SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-08-04
数据截至T-1 = 2026-08-03 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-08-02 (retention_d1_rate) · T-8 = 2026-07-27 (retention_d7_rate)
🟢 Good News
- SG 开玩率环比 +154%,由各市场垫底跃升至有效改善
- SG 完成率 87%,高于 IN/baseline 约 8pct,居各市场前列
- SG open_to_swipe_rate 达 104%,为唯一超过 100% 的市场
🔴 Bad News
- SG 新用户环比 -16%,IN/baseline 同期均大幅增长
- SG 开玩率仅 6.6%,仍为各市场最低,落后 baseline 约 14pct
- SG CT 参赛率 10%,落后 IN/TH/baseline 约 17–19pct
- SG ARPU 环比虽升 56%,但绝对值仍为各市场最低
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
SG
24.3%
12.6%
39.1%
88.9%
150.0%
非SG合计
39.1%
17.4%
36.0%
95.2%
129.3%
SG
24.3%
12.6%
39.1%
88.9%
150.0%
IN
37.5%
17.8%
32.8%
93.5%
136.2%
PH
34.8%
9.1%
63.2%
100.0%
100.0%
TH
48.7%
17.8%
49.4%
95.1%
101.3%
Organic
27.3%
21.1%
12.5%
0.0%
0.0%
非Organic
23.6%
10.3%
53.3%
100.0%
100.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑤ Swipe 分布
open_to_swipe_rate
104.12%
⑥ SG 渠道分析
SG 2026-08-03 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| others | 29 -58.6% | $0.002 -80.0% | $0.0001 -51.7% | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% -4.2% |
| Google ads | 32 -27.3% | $0.002 -33.3% | $0.0001 -8.3% | — | — | 3.12% -65.6% | 100.00% +0.0% | 3.12% -65.6% | 147.06% +9.1% |
| Organic | 14 +0.0% | $0.002 -60.0% | $0.0001 -60.0% | — | — | 7.14% -50.0% | 0.00% -100.0% | 21.43% -40.0% | 63.64% -36.4% |
| FB ads | 14 -22.2% | $0.004 | $0.0003 | — | — | 14.29% +28.6% | 100.00% +0.0% | 14.29% +28.6% | 90.00% +20.0% |
| SCAN QR | 9 +350.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 100.00% |
| TikTok KOL | 2 -50.0% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% +0.0% |
| FB KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-28 ~ 2026-08-03) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| others | 257 +40.4% | $0.02 +88.9% | $0.0001 +34.5% | 7.02% +28.4% | — | 3.89% +78.0% | 90.00% +20.0% | 5.06% +85.1% | 100.00% -21.2% |
| Google ads | 218 -19.3% | $0.02 +53.8% | $0.0001 +90.5% | 9.23% -20.5% | — | 4.59% +106.4% | 100.00% +200.0% | 5.50% +35.1% | 121.88% -4.8% |
| Organic | 139 +0.7% | $0.01 +140.0% | $0.0001 +138.3% | 6.40% +47.2% | — | 8.63% -8.4% | 58.33% -15.7% | 22.30% +14.0% | 92.75% +12.4% |
| FB ads | 105 +16.7% | $0.02 +566.7% | $0.0002 +471.4% | 10.58% -8.3% | — | 8.57% +92.9% | 100.00% +0.0% | 10.48% +34.7% | 94.52% -5.5% |
| SCAN QR | 85 -56.6% | $0.005 -75.0% | $0.0001 -42.4% | 9.21% -24.8% | — | 2.35% +361.2% | 100.00% +0.0% | 2.35% +15.3% | 78.05% +11.3% |
| TikTok KOL | 23 | $0.001 | $0.0000 | 19.05% | — | 21.74% | 100.00% | 26.09% | 121.43% |
| FB KOL | 2 +100.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
| invite | 2 -75.0% | $0.001 -94.4% | $0.0005 -77.8% | 0.00% -100.0% | — | 0.00% -100.0% | — | 0.00% | — |
| minihub | 1 -80.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | 0.00% -100.0% |
| TikTok ads | 1 -66.7% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
各国按渠道拆分 · 2026-08-03 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 659 | 26 | — | $0.00 | $0.04 | $0.009 | — | — | $0.0001 | $0.0003 | — |
| others | 29 | 317 | 26 | 122 | $0.002 | $0.01 | $0.002 | $0.01 | $0.0001 | $0.0000 | $0.0001 | $0.0001 |
| Organic | 14 | 137 | 12 | 6 | $0.002 | $0.003 | $0.007 | $0.00 | $0.0001 | $0.0000 | $0.0006 | $0.0000 |
| TikTok KOL | 2 | 0 | 0 | 75 | $0.00 | $0.00 | $0.00 | $0.007 | $0.0000 | — | — | $0.0001 |
