SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-08-10
数据截至T-1 = 2026-08-09 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-08-08 (retention_d1_rate) · T-8 = 2026-08-02 (retention_d7_rate)
🟢 Good News
- SG pk_initiation_rate 达 100%,为各市场最高
- SG open_to_swipe_rate 环比 +3.5pct 至 104.5%,高于所有对照组
🔴 Bad News
- SG 新用户环比 -53%,跌幅超 baseline 的 -44%
- SG play_rate 仅 3.6%,落后 baseline 约 19pct
- SG ct_rate 仅 5.9%,落后 baseline 约 23pct
- SG ARPU 环比 -49%,IN 同期反升约 +198%
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
SG
31.3%
3.4%
50.0%
100.0%
150.0%
非SG合计
35.2%
19.9%
37.8%
96.0%
125.8%
SG
31.3%
3.4%
50.0%
100.0%
150.0%
IN
30.4%
19.1%
35.5%
94.8%
106.4%
PH
40.4%
20.4%
52.2%
91.4%
125.0%
TH
50.0%
18.3%
44.1%
98.0%
118.8%
Organic
21.1%
0.0%
0.0%
0.0%
0.0%
非Organic
33.1%
3.8%
50.0%
100.0%
150.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑥ SG 渠道分析
SG 2026-08-09 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
| others | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| Organic | 2 -83.3% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 0.00% -100.0% |
| FB ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| SCAN QR | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 0 | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-08-03 ~ 2026-08-09) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Google ads | 154 -27.7% | $0.01 -44.4% | $0.0001 -23.2% | 7.48% -26.1% | — | 4.55% -3.2% | 71.43% -28.6% | 5.84% -11.1% | 130.49% +15.6% |
| others | 121 -47.8% | $0.006 -62.5% | $0.0000 -28.1% | 4.13% -4.1% | — | 1.65% -36.1% | 50.00% -40.0% | 1.65% -57.4% | 100.00% -4.2% |
| Organic | 84 -39.1% | $0.003 -70.0% | $0.0000 -50.7% | 3.66% -36.4% | — | 3.57% -67.1% | 66.67% +0.0% | 13.10% -45.2% | 83.78% -6.4% |
| FB ads | 67 -33.0% | $0.006 -66.7% | $0.0001 -50.2% | 29.09% +966.7% | — | 5.97% -14.7% | 100.00% +0.0% | 7.46% -17.1% | 86.00% -10.1% |
| SCAN QR | 44 -49.4% | $0.002 -60.0% | $0.0000 -20.9% | 2.27% -80.2% | — | 0.00% -100.0% | — | 0.00% -100.0% | 77.27% +2.3% |
| TikTok KOL | 13 -38.1% | $0.00 -100.0% | $0.0000 -100.0% | 30.77% +61.5% | — | 7.69% -67.7% | 100.00% +0.0% | 7.69% -73.1% | 100.00% -20.0% |
| invite | 2 +0.0% | $0.001 +0.0% | $0.0005 +0.0% | 0.00% | — | 0.00% | — | 0.00% | 100.00% |
| minihub | 1 -93.3% | $0.00 | $0.0000 | 100.00% +183.3% | — | 100.00% +275.0% | 100.00% +0.0% | 100.00% +275.0% | 100.00% +22.2% |
| TikTok ads | 1 +0.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
| FB KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-08-09 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 17 | 1 | 0 | $0.00 | $0.00 | $0.004 | $0.00 | — | $0.0000 | $0.0040 | — |
| others | 0 | 25 | 3 | 0 | $0.00 | $0.004 | $0.00 | $0.00 | — | $0.0002 | $0.0000 | — |
| Organic | 2 | 7 | 1 | 1 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | 0 | — | — | 6 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| Google ads | 0 | 1 | 1 | 0 | $0.00 | $0.00 | $0.001 | $0.00 | — | $0.0000 | $0.0010 | — |
| invite | 0 | 0 | 0 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | — | — | — | — |
| FB ads | 0 | — | 0 | — | $0.00 | — | $0.00 | — | — | — | — | — |
| SCAN QR | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| invite_task | — | 0 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | — | — |
| FB KOL | 0 | — | — | 0 | $0.00 | — | — | $0.00 | — | — | — | — |
| DTI | — | — | 0 | — | — | — | $0.00 | — | — | — | — | — |
| TikTok ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 23.53% | 100.00% | — | — | 100.00% | 100.00% | — | — | 29.41% | 100.00% | — | — | 111.11% | 100.00% | — |
| others | — | 8.00% | 0.00% | — | — | 100.00% | — | — | — | 8.00% | 0.00% | — | — | 50.00% | 0.00% | — |
| Organic | 0.00% | 14.29% | 0.00% | 100.00% | — | 100.00% | — | 100.00% | 0.00% | 28.57% | 0.00% | 100.00% | 0.00% | 150.00% | 0.00% | 100.00% |
| TikTok KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 40.00% |
| Google ads | — | 0.00% | 100.00% | — | — | — | 100.00% | — | — | 0.00% | 100.00% | — | — | 0.00% | 100.00% | — |
| invite | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| SCAN QR | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| DTI | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| TikTok ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-08-03 ~ 2026-08-09) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 3,165 | 618 | 650 | $0.00 | $1.26 | $0.10 | $0.06 | $0.0000 | $0.0004 | $0.0002 | $0.0001 |
| others | 121 | 1,504 | 128 | 112 | $0.006 | $0.12 | $0.02 | $0.01 | $0.0000 | $0.0001 | $0.0001 | $0.0001 |
| Organic | 84 | 845 | 68 | 47 | $0.003 | $0.04 | $0.01 | $0.004 | $0.0000 | $0.0001 | $0.0002 | $0.0001 |
| TikTok KOL | 13 | — | — | 411 | $0.00 | — | — | $0.06 | $0.0000 | — | — | $0.0001 |
| Google ads | 154 | 47 | 6 | 1 | $0.01 | $0.001 | $0.002 | $0.00 | $0.0001 | $0.0000 | $0.0003 | $0.0000 |
| invite | 2 | 92 | 17 | 2 | $0.001 | $0.006 | $0.002 | $0.002 | $0.0005 | $0.0001 | $0.0001 | $0.0010 |
| FB ads | 67 | — | 1 | — | $0.006 | — | $0.00 | — | $0.0001 | — | $0.0000 | — |
| SCAN QR | 44 | — | — | — | $0.002 | — | — | — | $0.0000 | — | — | — |
| invite_task | — | 10 | 3 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| FB KOL | 0 | — | — | 5 | $0.00 | — | — | $0.001 | — | — | — | $0.0002 |
| DTI | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — |
| TikTok ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google KOL | — | — | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 100.00% | 19.91% | 36.25% | 27.54% | 100.00% | 88.10% | 91.96% | 92.74% | 100.00% | 21.55% | 34.95% | 30.00% | 100.00% | 88.13% | 89.46% | 86.91% |
| others | 1.65% | 6.85% | 7.81% | 25.89% | 50.00% | 45.63% | 100.00% | 93.10% | 1.65% | 35.64% | 6.25% | 25.00% | 100.00% | 112.64% | 71.43% | 86.96% |
| Organic | 3.57% | 9.23% | 20.59% | 23.40% | 66.67% | 65.38% | 71.43% | 81.82% | 13.10% | 46.75% | 19.12% | 27.66% | 83.78% | 135.38% | 85.37% | 82.35% |
| TikTok KOL | 7.69% | — | — | 24.09% | 100.00% | — | — | 80.81% | 7.69% | — | — | 30.66% | 100.00% | — | — | 94.70% |
