SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-09-23
数据截至T-1 = 2026-09-22 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-09-21 (retention_d1_rate) · T-8 = 2026-09-15 (retention_d7_rate)
🟢 Good News
- SG 开玩率环比+328%,IN/baseline 同期下滑
- SG ARPU 环比+114%,高于 IN/TH,仅低于 baseline
🔴 Bad News
- SG 新用户环比-77%,IN/TH/baseline 同期降幅均在 17%–28%
- SG 完成率 67%,低于所有对照市场约 27–30pct
- SG open_to_swipe 率环比跌 38%,降至 50%,各市场中最低
- SG energy_per_user 环比-83%,远低于 TH/IN/baseline
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
SG
53.8%
28.6%
100.0%
100.0%
50.0%
非SG合计
20.3%
12.7%
62.5%
97.1%
85.3%
SG
53.8%
28.6%
100.0%
100.0%
50.0%
IN
17.0%
13.0%
72.7%
95.8%
82.6%
PH
44.4%
12.5%
100.0%
100.0%
0.0%
TH
22.8%
19.4%
41.7%
100.0%
80.0%
Organic
33.3%
100.0%
100.0%
100.0%
100.0%
非Organic
60.0%
16.7%
100.0%
100.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑥ SG 渠道分析
SG 2026-09-22 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 5 +150.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% -100.0% |
| others | 1 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| SCAN QR | 2 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| FB ads | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| Google ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| invite | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-16 ~ 2026-09-22) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 17 -76.1% | $0.001 +0.0% | $0.0001 +317.6% | 0.00% -100.0% | — | 11.76% | 50.00% | 11.76% +178.4% | 42.86% -42.9% |
| others | 17 -78.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | 50.00% -52.9% |
| SCAN QR | 7 -90.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | 50.00% -25.0% |
| FB ads | 4 +0.0% | $0.001 | $0.0003 | 0.00% | — | 25.00% | 100.00% | 25.00% | 0.00% -100.0% |
| Google ads | 1 -94.1% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% -14.3% |
| minihub | 1 +0.0% | $0.00 | $0.0000 | 100.00% | — | 0.00% | — | 0.00% | 0.00% |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| invite | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-09-22 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 107 | 1 | 0 | $0.00 | $0.003 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| others | 1 | 28 | 7 | 3 | $0.00 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 5 | 21 | 4 | 3 | $0.00 | $0.001 | $0.00 | $0.001 | $0.0000 | $0.0000 | $0.0000 | $0.0003 |
| TikTok KOL | 0 | — | — | 24 | $0.00 | — | — | $0.001 | — | — | — | $0.0000 |
| invite | 0 | 4 | 0 | 0 | $0.00 | $0.001 | $0.00 | $0.00 | — | $0.0003 | — | — |
| SCAN QR | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google ads | 0 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | — | — | — |
| FB ads | 1 | — | 0 | — | $0.00 | — | $0.00 | — | $0.0000 | — | — | — |
| FB KOL | 0 | — | — | 0 | $0.00 | — | — | $0.00 | — | — | — | — |
| invite_task | — | 0 | 0 | — | — | $0.00 | $0.00 | — | — | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 3.74% | 0.00% | — | — | 75.00% | — | — | — | 5.61% | 0.00% | — | — | 84.15% | 100.00% | — |
| others | 0.00% | 0.00% | 0.00% | 0.00% | — | — | — | — | 0.00% | 0.00% | 0.00% | 0.00% | — | 58.33% | 0.00% | 100.00% |
| Organic | 0.00% | 4.76% | 0.00% | 0.00% | — | 0.00% | — | — | 0.00% | 9.52% | 0.00% | 0.00% | 0.00% | 90.91% | 100.00% | 100.00% |
| TikTok KOL | — | — | — | 4.17% | — | — | — | 100.00% | — | — | — | 8.33% | — | — | — | 88.24% |
| invite | — | 25.00% | — | — | — | 100.00% | — | — | — | 25.00% | — | — | — | 100.00% | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| Google ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-09-16 ~ 2026-09-22) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 1,068 | 6 | 1 | $0.00 | $0.05 | $0.003 | $0.00 | $0.0000 | $0.0000 | $0.0005 | $0.0000 |
