SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-08-01
数据截至T-1 = 2026-07-31 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-07-30 (retention_d1_rate) · T-8 = 2026-07-24 (retention_d7_rate)
🟢 Good News
- SG 完成率环比+21pct 至 86%,高于 IN/TH 及 baseline
- SG play_rate 环比+60%,自身改善显著
- SG open_to_swipe_rate 达 102%,为各市场最高
🔴 Bad News
- SG play_rate 仅 5.3%,落后 TH/PH/baseline 约 15–17pct
- SG ct_rate 仅 8.9%,落后 baseline 约 15pct
- SG 新用户环比-27%,TH/baseline 同期分别+298%/+150%
- SG ARPU 为各市场最低,约为 baseline 的 40%
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
SG
22.9%
8.6%
40.0%
83.3%
160.0%
非SG合计
41.9%
12.6%
30.0%
93.4%
149.1%
SG
22.9%
8.6%
40.0%
83.3%
160.0%
IN
42.2%
11.5%
21.4%
91.8%
185.1%
PH
37.5%
9.7%
66.7%
100.0%
100.0%
TH
48.6%
13.8%
54.7%
93.6%
102.3%
Organic
27.8%
21.9%
14.3%
0.0%
0.0%
非Organic
22.0%
5.6%
62.5%
100.0%
100.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑤ Swipe 分布
open_to_swipe_rate
102.37%
⑥ SG 渠道分析
SG 2026-07-31 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 28 +21.7% | $0.003 +200.0% | $0.0001 +146.4% | — | — | 7.14% | 100.00% | 7.14% +64.3% | 87.50% -33.1% |
| others | 34 +30.8% | $0.004 | $0.0001 | — | — | 8.82% +129.4% | 100.00% +0.0% | 8.82% +129.4% | 78.95% +38.2% |
| SCAN QR | 7 +75.0% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% -100.0% | — | 14.29% -42.9% | 50.00% +50.0% |
| Organic | 36 +125.0% | $0.002 | $0.0001 | — | — | 11.11% -40.7% | 25.00% -75.0% | 36.11% +15.6% | 95.65% -4.3% |
| FB ads | 20 -4.8% | $0.005 -28.6% | $0.0003 -25.0% | — | — | 5.00% -47.5% | 100.00% +0.0% | 5.00% -73.8% | 92.31% -27.5% |
| TikTok KOL | 7 +75.0% | $0.001 | $0.0001 | — | — | 28.57% | 100.00% | 14.29% -42.9% | 125.00% -37.5% |
| invite | 1 +0.0% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% | — | 0.00% | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-25 ~ 2026-07-31) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 214 -28.7% | $0.01 -52.2% | $0.0001 -33.0% | 10.43% -13.5% | — | 1.87% -43.9% | 100.00% +100.0% | 4.21% -25.8% | 123.81% -6.0% |
| others | 192 +6.1% | $0.01 +42.9% | $0.0001 +34.7% | 7.59% +25.7% | — | 3.12% +13.1% | 100.00% +25.0% | 3.12% -19.2% | 109.62% +20.6% |
| SCAN QR | 171 -7.6% | $0.01 -37.5% | $0.0001 -32.4% | 11.59% +26.1% | — | 1.75% +62.3% | 100.00% +0.0% | 2.34% -13.5% | 69.05% +9.8% |
| Organic | 146 -2.0% | $0.002 -75.0% | $0.0000 -74.5% | 4.55% -2.6% | — | 12.33% +129.6% | 66.67% +6.7% | 27.40% +104.1% | 83.54% -11.7% |
| FB ads | 97 -8.5% | $0.01 +275.0% | $0.0002 +309.8% | 12.12% -12.6% | — | 5.15% +9.3% | 100.00% +0.0% | 9.28% +40.5% | 103.08% +1.8% |
