SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-07-29
数据截至T-1 = 2026-07-28 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-07-27 (retention_d1_rate) · T-8 = 2026-07-21 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate 环比升至 107%,各市场最高
- SG ARPU 环比 +31%,IN 同期下滑 34%
- SG 完成率 80%,高于 IN/PH/TH 约 4–13pct
🔴 Bad News
- SG play_rate 仅 2.7%,落后 baseline 约 17pct
- SG CT 参赛率仅 5.5%,落后 baseline 约 20pct
- SG energy_per_user 仅 1.16,不足 baseline 的 54%
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
SG
23.1%
1.7%
33.3%
100.0%
0.0%
非SG合计
53.5%
7.8%
20.0%
89.1%
217.1%
SG
23.1%
1.7%
33.3%
100.0%
0.0%
IN
53.2%
7.5%
18.7%
88.9%
223.4%
PH
40.0%
4.4%
40.0%
100.0%
150.0%
TH
47.6%
9.7%
50.0%
88.9%
100.0%
Organic
21.2%
0.0%
0.0%
0.0%
0.0%
非Organic
23.4%
1.9%
33.3%
100.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑤ Swipe 分布
open_to_swipe_rate
106.86%
⑥ SG 渠道分析
SG 2026-07-28 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 19 -26.9% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 5.26% -54.4% | 144.44% +44.4% |
| SCAN QR | 51 +363.6% | $0.00 | $0.0000 | — | — | 1.96% | 100.00% | 0.00% | 86.36% -13.6% |
| others | 26 +30.0% | $0.001 +0.0% | $0.0000 -23.1% | — | — | 0.00% | — | 0.00% | 66.67% -60.0% |
| Organic | 16 +14.3% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 6.25% -82.5% | 83.33% +122.2% |
| FB ads | 7 -22.2% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% | — | 0.00% | 116.67% +16.7% |
| TikTok ads | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 1 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-22 ~ 2026-07-28) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 239 -28.9% | $0.007 -74.1% | $0.0000 -63.6% | 8.78% -14.3% | — | 1.26% -71.9% | 66.67% +11.1% | 3.77% -39.7% | 134.31% +2.9% |
| SCAN QR | 199 -9.5% | $0.02 +142.9% | $0.0001 +168.5% | 14.19% +73.4% | — | 1.01% -72.4% | 100.00% +0.0% | 1.01% -79.9% | 73.63% +22.1% |
| others | 182 +15.2% | $0.008 +60.0% | $0.0000 +38.9% | 5.77% -17.1% | — | 1.10% -71.1% | 50.00% -40.0% | 1.65% -67.4% | 123.08% +32.9% |
| Organic | 130 -29.3% | $0.005 +66.7% | $0.0000 +135.9% | 5.26% -12.0% | — | 7.69% -11.5% | 80.00% +42.2% | 16.15% -17.4% | 86.15% -2.6% |
| FB ads | 86 -44.5% | $0.003 -72.7% | $0.0000 -50.8% | 13.79% +64.4% | — | 4.65% +20.2% | 100.00% +20.0% | 8.14% +57.7% | 101.59% +6.0% |
| TikTok ads | 3 +0.0% | $0.001 | $0.0003 | 0.00% | — | 33.33% | 100.00% | 33.33% | 200.00% +0.0% |
| invite | 3 -50.0% | $0.02 +700.0% | $0.0053 +1500.0% | 33.33% +100.0% | — | 0.00% -100.0% | — | 0.00% | 100.00% +0.0% |
| minihub | 3 -50.0% | $0.00 -100.0% | $0.0000 -100.0% | 33.33% -60.0% | — | 0.00% -100.0% | — | 33.33% -50.0% | 150.00% +80.0% |
| FB KOL | 2 -33.3% | $0.00 | $0.0000 | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-07-28 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 684 | 1 | — | $0.00 | $0.08 | $0.00 | — | — | $0.0001 | $0.0000 | — |
| others | 26 | 222 | 13 | 30 | $0.001 | $0.04 | $0.00 | $0.002 | $0.0000 | $0.0002 | $0.0000 | $0.0001 |
| Organic | 16 | 75 | 6 | 9 | $0.00 | $0.01 | $0.00 | $0.00 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| Google ads | 19 | 2 | 0 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | — |
| TikTok KOL | 0 | 0 | 0 | 57 | $0.00 | $0.00 | $0.00 | $0.01 | — | — | — | $0.0002 |
