SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-08-02
数据截至T-1 = 2026-08-01 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-07-31 (retention_d1_rate) · T-8 = 2026-07-25 (retention_d7_rate)
🟢 Good News
- SG play_rate 环比 +74%（3.4%→5.8%），升幅领先各对照市场
- SG completion_rate 环比 +14pct 至 85%，高于 IN/baseline 约 4–8pct
- SG open_to_swipe_rate 达 1.02，高于所有对照组（均低于 0.95）
🔴 Bad News
- SG 新用户环比 -28%，baseline 同期 +247%，方向相反
- SG ARPU 为各市场最低，仅约 baseline 的 45%、TH 的 10%
- SG ct_rate 仅 9.4%，落后 baseline 约 16pct，差距最大
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
SG
23.6%
10.7%
33.3%
83.3%
160.0%
非SG合计
42.6%
14.6%
31.3%
94.7%
141.7%
SG
23.6%
10.7%
33.3%
83.3%
160.0%
IN
43.2%
14.0%
24.4%
92.8%
167.8%
PH
37.3%
9.1%
66.7%
100.0%
100.0%
TH
50.4%
15.3%
53.4%
95.2%
100.0%
Organic
23.9%
26.9%
14.3%
0.0%
0.0%
非Organic
23.6%
7.7%
45.5%
100.0%
100.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑤ Swipe 分布
open_to_swipe_rate
104.50%
⑥ SG 渠道分析
SG 2026-08-01 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| others | 47 +46.9% | $0.001 -66.7% | $0.0000 -77.3% | — | — | 4.26% -54.6% | 50.00% -50.0% | 6.38% -31.9% | 111.11% +34.9% |
| Google ads | 33 +17.9% | $0.008 +166.7% | $0.0002 +126.3% | — | — | 6.06% -15.2% | 100.00% +0.0% | 6.06% -15.2% | 119.05% +36.1% |
| Organic | 24 -33.3% | $0.003 +50.0% | $0.0001 +125.0% | — | — | 0.00% -100.0% | — | 4.17% -88.5% | 162.50% +69.9% |
| SCAN QR | 7 +0.0% | $0.001 | $0.0001 | — | — | 0.00% | — | 0.00% -100.0% | 100.00% +100.0% |
| FB ads | 15 -25.0% | $0.003 -40.0% | $0.0002 -20.0% | — | — | 6.67% +33.3% | 100.00% +0.0% | 6.67% +33.3% | 70.00% -24.2% |
| TikTok KOL | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-26 ~ 2026-08-01) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| others | 211 +19.2% | $0.008 -11.1% | $0.0000 -25.4% | 9.15% +36.4% | — | 3.79% +67.8% | 87.50% +16.7% | 4.27% +25.8% | 108.06% +0.7% |
| Google ads | 210 -28.3% | $0.02 -19.0% | $0.0001 +12.9% | 7.18% -35.7% | — | 2.86% -7.0% | 100.00% +125.0% | 5.24% +2.3% | 123.14% -2.3% |
| Organic | 140 -8.5% | $0.005 -28.6% | $0.0000 -21.9% | 2.59% -43.5% | — | 10.71% +82.1% | 66.67% +0.0% | 22.86% +52.0% | 90.77% -1.2% |
| SCAN QR | 133 -28.9% | $0.01 -33.3% | $0.0001 -6.3% | 10.32% +1.5% | — | 2.26% | 100.00% | 3.01% +87.5% | 73.13% +13.9% |
| FB ads | 92 -11.5% | $0.02 +500.0% | $0.0002 +578.3% | 6.98% -32.1% | — | 5.43% +13.0% | 100.00% +0.0% | 7.61% -1.1% | 101.59% +4.4% |
| TikTok KOL | 17 | $0.001 | $0.0001 | 17.65% | — | 23.53% | 100.00% | 29.41% | 133.33% |
| invite | 2 -75.0% | $0.001 -94.4% | $0.0005 -77.8% | 0.00% -100.0% | — | 0.00% -100.0% | — | 0.00% | — |
| FB KOL | 2 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
| TikTok ads | 1 -80.0% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
| minihub | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-08-01 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 580 | 60 | — | $0.00 | $0.08 | $0.04 | — | — | $0.0001 | $0.0006 | — |
| others | 47 | 176 | 42 | 157 | $0.001 | $0.01 | $0.005 | $1.00 | $0.0000 | $0.0001 | $0.0001 | $0.0064 |
| Organic | 24 | 171 | 14 | 11 | $0.003 | $0.01 | $0.003 | $0.001 | $0.0001 | $0.0001 | $0.0002 | $0.0001 |
| TikTok KOL | 0 | 0 | 0 | 127 | $0.00 | $0.00 | $0.00 | $0.01 | — | — | — | $0.0001 |
| Google ads | 33 | 3 | 0 | 0 | $0.008 | $0.001 | $0.00 | $0.00 | $0.0002 | $0.0003 | — | — |
