SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-08-06
数据截至T-1 = 2026-08-05 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-08-04 (retention_d1_rate) · T-8 = 2026-07-29 (retention_d7_rate)
🟢 Good News
- SG play_rate 环比 +35%,IN/baseline 同期基本持平
- SG open_to_swipe_rate 达 101.4%,高于所有对照市场约 10pct
- SG ARPU 环比 +22%,energy_per_user 同步提升
🔴 Bad News
- SG play_rate 仅 5.6%,落后 baseline 约 16pct
- SG ct_rate 仅 8.4%,落后 baseline 约 20pct
- SG ARPU 为各市场最低,约为 TH 的 13%
- SG completion_rate 环比下滑 6pct,从 88% 降至 83%
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
SG
27.8%
10.8%
38.1%
87.5%
185.7%
非SG合计
35.2%
18.7%
34.7%
96.8%
130.3%
SG
27.8%
10.8%
38.1%
87.5%
185.7%
IN
31.7%
19.8%
31.1%
96.4%
134.6%
PH
36.1%
9.8%
64.0%
93.8%
113.3%
TH
46.0%
17.8%
47.0%
96.2%
101.3%
Organic
35.0%
17.1%
14.3%
0.0%
0.0%
非Organic
26.4%
9.2%
50.0%
100.0%
128.6%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑤ Swipe 分布
open_to_swipe_rate
102.99%
⑥ SG 渠道分析
SG 2026-08-05 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| others | 18 -53.8% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 0.00% -100.0% |
| Google ads | 27 -20.6% | $0.00 | $0.0000 | — | — | 3.70% -37.0% | 100.00% +100.0% | 7.41% +25.9% | 113.33% -18.4% |
| Organic | 11 -15.4% | $0.001 | $0.0001 | — | — | 0.00% | — | 0.00% -100.0% | 100.00% +0.0% |
| FB ads | 18 +28.6% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 81.82% -25.6% |
| SCAN QR | 6 +0.0% | $0.001 +0.0% | $0.0002 +0.0% | — | — | 0.00% | — | 0.00% | 66.67% -33.3% |
| TikTok KOL | 6 +500.0% | $0.00 | $0.0000 | — | — | 16.67% | 100.00% | 16.67% | 133.33% +33.3% |
| invite | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-30 ~ 2026-08-05) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| others | 258 +43.3% | $0.02 +185.7% | $0.0001 +99.3% | 5.00% -39.7% | — | 3.88% +132.6% | 80.00% +20.0% | 5.04% +202.3% | 100.00% -19.2% |
| Google ads | 222 -9.8% | $0.02 +70.0% | $0.0001 +88.4% | 6.36% -42.6% | — | 5.41% +232.4% | 91.67% +22.2% | 6.31% +55.1% | 119.38% -7.5% |
| Organic | 130 -1.5% | $0.01 +1200.0% | $0.0001 +1220.0% | 5.88% -2.2% | — | 7.69% -15.4% | 60.00% -20.0% | 21.54% +18.5% | 95.45% +15.9% |
| FB ads | 120 +57.9% | $0.02 +400.0% | $0.0002 +216.7% | 15.84% -18.5% | — | 8.33% +58.3% | 100.00% +0.0% | 10.00% +8.6% | 90.24% -11.3% |
| SCAN QR | 41 -78.4% | $0.006 -66.7% | $0.0001 +54.5% | 11.43% -9.5% | — | 2.44% +131.7% | 100.00% +0.0% | 4.88% +363.4% | 64.00% -13.4% |
| TikTok KOL | 24 +300.0% | $0.001 | $0.0000 | 27.78% | — | 16.67% -50.0% | 100.00% +0.0% | 16.67% -66.7% | 121.43% -2.9% |
| invite | 3 +0.0% | $0.002 -87.5% | $0.0007 -87.5% | 0.00% -100.0% | — | 0.00% | — | 0.00% | 200.00% +100.0% |
| FB KOL | 1 -50.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
| minihub | 1 -66.7% | $0.00 | $0.0000 | 0.00% -100.0% | — | 0.00% | — | 0.00% -100.0% | 0.00% -100.0% |
| TikTok ads | 1 -66.7% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
各国按渠道拆分 · 2026-08-05 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 660 | 41 | — | $0.00 | $1.05 | $0.02 | — | — | $0.0016 | $0.0004 | — |
| others | 18 | 325 | 55 | 151 | $0.00 | $0.02 | $0.009 | $0.01 | $0.0000 | $0.0001 | $0.0002 | $0.0001 |
| Organic | 11 | 180 | 13 | 9 | $0.001 | $0.01 | $0.002 | $0.002 | $0.0001 | $0.0001 | $0.0002 | $0.0002 |
| TikTok KOL | 6 | — | — | 69 | $0.00 | — | — | $0.009 | $0.0000 | — | — | $0.0001 |