| TikTok KOL | 17 | $0.001 | $0.0001 | 10.00% | — | 23.53% | 100.00% | 29.41% | 133.33% |
| invite | 4 -42.9% | $0.02 +750.0% | $0.0043 +1387.5% | 33.33% +133.3% | — | 0.00% -100.0% | — | 0.00% | 150.00% +50.0% |
| FB KOL | 2 +0.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
| TikTok ads | 1 -75.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 100.00% | 100.00% | 100.00% | — |
| minihub | 1 -83.3% | $0.00 -100.0% | $0.0000 -100.0% | 100.00% +100.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
各国按渠道拆分 · 2026-07-31 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 377 | 81 | — | $0.00 | $0.03 | $0.02 | — | — | $0.0001 | $0.0002 | — |
| others | 34 | 205 | 51 | 205 | $0.004 | $0.02 | $0.008 | $0.03 | $0.0001 | $0.0001 | $0.0002 | $0.0001 |
| Organic | 36 | 133 | 12 | 13 | $0.002 | $0.007 | $0.003 | $0.002 | $0.0001 | $0.0001 | $0.0003 | $0.0002 |
| TikTok KOL | 7 | 0 | 0 | 125 | $0.001 | $0.00 | $0.00 | $0.01 | $0.0001 | — | — | $0.0001 |
| Google ads | 28 | 1 | 2 | 0 | $0.003 | $0.00 | $0.00 | $0.00 | $0.0001 | $0.0000 | $0.0000 | — |
| SCAN QR | 7 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| invite | 1 | 15 | 11 | 0 | $0.00 | $0.001 | $0.008 | $0.00 | $0.0000 | $0.0001 | $0.0007 | — |
| FB ads | 20 | — | 0 | — | $0.005 | — | $0.00 | — | $0.0003 | — | — | — |
| invite_task | — | 1 | 0 | 1 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | $0.0000 |
| FB KOL | 0 | — | — | 0 | $0.00 | — | — | $0.00 | — | — | — | — |
| TikTok ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 19.63% | 38.27% | — | — | 93.24% | 100.00% | — | — | 20.69% | 30.86% | — | — | 91.99% | 97.14% | — |
| others | 8.82% | 7.80% | 9.80% | 23.90% | 100.00% | 43.75% | 80.00% | 89.80% | 8.82% | 38.05% | 7.84% | 23.41% | 78.95% | 96.61% | 68.75% | 91.67% |
| Organic | 11.11% | 12.78% | 33.33% | 23.08% | 25.00% | 23.53% | 100.00% | 100.00% | 36.11% | 49.62% | 25.00% | 23.08% | 95.65% | 166.67% | 87.50% | 70.00% |
| TikTok KOL | 28.57% | — | — | 15.20% | 100.00% | — | — | 84.21% | 14.29% | — | — | 20.80% | 125.00% | — | — | 105.62% |
| Google ads | 7.14% | 0.00% | 0.00% | — | 100.00% | — | — | — | 7.14% | 0.00% | 50.00% | — | 87.50% | 0.00% | 50.00% | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 14.29% | — | — | — | 50.00% | — | — | — |
| invite | 0.00% | 6.67% | 36.36% | — | — | 100.00% | 100.00% | — | 0.00% | 13.33% | 45.45% | — | — | 100.00% | 112.50% | — |
| FB ads | 5.00% | — | — | — | 100.00% | — | — | — | 5.00% | — | — | — | 92.31% | — | — | — |