| SCAN QR | 51 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| invite | 0 | 17 | 0 | 1 | $0.00 | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | $0.0000 |
| FB ads | 7 | — | 0 | — | $0.00 | — | $0.00 | — | $0.0000 | — | — | — |
| invite_task | — | 3 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| FB KOL | 1 | — | — | 3 | $0.00 | — | — | $0.002 | $0.0000 | — | — | $0.0007 |
| TikTok ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 20.47% | 0.00% | — | — | 88.57% | — | — | — | 16.23% | 0.00% | — | — | 91.81% | — | — |
| others | 0.00% | 4.95% | 0.00% | 26.67% | — | 81.82% | — | 87.50% | 0.00% | 3.15% | 15.38% | 23.33% | 66.67% | 63.64% | 40.00% | 81.82% |
| Organic | 0.00% | 12.00% | 0.00% | 11.11% | — | 66.67% | — | 100.00% | 6.25% | 12.00% | 16.67% | 11.11% | 83.33% | 100.00% | 133.33% | 100.00% |
| Google ads | 0.00% | 100.00% | — | — | — | 50.00% | — | — | 5.26% | 50.00% | — | — | 144.44% | 50.00% | — | — |
| TikTok KOL | — | — | — | 17.54% | — | — | — | 50.00% | — | — | — | 15.79% | — | — | — | 100.00% |
| SCAN QR | 1.96% | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — | 86.36% | — | — | — |
| invite | — | 0.00% | — | 0.00% | — | — | — | — | — | 5.88% | — | 0.00% | — | 61.54% | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 116.67% | — | — | — |
| invite_task | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 100.00% | — | — |
| FB KOL | 0.00% | — | — | 0.00% | — | — | — | — | 0.00% | — | — | 0.00% | — | — | — | 0.00% |
| TikTok ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-07-22 ~ 2026-07-28) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 3 | 5,806 | 117 | — | $0.00 | $0.63 | $0.04 | — | $0.0000 | $0.0001 | $0.0003 | — |
| others | 182 | 2,121 | 115 | 73 | $0.008 | $0.28 | $0.02 | $0.006 | $0.0000 | $0.0001 | $0.0002 | $0.0001 |
| Organic | 130 | 1,466 | 63 | 41 | $0.005 | $0.13 | $0.01 | $0.003 | $0.0000 | $0.0001 | $0.0002 | $0.0001 |
| Google ads | 239 | 81 | 3 | 2 | $0.007 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | 0 | 0 | 2 | 281 | $0.00 | $0.00 | $0.00 | $0.03 | — | — | $0.0000 | $0.0001 |
| SCAN QR | 199 | — | — | — | $0.02 | — | — | — | $0.0001 | — | — | — |
| invite | 3 | 153 | 33 | 3 | $0.02 | $0.02 | $0.02 | $0.002 | $0.0053 | $0.0001 | $0.0006 | $0.0007 |
| FB ads | 86 | — | 2 | — | $0.003 | — | $0.00 | — | $0.0000 | — | $0.0000 | — |
| invite_task | — | 14 | 6 | — | — | $0.006 | $0.00 | — | — | $0.0004 | $0.0000 | — |
| FB KOL | 2 | — | — | 5 | $0.00 | — | — | $0.002 | $0.0000 | — | — | $0.0004 |
| TikTok ads | 3 | — | — | — | $0.001 | — | — | — | $0.0003 | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 14.31% | 21.37% | — | — | 84.96% | 68.00% | — | 33.33% | 26.52% | 33.33% | — | 150.00% | 93.06% | 104.21% | — |
| others | 1.10% | 6.84% | 6.96% | 16.44% | 50.00% | 46.21% | 75.00% | 91.67% | 1.65% | 19.05% | 10.43% | 16.44% | 123.08% | 95.63% | 65.96% | 78.72% |
| Organic | 7.69% | 19.30% | 9.52% | 12.20% | 80.00% | 37.10% | 50.00% | 60.00% | 16.15% | 34.72% | 17.46% | 17.07% | 86.15% | 118.34% | 93.55% | 96.67% |
| Google ads | 1.26% | 14.81% | 0.00% | 0.00% | 66.67% | 66.67% | — | — | 3.77% | 29.63% | 0.00% | 0.00% | 134.31% | 102.08% | — | 50.00% |
| TikTok KOL | — | — | 0.00% | 14.95% | — | — | — | 64.29% | — | — | 50.00% | 22.06% | — | — | — | 85.35% |
