.0000 | $0.0001 | $0.0000 | $0.0003 |
| Google ads | 41 | 20 | 0 | 0 | $0.002 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | — |
| invite | 0 | 17 | 3 | 1 | $0.00 | $0.004 | $0.001 | $0.001 | — | $0.0002 | $0.0003 | $0.0010 |
| TikTok KOL | 0 | 0 | 0 | 51 | $0.00 | $0.00 | $0.00 | $0.004 | — | — | — | $0.0001 |
| SCAN QR | 48 | — | — | — | $0.005 | — | — | — | $0.0001 | — | — | — |
| FB ads | 10 | — | 1 | — | $0.00 | — | $0.00 | — | $0.0000 | — | $0.0000 | — |
| invite_task | — | 1 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| FB KOL | 0 | — | — | 1 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| TikTok ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 11.09% | 21.88% | — | — | 78.08% | 71.43% | — | — | 25.68% | 40.62% | — | — | 90.45% | 100.00% | — |
| others | 0.00% | 13.84% | 5.00% | 0.00% | — | 13.79% | 100.00% | — | 0.00% | 53.94% | 10.00% | 0.00% | 200.00% | 148.96% | 33.33% | 200.00% |
| Organic | 11.76% | 35.23% | 20.00% | 11.11% | 100.00% | 8.57% | 100.00% | 100.00% | 23.53% | 60.74% | 40.00% | 22.22% | 83.33% | 139.34% | 100.00% | 85.71% |
| Google ads | 0.00% | 20.00% | — | — | — | 100.00% | — | — | 2.44% | 45.00% | — | — | 182.35% | 93.75% | — | — |
| invite | — | 17.65% | 33.33% | 0.00% | — | 100.00% | 100.00% | — | — | 35.29% | 66.67% | 100.00% | — | 100.00% | 100.00% | 100.00% |
| TikTok KOL | — | — | — | 17.65% | — | — | — | 77.78% | — | — | — | 29.41% | — | — | — | 93.75% |
| SCAN QR | 2.08% | — | — | — | 100.00% | — | — | — | 4.17% | — | — | — | 72.73% | — | — | — |
| FB ads | 0.00% | — | 0.00% | — | — | — | — | — | 0.00% | — | 0.00% | — | 111.11% | — | 0.00% | — |
| invite_task | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 100.00% | — | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — |
| TikTok ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-07-20 ~ 2026-07-26) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 6 | 8,861 | 155 | — | $0.003 | $0.94 | $0.06 | — | $0.0005 | $0.0001 | $0.0004 | — |
| others | 177 | 2,947 | 124 | 21 | $0.009 | $0.31 | $0.02 | $0.00 | $0.0001 | $0.0001 | $0.0001 | $0.0000 |
| Organic | 145 | 2,154 | 65 | 43 | $0.005 | $0.21 | $0.01 | $0.003 | $0.0000 | $0.0001 | $0.0002 | $0.0001 |
| Google ads | 299 | 106 | 1 | 2 | $0.02 | $0.008 | $0.00 | $0.00 | $0.0001 | $0.0001 | $0.0000 | $0.0000 |
| invite | 8 | 256 | 37 | 3 | $0.02 | $0.03 | $0.02 | $0.002 | $0.0023 | $0.0001 | $0.0005 | $0.0007 |
| TikTok KOL | 0 | 1 | 2 | 246 | $0.00 | $0.00 | $0.00 | $0.02 | — | $0.0000 | $0.0000 | $0.0001 |
| SCAN QR | 191 | — | — | — | $0.02 | — | — | — | $0.0001 | — | — | — |
| FB ads | 95 | — | 2 | — | $0.002 | — | $0.00 | — | $0.0000 | — | $0.0000 | — |
| invite_task | — | 14 | 13 | — | — | $0.01 | $0.00 | — | — | $0.0009 | $0.0000 | — |
| FB KOL | 0 | — | — | 4 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| TikTok ads | 4 | — | — | — | $0.001 | — | — | — | $0.0003 | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 16.67% | 13.41% | 23.23% | — | 100.00% | 83.92% | 75.00% | — | 66.67% | 26.84% | 38.06% | — | 120.00% | 101.00% | 100.00% | — |
| others | 2.26% | 4.95% | 8.06% | 4.76% | 75.00% | 51.37% | 80.00% | 100.00% | 2.82% | 12.59% | 11.29% | 4.76% | 120.00% | 95.94% | 70.83% | 85.71% |
| Organic | 6.90% | 16.62% | 12.31% | 11.63% | 70.00% | 50.84% | 62.50% | 40.00% | 16.55% | 30.87% | 21.54% | 16.28% | 89.74% | 115.25% | 107.14% | 96.67% |
| Google ads | 2.68% | 16.98% | 100.00% | 0.00% | 50.00% | 72.22% | 0.00% | — | 5.02% | 35.85% | 100.00% | 0.00% | 130.43% | 108.82% | 100.00% | 50.00% |
