SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-07-30
数据截至T-1 = 2026-07-29 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-07-28 (retention_d1_rate) · T-8 = 2026-07-22 (retention_d7_rate)
🟢 Good News
- SG 完成率环比 +16pct 至 85%,高于 IN/PH/TH 所有对照市场
- SG ARPU 环比 +25%,IN/baseline 同期分别下滑 35%/7%
🔴 Bad News
- SG 开玩率仅 3.6%,落后 baseline 约 18pct,为各市场最低
- SG CT 参赛率仅 6.2%,低于 baseline 约 20pct,用户未转化为对战
- SG 新用户环比 -26%,人均能量消耗 1.21 为各市场最低,不足 baseline 的一半
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
SG
23.7%
2.2%
25.0%
100.0%
0.0%
非SG合计
51.0%
8.9%
25.9%
89.9%
174.8%
SG
23.7%
2.2%
25.0%
100.0%
0.0%
IN
51.1%
8.6%
22.0%
89.0%
191.8%
PH
38.9%
5.6%
20.0%
100.0%
200.0%
TH
46.4%
11.4%
61.3%
94.7%
116.7%
Organic
20.8%
4.8%
0.0%
0.0%
0.0%
非Organic
24.2%
1.9%
33.3%
100.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑤ Swipe 分布
open_to_swipe_rate
106.91%
⑥ SG 渠道分析
SG 2026-07-29 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 38 +100.0% | $0.003 | $0.0001 | — | — | 2.63% | 100.00% | 2.63% -50.0% | 124.00% -14.2% |
| SCAN QR | 5 -90.2% | $0.001 | $0.0002 | — | — | 0.00% -100.0% | — | 0.00% | 33.33% -61.4% |
| others | 31 +29.2% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 3.23% | 100.00% | 3.23% | 110.00% +10.0% |
| Organic | 15 -16.7% | $0.00 | $0.0000 | — | — | 13.33% | 50.00% | 20.00% +260.0% | 83.33% +16.7% |
| FB ads | 10 +42.9% | $0.001 | $0.0001 | — | — | 10.00% | 100.00% | 10.00% | 114.29% -2.0% |
| TikTok KOL | 6 | $0.00 | $0.0000 | — | — | 33.33% | 100.00% | 50.00% | 125.00% |
| TikTok ads | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-23 ~ 2026-07-29) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 248 -21.8% | $0.01 -54.5% | $0.0000 -41.9% | 8.70% -22.8% | — | 1.61% -57.4% | 75.00% +28.6% | 4.03% -29.0% | 130.41% -1.0% |
| SCAN QR | 189 -12.1% | $0.02 +157.1% | $0.0001 +192.5% | 12.50% +58.1% | — | 1.06% -67.5% | 100.00% +0.0% | 1.06% -77.2% | 74.71% +23.2% |
| others | 184 +15.7% | $0.007 +16.7% | $0.0000 +0.8% | 7.84% +25.5% | — | 1.09% -65.4% | 50.00% -50.0% | 1.09% -78.4% | 123.81% +27.9% |
| Organic | 132 -19.0% | $0.001 -85.7% | $0.0000 -82.4% | 6.84% +44.4% | — | 9.09% +34.7% | 75.00% +3.1% | 18.18% +9.8% | 84.85% +0.9% |
| FB ads | 76 -47.6% | $0.004 -50.0% | $0.0001 -4.6% | 24.24% +217.6% | — | 5.26% +90.8% | 100.00% +0.0% | 9.21% +122.6% | 101.72% +3.7% |
| TikTok KOL | 6 +200.0% | $0.00 | $0.0000 | — | — | 33.33% -33.3% | 100.00% | 50.00% +0.0% | 125.00% -37.5% |
| TikTok ads | 3 +50.0% | $0.001 | $0.0003 | 0.00% | — | 33.33% | 100.00% | 33.33% | 200.00% +0.0% |
| invite | 3 -50.0% | $0.02 +700.0% | $0.0053 +1500.0% | 33.33% +100.0% | — | 0.00% -100.0% | — | 0.00% | 100.00% +0.0% |
| minihub | 3 -50.0% | $0.00 -100.0% | $0.0000 -100.0% | 33.33% -60.0% | — | 0.00% -100.0% | — | 33.33% -50.0% | 150.00% +80.0% |
| FB KOL | 2 -33.3% | $0.00 | $0.0000 | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
各国按渠道拆分 · 2026-07-29 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 575 | 37 | — | $0.00 | $0.07 | $0.008 | — | — | $0.0001 | $0.0002 | — |
| others | 31 | 174 | 25 | 107 | $0.00 | $0.03 | $0.005 | $0.02 | $0.0000 | $0.0002 | $0.0002 | $0.0002 |
| Organic | 15 | 77 | 9 | 8 | $0.00 | $0.008 | $0.001 | $0.00 | $0.0000 | $0.0001 | $0.0001 | $0.0000 |
| TikTok KOL | 6 | 0 | 0 | 120 | $0.00 | $0.00 | $0.00 | $0.02 | $0.0000 | — | — | $0.0002 |
| Google ads | 38 | 9 | 2 | 1 | $0.003 | $0.002 | $0.00 | $0.00 | $0.0001 | $0.0002 | $0.0000 | $0.0000 |