| Google ads | 4.55% | 10.64% | 16.67% | 100.00% | 71.43% | 20.00% | 100.00% | 100.00% | 5.84% | 12.77% | 16.67% | 100.00% | 130.49% | 90.62% | 75.00% | 100.00% |
| invite | 0.00% | 18.48% | 23.53% | 50.00% | — | 94.12% | 100.00% | 100.00% | 0.00% | 22.83% | 23.53% | 50.00% | 100.00% | 86.36% | 125.00% | 50.00% |
| FB ads | 5.97% | — | 0.00% | — | 100.00% | — | — | — | 7.46% | — | 0.00% | — | 86.00% | — | 0.00% | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 77.27% | — | — | — |
| invite_task | — | 60.00% | 33.33% | — | — | 100.00% | 100.00% | — | — | 60.00% | 33.33% | — | — | 114.29% | 100.00% | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% |
| DTI | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| Google KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — |
SG 2026-08-09 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 2 -83.3% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 0.00% -100.0% |
| 非Organic | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — |
SG 近 7 天 (2026-08-03 ~ 2026-08-09) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 84 -39.1% | $0.003 -70.0% | $0.0000 -50.7% | 3.66% -36.4% | — | 3.57% -67.1% | 66.67% +0.0% | 13.10% -45.2% | 83.78% -6.4% |
| 非Organic | 403 -40.2% | $0.03 -57.6% | $0.0001 -29.1% | 10.17% +36.1% | — | 3.72% -26.2% | 80.00% -17.6% | 4.47% -31.6% | 107.29% +4.2% |
⑦ SG Story 分析
SG 2026-08-09 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 0 -100.0% | $0.00 -100.0% | — | — | — | — | — | — | — | — | — | — |
| others | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| Organic | 2 -83.3% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 0.00% -100.0% |
| KOL PK | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| SCAN QR | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| 其他 | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
SG 近 7 天 (2026-08-03 ~ 2026-08-09) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Google ads | 153 -25.7% | $0.01 -44.4% | $0.0001 -25.2% | 7.55% -30.4% | 4.58% -5.8% | 71.43% -28.6% | 5.88% -13.4% | — | — | 6.25% -36.5% | 100.00% +0.0% | 132.10% +19.3% |
| others | 121 -47.8% | $0.006 -62.5% | $0.0000 -28.1% | 4.13% -4.1% | 1.65% -36.1% | 50.00% -40.0% | 1.65% -57.4% | — | — | 0.00% -100.0% | — | 100.00% -4.2% |
| Organic | 84 -39.1% | $0.003 -70.0% | $0.0000 -50.7% | 3.66% -36.4% | 3.57% -67.1% | 66.67% +0.0% | 13.10% -45.2% | — | — | 0.00% -100.0% | — | 83.78% -6.4% |
| KOL PK | 52 -29.7% | $0.005 -44.4% | $0.0001 -20.9% | 28.21% +323.1% | 7.69% -43.1% | 100.00% +0.0% | 9.62% -40.7% | — | — | 0.00% -100.0% | — | 91.43% -12.3% |
| SCAN QR | 44 -49.4% | $0.002 -60.0% | $0.0000 -20.9% | 2.27% -80.2% | 0.00% -100.0% | — | 0.00% -100.0% | — | — | 0.00% | — | 77.27% +2.3% |
| 其他 | 99 -56.0% | $0.002 -81.8% | $0.0000 -58.7% | 29.41% +212.5% | 2.02% -24.2% | 100.00% +0.0% | 2.02% -35.1% | — | — | 0.00% -100.0% | — | 85.19% -18.4% |
Google ads
43.0%
6.2%
50.0%
100.0%
150.0%
others
8.1%
0.0%
0.0%
0.0%
0.0%
Organic
21.1%
0.0%
0.0%
0.0%
0.0%
KOL PK
43.9%
0.0%
0.0%
0.0%
0.0%
SCAN QR
24.1%
0.0%
0.0%
0.0%
0.0%