| Google ads | 27 | 7 | 0 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | — |
| invite | 0 | 23 | 5 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| FB ads | 18 | — | 0 | — | $0.00 | — | $0.00 | — | $0.0000 | — | — | — |
| SCAN QR | 6 | — | — | — | $0.001 | — | — | — | $0.0002 | — | — | — |
| invite_task | — | 1 | 1 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| FB KOL | 0 | — | — | 3 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
| TikTok ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 20.15% | 34.15% | — | — | 88.72% | 92.86% | — | — | 21.36% | 39.02% | — | — | 87.59% | 108.57% | — |
| others | 0.00% | 6.77% | 14.55% | 25.83% | — | 59.09% | 100.00% | 94.87% | 0.00% | 48.31% | 16.36% | 27.15% | 0.00% | 144.44% | 79.31% | 82.79% |
| Organic | 0.00% | 6.67% | 23.08% | 22.22% | — | 75.00% | 66.67% | 100.00% | 0.00% | 55.00% | 30.77% | 22.22% | 100.00% | 160.00% | 70.00% | 40.00% |
| TikTok KOL | 16.67% | — | — | 27.54% | 100.00% | — | — | 89.47% | 16.67% | — | — | 27.54% | 133.33% | — | — | 102.00% |
| Google ads | 3.70% | 14.29% | — | — | 100.00% | 0.00% | — | — | 7.41% | 28.57% | — | — | 113.33% | 100.00% | — | — |
| invite | — | 30.43% | 40.00% | — | — | 100.00% | 100.00% | — | — | 26.09% | 40.00% | — | — | 72.22% | 150.00% | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 81.82% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 66.67% | — | — | — |
| invite_task | — | 0.00% | 0.00% | — | — | — | — | — | — | 0.00% | 0.00% | — | — | 100.00% | 100.00% | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| TikTok ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-07-30 ~ 2026-08-05) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 4,081 | 328 | — | $0.00 | $1.40 | $0.12 | — | $0.0000 | $0.0003 | $0.0004 | — |
| others | 258 | 1,743 | 256 | 1,219 | $0.02 | $0.12 | $0.04 | $1.12 | $0.0001 | $0.0001 | $0.0001 | $0.0009 |
| Organic | 130 | 1,060 | 79 | 69 | $0.01 | $0.06 | $0.02 | $0.01 | $0.0001 | $0.0001 | $0.0003 | $0.0002 |
| TikTok KOL | 24 | — | — | 764 | $0.001 | — | — | $0.09 | $0.0000 | — | — | $0.0001 |
| Google ads | 222 | 33 | 7 | 0 | $0.02 | $0.001 | $0.001 | $0.00 | $0.0001 | $0.0000 | $0.0001 | — |
| invite | 3 | 137 | 50 | 2 | $0.002 | $0.01 | $0.01 | $0.00 | $0.0007 | $0.0001 | $0.0003 | $0.0000 |
| FB ads | 120 | — | 1 | — | $0.02 | — | $0.00 | — | $0.0002 | — | $0.0000 | — |
| SCAN QR | 41 | — | — | — | $0.006 | — | — | — | $0.0001 | — | — | — |
| invite_task | — | 10 | 5 | 1 | — | $0.00 | $0.002 | $0.00 | — | $0.0000 | $0.0004 | $0.0000 |
| FB KOL | 1 | — | — | 11 | $0.00 | — | — | $0.001 | $0.0000 | — | — | $0.0001 |
| Google KOL | — | — | — | 2 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| TikTok ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 19.28% | 36.89% | — | — | 88.56% | 95.04% | — | 0.00% | 21.78% | 36.28% | — | 0.00% | 88.62% | 94.74% | — |
| others | 3.88% | 6.88% | 9.38% | 25.76% | 80.00% | 38.33% | 95.83% | 92.04% | 5.04% | 36.26% | 8.98% | 26.33% | 100.00% | 107.40% | 82.98% | 85.34% |
| Organic | 7.69% | 10.85% | 26.58% | 15.94% | 60.00% | 44.35% | 85.71% | 90.91% | 21.54% | 53.87% | 30.38% | 20.29% | 95.45% | 141.42% | 79.63% | 74.00% |
| TikTok KOL | 16.67% | — | — | 23.17% | 100.00% | — | — | 83.05% | 16.67% | — | — | 27.88% | 121.43% | — | — | 103.03% |
| Google ads | 5.41% | 27.27% | 0.00% | — | 91.67% | 66.67% | — | — | 6.31% | 30.30% | 28.57% | — | 119.38% | 100.00% | 60.00% | — |
