SG 专题看板

📊 专题总览

① 经济层

arpu

0.00

payment_rate

0.00%

retention_d1_rate

7.50%

retention_d7_rate

3.37%

energy_per_user

1.70

new_users

117

IAP / 广告收入构成 (近 7 天)

arpu

total_revenue

payment_rate

paid_uv

retention_d1_rate

retention_d7_rate

energy_per_user

total_energy_consume

new_users

② 参与层

play_rate

6.40%

completion_rate

83.45%

ct_rate

9.66%

pk_initiation_rate

100.00%

joined_tag_rate

—

pk_replay_rate

—

PK 漏斗

SG

新用户820

累计 100.0%

11.6%

进入 PK95

累计 11.6%

55.8%

开玩53

累计 6.5%

84.9%

完成45

累计 5.5%

非SG合计

新用户15,787

累计 100.0%

35.2%

进入 PK5,556

累计 35.2%

54.8%

开玩3,044

累计 19.3%

81.3%

完成2,476

累计 15.7%

play_rate

played_uv

completion_rate

completed_uv

ct_rate

ct_uv

pk_initiation_rate

initiated_uv

joined_tag_rate

joined_tag

pk_replay_rate

(无数据)

played_second_pk

(无数据)

③ 首游 PK D0 漏斗

swipe_reach_rate

8.49%

conversion_rate

11.41%

start_rate

42.86%

pk_completion_rate

91.67%

replay_rate

138.89%

首游 PK D0 漏斗 (近 7 天)

SG

新用户714

累计 100.0%

26.9%

swipe192

累计 26.9%

12.0%

60s 内 PK23

累计 3.2%

43.5%

PK 开始10

累计 1.4%

90.0%

PK 完成9

累计 1.3%

144.4%

二次 PK13

累计 1.8%

非SG合计

新用户15,466

累计 100.0%

36.0%

swipe5,575

累计 36.0%

18.4%

60s 内 PK1,024

累计 6.6%

35.8%

PK 开始367

累计 2.4%

96.5%

PK 完成354

累计 2.3%

128.8%

二次 PK456

累计 2.9%

* swipe 及以下分段按 game 维度展开汇总, 跨 game 用户被多次计入. 转化率从分子/分母 sum 计算，比例正确。

swipe_reach_rate

conversion_rate

first_imp_conversion_rate

start_rate

pk_completion_rate

replay_rate

⑧ 新用户 DT 游戏激活

⚠️ card "新用户DT游戏激活情况" 数据缺失

④ 各国首游选择

各国首游选择 (近 7 天)

⑤ Swipe 分布

open_to_swipe_rate

106.43%

avg_swipe_count

2.96

Swipe 深度分布 (近 7 天)

open_to_swipe_rate

swiped_uv

opened_uv

new_users

⑥ SG 渠道分析

渠道	new_users	total_revenue	arpu	retention_d1_rate	retention_d7_rate	play_rate	completion_rate	ct_rate	open_to_swipe_rate
others	40 +37.9%	$0.004 +100.0%	$0.0001 +45.0%	—	—	5.00%	50.00%	5.00%	133.33% +33.3%
Google ads	34 +6.2%	$0.00 -100.0%	$0.0000 -100.0%	—	—	5.88% +88.2%	50.00% -50.0%	5.88% +88.2%	138.89% -5.6%
Organic	13 -7.1%	$0.00 -100.0%	$0.0000 -100.0%	—	—	0.00% -100.0%	—	7.69% -64.1%	100.00% +57.1%
FB ads	14 +0.0%	$0.001 -75.0%	$0.0001 -75.0%	—	—	14.29% +0.0%	100.00% +0.0%	14.29% +0.0%	110.00% +22.2%
SCAN QR	5 -44.4%	$0.001	$0.0002	—	—	0.00%	—	0.00%	100.00% +50.0%
TikTok KOL	1 -50.0%	$0.00	$0.0000	—	—	0.00%	—	0.00%	100.00% +0.0%
invite	1	$0.001	$0.0010	—	—	0.00%	—	0.00%	100.00%
FB KOL	0	$0.00	—	—	—	—	—	—	—
minihub	0	$0.00	—	—	—	—	—	—	—
TikTok ads	0	$0.00	—	—	—	—	—	—	—

