SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-07-31
数据截至T-1 = 2026-07-30 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-07-29 (retention_d1_rate) · T-8 = 2026-07-23 (retention_d7_rate)
🟢 Good News
- SG 完成率环比+19pct 至 90%,接近 baseline 水平且高于 IN/TH
- SG open_to_swipe_rate 达 1.05,为各市场最高,IN/PH/baseline 均低于 0.97
🔴 Bad News
- SG 新用户环比 -24%,baseline 同期+34%,方向相反
- SG play_rate 仅 4%,落后 baseline 约 17pct,为各市场最低
- SG ct_rate 仅 7.5%,落后 baseline 约 16pct,为各市场最低
- SG energy_per_user 为 1.30,不足 PH/TH 的一半,用户深度参与严重偏低
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
SG
24.6%
4.5%
37.5%
100.0%
100.0%
非SG合计
45.8%
10.4%
30.0%
91.2%
153.7%
SG
24.6%
4.5%
37.5%
100.0%
100.0%
IN
46.1%
9.7%
23.1%
89.9%
181.7%
PH
35.3%
7.8%
62.5%
100.0%
120.0%
TH
47.6%
13.5%
57.1%
91.7%
106.1%
Organic
25.3%
8.3%
0.0%
0.0%
0.0%
非Organic
24.6%
3.9%
50.0%
100.0%
100.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑤ Swipe 分布
open_to_swipe_rate
107.22%
⑥ SG 渠道分析
SG 2026-07-30 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 23 -39.5% | $0.001 -66.7% | $0.0000 -44.9% | — | — | 0.00% -100.0% | — | 4.35% +65.2% | 141.67% +14.2% |
| SCAN QR | 4 -20.0% | $0.003 +200.0% | $0.0008 +275.0% | — | — | 25.00% | 100.00% | 25.00% | 33.33% +0.0% |
| others | 26 -16.1% | $0.00 | $0.0000 | — | — | 3.85% +19.2% | 100.00% +0.0% | 3.85% +19.2% | 66.67% -39.4% |
| Organic | 16 +6.7% | $0.00 | $0.0000 | — | — | 18.75% +40.6% | 100.00% +100.0% | 31.25% +56.2% | 100.00% +20.0% |
| FB ads | 21 +110.0% | $0.007 +600.0% | $0.0003 +233.3% | — | — | 9.52% -4.8% | 100.00% +0.0% | 19.05% +90.5% | 127.27% +11.4% |
| TikTok KOL | 4 -33.3% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 25.00% -50.0% | 200.00% +60.0% |
| invite | 1 | $0.001 | $0.0010 | — | — | 0.00% | — | 0.00% | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-24 ~ 2026-07-30) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 218 -30.8% | $0.008 -66.7% | $0.0000 -51.8% | 8.05% -28.5% | — | 1.38% -60.6% | 100.00% +120.0% | 3.67% -35.8% | 133.33% +3.2% |
| SCAN QR | 190 -2.1% | $0.02 +320.0% | $0.0001 +328.8% | 12.37% +84.5% | — | 1.58% -38.7% | 100.00% +0.0% | 1.58% -61.7% | 73.03% +20.6% |
| others | 180 +7.8% | $0.006 -14.3% | $0.0000 -20.5% | 6.49% +9.1% | — | 1.67% -30.4% | 66.67% -33.3% | 1.67% -53.6% | 125.00% +28.4% |
| Organic | 126 -15.4% | $0.001 -85.7% | $0.0000 -83.1% | 5.45% +1.6% | — | 11.90% +97.1% | 80.00% +20.0% | 23.02% +71.5% | 81.25% -15.2% |
| FB ads | 85 -35.1% | $0.01 +11.1% | $0.0001 +71.2% | 15.79% +14.6% | — | 7.06% +131.2% | 100.00% +0.0% | 11.76% +156.9% | 106.78% +7.9% |
| TikTok KOL | 10 +900.0% | $0.00 | $0.0000 | 0.00% | — | 20.00% | 100.00% | 40.00% | 140.00% +40.0% |
| invite | 4 -33.3% | $0.02 +750.0% | $0.0043 +1175.0% | 33.33% +100.0% | — | 0.00% -100.0% | — | 0.00% | 133.33% +33.3% |
| FB KOL | 2 -33.3% | $0.00 | $0.0000 | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
| TikTok ads | 2 -33.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 50.00% | 100.00% | 50.00% | — |
| minihub | 1 -85.7% | $0.00 -100.0% | $0.0000 -100.0% | 100.00% +75.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
各国按渠道拆分 · 2026-07-30 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 385 | 66 | — | $0.00 | $0.04 | $0.02 | — | — | $0.0001 | $0.0003 | — |
| others | 26 | 132 | 34 | 253 | $0.00 | $0.01 | $0.005 | $0.04 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| Organic | 16 | 105 | 6 | 15 | $0.00 | $0.01 | $0.004 | $0.005 | $0.0000 | $0.0001 | $0.0007 | $0.0003 |
