SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-08-09
数据截至T-1 = 2026-08-08 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-08-07 (retention_d1_rate) · T-8 = 2026-08-01 (retention_d7_rate)
🟢 Good News
- SG open_to_swipe_rate 达 1.04,高于所有对照组,baseline 仅 0.87
- SG pk_initiation_rate 维持 100%,IN/PH/baseline 均低于 99.8%
🔴 Bad News
- SG 新用户环比 -40%,跌幅远超 baseline -20% 及 PH +36%
- SG play_rate 仅 3.7%,落后 baseline 约 19pct,为各市场最低
- SG ct_rate 仅 6.0%,较 IN/TH/baseline 约 29% 低逾 23pct
- SG energy_per_user 环比降至 1.23,为各市场最低,baseline 达 2.65
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
SG
30.6%
6.5%
50.0%
100.0%
140.0%
非SG合计
36.8%
20.1%
37.0%
96.3%
127.1%
SG
30.6%
6.5%
50.0%
100.0%
140.0%
IN
32.4%
19.3%
33.8%
95.7%
113.3%
PH
39.3%
19.3%
51.5%
91.4%
128.1%
TH
50.2%
19.3%
43.5%
96.9%
117.7%
Organic
28.2%
5.0%
0.0%
0.0%
0.0%
非Organic
31.0%
6.8%
55.6%
100.0%
120.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑤ Swipe 分布
open_to_swipe_rate
101.02%
⑥ SG 渠道分析
SG 2026-08-08 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 4 -50.0% | $0.001 -83.3% | $0.0003 -66.7% | — | — | 0.00% -100.0% | — | 0.00% -100.0% | — |
| others | 13 +30.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 166.67% +400.0% |
| Organic | 12 +140.0% | $0.00 | $0.0000 | — | — | 8.33% | 100.00% | 25.00% +25.0% | 60.00% |
| FB ads | 3 -40.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 66.67% -11.1% |
| SCAN QR | 17 +183.3% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 77.78% +3.7% |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 0 | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-08-02 ~ 2026-08-08) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 198 -5.7% | $0.01 -23.5% | $0.0001 -18.9% | 4.38% -56.2% | — | 5.56% +94.4% | 81.82% -18.2% | 6.57% +25.3% | 130.19% +11.0% |
| others | 190 -2.1% | $0.02 +100.0% | $0.0001 +104.2% | 2.82% -54.3% | — | 2.11% +2.1% | 75.00% +0.0% | 3.16% +22.5% | 102.04% -10.3% |
| Organic | 96 -32.9% | $0.008 +60.0% | $0.0001 +138.3% | 5.95% +21.6% | — | 5.21% -50.3% | 80.00% +20.0% | 16.67% -25.5% | 88.10% +3.0% |
| FB ads | 85 -7.6% | $0.006 -66.7% | $0.0001 -63.9% | 21.11% +49.2% | — | 7.06% +29.9% | 100.00% +0.0% | 8.24% +8.2% | 83.33% -18.0% |
| SCAN QR | 46 -65.4% | $0.002 -80.0% | $0.0000 -42.2% | 6.90% -34.5% | — | 0.00% -100.0% | — | 0.00% -100.0% | 78.26% +8.6% |
| TikTok KOL | 17 +0.0% | $0.00 -100.0% | $0.0000 -100.0% | 29.41% +66.7% | — | 11.76% -50.0% | 100.00% +0.0% | 11.76% -60.0% | 100.00% -25.0% |
| minihub | 3 -76.9% | $0.00 | $0.0000 | 20.00% -56.7% | — | 33.33% +8.3% | 100.00% +0.0% | 33.33% +8.3% | 66.67% -25.0% |
| invite | 2 +0.0% | $0.001 +0.0% | $0.0005 +0.0% | 0.00% | — | 0.00% | — | 0.00% | 100.00% |
| TikTok ads | 1 +0.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
| FB KOL | 1 -50.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
各国按渠道拆分 · 2026-08-08 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 305 | 15 | 10 | $0.00 | $0.03 | $0.003 | $0.00 | — | $0.0001 | $0.0002 | $0.0000 |
| others | 13 | 133 | 13 | 10 | $0.00 | $0.02 | $0.003 | $0.00 | $0.0000 | $0.0002 | $0.0002 | $0.0000 |
| Organic | 12 | 62 | 4 | 4 | $0.00 | $0.004 | $0.00 | $0.001 | $0.0000 | $0.0001 | $0.0000 | $0.0003 |
| TikTok KOL | 0 | — | — | 59 | $0.00 | — | — | $0.01 | — | — | — | $0.0002 |