SG 近 7 天 (2026-07-29 ~ 2026-08-04) 合计 + Δ% vs 前 7 天

渠道	new_users	total_revenue	arpu	retention_d1_rate	retention_d7_rate	play_rate	completion_rate	ct_rate	open_to_swipe_rate
others	272 +52.8%	$0.02 +150.0%	$0.0001 +63.6%	6.03% -17.4%	—	4.41% +292.6%	83.33% +66.7%	5.51% +227.2%	104.40% -16.9%
Google ads	233 -3.3%	$0.02 +185.7%	$0.0001 +195.5%	2.26% -74.6%	—	5.15% +313.7%	91.67% +37.5%	5.58% +49.4%	120.86% -8.7%
Organic	134 +0.8%	$0.01 +140.0%	$0.0001 +138.2%	5.79% -3.8%	—	8.96% +19.1%	58.33% -27.1%	23.13% +46.5%	95.45% +17.6%
FB ads	112 +31.8%	$0.02 +600.0%	$0.0002 +431.2%	13.10% -51.2%	—	9.82% +108.7%	100.00% +0.0%	11.61% +40.9%	94.81% -6.7%
SCAN QR	39 -80.4%	$0.006 -64.7%	$0.0002 +80.1%	11.76% -6.4%	—	2.56% +155.1%	100.00% +0.0%	5.13% +410.3%	62.50% -14.2%
TikTok KOL	24	$0.001	$0.0000	21.74%	—	20.83%	100.00%	25.00%	120.00%
invite	3 +0.0%	$0.002 -87.5%	$0.0007 -87.5%	0.00% -100.0%	—	0.00%	—	0.00%	200.00% +100.0%
FB KOL	1 -50.0%	$0.00	$0.0000	0.00%	—	0.00%	—	0.00%	—
minihub	1 -66.7%	$0.00	$0.0000	0.00% -100.0%	—	0.00%	—	0.00% -100.0%	0.00% -100.0%
TikTok ads	1 -66.7%	$0.00 -100.0%	$0.0000 -100.0%	0.00%	—	0.00% -100.0%	—	0.00% -100.0%	—

new_users

total_revenue

arpu

retention_d1_rate

retention_d7_rate

play_rate

completion_rate

open_to_swipe_rate

渠道	new_users	total_revenue	arpu
minihub	0	805	24	—	$0.00	$0.08	$0.01	—	—	$0.0001	$0.0006	—
others	40	337	23	154	$0.004	$0.02	$0.002	$0.01	$0.0001	$0.0001	$0.0001	$0.0001
Organic	13	182	5	4	$0.00	$0.007	$0.001	$0.00	$0.0000	$0.0000	$0.0002	$0.0000
TikTok KOL	1	—	0	83	$0.00	—	$0.00	$0.01	$0.0000	—	—	$0.0001
Google ads	34	4	4	0	$0.00	$0.00	$0.001	$0.00	$0.0000	$0.0000	$0.0003	—
invite	1	19	2	1	$0.001	$0.001	$0.001	$0.00	$0.0010	$0.0001	$0.0005	$0.0000
FB ads	14	—	1	—	$0.001	—	$0.00	—	$0.0001	—	$0.0000	—
SCAN QR	5	—	—	—	$0.001	—	—	—	$0.0002	—	—	—
invite_task	—	2	1	0	—	$0.00	$0.00	$0.00	—	$0.0000	$0.0000	—
FB KOL	0	—	—	1	$0.00	—	—	$0.001	—	—	—	$0.0010
Google KOL	—	—	—	0	—	—	—	$0.00	—	—	—	—
DTI	—	—	0	—	—	—	$0.00	—	—	—	—	—
TikTok ads	0	—	—	—	$0.00	—	—	—	—	—	—	—