| TikTok KOL | 4 | 0 | 0 | 161 | $0.00 | $0.00 | $0.00 | $0.03 | $0.0000 | — | — | $0.0002 |
| Google ads | 23 | 6 | 1 | 0 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | — |
| SCAN QR | 4 | — | — | — | $0.003 | — | — | — | $0.0008 | — | — | — |
| invite | 1 | 12 | 9 | 1 | $0.001 | $0.002 | $0.00 | $0.00 | $0.0010 | $0.0002 | $0.0000 | $0.0000 |
| FB ads | 21 | — | 0 | — | $0.007 | — | $0.00 | — | $0.0003 | — | — | — |
| invite_task | — | 4 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| FB KOL | 0 | — | — | 1 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| TikTok ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 19.74% | 25.76% | — | — | 93.42% | 94.12% | — | — | 18.44% | 25.76% | — | — | 90.55% | 90.91% | — |
| others | 3.85% | 3.03% | 14.71% | 24.90% | 100.00% | 75.00% | 100.00% | 95.24% | 3.85% | 14.39% | 14.71% | 23.32% | 66.67% | 91.67% | 100.00% | 87.24% |
| Organic | 18.75% | 14.29% | 33.33% | 20.00% | 100.00% | 53.33% | 100.00% | 66.67% | 31.25% | 39.05% | 33.33% | 13.33% | 100.00% | 131.75% | 50.00% | 91.67% |
| TikTok KOL | 0.00% | — | — | 26.71% | — | — | — | 83.72% | 25.00% | — | — | 29.81% | 200.00% | — | — | 115.38% |
| Google ads | 0.00% | 33.33% | 0.00% | — | — | 100.00% | — | — | 4.35% | 33.33% | 100.00% | — | 141.67% | 133.33% | 100.00% | — |
| SCAN QR | 25.00% | — | — | — | 100.00% | — | — | — | 25.00% | — | — | — | 33.33% | — | — | — |
| invite | 0.00% | 0.00% | 33.33% | 0.00% | — | — | 66.67% | — | 0.00% | 8.33% | 22.22% | 0.00% | — | 114.29% | 120.00% | 100.00% |
| FB ads | 9.52% | — | — | — | 100.00% | — | — | — | 19.05% | — | — | — | 127.27% | — | — | — |
| invite_task | — | 25.00% | — | — | — | 100.00% | — | — | — | 0.00% | — | — | — | 133.33% | — | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
| TikTok ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-07-24 ~ 2026-07-30) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 4,640 | 165 | — | $0.00 | $0.50 | $0.05 | — | $0.0000 | $0.0001 | $0.0003 | — |
| others | 180 | 1,719 | 126 | 421 | $0.006 | $0.24 | $0.02 | $0.07 | $0.0000 | $0.0001 | $0.0001 | $0.0002 |
| Organic | 126 | 1,071 | 50 | 57 | $0.001 | $0.10 | $0.005 | $0.008 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| TikTok KOL | 10 | 0 | 0 | 508 | $0.00 | $0.00 | $0.00 | $0.08 | $0.0000 | — | — | $0.0002 |
| Google ads | 218 | 64 | 6 | 3 | $0.008 | $0.002 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| SCAN QR | 190 | — | — | — | $0.02 | — | — | — | $0.0001 | — | — | — |
| invite | 4 | 132 | 16 | 4 | $0.02 | $0.02 | $0.003 | $0.002 | $0.0043 | $0.0002 | $0.0002 | $0.0005 |
| FB ads | 85 | — | 1 | — | $0.01 | — | $0.00 | — | $0.0001 | — | $0.0000 | — |
| invite_task | — | 15 | 4 | — | — | $0.002 | $0.00 | — | — | $0.0001 | $0.0000 | — |
| FB KOL | 2 | — | — | 7 | $0.00 | — | — | $0.002 | $0.0000 | — | — | $0.0003 |
| TikTok ads | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 15.73% | 24.24% | — | — | 87.12% | 87.50% | — | 0.00% | 24.14% | 30.30% | — | — | 91.90% | 94.89% | — |
| others | 1.67% | 7.16% | 6.35% | 26.13% | 66.67% | 43.90% | 87.50% | 93.64% | 1.67% | 22.34% | 8.73% | 25.18% | 125.00% | 98.30% | 60.78% | 88.12% |
| Organic | 11.90% | 22.69% | 10.00% | 12.28% | 80.00% | 27.98% | 80.00% | 71.43% | 23.02% | 41.92% | 12.00% | 17.54% | 81.25% | 120.87% | 88.46% | 90.24% |
| TikTok KOL | 20.00% | — | — | 20.47% | 100.00% | — | — | 75.00% | 40.00% | — | — | 24.41% | 140.00% | — | — | 97.31% |
| Google ads | 1.38% | 20.31% | 0.00% | 0.00% | 100.00% | 92.31% | — | — | 3.67% | 31.25% | 16.67% | 0.00% | 133.33% | 100.00% | 50.00% | 66.67% |