| Google ads | 32 | 5 | 0 | 0 | $0.002 | $0.00 | $0.00 | $0.00 | $0.0001 | $0.0000 | — | — |
| invite | 0 | 13 | 7 | 0 | $0.00 | $0.001 | $0.00 | $0.00 | — | $0.0001 | $0.0000 | — |
| FB ads | 14 | — | 0 | — | $0.004 | — | $0.00 | — | $0.0003 | — | — | — |
| SCAN QR | 9 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| invite_task | — | 0 | 1 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | $0.0000 | — |
| FB KOL | 0 | — | — | 0 | $0.00 | — | — | $0.00 | — | — | — | — |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
| TikTok ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 19.12% | 57.69% | — | — | 88.89% | 93.33% | — | — | 21.24% | 61.54% | — | — | 87.39% | 84.62% | — |
| others | 0.00% | 7.57% | 7.69% | 28.69% | — | 20.83% | 100.00% | 85.71% | 0.00% | 41.32% | 0.00% | 27.05% | 100.00% | 109.49% | 75.00% | 81.44% |
| Organic | 7.14% | 10.22% | 8.33% | 16.67% | 0.00% | 35.71% | 100.00% | 100.00% | 21.43% | 43.07% | 16.67% | 16.67% | 63.64% | 126.25% | 75.00% | 125.00% |
| TikTok KOL | 0.00% | — | — | 25.33% | — | — | — | 78.95% | 0.00% | — | — | 34.67% | 100.00% | — | — | 112.50% |
| Google ads | 3.12% | 40.00% | — | — | 100.00% | 50.00% | — | — | 3.12% | 20.00% | — | — | 147.06% | 66.67% | — | — |
| invite | — | 15.38% | 28.57% | — | — | 100.00% | 100.00% | — | — | 23.08% | 28.57% | — | — | 88.89% | 50.00% | — |
| FB ads | 14.29% | — | — | — | 100.00% | — | — | — | 14.29% | — | — | — | 90.00% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 100.00% | — | — | — |
| invite_task | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — |
| TikTok ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-07-28 ~ 2026-08-03) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 3,867 | 300 | — | $0.00 | $0.41 | $0.10 | — | $0.0000 | $0.0001 | $0.0003 | — |
| others | 257 | 1,485 | 217 | 1,048 | $0.02 | $0.15 | $0.03 | $1.13 | $0.0001 | $0.0001 | $0.0001 | $0.0011 |
| Organic | 139 | 858 | 76 | 73 | $0.01 | $0.06 | $0.02 | $0.009 | $0.0001 | $0.0001 | $0.0003 | $0.0001 |
| TikTok KOL | 23 | 0 | 0 | 791 | $0.001 | $0.00 | $0.00 | $0.10 | $0.0000 | — | — | $0.0001 |
| Google ads | 218 | 33 | 5 | 1 | $0.02 | $0.003 | $0.00 | $0.00 | $0.0001 | $0.0001 | $0.0000 | $0.0000 |
| invite | 2 | 121 | 45 | 2 | $0.001 | $0.02 | $0.01 | $0.00 | $0.0005 | $0.0002 | $0.0003 | $0.0000 |
| FB ads | 105 | — | 0 | — | $0.02 | — | $0.00 | — | $0.0002 | — | — | — |
| SCAN QR | 85 | — | — | — | $0.005 | — | — | — | $0.0001 | — | — | — |
| invite_task | — | 11 | 4 | 1 | — | $0.00 | $0.002 | $0.00 | — | $0.0000 | $0.0005 | $0.0000 |
| FB KOL | 2 | — | — | 11 | $0.00 | — | — | $0.002 | $0.0000 | — | — | $0.0002 |
| Google KOL | — | — | — | 3 | — | — | — | $0.00 | — | — | — | $0.0000 |
| TikTok ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 19.81% | 36.67% | — | — | 89.30% | 93.64% | — | 0.00% | 22.03% | 36.33% | — | 0.00% | 89.83% | 90.46% | — |
| others | 3.89% | 6.13% | 7.37% | 26.62% | 90.00% | 46.15% | 93.75% | 91.04% | 5.06% | 24.85% | 7.37% | 27.19% | 100.00% | 90.86% | 73.97% | 86.73% |
| Organic | 8.63% | 12.70% | 22.37% | 12.33% | 58.33% | 44.04% | 94.12% | 88.89% | 22.30% | 46.15% | 26.32% | 19.18% | 92.75% | 129.79% | 82.98% | 82.69% |
| TikTok KOL | 21.74% | — | — | 22.50% | 100.00% | — | — | 79.21% | 26.09% | — | — | 26.80% | 121.43% | — | — | 103.27% |
| Google ads | 4.59% | 42.42% | 0.00% | 0.00% | 100.00% | 78.57% | — | — | 5.50% | 39.39% | 40.00% | 0.00% | 121.88% | 82.61% | 50.00% | 100.00% |