| SCAN QR | 1.01% | — | — | — | 100.00% | — | — | — | 1.01% | — | — | — | 73.63% | — | — | — |
| invite | 0.00% | 13.07% | 30.30% | 0.00% | — | 95.00% | 80.00% | — | 0.00% | 26.80% | 51.52% | 33.33% | 100.00% | 95.97% | 85.19% | 100.00% |
| FB ads | 4.65% | — | 0.00% | — | 100.00% | — | — | — | 8.14% | — | 0.00% | — | 101.59% | — | 50.00% | — |
| invite_task | — | 21.43% | 50.00% | — | — | 100.00% | 33.33% | — | — | 35.71% | 33.33% | — | — | 100.00% | 66.67% | — |
| FB KOL | 0.00% | — | — | 0.00% | — | — | — | — | 0.00% | — | — | 0.00% | — | — | — | 100.00% |
| TikTok ads | 33.33% | — | — | — | 100.00% | — | — | — | 33.33% | — | — | — | 200.00% | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-07-28 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 16 +14.3% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 6.25% -82.5% | 83.33% +122.2% |
| 非Organic | 104 +55.2% | $0.001 -66.7% | $0.0000 -78.5% | — | — | 0.96% -35.6% | 100.00% +0.0% | 0.96% -78.5% | 105.00% -4.3% |
SG 近 7 天 (2026-07-22 ~ 2026-07-28) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 130 -29.3% | $0.005 +66.7% | $0.0000 +135.9% | 5.26% -12.0% | — | 7.69% -11.5% | 80.00% +42.2% | 16.15% -17.4% | 86.15% -2.6% |
| 非Organic | 717 -19.4% | $0.05 -5.5% | $0.0001 +17.4% | 10.19% +12.0% | — | 1.67% -62.8% | 83.33% +11.1% | 3.21% -47.1% | 111.01% +9.7% |
⑦ SG Story 分析
SG 2026-07-28 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 19 -26.9% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 5.26% -54.4% | — | — | 33.33% +200.0% | — | 144.44% +44.4% |
| SCAN QR | 51 +363.6% | $0.00 | $0.0000 | — | 1.96% | 100.00% | 0.00% | — | — | 0.00% | — | 86.36% -13.6% |
| others | 26 +30.0% | $0.001 +0.0% | $0.0000 -23.1% | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 66.67% -60.0% |
| Organic | 16 +14.3% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 6.25% -82.5% | — | — | 0.00% | — | 83.33% +122.2% |
| FB ads | 5 -28.6% | $0.00 -100.0% | $0.0000 -100.0% | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 125.00% +25.0% |
| 其他 | 9 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 150.00% -25.0% |
SG 近 7 天 (2026-07-22 ~ 2026-07-28) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 234 -29.5% | $0.005 -80.0% | $0.0000 -71.6% | 9.09% -13.0% | 1.28% -71.6% | 66.67% +11.1% | 3.85% -36.2% | — | — | 2.41% +304.8% | — | 134.59% +2.3% |
| SCAN QR | 199 -9.5% | $0.02 +142.9% | $0.0001 +168.5% | 14.19% +73.4% | 1.01% -72.4% | 100.00% +0.0% | 1.01% -79.9% | — | — | 0.00% -100.0% | — | 73.63% +22.1% |
| others | 182 +15.2% | $0.008 +60.0% | $0.0000 +38.9% | 5.77% -17.1% | 1.10% -71.1% | 50.00% -40.0% | 1.65% -67.4% | — | — | 4.00% +92.0% | 100.00% +0.0% | 123.08% +32.9% |
| Organic | 130 -29.3% | $0.005 +66.7% | $0.0000 +135.9% | 5.26% -12.0% | 7.69% -11.5% | 80.00% +42.2% | 16.15% -17.4% | — | — | 0.00% -100.0% | — | 86.15% -2.6% |
| FB ads | 55 -39.6% | $0.003 -57.1% | $0.0001 -29.1% | 13.79% +56.3% | 1.82% +65.5% | 100.00% +0.0% | 5.45% +65.5% | — | — | 0.00% | — | 97.50% +1.8% |
| 其他 | 141 -47.2% | $0.02 +72.7% | $0.0001 +227.1% | 13.64% +13.6% | 2.84% -24.3% | 100.00% +42.9% | 4.26% -5.3% | — | — | 0.00% -100.0% | — | 121.21% +27.1% |
Google ads
35.5%
2.4%
0.0%
0.0%
0.0%
SCAN QR
9.5%
0.0%
0.0%
0.0%
0.0%
others
15.7%
4.0%
100.0%
100.0%
0.0%
Organic
21.2%
0.0%
0.0%
0.0%
0.0%
FB ads
32.6%
0.0%
0.0%
0.0%
0.0%