SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-08-07
数据截至T-1 = 2026-08-06 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-08-05 (retention_d1_rate) · T-8 = 2026-07-30 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate 环比 +7% 至 1.06,为各市场唯一超过 1 的地区
- SG 完成率 84%,高于 IN 约 7pct、高于 baseline 约 5pct
🔴 Bad News
- SG 新用户环比 -19%,PH/TH/baseline 同期分别增长 73%/20%/79%
- SG 开玩率仅 4.5%,低于 baseline 约 17pct,为各市场最低
- SG CT 参赛率环比下滑 25% 至 6.6%,低于 baseline 约 22pct
- SG ARPU 约为 TH 的 1/9、baseline 的 1/2,付费率持续为零
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
SG
28.2%
8.8%
35.3%
83.3%
200.0%
非SG合计
34.8%
19.0%
34.3%
97.1%
131.4%
SG
28.2%
8.8%
35.3%
83.3%
200.0%
IN
31.3%
19.8%
30.4%
96.3%
130.5%
PH
32.4%
10.9%
58.8%
95.0%
105.3%
TH
45.7%
17.6%
47.7%
98.6%
97.2%
Organic
29.3%
16.7%
16.7%
0.0%
0.0%
非Organic
28.0%
7.0%
45.5%
100.0%
120.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑤ Swipe 分布
open_to_swipe_rate
103.24%
⑥ SG 渠道分析
SG 2026-08-06 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 47 +74.1% | $0.001 | $0.0000 | — | — | 4.26% +14.9% | 50.00% -50.0% | 4.26% -42.6% | 139.13% +30.9% |
| others | 19 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| Organic | 22 +100.0% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 4.55% | 100.00% | 13.64% | 77.78% -22.2% |
| FB ads | 12 -33.3% | $0.001 | $0.0001 | — | — | 0.00% | — | 8.33% | 88.89% +18.5% |
| SCAN QR | 1 -80.0% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% | — | 0.00% | — |
| TikTok KOL | 4 -33.3% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 50.00% -62.5% |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 100.00% |
| TikTok ads | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-07-31 ~ 2026-08-06) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 245 +11.4% | $0.02 +112.5% | $0.0001 +90.8% | 6.56% -34.9% | — | 5.71% +319.0% | 85.71% -14.3% | 6.12% +68.4% | 121.58% -4.5% |
| others | 244 +42.7% | $0.02 +233.3% | $0.0001 +133.6% | 3.56% -38.8% | — | 2.87% +145.3% | 71.43% +42.9% | 4.10% +250.4% | 102.78% -19.2% |
| Organic | 136 +7.9% | $0.01 | $0.0001 | 7.02% +48.5% | — | 5.88% -47.1% | 50.00% -36.4% | 19.12% -14.0% | 94.12% +20.0% |
| FB ads | 111 +32.1% | $0.01 +40.0% | $0.0001 +5.9% | 12.17% +40.0% | — | 7.21% +0.9% | 100.00% +0.0% | 8.11% -31.9% | 83.95% -21.5% |
| SCAN QR | 37 -80.5% | $0.003 -85.7% | $0.0001 -26.6% | 11.11% -12.0% | — | 0.00% -100.0% | — | 2.70% +71.2% | 72.73% +0.7% |
| TikTok KOL | 24 +140.0% | $0.001 | $0.0000 | 25.00% +150.0% | — | 16.67% -16.7% | 100.00% +0.0% | 12.50% -68.8% | 106.67% -23.8% |
| minihub | 10 +66.7% | $0.00 | $0.0000 | 25.00% -62.5% | — | 20.00% -40.0% | 100.00% +0.0% | 20.00% -40.0% | 75.00% -43.7% |
| invite | 3 -25.0% | $0.001 -94.1% | $0.0003 -92.2% | 0.00% -100.0% | — | 0.00% | — | 0.00% | 100.00% -25.0% |
| TikTok ads | 2 +0.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
| FB KOL | 1 -50.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
各国按渠道拆分 · 2026-08-06 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 316 | 271 | 101 | $0.00 | $0.03 | $0.04 | $0.007 | — | $0.0001 | $0.0001 | $0.0001 |
| others | 19 | 297 | 81 | 103 | $0.00 | $0.03 | $0.005 | $0.01 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| Organic | 22 | 172 | 17 | 9 | $0.00 | $0.005 | $0.004 | $0.001 | $0.0000 | $0.0000 | $0.0002 | $0.0001 |
| TikTok KOL | 4 | — | — | 57 | $0.00 | — | — | $0.01 | $0.0000 | — | — | $0.0002 |