| invite_task | — | 0.00% | — | 0.00% | — | — | — | — | — | 0.00% | — | 0.00% | — | 0.00% | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| TikTok ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-07-25 ~ 2026-07-31) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 4,158 | 234 | — | $0.00 | $0.45 | $0.06 | — | $0.0000 | $0.0001 | $0.0003 | — |
| others | 192 | 1,670 | 162 | 620 | $0.01 | $0.23 | $0.02 | $0.10 | $0.0001 | $0.0001 | $0.0001 | $0.0002 |
| Organic | 146 | 1,039 | 56 | 64 | $0.002 | $0.09 | $0.008 | $0.01 | $0.0000 | $0.0001 | $0.0001 | $0.0002 |
| TikTok KOL | 17 | 0 | 0 | 605 | $0.001 | $0.00 | $0.00 | $0.09 | $0.0001 | — | — | $0.0002 |
| Google ads | 214 | 60 | 8 | 1 | $0.01 | $0.002 | $0.00 | $0.00 | $0.0001 | $0.0000 | $0.0000 | $0.0000 |
| SCAN QR | 171 | — | — | — | $0.01 | — | — | — | $0.0001 | — | — | — |
| invite | 4 | 120 | 26 | 4 | $0.02 | $0.02 | $0.01 | $0.002 | $0.0043 | $0.0002 | $0.0004 | $0.0005 |
| FB ads | 97 | — | 1 | — | $0.01 | — | $0.00 | — | $0.0002 | — | $0.0000 | — |
| invite_task | — | 15 | 2 | 1 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| FB KOL | 2 | — | — | 6 | $0.00 | — | — | $0.002 | $0.0000 | — | — | $0.0003 |
| TikTok ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 16.50% | 29.49% | — | — | 88.34% | 92.75% | — | 0.00% | 23.14% | 30.77% | — | — | 90.79% | 94.90% | — |
| others | 3.12% | 7.72% | 7.41% | 25.48% | 100.00% | 40.31% | 91.67% | 92.41% | 3.12% | 26.89% | 8.64% | 24.68% | 109.62% | 101.41% | 60.00% | 89.24% |
| Organic | 12.33% | 22.91% | 16.07% | 15.62% | 66.67% | 23.11% | 88.89% | 80.00% | 27.40% | 46.58% | 16.07% | 18.75% | 83.54% | 127.43% | 87.10% | 83.33% |
| TikTok KOL | 23.53% | — | — | 19.83% | 100.00% | — | — | 76.67% | 29.41% | — | — | 23.80% | 133.33% | — | — | 100.23% |
| Google ads | 1.87% | 21.67% | 0.00% | 0.00% | 100.00% | 92.31% | — | — | 4.21% | 31.67% | 25.00% | 0.00% | 123.81% | 97.30% | 50.00% | 100.00% |
| SCAN QR | 1.75% | — | — | — | 100.00% | — | — | — | 2.34% | — | — | — | 69.05% | — | — | — |
| invite | 0.00% | 12.50% | 34.62% | 0.00% | — | 86.67% | 88.89% | — | 0.00% | 25.00% | 38.46% | 25.00% | 150.00% | 92.39% | 111.76% | 100.00% |
| FB ads | 5.15% | — | 0.00% | — | 100.00% | — | — | — | 9.28% | — | 0.00% | — | 103.08% | — | 0.00% | — |
| invite_task | — | 13.33% | 0.00% | 0.00% | — | 100.00% | — | — | — | 6.67% | 50.00% | 0.00% | — | 100.00% | 50.00% | — |
| FB KOL | 0.00% | — | — | 0.00% | — | — | — | — | 0.00% | — | — | 0.00% | — | — | — | 50.00% |
| TikTok ads | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
SG 2026-07-31 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 36 +125.0% | $0.002 | $0.0001 | — | — | 11.11% -40.7% | 25.00% -75.0% | 36.11% +15.6% | 95.65% -4.3% |