渠道	play_rate	completion_rate	ct_rate	open_to_swipe_rate
minihub	—	18.63%	33.33%	—	—	87.33%	100.00%	—	—	19.13%	25.00%	—	—	89.51%	105.00%	—
others	5.00%	7.72%	0.00%	25.32%	50.00%	30.77%	—	94.87%	5.00%	37.09%	0.00%	24.03%	133.33%	108.93%	87.50%	84.80%
Organic	0.00%	9.89%	20.00%	25.00%	—	61.11%	100.00%	100.00%	7.69%	61.54%	20.00%	25.00%	100.00%	135.25%	100.00%	66.67%
TikTok KOL	0.00%	—	—	18.07%	—	—	—	80.00%	0.00%	—	—	20.48%	100.00%	—	—	100.00%
Google ads	5.88%	0.00%	0.00%	—	50.00%	—	—	—	5.88%	25.00%	0.00%	—	138.89%	133.33%	50.00%	—
invite	0.00%	5.26%	0.00%	0.00%	—	100.00%	—	—	0.00%	21.05%	0.00%	0.00%	100.00%	106.67%	—	0.00%
FB ads	14.29%	—	0.00%	—	100.00%	—	—	—	14.29%	—	0.00%	—	110.00%	—	0.00%	—
SCAN QR	0.00%	—	—	—	—	—	—	—	0.00%	—	—	—	100.00%	—	—	—
invite_task	—	0.00%	0.00%	—	—	—	—	—	—	0.00%	0.00%	—	—	100.00%	100.00%	—
FB KOL	—	—	—	0.00%	—	—	—	—	—	—	—	0.00%	—	—	—	0.00%
Google KOL	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
DTI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
TikTok ads	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—

各国按渠道拆分 · 近 7 天 (2026-07-29 ~ 2026-08-04) 合计

规模与收入

渠道	new_users				total_revenue				arpu
渠道	SG	IN	PH	TH	SG	IN	PH	TH	SG	IN	PH	TH
minihub	1	3,992	324	—	$0.00	$0.41	$0.11	—	$0.0000	$0.0001	$0.0003	—
others	272	1,597	225	1,172	$0.02	$0.13	$0.03	$1.13	$0.0001	$0.0001	$0.0001	$0.0010
Organic	134	957	75	68	$0.01	$0.06	$0.02	$0.009	$0.0001	$0.0001	$0.0003	$0.0001
TikTok KOL	24	—	0	818	$0.001	—	$0.00	$0.10	$0.0000	—	—	$0.0001
Google ads	233	35	9	1	$0.02	$0.003	$0.001	$0.00	$0.0001	$0.0001	$0.0001	$0.0000
invite	3	129	47	2	$0.002	$0.02	$0.01	$0.00	$0.0007	$0.0002	$0.0003	$0.0000
FB ads	112	—	1	—	$0.02	—	$0.00	—	$0.0002	—	$0.0000	—
SCAN QR	39	—	—	—	$0.006	—	—	—	$0.0002	—	—	—
invite_task	—	10	5	1	—	$0.00	$0.002	$0.00	—	$0.0000	$0.0004	$0.0000
FB KOL	1	—	—	9	$0.00	—	—	$0.001	$0.0000	—	—	$0.0001
Google KOL	—	—	—	3	—	—	—	$0.00	—	—	—	$0.0000
DTI	—	—	1	—	—	—	$0.00	—	—	—	$0.0000	—
TikTok ads	1	—	—	—	$0.00	—	—	—	$0.0000	—	—	—