| invite | 0.00% | 18.25% | 34.00% | 0.00% | — | 92.00% | 88.24% | — | 0.00% | 25.55% | 32.00% | 0.00% | 200.00% | 92.45% | 117.24% | 50.00% |
| FB ads | 8.33% | — | 0.00% | — | 100.00% | — | — | — | 10.00% | — | 0.00% | — | 90.24% | — | 0.00% | — |
| SCAN QR | 2.44% | — | — | — | 100.00% | — | — | — | 4.88% | — | — | — | 64.00% | — | — | — |
| invite_task | — | 10.00% | 20.00% | 0.00% | — | 100.00% | 100.00% | — | — | 10.00% | 20.00% | 0.00% | — | 85.71% | 100.00% | — |
| FB KOL | 0.00% | — | — | 0.00% | — | — | — | — | 0.00% | — | — | 0.00% | — | — | — | 40.00% |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
SG 2026-08-05 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 11 -15.4% | $0.001 | $0.0001 | — | — | 0.00% | — | 0.00% -100.0% | 100.00% +0.0% |
| 非Organic | 75 -21.1% | $0.001 -85.7% | $0.0000 -81.9% | — | — | 2.67% -57.8% | 100.00% +50.0% | 4.00% -36.7% | 91.43% -28.2% |
SG 近 7 天 (2026-07-30 ~ 2026-08-05) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 130 -1.5% | $0.01 +1200.0% | $0.0001 +1220.0% | 5.88% -2.2% | — | 7.69% -15.4% | 60.00% -20.0% | 21.54% +18.5% | 95.45% +15.9% |
| 非Organic | 671 -5.4% | $0.07 +17.9% | $0.0001 +24.5% | 8.38% -27.6% | — | 5.51% +144.3% | 91.89% +5.0% | 6.71% +76.1% | 103.27% -6.5% |
⑦ SG Story 分析
SG 2026-08-05 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 18 -53.8% | $0.00 -100.0% | $0.0000 -100.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | 0.00% | — | 0.00% -100.0% |
| Google ads | 27 -20.6% | $0.00 | $0.0000 | — | 3.70% -37.0% | 100.00% +100.0% | 7.41% +25.9% | — | — | 7.14% +14.3% | — | 113.33% -18.4% |
| Organic | 11 -15.4% | $0.001 | $0.0001 | — | 0.00% | — | 0.00% -100.0% | — | — | 0.00% | — | 100.00% +0.0% |
| KOL PK | 16 +100.0% | $0.00 -100.0% | $0.0000 -100.0% | — | 6.25% -50.0% | 100.00% +0.0% | 6.25% -50.0% | — | — | 0.00% | — | 128.57% +28.6% |
| FB ads | 6 -14.3% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 66.67% -44.4% |
| 其他 | 24 +14.3% | $0.001 -50.0% | $0.0000 -56.2% | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 50.00% -50.0% |
SG 近 7 天 (2026-07-30 ~ 2026-08-05) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 258 +43.3% | $0.02 +185.7% | $0.0001 +99.3% | 5.00% -39.7% | 3.88% +132.6% | 80.00% +20.0% | 5.04% +202.3% | — | — | 8.82% +19.1% | — | 100.00% -19.2% |
| Google ads | 216 -10.0% | $0.02 +112.5% | $0.0001 +136.1% | 8.87% -12.1% | 5.56% +233.3% | 91.67% +22.2% | 6.48% +55.6% | — | — | 7.59% +207.6% | 100.00% | 117.97% -8.2% |
| Organic | 130 -1.5% | $0.01 +1200.0% | $0.0001 +1220.0% | 5.88% -2.2% | 7.69% -15.4% | 60.00% -20.0% | 21.54% +18.5% | — | — | 17.07% +258.5% | 0.00% | 95.45% +15.9% |
| KOL PK | 95 +150.0% | $0.01 +1200.0% | $0.0001 +420.0% | 18.84% +18.4% | 11.58% -26.7% | 100.00% +0.0% | 12.63% -40.0% | — | — | 12.50% | 100.00% | 101.69% -8.1% |
| FB ads | 47 +2.2% | $0.008 +166.7% | $0.0002 +161.0% | 16.00% -17.7% | 6.38% | 100.00% | 8.51% +95.7% | — | — | 20.00% | 100.00% | 85.71% -16.7% |
| 其他 | 165 -73.2% | $0.008 -78.4% | $0.0000 -19.4% | 4.44% -65.2% | 0.61% +24.2% | 100.00% +0.0% | 1.21% +86.4% | — | — | 0.00% | — | 73.33% -9.0% |
others
13.2%
8.8%
0.0%
0.0%
0.0%
Google ads
36.6%
7.6%
50.0%
100.0%
133.3%
Organic
35.0%
17.1%
14.3%
0.0%
0.0%
KOL PK
42.7%
12.5%
75.0%
100.0%
100.0%
FB ads
29.4%
20.0%
100.0%
100.0%
100.0%