| SCAN QR | 5 | — | — | — | $0.001 | — | — | — | $0.0002 | — | — | — |
| invite | 0 | 16 | 1 | 0 | $0.00 | $0.008 | $0.00 | $0.00 | — | $0.0005 | $0.0000 | — |
| FB ads | 10 | — | 0 | — | $0.001 | — | $0.00 | — | $0.0001 | — | — | — |
| invite_task | — | 1 | 1 | — | — | $0.00 | $0.00 | — | — | $0.0000 | $0.0000 | — |
| FB KOL | 0 | — | — | 1 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| TikTok ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 22.09% | 29.73% | — | — | 88.98% | 81.82% | — | — | 25.91% | 32.43% | — | — | 91.21% | 78.79% | — |
| others | 3.23% | 4.60% | 0.00% | 33.64% | 100.00% | 87.50% | — | 91.67% | 3.23% | 5.75% | 0.00% | 33.64% | 110.00% | 70.77% | 30.00% | 95.00% |
| Organic | 13.33% | 16.88% | 22.22% | 0.00% | 50.00% | 76.92% | 100.00% | — | 20.00% | 29.87% | 11.11% | 25.00% | 83.33% | 92.31% | 80.00% | 80.00% |
| TikTok KOL | 33.33% | — | — | 20.83% | 100.00% | — | — | 72.00% | 50.00% | — | — | 21.67% | 125.00% | — | — | 98.91% |
| Google ads | 2.63% | 44.44% | 0.00% | 0.00% | 100.00% | 100.00% | — | — | 2.63% | 55.56% | 0.00% | 0.00% | 124.00% | 71.43% | 0.00% | 100.00% |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 33.33% | — | — | — |
| invite | — | 31.25% | 0.00% | — | — | 80.00% | — | — | — | 31.25% | 0.00% | — | — | 83.33% | — | — |
| FB ads | 10.00% | — | — | — | 100.00% | — | — | — | 10.00% | — | — | — | 114.29% | — | — | — |
| invite_task | — | 0.00% | 0.00% | — | — | — | — | — | — | 0.00% | 0.00% | — | — | 100.00% | 0.00% | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — |
| TikTok ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
各国按渠道拆分 · 近 7 天 (2026-07-23 ~ 2026-07-29) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 3 | 5,162 | 118 | — | $0.00 | $0.56 | $0.04 | — | $0.0000 | $0.0001 | $0.0003 | — |
| others | 184 | 1,894 | 113 | 172 | $0.007 | $0.28 | $0.02 | $0.03 | $0.0000 | $0.0001 | $0.0002 | $0.0002 |
| Organic | 132 | 1,192 | 54 | 42 | $0.001 | $0.11 | $0.008 | $0.003 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | 6 | 0 | 0 | 375 | $0.00 | $0.00 | $0.00 | $0.06 | $0.0000 | — | — | $0.0001 |
| Google ads | 248 | 79 | 5 | 3 | $0.01 | $0.003 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| SCAN QR | 189 | — | — | — | $0.02 | — | — | — | $0.0001 | — | — | — |
| invite | 3 | 144 | 15 | 3 | $0.02 | $0.02 | $0.005 | $0.002 | $0.0053 | $0.0002 | $0.0003 | $0.0007 |
| FB ads | 76 | — | 2 | — | $0.004 | — | $0.00 | — | $0.0001 | — | $0.0000 | — |
| invite_task | — | 12 | 6 | — | — | $0.002 | $0.00 | — | — | $0.0002 | $0.0000 | — |
| FB KOL | 2 | — | — | 6 | $0.00 | — | — | $0.002 | $0.0000 | — | — | $0.0003 |
| TikTok ads | 3 | — | — | — | $0.001 | — | — | — | $0.0003 | — | — | — |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 15.23% | 21.19% | — | — | 85.88% | 84.00% | — | 33.33% | 25.88% | 32.20% | — | 150.00% | 92.18% | 98.99% | — |
| others | 1.09% | 7.13% | 7.08% | 27.33% | 50.00% | 44.44% | 75.00% | 91.49% | 1.09% | 20.70% | 8.85% | 27.33% | 123.81% | 96.17% | 51.06% | 90.24% |
| Organic | 9.09% | 21.90% | 11.11% | 9.52% | 75.00% | 32.95% | 66.67% | 75.00% | 18.18% | 38.93% | 16.67% | 19.05% | 84.85% | 117.81% | 96.43% | 89.66% |
| TikTok KOL | 33.33% | — | — | 16.80% | 100.00% | — | — | 68.25% | 50.00% | — | — | 22.13% | 125.00% | — | — | 89.34% |