| Google ads | 4 | 7 | 0 | 0 | $0.001 | $0.00 | $0.00 | $0.00 | $0.0003 | $0.0000 | — | — |
| invite | 0 | 5 | 0 | 1 | $0.00 | $0.00 | $0.00 | $0.002 | — | $0.0000 | — | $0.0020 |
| FB ads | 3 | — | 0 | — | $0.00 | — | $0.00 | — | $0.0000 | — | — | — |
| SCAN QR | 17 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| invite_task | — | 7 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | — |
| FB KOL | 0 | — | — | 1 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
| TikTok ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 22.30% | 20.00% | 10.00% | — | 89.71% | 66.67% | 100.00% | — | 24.26% | 40.00% | 10.00% | — | 94.76% | 83.33% | 40.00% |
| others | 0.00% | 4.51% | 23.08% | 10.00% | — | 100.00% | 100.00% | 100.00% | 0.00% | 7.52% | 23.08% | 10.00% | 166.67% | 74.14% | 66.67% | 66.67% |
| Organic | 8.33% | 11.29% | 0.00% | 50.00% | 100.00% | 100.00% | — | 100.00% | 25.00% | 27.42% | 0.00% | 25.00% | 60.00% | 126.47% | 100.00% | 75.00% |
| TikTok KOL | — | — | — | 23.73% | — | — | — | 85.71% | — | — | — | 28.81% | — | — | — | 71.43% |
| Google ads | 0.00% | 0.00% | — | — | — | — | — | — | 0.00% | 0.00% | — | — | — | 166.67% | — | — |
| invite | — | 0.00% | — | 100.00% | — | — | — | 100.00% | — | 0.00% | — | 100.00% | — | 50.00% | — | 100.00% |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 66.67% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 77.78% | — | — | — |
| invite_task | — | 85.71% | — | — | — | 100.00% | — | — | — | 85.71% | — | — | — | 120.00% | — | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| TikTok ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-08-02 ~ 2026-08-08) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 3 | 3,751 | 646 | 819 | $0.00 | $1.31 | $0.10 | $0.08 | $0.0000 | $0.0003 | $0.0002 | $0.0001 |
| others | 190 | 1,753 | 152 | 119 | $0.02 | $0.15 | $0.02 | $0.01 | $0.0001 | $0.0001 | $0.0001 | $0.0001 |
| Organic | 96 | 995 | 84 | 57 | $0.008 | $0.05 | $0.02 | $0.005 | $0.0001 | $0.0001 | $0.0002 | $0.0001 |
| TikTok KOL | 17 | — | — | 529 | $0.00 | — | — | $0.07 | $0.0000 | — | — | $0.0001 |
| Google ads | 198 | 53 | 5 | 1 | $0.01 | $0.001 | $0.001 | $0.00 | $0.0001 | $0.0000 | $0.0002 | $0.0000 |
| invite | 2 | 113 | 25 | 2 | $0.001 | $0.008 | $0.004 | $0.002 | $0.0005 | $0.0001 | $0.0002 | $0.0010 |
| FB ads | 85 | — | 1 | — | $0.006 | — | $0.00 | — | $0.0001 | — | $0.0000 | — |
| SCAN QR | 46 | — | — | — | $0.002 | — | — | — | $0.0000 | — | — | — |
| invite_task | — | 11 | 5 | 0 | — | $0.00 | $0.002 | $0.00 | — | $0.0000 | $0.0004 | — |
| FB KOL | 1 | — | — | 7 | $0.00 | — | — | $0.001 | $0.0000 | — | — | $0.0001 |
| Google KOL | — | — | — | 2 | — | — | — | $0.00 | — | — | — | $0.0000 |
| TikTok ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 33.33% | 19.91% | 36.38% | 27.72% | 100.00% | 88.49% | 91.49% | 92.07% | 33.33% | 21.97% | 35.14% | 30.40% | 66.67% | 88.11% | 89.56% | 85.56% |
| others | 2.11% | 6.85% | 8.55% | 24.37% | 75.00% | 42.50% | 100.00% | 93.10% | 3.16% | 36.05% | 7.24% | 24.37% | 102.04% | 110.77% | 66.00% | 84.72% |
| Organic | 5.21% | 10.35% | 23.81% | 19.30% | 80.00% | 59.22% | 80.00% | 81.82% | 16.67% | 48.14% | 23.81% | 26.32% | 88.10% | 131.76% | 90.38% | 73.81% |
| TikTok KOL | 11.76% | — | — | 25.33% | 100.00% | — | — | 81.34% | 11.76% | — | — | 31.95% | 100.00% | — | — | 95.17% |