转化率指标

渠道	play_rate				completion_rate				ct_rate				open_to_swipe_rate
渠道	SG	IN	PH	TH	SG	IN	PH	TH	SG	IN	PH	TH	SG	IN	PH	TH
minihub	0.00%	19.49%	36.42%	—	—	88.95%	94.07%	—	0.00%	22.47%	35.49%	—	0.00%	89.12%	91.17%	—
others	4.41%	6.64%	7.11%	26.45%	83.33%	37.74%	93.75%	91.61%	5.51%	30.37%	6.22%	26.88%	104.40%	97.72%	77.33%	86.51%
Organic	8.96%	12.12%	25.33%	13.24%	58.33%	44.83%	89.47%	88.89%	23.13%	51.72%	26.67%	20.59%	95.45%	134.14%	81.25%	78.00%
TikTok KOL	20.83%	—	—	22.37%	100.00%	—	—	80.87%	25.00%	—	—	26.89%	120.00%	—	—	102.49%
Google ads	5.15%	34.29%	0.00%	0.00%	91.67%	83.33%	—	—	5.58%	37.14%	22.22%	0.00%	120.86%	91.67%	50.00%	100.00%
invite	0.00%	17.83%	34.04%	0.00%	—	86.96%	87.50%	—	0.00%	26.36%	31.91%	0.00%	200.00%	95.00%	114.29%	50.00%
FB ads	9.82%	—	0.00%	—	100.00%	—	—	—	11.61%	—	0.00%	—	94.81%	—	0.00%	—
SCAN QR	2.56%	—	—	—	100.00%	—	—	—	5.13%	—	—	—	62.50%	—	—	—
invite_task	—	10.00%	20.00%	0.00%	—	100.00%	100.00%	—	—	10.00%	20.00%	0.00%	—	85.71%	80.00%	—
FB KOL	0.00%	—	—	0.00%	—	—	—	—	0.00%	—	—	0.00%	—	—	—	40.00%
Google KOL	—	—	—	0.00%	—	—	—	—	—	—	—	0.00%	—	—	—	0.00%
DTI	—	—	0.00%	—	—	—	—	—	—	—	0.00%	—	—	—	—	—
TikTok ads	0.00%	—	—	—	—	—	—	—	0.00%	—	—	—	—	—	—	—

渠道	new_users	total_revenue	arpu	retention_d1_rate	retention_d7_rate	play_rate	completion_rate	ct_rate	open_to_swipe_rate
Organic	13 -7.1%	$0.00 -100.0%	$0.0000 -100.0%	—	—	0.00% -100.0%	—	7.69% -64.1%	100.00% +57.1%
非Organic	95 +10.5%	$0.007 -12.5%	$0.0001 -20.8%	—	—	6.32% +81.1%	66.67% -33.3%	6.32% +81.1%	127.27% +9.9%

渠道	new_users	total_revenue	arpu	retention_d1_rate	retention_d7_rate	play_rate	completion_rate	ct_rate	open_to_swipe_rate
Organic	134 +0.8%	$0.01 +140.0%	$0.0001 +138.2%	5.79% -3.8%	—	8.96% +19.1%	58.33% -27.1%	23.13% +46.5%	95.45% +17.6%
非Organic	686 -3.9%	$0.07 +34.6%	$0.0001 +40.1%	5.96% -50.5%	—	5.98% +255.6%	92.68% +11.2%	7.14% +121.7%	106.61% -3.4%

⑦ SG Story 分析

渠道	new_users	total_revenue	arpu	retention_d1_rate	play_rate	completion_rate	ct_rate	joined_tag_rate	pk_replay_rate	conversion_rate	pk_completion_rate	open_to_swipe_rate
others	40 +37.9%	$0.004 +100.0%	$0.0001 +45.0%	—	5.00%	50.00%	5.00%	—	—	0.00%	—	133.33% +33.3%
Google ads	34 +6.2%	$0.00 -100.0%	$0.0000 -100.0%	—	5.88% +88.2%	50.00% -50.0%	5.88% +88.2%	—	—	6.25%	100.00%	138.89% -5.6%
Organic	13 -7.1%	$0.00 -100.0%	$0.0000 -100.0%	—	0.00% -100.0%	—	7.69% -64.1%	—	—	—	—	100.00% +57.1%
KOL PK	8 -42.9%	$0.001 -75.0%	$0.0001 -56.2%	—	12.50% -12.5%	100.00% +0.0%	12.50% -12.5%	—	—	0.00%	—	100.00% +0.0%
FB ads	7 +250.0%	$0.00	$0.0000	—	14.29%	100.00%	14.29%	—	—	—	—	120.00% +140.0%
其他	18 -33.3%	$0.002	$0.0001	—	0.00%	—	0.00%	—	—	—	—	100.00% +50.0%