| Google ads | 1.61% | 18.99% | 0.00% | 0.00% | 75.00% | 80.00% | — | — | 4.03% | 31.65% | 0.00% | 0.00% | 130.41% | 95.83% | 0.00% | 66.67% |
| SCAN QR | 1.06% | — | — | — | 100.00% | — | — | — | 1.06% | — | — | — | 74.71% | — | — | — |
| invite | 0.00% | 14.58% | 40.00% | 0.00% | — | 90.48% | 83.33% | — | 0.00% | 28.47% | 46.67% | 33.33% | 100.00% | 91.53% | 81.82% | 100.00% |
| FB ads | 5.26% | — | 0.00% | — | 100.00% | — | — | — | 9.21% | — | 0.00% | — | 101.72% | — | 50.00% | — |
| invite_task | — | 8.33% | 33.33% | — | — | 100.00% | 50.00% | — | — | 16.67% | 16.67% | — | — | 100.00% | 66.67% | — |
| FB KOL | 0.00% | — | — | 0.00% | — | — | — | — | 0.00% | — | — | 0.00% | — | — | — | 100.00% |
| TikTok ads | 33.33% | — | — | — | 100.00% | — | — | — | 33.33% | — | — | — | 200.00% | — | — | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
SG 2026-07-29 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 15 -16.7% | $0.00 | $0.0000 | — | — | 13.33% | 50.00% | 20.00% +260.0% | 83.33% +16.7% |
| 非Organic | 90 -11.8% | $0.005 +400.0% | $0.0001 +466.7% | — | — | 5.56% +466.7% | 100.00% +0.0% | 6.67% +580.0% | 114.29% +6.1% |
SG 近 7 天 (2026-07-23 ~ 2026-07-29) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 132 -19.0% | $0.001 -85.7% | $0.0000 -82.4% | 6.84% +44.4% | — | 9.09% +34.7% | 75.00% +3.1% | 18.18% +9.8% | 84.85% +0.9% |
| 非Organic | 714 -16.5% | $0.06 +16.7% | $0.0001 +39.7% | 11.78% +23.1% | — | 2.10% -45.6% | 86.67% +10.0% | 3.64% -35.1% | 111.30% +8.7% |
⑦ SG Story 分析
SG 2026-07-29 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 37 +94.7% | $0.003 | $0.0001 | — | 2.70% | 100.00% | 2.70% -48.6% | — | — | 0.00% -100.0% | — | 120.00% -16.9% |
| SCAN QR | 5 -90.2% | $0.001 | $0.0002 | — | 0.00% -100.0% | — | 0.00% | — | — | — | — | 33.33% -61.4% |
| others | 31 +29.2% | $0.00 -100.0% | $0.0000 -100.0% | — | 3.23% | 100.00% | 3.23% | — | — | 14.29% | 100.00% | 110.00% +10.0% |
| Organic | 15 -16.7% | $0.00 | $0.0000 | — | 13.33% | 50.00% | 20.00% +260.0% | — | — | 100.00% | — | 83.33% +16.7% |
| FB ads | 5 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 200.00% +60.0% |
| 其他 | 36 +300.0% | $0.001 | $0.0000 | — | 8.33% | 100.00% | 11.11% | — | — | 0.00% | — | 111.11% -25.9% |
SG 近 7 天 (2026-07-23 ~ 2026-07-29) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 242 -22.7% | $0.008 -60.0% | $0.0000 -48.3% | 9.02% -24.5% | 1.65% -56.9% | 75.00% +28.6% | 4.13% -23.9% | — | — | 2.44% +265.9% | — | 129.86% -2.2% |
| SCAN QR | 189 -12.1% | $0.02 +157.1% | $0.0001 +192.5% | 12.50% +58.1% | 1.06% -67.5% | 100.00% +0.0% | 1.06% -77.2% | — | — | 0.00% -100.0% | — | 74.71% +23.2% |
| others | 184 +15.7% | $0.007 +16.7% | $0.0000 +0.8% | 7.84% +25.5% | 1.09% -65.4% | 50.00% -50.0% | 1.09% -78.4% | — | — | 3.70% -3.7% | 100.00% +0.0% | 123.81% +27.9% |
| Organic | 132 -19.0% | $0.001 -85.7% | $0.0000 -82.4% | 6.84% +44.4% | 9.09% +34.7% | 75.00% +3.1% | 18.18% +9.8% | — | — | 4.76% +300.0% | — | 84.85% +0.9% |
| FB ads | 46 -46.5% | $0.003 -50.0% | $0.0001 -6.5% | 24.24% +200.6% | 0.00% -100.0% | — | 4.35% -6.5% | — | — | 0.00% | — | 102.94% +1.4% |
| 其他 | 159 -35.4% | $0.02 +122.2% | $0.0001 +243.8% | 20.41% +86.8% | 4.40% +54.7% | 100.00% +40.0% | 6.29% +71.9% | — | — | 0.00% -100.0% | — | 118.42% +24.8% |
Google ads
33.9%
2.4%
0.0%
0.0%
0.0%
SCAN QR
9.8%
0.0%
0.0%
0.0%
0.0%
others
16.8%
3.7%
100.0%
100.0%
0.0%
Organic
20.8%
4.8%
0.0%
0.0%
0.0%
FB ads
34.4%
0.0%
0.0%
0.0%
0.0%