SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-09-22
数据截至T-1 = 2026-09-21 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-09-20 (retention_d1_rate) · T-8 = 2026-09-14 (retention_d7_rate)
🟢 Good News
- SG 开玩率环比翻倍至 6.5%,高于 TH 的 5.7%
- SG CT参赛率环比+107%,升幅领跑所有对照市场
🔴 Bad News
- SG 新用户环比暴跌 82%,IN/TH/baseline 同期均保持稳定或增长
- SG open_to_swipe_rate 环比跌至 41%,低于所有对照市场约 20–35pct
- SG energy_per_user 环比下滑 87%,远低于 TH 的 1.74 和 baseline 的 2.21
- SG 完成率 67%,低于所有对照市场,落后 baseline 约 30pct
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
SG
26.7%
37.5%
66.7%
100.0%
50.0%
非SG合计
18.9%
13.0%
67.9%
97.4%
81.1%
SG
26.7%
37.5%
66.7%
100.0%
50.0%
IN
16.0%
14.0%
71.4%
96.0%
79.2%
PH
38.5%
20.0%
100.0%
100.0%
0.0%
TH
21.0%
19.7%
50.0%
100.0%
83.3%
Organic
13.6%
66.7%
50.0%
100.0%
100.0%
非Organic
62.5%
20.0%
100.0%
100.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑥ SG 渠道分析
SG 2026-09-21 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 2 -33.3% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% +0.0% |
| others | 1 -66.7% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| SCAN QR | 2 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| FB ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| Google ads | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 100.00% |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-15 ~ 2026-09-21) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 31 -42.6% | $0.001 +0.0% | $0.0000 +74.2% | 0.00% -100.0% | — | 6.45% | 50.00% | 16.13% | 70.00% -9.4% |
| others | 25 -64.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | 28.57% -78.2% |
| SCAN QR | 5 -93.2% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | 0.00% -100.0% |
| FB ads | 4 +33.3% | $0.001 | $0.0003 | 0.00% | — | 25.00% | 100.00% | 25.00% | 0.00% -100.0% |
| Google ads | 1 -94.4% | $0.00 -100.0% | $0.0000 -100.0% | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% -20.0% |
| minihub | 1 +0.0% | $0.00 | $0.0000 | 100.00% | — | 0.00% | — | 0.00% | 0.00% |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-09-21 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 115 | 0 | 1 | $0.00 | $0.001 | $0.00 | $0.00 | — | $0.0000 | — | $0.0000 |
| others | 1 | 42 | 3 | 5 | $0.00 | $0.002 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 2 | 14 | 9 | 1 | $0.00 | $0.02 | $0.00 | $0.00 | $0.0000 | $0.0012 | $0.0000 | $0.0000 |
| TikTok KOL | 0 | — | — | 37 | $0.00 | — | — | $0.001 | — | — | — | $0.0000 |
| invite | 0 | 3 | 0 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | — |
| Google ads | 1 | 1 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — | — |
| SCAN QR | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| FB ads | 0 | — | 0 | — | $0.00 | — | $0.00 | — | — | — | — | — |
| FB KOL | 0 | — | — | 0 | $0.00 | — | — | $0.00 | — | — | — | — |
| invite_task | — | 0 | 0 | — | — | $0.00 | $0.00 | — | — | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 12.17% | — | 0.00% | — | 64.29% | — | — | — | 13.91% | — | 0.00% | — | 63.53% | — | — |
| others | 0.00% | 2.38% | 0.00% | 0.00% | — | 100.00% | — | — | 0.00% | 2.38% | 0.00% | 0.00% | — | 20.00% | 0.00% | — |
| Organic | 0.00% | 7.14% | 0.00% | 0.00% | — | 100.00% | — | — | 0.00% | 14.29% | 0.00% | 0.00% | 100.00% | 58.33% | 100.00% | 0.00% |
| TikTok KOL | — | — | — | 2.70% | — | — | — | 100.00% | — | — | — | 2.70% | — | — | — | 61.54% |
| invite | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 33.33% | — | — |
| Google ads | 0.00% | 0.00% | — | — | — | — | — | — | 0.00% | 0.00% | — | — | 100.00% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| FB ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-09-15 ~ 2026-09-21) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 1,150 | 5 | 2 | $0.00 | $0.05 | $0.003 | $0.00 | $0.0000 | $0.0000 | $0.0006 | $0.0000 |