SG 近 7 天 (2026-07-29 ~ 2026-08-04) 合计 + Δ% vs 前 7 天

渠道	new_users	total_revenue	arpu	retention_d1_rate	play_rate	completion_rate	ct_rate	joined_tag_rate	pk_replay_rate	conversion_rate	pk_completion_rate	open_to_swipe_rate
others	272 +52.8%	$0.02 +150.0%	$0.0001 +63.6%	6.03% -17.4%	4.41% +292.6%	83.33% +66.7%	5.51% +227.2%	—	—	12.82% +220.5%	100.00% +0.0%	104.40% -16.9%
Google ads	226 -4.2%	$0.02 +300.0%	$0.0001 +317.7%	4.49% -50.9%	5.31% +317.7%	91.67% +37.5%	5.75% +50.8%	—	—	6.76% +180.4%	100.00%	118.84% -10.4%
Organic	134 +0.8%	$0.01 +140.0%	$0.0001 +138.2%	5.79% -3.8%	8.96% +19.1%	58.33% -27.1%	23.13% +46.5%	—	—	21.62%	0.00%	95.45% +17.6%
KOL PK	90 +181.2%	$0.01	$0.0002	14.29% -44.2%	14.44% +54.1%	100.00% +0.0%	16.67% +33.3%	—	—	11.43%	100.00%	100.00% -15.4%
FB ads	46 -16.4%	$0.008 +166.7%	$0.0002 +218.8%	10.26% -61.8%	6.52% +258.7%	100.00% +0.0%	8.70% +59.4%	—	—	20.00%	100.00%	96.77% -0.7%
其他	156 -75.6%	$0.008 -77.8%	$0.0001 -9.0%	3.54% -72.1%	0.64% +36.5%	100.00% +0.0%	1.28% +104.8%	—	—	0.00%	—	78.57% +0.2%

D0 PK 漏斗 by story (近 7 天)

others

新用户272

累计 100.0%

14.3%

swipe39

累计 14.3%

12.8%

60s 内 PK5

累计 1.8%

40.0%

PK 开始2

累计 0.7%

100.0%

PK 完成2

累计 0.7%

100.0%

二次 PK2

累计 0.7%

Google ads

新用户226

累计 100.0%

32.7%

swipe74

累计 32.7%

6.8%

60s 内 PK5

累计 2.2%

60.0%

PK 开始3

累计 1.3%

100.0%

PK 完成3

累计 1.3%

100.0%

二次 PK3

累计 1.3%

Organic

新用户121

累计 100.0%

30.6%

swipe37

累计 30.6%

21.6%

60s 内 PK8

累计 6.6%

12.5%

PK 开始1

累计 0.8%

0.0%

PK 完成0

累计 0.0%

0.0%

二次 PK4

累计 3.3%

KOL PK

新用户70

累计 100.0%

50.0%

swipe35

累计 50.0%

11.4%

60s 内 PK4

累计 5.7%

75.0%

PK 开始3

累计 4.3%

100.0%

PK 完成3

累计 4.3%

100.0%

二次 PK3

累计 4.3%

FB ads

新用户17

累计 100.0%

29.4%

swipe5

累计 29.4%

20.0%

60s 内 PK1

累计 5.9%

100.0%

PK 开始1

累计 5.9%

100.0%

PK 完成1

累计 5.9%

100.0%

二次 PK1

累计 5.9%

其他

新用户8

累计 100.0%

25.0%

swipe2

累计 25.0%

0.0%

60s 内 PK0

累计 0.0%

0.0%

PK 开始0

累计 0.0%

0.0%

PK 完成0

累计 0.0%

0.0%

二次 PK0

累计 0.0%

* swipe 及以下分段按 game 维度展开汇总, 跨 game 用户被多次计入.

arpu

retention_d1_rate

play_rate

completion_rate

ct_rate

joined_tag_rate

pk_replay_rate

conversion_rate

pk_completion_rate

open_to_swipe_rate

🟢 Good News

🔴 Bad News

📊 专题总览

① 经济层

② 参与层

③ 首游 PK D0 漏斗

⑧ 新用户 DT 游戏激活

④ 各国首游选择

⑤ Swipe 分布

⑥ SG 渠道分析

⑦ SG Story 分析