| Google ads | 47 | 12 | 1 | 1 | $0.001 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| invite | 1 | 9 | 2 | 0 | $0.00 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0001 | $0.0000 | — |
| FB ads | 12 | — | 0 | — | $0.001 | — | $0.00 | — | $0.0001 | — | — | — |
| SCAN QR | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| invite_task | — | 0 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | — | — |
| FB KOL | 0 | — | — | 0 | $0.00 | — | — | $0.00 | — | — | — | — |
| TikTok ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 17.41% | 34.32% | 30.69% | — | 81.82% | 90.32% | 90.32% | — | 21.20% | 31.37% | 35.64% | — | 90.66% | 89.35% | 93.67% |
| others | 0.00% | 8.42% | 29.63% | 31.07% | — | 64.00% | 91.67% | 93.75% | 0.00% | 38.72% | 24.69% | 35.92% | 0.00% | 123.62% | 25.00% | 95.35% |
| Organic | 4.55% | 6.40% | 29.41% | 33.33% | 100.00% | 63.64% | 60.00% | 66.67% | 13.64% | 51.16% | 23.53% | 22.22% | 77.78% | 151.11% | 112.50% | 116.67% |
| TikTok KOL | 0.00% | — | — | 28.07% | — | — | — | 75.00% | 0.00% | — | — | 35.09% | 50.00% | — | — | 94.87% |
| Google ads | 4.26% | 8.33% | 0.00% | 100.00% | 50.00% | 0.00% | — | 100.00% | 4.26% | 8.33% | 0.00% | 100.00% | 139.13% | 77.78% | 100.00% | 100.00% |
| invite | 0.00% | 22.22% | 0.00% | — | — | 50.00% | — | — | 0.00% | 22.22% | 0.00% | — | 100.00% | 87.50% | 200.00% | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 8.33% | — | — | — | 88.89% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-07-31 ~ 2026-08-06) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 10 | 4,013 | 556 | 1,038 | $0.00 | $1.38 | $0.15 | $1.09 | $0.0000 | $0.0003 | $0.0003 | $0.0011 |
| others | 244 | 1,907 | 280 | 132 | $0.02 | $0.14 | $0.03 | $0.01 | $0.0001 | $0.0001 | $0.0001 | $0.0001 |
| Organic | 136 | 1,130 | 90 | 63 | $0.01 | $0.05 | $0.02 | $0.007 | $0.0001 | $0.0000 | $0.0002 | $0.0001 |
| TikTok KOL | 24 | — | — | 660 | $0.001 | — | — | $0.07 | $0.0000 | — | — | $0.0001 |
| Google ads | 245 | 39 | 7 | 1 | $0.02 | $0.002 | $0.001 | $0.00 | $0.0001 | $0.0001 | $0.0001 | $0.0000 |
| invite | 3 | 131 | 43 | 1 | $0.001 | $0.01 | $0.01 | $0.00 | $0.0003 | $0.0001 | $0.0003 | $0.0000 |
| FB ads | 111 | — | 1 | — | $0.01 | — | $0.00 | — | $0.0001 | — | $0.0000 | — |
| SCAN QR | 37 | — | — | — | $0.003 | — | — | — | $0.0001 | — | — | — |
| invite_task | — | 6 | 5 | 1 | — | $0.00 | $0.002 | $0.00 | — | $0.0000 | $0.0004 | $0.0000 |
| FB KOL | 1 | — | — | 10 | $0.00 | — | — | $0.001 | $0.0000 | — | — | $0.0001 |
| TikTok ads | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google KOL | — | — | — | 2 | — | — | — | $0.00 | — | — | — | $0.0000 |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 20.00% | 19.09% | 36.51% | 26.97% | 100.00% | 87.60% | 92.61% | 91.07% | 20.00% | 22.05% | 34.71% | 28.42% | 75.00% | 88.52% | 91.63% | 86.11% |
| others | 2.87% | 7.39% | 13.57% | 25.76% | 71.43% | 41.84% | 92.11% | 94.12% | 4.10% | 38.18% | 11.43% | 30.30% | 102.78% | 110.50% | 80.60% | 86.79% |
| Organic | 5.88% | 9.82% | 26.67% | 17.46% | 50.00% | 45.05% | 79.17% | 90.91% | 19.12% | 54.78% | 28.89% | 22.22% | 94.12% | 143.52% | 85.96% | 76.74% |
| TikTok KOL | 16.67% | — | — | 22.73% | 100.00% | — | — | 82.00% | 12.50% | — | — | 28.03% | 106.67% | — | — | 99.79% |