| SCAN QR | 1.58% | — | — | — | 100.00% | — | — | — | 1.58% | — | — | — | 73.03% | — | — | — |
| invite | 0.00% | 15.15% | 37.50% | 0.00% | — | 90.00% | 83.33% | — | 0.00% | 28.79% | 37.50% | 25.00% | 133.33% | 92.31% | 111.11% | 100.00% |
| FB ads | 7.06% | — | 0.00% | — | 100.00% | — | — | — | 11.76% | — | 0.00% | — | 106.78% | — | 0.00% | — |
| invite_task | — | 13.33% | 25.00% | — | — | 100.00% | 0.00% | — | — | 13.33% | 25.00% | — | — | 108.33% | 50.00% | — |
| FB KOL | 0.00% | — | — | 0.00% | — | — | — | — | 0.00% | — | — | 0.00% | — | — | — | 50.00% |
| TikTok ads | 50.00% | — | — | — | 100.00% | — | — | — | 50.00% | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
SG 2026-07-30 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 16 +6.7% | $0.00 | $0.0000 | — | — | 18.75% +40.6% | 100.00% +100.0% | 31.25% +56.2% | 100.00% +20.0% |
| 非Organic | 79 -12.2% | $0.01 +140.0% | $0.0002 +173.4% | — | — | 5.06% -8.9% | 100.00% +0.0% | 10.13% +51.9% | 118.18% +3.4% |
SG 近 7 天 (2026-07-24 ~ 2026-07-30) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 126 -15.4% | $0.001 -85.7% | $0.0000 -83.1% | 5.45% +1.6% | — | 11.90% +97.1% | 80.00% +20.0% | 23.02% +71.5% | 81.25% -15.2% |
| 非Organic | 692 -16.3% | $0.06 +21.6% | $0.0001 +45.3% | 10.44% +4.4% | — | 2.60% -23.2% | 94.44% +25.9% | 4.19% -19.4% | 111.95% +8.3% |
⑦ SG Story 分析
SG 2026-07-30 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 21 -43.2% | $0.001 -66.7% | $0.0000 -41.3% | — | 0.00% -100.0% | — | 4.76% +76.2% | — | — | 0.00% | — | 133.33% +11.1% |
| SCAN QR | 4 -20.0% | $0.003 +200.0% | $0.0008 +275.0% | — | 25.00% | 100.00% | 25.00% | — | — | — | — | 33.33% +0.0% |
| others | 26 -16.1% | $0.00 | $0.0000 | — | 3.85% +19.2% | 100.00% +0.0% | 3.85% +19.2% | — | — | 0.00% -100.0% | — | 66.67% -39.4% |
| Organic | 16 +6.7% | $0.00 | $0.0000 | — | 18.75% +40.6% | 100.00% +100.0% | 31.25% +56.2% | — | — | 14.29% -85.7% | — | 100.00% +20.0% |
| KOL PK | 16 +45.5% | $0.003 +200.0% | $0.0002 +106.2% | — | 12.50% -54.2% | 100.00% +0.0% | 25.00% -31.2% | — | — | 25.00% | 100.00% | 125.00% +25.0% |
| 其他 | 36 +100.0% | $0.005 | $0.0001 | — | 0.00% | — | 2.78% | — | — | — | — | 200.00% -20.0% |
SG 近 7 天 (2026-07-24 ~ 2026-07-30) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 210 -32.9% | $0.006 -73.9% | $0.0000 -61.1% | 8.64% -26.3% | 1.43% -59.4% | 100.00% +120.0% | 3.81% -33.8% | — | — | 2.63% | — | 131.97% +1.6% |
| SCAN QR | 190 -2.1% | $0.02 +320.0% | $0.0001 +328.8% | 12.37% +84.5% | 1.58% -38.7% | 100.00% +0.0% | 1.58% -61.7% | — | — | 0.00% -100.0% | — | 73.03% +20.6% |
| others | 180 +7.8% | $0.006 -14.3% | $0.0000 -20.5% | 6.49% +9.1% | 1.67% -30.4% | 66.67% -33.3% | 1.67% -53.6% | — | — | 4.35% +4.3% | 100.00% +0.0% | 125.00% +28.4% |
| Organic | 126 -15.4% | $0.001 -85.7% | $0.0000 -83.1% | 5.45% +1.6% | 11.90% +97.1% | 80.00% +20.0% | 23.02% +71.5% | — | — | 8.33% +483.3% | — | 81.25% -15.2% |
| KOL PK | 50 -21.9% | $0.004 +100.0% | $0.0001 +156.0% | 13.04% -2.8% | 16.00% +241.3% | 100.00% +50.0% | 24.00% +412.0% | — | — | 13.04% +30.4% | 100.00% +0.0% | 112.12% +12.1% |
| 其他 | 186 -30.3% | $0.03 +78.6% | $0.0001 +156.3% | 16.00% +14.4% | 0.54% -71.3% | 100.00% +0.0% | 1.61% -46.2% | — | — | 0.00% -100.0% | — | 126.32% +30.2% |
Google ads
36.2%
2.6%
0.0%
0.0%
0.0%
SCAN QR
9.4%
0.0%
0.0%
0.0%
0.0%
others
14.6%
4.3%
100.0%
100.0%
0.0%
Organic
25.3%
8.3%
0.0%
0.0%
0.0%
KOL PK
54.8%
13.0%
66.7%
100.0%
150.0%