| invite | 0 | 18 | 8 | 0 | $0.00 | $0.006 | $0.002 | $0.00 | — | $0.0003 | $0.0003 | — |
| SCAN QR | 7 | — | — | — | $0.001 | — | — | — | $0.0001 | — | — | — |
| FB ads | 15 | — | 0 | — | $0.003 | — | $0.00 | — | $0.0002 | — | — | — |
| invite_task | — | 1 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | — |
| FB KOL | 0 | — | — | 4 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| TikTok ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 17.41% | 40.00% | — | — | 84.16% | 95.83% | — | — | 26.72% | 45.00% | — | — | 92.18% | 88.68% | — |
| others | 4.26% | 6.25% | 2.38% | 25.48% | 50.00% | 45.45% | 100.00% | 92.50% | 6.38% | 20.45% | 4.76% | 29.94% | 111.11% | 92.68% | 130.77% | 89.08% |
| Organic | 0.00% | 8.19% | 21.43% | 0.00% | — | 35.71% | 66.67% | — | 4.17% | 61.99% | 35.71% | 18.18% | 162.50% | 155.91% | 66.67% | 120.00% |
| TikTok KOL | — | — | — | 21.26% | — | — | — | 81.48% | — | — | — | 26.77% | — | — | — | 102.41% |
| Google ads | 6.06% | 100.00% | — | — | 100.00% | 66.67% | — | — | 6.06% | 100.00% | — | — | 119.05% | 100.00% | — | — |
| invite | — | 27.78% | 25.00% | — | — | 100.00% | 100.00% | — | — | 33.33% | 25.00% | — | — | 100.00% | 125.00% | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 100.00% | — | — | — |
| FB ads | 6.67% | — | — | — | 100.00% | — | — | — | 6.67% | — | — | — | 70.00% | — | — | — |
| invite_task | — | 0.00% | — | — | — | — | — | — | — | 100.00% | — | — | — | 0.00% | — | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 50.00% |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-07-26 ~ 2026-08-01) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 3,825 | 288 | — | $0.00 | $0.43 | $0.10 | — | — | $0.0001 | $0.0003 | — |
| others | 211 | 1,565 | 197 | 775 | $0.008 | $0.21 | $0.03 | $1.10 | $0.0000 | $0.0001 | $0.0001 | $0.0014 |
| Organic | 140 | 1,000 | 63 | 68 | $0.005 | $0.09 | $0.01 | $0.01 | $0.0000 | $0.0001 | $0.0002 | $0.0002 |
| TikTok KOL | 17 | 0 | 0 | 681 | $0.001 | $0.00 | $0.00 | $0.10 | $0.0001 | — | — | $0.0001 |
| Google ads | 210 | 51 | 8 | 1 | $0.02 | $0.003 | $0.00 | $0.00 | $0.0001 | $0.0001 | $0.0000 | $0.0000 |
| invite | 2 | 127 | 33 | 3 | $0.001 | $0.02 | $0.01 | $0.001 | $0.0005 | $0.0002 | $0.0004 | $0.0003 |
| SCAN QR | 133 | — | — | — | $0.01 | — | — | — | $0.0001 | — | — | — |
| FB ads | 92 | — | 1 | — | $0.02 | — | $0.00 | — | $0.0002 | — | $0.0000 | — |
| invite_task | — | 13 | 1 | 1 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| FB KOL | 2 | — | — | 10 | $0.00 | — | — | $0.002 | $0.0000 | — | — | $0.0002 |
| TikTok ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 17.44% | 32.29% | — | — | 87.56% | 93.55% | — | — | 22.51% | 34.03% | — | — | 90.18% | 93.06% | — |
| others | 3.79% | 8.18% | 6.60% | 25.55% | 87.50% | 37.50% | 92.31% | 92.42% | 4.27% | 29.27% | 8.12% | 25.81% | 108.06% | 104.66% | 74.65% | 89.36% |
| Organic | 10.71% | 20.50% | 17.46% | 11.76% | 66.67% | 23.41% | 90.91% | 87.50% | 22.86% | 48.30% | 20.63% | 17.65% | 90.77% | 131.62% | 75.00% | 87.50% |
| TikTok KOL | 23.53% | — | — | 20.70% | 100.00% | — | — | 77.30% | 29.41% | — | — | 24.52% | 133.33% | — | — | 101.64% |
| Google ads | 2.86% | 29.41% | 0.00% | 0.00% | 100.00% | 86.67% | — | — | 5.24% | 39.22% | 25.00% | 0.00% | 123.14% | 91.43% | 50.00% | 100.00% |