| invite | 25.00% | 19.53% | 29.73% | 0.00% | 100.00% | 90.00% | 81.82% | — | 0.00% | 32.42% | 54.05% | 33.33% | 100.00% | 103.03% | 86.67% | 100.00% |
| TikTok KOL | — | 100.00% | 0.00% | 12.20% | — | 100.00% | — | 66.67% | — | 100.00% | 50.00% | 21.54% | — | 0.00% | — | 84.39% |
| SCAN QR | 0.52% | — | — | — | 100.00% | — | — | — | 2.09% | — | — | — | 71.74% | — | — | — |
| FB ads | 4.21% | — | 0.00% | — | 100.00% | — | — | — | 7.37% | — | 0.00% | — | 104.41% | — | 50.00% | — |
| invite_task | — | 21.43% | 38.46% | — | — | 100.00% | 40.00% | — | — | 35.71% | 38.46% | — | — | 100.00% | 76.92% | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 25.00% | — | — | — | 50.00% |
| TikTok ads | 25.00% | — | — | — | 100.00% | — | — | — | 25.00% | — | — | — | 300.00% | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-07-26 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 17 -43.3% | $0.00 | $0.0000 | — | — | 11.76% +17.6% | 100.00% +50.0% | 23.53% -21.6% | 83.33% -8.3% |
| 非Organic | 131 -0.8% | $0.009 -57.1% | $0.0001 -56.8% | — | — | 0.76% -49.6% | 100.00% +0.0% | 2.29% -24.4% | 126.42% +20.9% |
SG 近 7 天 (2026-07-20 ~ 2026-07-26) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 145 -24.1% | $0.005 +66.7% | $0.0000 +119.5% | 4.84% -17.3% | — | 6.90% -17.7% | 70.00% +24.4% | 16.55% -7.0% | 89.74% -13.1% |
| 非Organic | 780 -16.7% | $0.08 +66.7% | $0.0001 +100.0% | 14.86% +17.5% | — | 2.69% -37.0% | 76.19% -7.6% | 4.62% -16.9% | 111.11% +8.5% |
⑦ SG Story 分析
SG 2026-07-26 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 38 +5.6% | $0.00 -100.0% | $0.0000 -100.0% | — | 0.00% | — | 2.63% | — | — | 0.00% | — | 175.00% +45.8% |
| SCAN QR | 48 +6.7% | $0.005 +400.0% | $0.0001 +368.8% | — | 2.08% | 100.00% | 4.17% | — | — | 0.00% | — | 72.73% +9.1% |
| others | 32 +23.1% | $0.002 +0.0% | $0.0001 -18.8% | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 200.00% +33.3% |
| Organic | 17 -43.3% | $0.00 | $0.0000 | — | 11.76% +17.6% | 100.00% +50.0% | 23.53% -21.6% | — | — | — | — | 83.33% -8.3% |
| FB ads | 6 -50.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% -100.0% | — | — | — | — | 120.00% +20.0% |
| 其他 | 21 -46.2% | $0.002 -87.5% | $0.0001 -76.8% | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 140.00% +12.0% |
SG 近 7 天 (2026-07-20 ~ 2026-07-26) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 294 -11.7% | $0.02 +25.0% | $0.0001 +41.6% | 13.88% +101.2% | 2.72% -35.3% | 50.00% -36.4% | 5.10% -0.1% | — | — | 0.00% -100.0% | — | 129.83% -3.9% |
| SCAN QR | 191 -17.7% | $0.02 +150.0% | $0.0001 +203.7% | 15.87% +21.7% | 0.52% -84.8% | 100.00% +0.0% | 2.09% -46.0% | — | — | 3.85% -37.5% | — | 71.74% +18.6% |
| others | 177 +7.3% | $0.009 +350.0% | $0.0001 +319.5% | 12.93% +22.4% | 2.26% -25.4% | 75.00% -6.3% | 2.82% -41.7% | — | — | 8.70% +378.3% | 100.00% | 120.00% +28.0% |
| Organic | 145 -24.1% | $0.005 +66.7% | $0.0000 +119.5% | 4.84% -17.3% | 6.90% -17.7% | 70.00% +24.4% | 16.55% -7.0% | — | — | 0.00% -100.0% | — | 89.74% -13.1% |
| FB ads | 58 -46.3% | $0.002 -83.3% | $0.0000 -69.0% | 16.22% +1.4% | 1.72% -6.9% | 100.00% +0.0% | 5.17% +39.7% | — | — | 0.00% -100.0% | — | 102.44% +3.7% |
| 其他 | 180 -38.8% | $0.02 +242.9% | $0.0001 +460.0% | 19.30% +22.1% | 3.89% +3.9% | 100.00% +37.5% | 5.00% +5.0% | — | — | 4.00% -50.0% | — | 116.67% +14.9% |
Google ads
41.2%
0.0%
0.0%
0.0%
0.0%
SCAN QR
13.6%
3.8%
0.0%
0.0%
0.0%
others
14.9%
8.7%
100.0%
100.0%
0.0%
Organic
28.9%
0.0%
0.0%
0.0%
0.0%
FB ads
34.1%
0.0%
0.0%
0.0%
0.0%