| 非Organic | 97 +22.8% | $0.01 +8.3% | $0.0001 -11.8% | — | — | 8.25% +62.9% | 100.00% +0.0% | 8.25% -18.6% | 84.48% -24.2% |
SG 近 7 天 (2026-07-25 ~ 2026-07-31) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 146 -2.0% | $0.002 -75.0% | $0.0000 -74.5% | 4.55% -2.6% | — | 12.33% +129.6% | 66.67% +6.7% | 27.40% +104.1% | 83.54% -11.7% |
| 非Organic | 699 -11.6% | $0.06 +14.3% | $0.0001 +29.3% | 10.39% +1.2% | — | 3.29% +0.1% | 100.00% +36.8% | 4.86% -6.2% | 105.62% +0.6% |
⑦ SG Story 分析
SG 2026-07-31 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 27 +28.6% | $0.003 +200.0% | $0.0001 +133.3% | — | 7.41% | 100.00% | 7.41% +55.6% | — | — | 0.00% | — | 87.50% -28.9% |
| others | 34 +30.8% | $0.004 | $0.0001 | — | 8.82% +129.4% | 100.00% +0.0% | 8.82% +129.4% | — | — | 0.00% | — | 78.95% +38.2% |
| SCAN QR | 7 +75.0% | $0.00 -100.0% | $0.0000 -100.0% | — | 0.00% -100.0% | — | 14.29% -42.9% | — | — | — | — | 50.00% +50.0% |
| Organic | 36 +125.0% | $0.002 | $0.0001 | — | 11.11% -40.7% | 25.00% -75.0% | 36.11% +15.6% | — | — | 35.71% +150.0% | 0.00% | 95.65% -4.3% |
| KOL PK | 18 +12.5% | $0.004 +33.3% | $0.0002 +18.5% | — | 11.11% -11.1% | 100.00% +0.0% | 5.56% -77.8% | — | — | 0.00% -100.0% | — | 110.00% -12.0% |
| 其他 | 33 -8.3% | $0.002 -60.0% | $0.0001 -56.4% | — | 3.03% | 100.00% | 3.03% +9.1% | — | — | 33.33% | 100.00% | 85.71% -57.1% |
SG 近 7 天 (2026-07-25 ~ 2026-07-31) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 205 -31.2% | $0.009 -59.1% | $0.0000 -40.5% | 10.59% -12.9% | 1.95% -41.9% | 100.00% +100.0% | 4.39% -23.0% | — | — | 3.28% | — | 122.13% -7.9% |
| others | 192 +6.1% | $0.01 +42.9% | $0.0001 +34.7% | 7.59% +25.7% | 3.12% +13.1% | 100.00% +25.0% | 3.12% -19.2% | — | — | 6.67% +53.3% | 100.00% +0.0% | 109.62% +20.6% |
| SCAN QR | 171 -7.6% | $0.01 -37.5% | $0.0001 -32.4% | 11.59% +26.1% | 1.75% +62.3% | 100.00% +0.0% | 2.34% -13.5% | — | — | 0.00% -100.0% | — | 69.05% +9.8% |
| Organic | 146 -2.0% | $0.002 -75.0% | $0.0000 -74.5% | 4.55% -2.6% | 12.33% +129.6% | 66.67% +6.7% | 27.40% +104.1% | — | — | 21.88% | 0.00% | 83.54% -11.7% |
| KOL PK | 63 +28.6% | $0.008 | $0.0001 | 11.11% -22.2% | 12.70% +24.4% | 100.00% +25.0% | 17.46% +71.1% | — | — | 12.50% -8.3% | 100.00% +0.0% | 110.26% +4.3% |
| 其他 | 204 -12.8% | $0.03 +145.5% | $0.0001 +181.6% | 12.07% -19.9% | 0.98% -42.6% | 100.00% +0.0% | 1.96% -34.5% | — | — | 6.67% +146.7% | 100.00% | 121.95% +24.0% |
Google ads
29.8%
3.3%
0.0%
0.0%
0.0%
others
15.6%
6.7%
100.0%
100.0%
50.0%
SCAN QR
7.7%
0.0%
0.0%
0.0%
0.0%
Organic
27.8%
21.9%
14.3%
0.0%
0.0%
KOL PK
43.6%
12.5%
66.7%
100.0%
150.0%
其他
40.5%
6.7%
100.0%
100.0%
100.0%