| invite | 0.00% | 17.36% | 35.56% | 0.00% | — | 85.71% | 87.50% | — | 0.00% | 22.31% | 33.33% | 0.00% | — | 89.25% | 107.14% | 100.00% |
| FB ads | 8.57% | — | — | — | 100.00% | — | — | — | 10.48% | — | — | — | 94.52% | — | — | — |
| SCAN QR | 2.35% | — | — | — | 100.00% | — | — | — | 2.35% | — | — | — | 78.05% | — | — | — |
| invite_task | — | 9.09% | 25.00% | 0.00% | — | 100.00% | 100.00% | — | — | 9.09% | 25.00% | 0.00% | — | 88.89% | 75.00% | — |
| FB KOL | 0.00% | — | — | 0.00% | — | — | — | — | 0.00% | — | — | 0.00% | — | — | — | 40.00% |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
SG 2026-08-03 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 14 +0.0% | $0.002 -60.0% | $0.0001 -60.0% | — | — | 7.14% -50.0% | 0.00% -100.0% | 21.43% -40.0% | 63.64% -36.4% |
| 非Organic | 86 -38.6% | $0.008 -38.5% | $0.0001 +0.2% | — | — | 3.49% -45.7% | 100.00% +0.0% | 3.49% -55.6% | 118.92% +10.5% |
SG 近 7 天 (2026-07-28 ~ 2026-08-03) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 139 +0.7% | $0.01 +140.0% | $0.0001 +138.3% | 6.40% +47.2% | — | 8.63% -8.4% | 58.33% -15.7% | 22.30% +14.0% | 92.75% +12.4% |
| 非Organic | 694 -8.2% | $0.06 -4.5% | $0.0001 +4.1% | 8.80% -15.9% | — | 5.19% +106.4% | 97.22% +31.9% | 6.34% +54.6% | 105.60% -2.4% |
⑦ SG Story 分析
SG 2026-08-03 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 29 -58.6% | $0.002 -80.0% | $0.0001 -51.7% | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | 0.00% -100.0% | — | 100.00% -4.2% |
| Google ads | 32 -22.0% | $0.002 -33.3% | $0.0001 -14.6% | — | 3.12% -68.0% | 100.00% +0.0% | 3.12% -68.0% | — | — | 0.00% -100.0% | — | 147.06% +11.6% |
| Organic | 14 +0.0% | $0.002 -60.0% | $0.0001 -60.0% | — | 7.14% -50.0% | 0.00% -100.0% | 21.43% -40.0% | — | — | 0.00% -100.0% | — | 63.64% -36.4% |
| KOL PK | 14 -17.6% | $0.004 | $0.0003 | — | 14.29% -19.0% | 100.00% +0.0% | 14.29% -19.0% | — | — | 0.00% -100.0% | — | 100.00% +18.2% |
| SCAN QR | 9 +350.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 100.00% |
| 其他 | 6 -80.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 50.00% -33.3% |
SG 近 7 天 (2026-07-28 ~ 2026-08-03) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 257 +40.4% | $0.02 +88.9% | $0.0001 +34.5% | 7.02% +28.4% | 3.89% +78.0% | 90.00% +20.0% | 5.06% +85.1% | — | — | 12.82% +66.7% | 100.00% +0.0% | 100.00% -21.2% |
| Google ads | 211 -20.4% | $0.02 +81.8% | $0.0001 +128.3% | 10.53% -11.7% | 4.74% +109.3% | 100.00% +200.0% | 5.69% +37.0% | — | — | 8.20% +678.7% | 100.00% | 119.69% -6.6% |
| Organic | 139 +0.7% | $0.01 +140.0% | $0.0001 +138.3% | 6.40% +47.2% | 8.63% -8.4% | 58.33% -15.7% | 22.30% +14.0% | — | — | 21.05% | 0.00% | 92.75% +12.4% |
| KOL PK | 85 +157.6% | $0.01 | $0.0002 | 12.68% +12.0% | 14.12% +55.3% | 100.00% +0.0% | 16.47% +35.9% | — | — | 11.76% | 100.00% | 101.79% -10.0% |
| SCAN QR | 85 -56.6% | $0.005 -75.0% | $0.0001 -42.4% | 9.21% -24.8% | 2.35% +361.2% | 100.00% +0.0% | 2.35% +15.3% | — | — | 0.00% -100.0% | — | 78.05% +11.3% |
| 其他 | 168 -29.1% | $0.009 -66.7% | $0.0001 -53.0% | 8.82% -35.6% | 1.19% -43.6% | 100.00% +0.0% | 1.79% -39.5% | — | — | 14.29% | 100.00% | 106.06% +4.2% |
others
15.2%
12.8%
40.0%
100.0%
100.0%
Google ads
28.9%
8.2%
40.0%
100.0%
100.0%
Organic
27.3%
21.1%
12.5%
0.0%
0.0%
KOL PK
52.3%
11.8%
75.0%
100.0%
100.0%
SCAN QR
6.9%
0.0%
0.0%
0.0%
0.0%
其他
30.4%
14.3%
100.0%
100.0%
100.0%