| invite | 0.00% | 14.17% | 36.36% | 0.00% | — | 88.89% | 83.33% | — | 0.00% | 27.56% | 36.36% | 33.33% | — | 93.88% | 115.00% | 100.00% |
| SCAN QR | 2.26% | — | — | — | 100.00% | — | — | — | 3.01% | — | — | — | 73.13% | — | — | — |
| FB ads | 5.43% | — | 0.00% | — | 100.00% | — | — | — | 7.61% | — | 0.00% | — | 101.59% | — | 0.00% | — |
| invite_task | — | 15.38% | 0.00% | 0.00% | — | 100.00% | — | — | — | 15.38% | 0.00% | 0.00% | — | 91.67% | 0.00% | — |
| FB KOL | 0.00% | — | — | 0.00% | — | — | — | — | 0.00% | — | — | 0.00% | — | — | — | 50.00% |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
SG 2026-08-01 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 24 -33.3% | $0.003 +50.0% | $0.0001 +125.0% | — | — | 0.00% -100.0% | — | 4.17% -88.5% | 162.50% +69.9% |
| 非Organic | 103 +8.4% | $0.01 +8.3% | $0.0001 -0.1% | — | — | 4.85% -42.4% | 80.00% -20.0% | 5.83% -30.8% | 105.56% +23.1% |
SG 近 7 天 (2026-07-26 ~ 2026-08-01) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 140 -8.5% | $0.005 -28.6% | $0.0000 -21.9% | 2.59% -43.5% | — | 10.71% +82.1% | 66.67% +0.0% | 22.86% +52.0% | 90.77% -1.2% |
| 非Organic | 668 -14.4% | $0.06 -21.4% | $0.0001 -8.3% | 8.65% -15.8% | — | 3.89% +38.0% | 96.15% +32.2% | 5.39% +13.6% | 106.83% +2.1% |
⑦ SG Story 分析
SG 2026-08-01 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 47 +46.9% | $0.001 -66.7% | $0.0000 -77.3% | — | 4.26% -54.6% | 50.00% -50.0% | 6.38% -31.9% | — | — | 18.18% | — | 111.11% +34.9% |
| Google ads | 33 +22.2% | $0.008 +166.7% | $0.0002 +118.2% | — | 6.06% -18.2% | 100.00% +0.0% | 6.06% -18.2% | — | — | 8.33% | — | 119.05% +36.1% |
| Organic | 24 -33.3% | $0.003 +50.0% | $0.0001 +125.0% | — | 0.00% -100.0% | — | 4.17% -88.5% | — | — | 0.00% -100.0% | — | 162.50% +69.9% |
| SCAN QR | 7 +0.0% | $0.001 | $0.0001 | — | 0.00% | — | 0.00% -100.0% | — | — | 0.00% | — | 100.00% +100.0% |
| KOL PK | 6 -66.7% | $0.001 -75.0% | $0.0002 -25.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 75.00% -31.8% |
| 其他 | 30 -9.1% | $0.002 +0.0% | $0.0001 +10.0% | — | 3.33% +10.0% | 100.00% +0.0% | 3.33% +10.0% | — | — | 0.00% -100.0% | — | 66.67% -22.2% |
SG 近 7 天 (2026-07-26 ~ 2026-08-01) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 211 +19.2% | $0.008 -11.1% | $0.0000 -25.4% | 9.15% +36.4% | 3.79% +67.8% | 87.50% +16.7% | 4.27% +25.8% | — | — | 10.81% +94.6% | 100.00% +0.0% | 108.06% +0.7% |
| Google ads | 203 -30.0% | $0.01 -28.6% | $0.0001 +2.0% | 8.04% -30.5% | 2.96% -4.8% | 100.00% +125.0% | 5.42% +4.8% | — | — | 4.84% | — | 121.01% -4.7% |
| Organic | 140 -8.5% | $0.005 -28.6% | $0.0000 -21.9% | 2.59% -43.5% | 10.71% +82.1% | 66.67% +0.0% | 22.86% +52.0% | — | — | 26.92% | 0.00% | 90.77% -1.2% |
| SCAN QR | 133 -28.9% | $0.01 -33.3% | $0.0001 -6.3% | 10.32% +1.5% | 2.26% | 100.00% | 3.01% +87.5% | — | — | 0.00% -100.0% | — | 73.13% +13.9% |
| KOL PK | 61 +38.6% | $0.009 | $0.0001 | 9.68% -7.1% | 11.48% +26.2% | 100.00% +0.0% | 14.75% +29.8% | — | — | 13.04% +108.7% | 100.00% +0.0% | 110.53% +10.5% |
| 其他 | 180 -26.8% | $0.01 -48.0% | $0.0001 -28.9% | 6.14% -47.8% | 1.11% -45.3% | 100.00% +0.0% | 1.67% -48.8% | — | — | 11.11% +266.7% | 100.00% | 116.67% +16.7% |
others
17.5%
10.8%
50.0%
100.0%
50.0%
Google ads
30.5%
4.8%
0.0%
0.0%
0.0%
Organic
23.9%
26.9%
14.3%
0.0%
0.0%
SCAN QR
10.3%
0.0%
0.0%
0.0%
0.0%
KOL PK
48.9%
13.0%
66.7%
100.0%
150.0%
其他
31.0%
11.1%
100.0%
100.0%
100.0%