| Google ads | 5.71% | 20.51% | 0.00% | 100.00% | 85.71% | 50.00% | — | 100.00% | 6.12% | 23.08% | 14.29% | 100.00% | 121.58% | 89.29% | 60.00% | 100.00% |
| invite | 0.00% | 19.85% | 32.56% | 0.00% | — | 92.31% | 92.86% | — | 0.00% | 26.72% | 32.56% | 0.00% | 100.00% | 90.38% | 120.00% | 0.00% |
| FB ads | 7.21% | — | 0.00% | — | 100.00% | — | — | — | 8.11% | — | 0.00% | — | 83.95% | — | 0.00% | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 2.70% | — | — | — | 72.73% | — | — | — |
| invite_task | — | 0.00% | 20.00% | 0.00% | — | — | 100.00% | — | — | 16.67% | 20.00% | 0.00% | — | 50.00% | 100.00% | — |
| FB KOL | 0.00% | — | — | 0.00% | — | — | — | — | 0.00% | — | — | 0.00% | — | — | — | 50.00% |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — |
SG 2026-08-06 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 22 +100.0% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 4.55% | 100.00% | 13.64% | 77.78% -22.2% |
| 非Organic | 85 +13.3% | $0.002 +100.0% | $0.0000 +76.5% | — | — | 2.35% -11.8% | 50.00% -50.0% | 3.53% -11.8% | 122.22% +41.3% |
SG 近 7 天 (2026-07-31 ~ 2026-08-06) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 136 +7.9% | $0.01 | $0.0001 | 7.02% +48.5% | — | 5.88% -47.1% | 50.00% -36.4% | 19.12% -14.0% | 94.12% +20.0% |
| 非Organic | 677 -1.7% | $0.06 -9.7% | $0.0001 -8.1% | 7.73% -23.1% | — | 5.17% +87.5% | 88.57% -6.5% | 5.91% +35.7% | 103.83% -5.2% |
⑦ SG Story 分析
SG 2026-08-06 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 19 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 0.00% |
| Google ads | 46 +70.4% | $0.001 | $0.0000 | — | 4.35% +17.4% | 50.00% -50.0% | 4.35% -41.3% | — | — | 0.00% -100.0% | — | 139.13% +30.9% |
| Organic | 22 +100.0% | $0.00 -100.0% | $0.0000 -100.0% | — | 4.55% | 100.00% | 13.64% | — | — | 0.00% | — | 77.78% -22.2% |
| KOL PK | 10 -37.5% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 10.00% +60.0% | — | — | — | — | 71.43% -36.5% |
| FB ads | 5 -16.7% | $0.001 | $0.0002 | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 100.00% +50.0% |
| 其他 | 15 -28.6% | $0.00 -100.0% | $0.0000 -100.0% | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 300.00% +500.0% |
SG 近 7 天 (2026-07-31 ~ 2026-08-06) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| others | 244 +42.7% | $0.02 +233.3% | $0.0001 +133.6% | 3.56% -38.8% | 2.87% +145.3% | 71.43% +42.9% | 4.10% +250.4% | — | — | 6.45% +29.0% | — | 102.78% -19.2% |
| Google ads | 240 +13.2% | $0.02 +183.3% | $0.0001 +150.3% | 7.79% -20.0% | 5.83% +312.2% | 85.71% -14.3% | 6.25% +65.6% | — | — | 6.59% +150.5% | 100.00% | 121.01% -3.8% |
| Organic | 136 +7.9% | $0.01 | $0.0001 | 7.02% +48.5% | 5.88% -47.1% | 50.00% -36.4% | 19.12% -14.0% | — | — | 16.67% +100.0% | 0.00% | 94.12% +20.0% |
| KOL PK | 89 +81.6% | $0.01 +150.0% | $0.0001 +37.6% | 16.18% +87.6% | 10.11% -38.1% | 100.00% +0.0% | 10.11% -58.7% | — | — | 5.00% -61.7% | 100.00% +0.0% | 93.22% -17.1% |
| FB ads | 43 -8.5% | $0.005 -16.7% | $0.0001 -8.9% | 12.77% +46.8% | 6.98% | 100.00% | 6.98% +64.0% | — | — | 10.00% | 100.00% | 80.00% -29.1% |
| 其他 | 183 -71.0% | $0.004 -90.0% | $0.0000 -65.6% | 8.91% -31.3% | 1.09% +14.8% | 100.00% +0.0% | 1.64% +72.1% | — | — | 20.00% +400.0% | — | 80.00% -1.2% |
others
13.8%
6.5%
0.0%
0.0%
0.0%
Google ads
37.9%
6.6%
50.0%
100.0%
133.3%
Organic
29.3%
16.7%
16.7%
0.0%
0.0%
KOL PK
33.9%
5.0%
100.0%
100.0%
0.0%
FB ads
45.5%
10.0%
100.0%
100.0%
100.0%