| Google ads | 5.56% | 11.32% | 0.00% | 100.00% | 81.82% | 33.33% | — | 100.00% | 6.57% | 13.21% | 0.00% | 100.00% | 130.19% | 94.29% | 66.67% | 100.00% |
| invite | 0.00% | 20.35% | 28.00% | 50.00% | — | 91.30% | 100.00% | 100.00% | 0.00% | 23.89% | 28.00% | 50.00% | 100.00% | 85.54% | 121.43% | 50.00% |
| FB ads | 7.06% | — | 0.00% | — | 100.00% | — | — | — | 8.24% | — | 0.00% | — | 83.33% | — | 0.00% | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 78.26% | — | — | — |
| invite_task | — | 54.55% | 20.00% | — | — | 100.00% | 100.00% | — | — | 54.55% | 20.00% | — | — | 114.29% | 100.00% | — |
| FB KOL | 0.00% | — | — | 0.00% | — | — | — | — | 0.00% | — | — | 0.00% | — | — | — | 50.00% |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — |
SG 2026-08-08 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 12 +140.0% | $0.00 | $0.0000 | — | — | 8.33% | 100.00% | 25.00% +25.0% | 60.00% |
| 非Organic | 37 +23.3% | $0.001 -83.3% | $0.0000 -86.5% | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% +30.8% |
SG 近 7 天 (2026-08-02 ~ 2026-08-08) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 96 -32.9% | $0.008 +60.0% | $0.0001 +138.3% | 5.95% +21.6% | — | 5.21% -50.3% | 80.00% +20.0% | 16.67% -25.5% | 88.10% +3.0% |
| 非Organic | 543 -18.2% | $0.04 -30.9% | $0.0001 -15.5% | 7.17% -31.3% | — | 4.42% +12.9% | 87.50% -9.0% | 5.34% -1.5% | 106.54% +1.6% |
⑦ SG Story 分析
SG 2026-08-08 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 4 -50.0% | $0.001 -83.3% | $0.0003 -66.7% | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | — |
| others | 13 +30.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 166.67% +400.0% |
| Organic | 12 +140.0% | $0.00 | $0.0000 | — | 8.33% | 100.00% | 25.00% +25.0% | — | — | — | — | 60.00% |
| KOL PK | 2 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 50.00% -50.0% |
| SCAN QR | 17 +183.3% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 77.78% +3.7% |
| 其他 | 3 -75.0% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 100.00% +33.3% |
SG 近 7 天 (2026-08-02 ~ 2026-08-08) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 194 -4.4% | $0.01 -13.3% | $0.0001 -9.3% | 5.79% -39.6% | 5.67% +91.8% | 81.82% -18.2% | 6.70% +23.7% | — | — | 8.43% +74.3% | 100.00% | 130.77% +13.5% |
| others | 190 -2.1% | $0.02 +100.0% | $0.0001 +104.2% | 2.82% -54.3% | 2.11% +2.1% | 75.00% +0.0% | 3.16% +22.5% | — | — | 6.67% +6.7% | — | 102.04% -10.3% |
| Organic | 96 -32.9% | $0.008 +60.0% | $0.0001 +138.3% | 5.95% +21.6% | 5.21% -50.3% | 80.00% +20.0% | 16.67% -25.5% | — | — | 5.00% -81.4% | — | 88.10% +3.0% |
| KOL PK | 69 +13.1% | $0.005 -44.4% | $0.0001 -50.9% | 22.22% +51.1% | 10.14% -11.6% | 100.00% +0.0% | 11.59% -21.4% | — | — | 5.26% -59.6% | 100.00% +0.0% | 89.58% -18.9% |
| SCAN QR | 46 -65.4% | $0.002 -80.0% | $0.0000 -42.2% | 6.90% -34.5% | 0.00% -100.0% | — | 0.00% -100.0% | — | — | 0.00% | — | 78.26% +8.6% |
| 其他 | 132 -39.7% | $0.002 -84.6% | $0.0000 -74.5% | 8.33% -37.6% | 1.52% -44.7% | 100.00% +0.0% | 1.52% -52.6% | — | — | 0.00% -100.0% | — | 83.33% -25.0% |
Google ads
43.7%
8.4%
57.1%
100.0%
125.0%
others
9.7%
6.7%
0.0%
0.0%
0.0%
Organic
28.2%
5.0%
0.0%
0.0%
0.0%
KOL PK
42.2%
5.3%
100.0%
100.0%
0.0%
SCAN QR
24.1%
0.0%
0.0%
0.0%
0.0%