| others | 17 | 301 | 26 | 27 | $0.00 | $0.01 | $0.00 | $0.001 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 17 | 168 | 31 | 26 | $0.001 | $0.04 | $0.004 | $0.002 | $0.0001 | $0.0003 | $0.0001 | $0.0001 |
| TikTok KOL | 0 | — | — | 236 | $0.00 | — | — | $0.02 | — | — | — | $0.0001 |
| invite | 0 | 28 | 0 | 0 | $0.00 | $0.002 | $0.00 | $0.00 | — | $0.0001 | — | — |
| SCAN QR | 7 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google ads | 1 | 2 | 1 | — | $0.00 | $0.00 | $0.001 | — | $0.0000 | $0.0000 | $0.0010 | — |
| FB ads | 4 | — | 0 | — | $0.001 | — | $0.00 | — | $0.0003 | — | — | — |
| FB KOL | 0 | — | — | 3 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| invite_task | — | 1 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 10.67% | 33.33% | 0.00% | — | 78.07% | 100.00% | — | 0.00% | 13.48% | 33.33% | 0.00% | 0.00% | 70.65% | 100.00% | — |
| others | 0.00% | 1.66% | 3.85% | 7.41% | — | 80.00% | 100.00% | 100.00% | 0.00% | 2.66% | 3.85% | 7.41% | 50.00% | 35.25% | 27.27% | 100.00% |
| Organic | 11.76% | 4.76% | 3.23% | 15.38% | 50.00% | 87.50% | 0.00% | 100.00% | 11.76% | 6.55% | 3.23% | 19.23% | 42.86% | 67.01% | 66.67% | 57.89% |
| TikTok KOL | — | — | — | 4.66% | — | — | — | 90.91% | — | — | — | 6.36% | — | — | — | 72.11% |
| invite | — | 7.14% | — | — | — | 100.00% | — | — | — | 7.14% | — | — | — | 64.00% | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 50.00% | — | — | — |
| Google ads | 0.00% | 0.00% | 0.00% | — | — | — | — | — | 0.00% | 0.00% | 0.00% | — | 100.00% | — | 0.00% | — |
| FB ads | 25.00% | — | — | — | 100.00% | — | — | — | 25.00% | — | — | — | 0.00% | — | — | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 100.00% |
| invite_task | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-09-22 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 5 +150.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% -100.0% |
| 非Organic | 4 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
SG 近 7 天 (2026-09-16 ~ 2026-09-22) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 17 -76.1% | $0.001 +0.0% | $0.0001 +317.6% | 0.00% -100.0% | — | 11.76% | 50.00% | 11.76% +178.4% | 42.86% -42.9% |
| 非Organic | 30 -83.5% | $0.001 -90.0% | $0.0000 -39.3% | 3.85% -75.7% | — | 3.33% +51.7% | 100.00% +33.3% | 3.33% +21.3% | 40.00% -50.6% |
⑦ SG Story 分析
SG 2026-09-22 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 5 +150.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 0.00% -100.0% |
| others | 1 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
| SCAN QR | 2 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | 0.00% | — | — |
| FB ads | 1 | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
| Google ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| 其他 | 0 | $0.00 | — | — | — | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-16 ~ 2026-09-22) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 17 -76.1% | $0.001 +0.0% | $0.0001 +317.6% | 0.00% -100.0% | 11.76% | 50.00% | 11.76% +178.4% | — | — | 100.00% +600.0% | 100.00% | 42.86% -42.9% |
| others | 17 -78.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | — | 0.00% | — | 50.00% -52.9% |
| SCAN QR | 7 -90.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | — | 0.00% | — | 50.00% -25.0% |
| FB ads | 3 +0.0% | $0.001 | $0.0003 | 0.00% | 33.33% | 100.00% | 33.33% | — | — | 100.00% | 100.00% | 0.00% -100.0% |
| Google ads | 1 -94.1% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 100.00% -14.3% |
| 其他 | 6 -77.8% | $0.00 | $0.0000 | 50.00% +350.0% | 0.00% | — | 0.00% | — | — | — | — | 0.00% -100.0% |
Organic
33.3%
100.0%
100.0%
100.0%
100.0%
others
57.1%
0.0%
0.0%
0.0%
0.0%
SCAN QR
50.0%
0.0%
0.0%
0.0%
0.0%
FB ads
100.0%
100.0%
100.0%
100.0%
0.0%
Google ads
0.0%
0.0%
0.0%
0.0%
0.0%