| others | 25 | 326 | 21 | 29 | $0.00 | $0.02 | $0.00 | $0.001 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| Organic | 31 | 166 | 27 | 29 | $0.001 | $0.04 | $0.004 | $0.001 | $0.0000 | $0.0003 | $0.0001 | $0.0000 |
| TikTok KOL | 0 | — | — | 251 | $0.00 | — | — | $0.02 | — | — | — | $0.0001 |
| invite | 0 | 28 | 1 | 0 | $0.00 | $0.001 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| Google ads | 1 | 4 | 1 | — | $0.00 | $0.00 | $0.001 | — | $0.0000 | $0.0000 | $0.0010 | — |
| SCAN QR | 5 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| FB ads | 4 | — | 0 | — | $0.001 | — | $0.00 | — | $0.0003 | — | — | — |
| FB KOL | 0 | — | — | 3 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| invite_task | — | 1 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 12.09% | 40.00% | 50.00% | — | 79.86% | 100.00% | 100.00% | 0.00% | 14.96% | 40.00% | 50.00% | 0.00% | 68.95% | 100.00% | 0.00% |
| others | 0.00% | 1.84% | 4.76% | 6.90% | — | 83.33% | 100.00% | 100.00% | 0.00% | 2.76% | 4.76% | 6.90% | 28.57% | 33.59% | 33.33% | 88.89% |
| Organic | 6.45% | 5.42% | 3.70% | 13.79% | 50.00% | 100.00% | 0.00% | 100.00% | 16.13% | 6.63% | 3.70% | 17.24% | 70.00% | 64.58% | 62.50% | 52.17% |
| TikTok KOL | — | — | — | 5.18% | — | — | — | 92.31% | — | — | — | 6.77% | — | — | — | 70.78% |
| invite | — | 7.14% | 0.00% | — | — | 50.00% | — | — | — | 7.14% | 0.00% | — | — | 66.67% | — | — |
| Google ads | 0.00% | 0.00% | 0.00% | — | — | — | — | — | 0.00% | 0.00% | 0.00% | — | 100.00% | — | 0.00% | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| FB ads | 25.00% | — | — | — | 100.00% | — | — | — | 25.00% | — | — | — | 0.00% | — | — | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 100.00% |
| invite_task | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-09-21 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 2 -33.3% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% +0.0% |
| 非Organic | 4 -33.3% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 50.00% +0.0% |
SG 近 7 天 (2026-09-15 ~ 2026-09-21) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 31 -42.6% | $0.001 +0.0% | $0.0000 +74.2% | 0.00% -100.0% | — | 6.45% | 50.00% | 16.13% | 70.00% -9.4% |
| 非Organic | 36 -79.2% | $0.001 -90.0% | $0.0000 -51.9% | 3.12% -81.4% | — | 2.78% +20.1% | 100.00% +33.3% | 2.78% -3.9% | 23.08% -72.9% |
⑦ SG Story 分析
SG 2026-09-21 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 2 -33.3% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 100.00% +0.0% |
| others | 1 -66.7% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
| SCAN QR | 2 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 0.00% |
| FB ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| Google ads | 1 | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 100.00% |
| 其他 | 0 | $0.00 | — | — | — | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-15 ~ 2026-09-21) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 31 -42.6% | $0.001 +0.0% | $0.0000 +74.2% | 0.00% -100.0% | 6.45% | 50.00% | 16.13% | — | — | 66.67% | 100.00% | 70.00% -9.4% |
| others | 25 -64.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | — | 0.00% | — | 28.57% -78.2% |
| SCAN QR | 5 -93.2% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 0.00% -100.0% |
| FB ads | 3 +50.0% | $0.001 | $0.0003 | 0.00% | 33.33% | 100.00% | 33.33% | — | — | 100.00% | 100.00% | 0.00% -100.0% |
| Google ads | 1 -94.4% | $0.00 -100.0% | $0.0000 -100.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 100.00% -20.0% |
| 其他 | 6 -77.8% | $0.00 | $0.0000 | 50.00% +350.0% | 0.00% | — | 0.00% | — | — | — | — | 0.00% -100.0% |
Organic
13.6%
66.7%
50.0%
100.0%
100.0%
others
57.1%
0.0%
0.0%
0.0%
0.0%
SCAN QR
0.0%
0.0%
0.0%
0.0%
0.0%
FB ads
100.0%
100.0%
100.0%
100.0%
0.0%
Google ads
0.0%
0.0%
0.0%
0.0%
0.0%