SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-09-24
数据截至T-1 = 2026-09-23 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-09-22 (retention_d1_rate) · T-8 = 2026-09-16 (retention_d7_rate)
🟢 Good News
- SG 完成率环比从 0% 升至 100%,为本周各市场最高
- SG play_rate 环比 +347%,由 0.9% 升至 3.9%
🔴 Bad News
- SG 新用户环比 -55%,IN/TH/baseline 同期跌幅均更小
- SG open_to_swipe_rate 仅 39%,环比 -26pct,低于所有对照市场
- SG energy_per_user 环比 -60%,远低于 IN/TH 的 1.6–2.1
- SG ct_rate 仅 3.9%,落后 baseline 约 10pct,为各市场最低
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
SG
40.0%
25.0%
100.0%
100.0%
50.0%
非SG合计
24.6%
13.8%
61.1%
97.7%
83.7%
SG
40.0%
25.0%
100.0%
100.0%
50.0%
IN
20.4%
14.8%
69.8%
96.7%
79.3%
PH
44.4%
12.5%
100.0%
100.0%
0.0%
TH
31.2%
19.0%
43.8%
100.0%
85.7%
Organic
20.0%
50.0%
100.0%
100.0%
100.0%
非Organic
60.0%
16.7%
100.0%
100.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑥ SG 渠道分析
SG 2026-09-23 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 7 +40.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 50.00% |
| others | 2 +100.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| SCAN QR | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| FB ads | 1 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| Google ads | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-17 ~ 2026-09-23) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 22 -56.9% | $0.001 | $0.0000 | 0.00% -100.0% | — | 9.09% | 50.00% | 9.09% +54.5% | 57.14% -18.4% |
| others | 17 -65.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 0.00% | — | 0.00% | 66.67% -8.3% |
| SCAN QR | 7 -50.0% | $0.00 | $0.0000 | 0.00% -100.0% | — | 0.00% | — | 0.00% | 50.00% -33.3% |
| FB ads | 5 +66.7% | $0.001 | $0.0002 | 0.00% | — | 20.00% | 100.00% | 20.00% | 0.00% -100.0% |
| Google ads | 1 +0.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 100.00% +0.0% |
| minihub | 1 | $0.00 | $0.0000 | 100.00% | — | 0.00% | — | 0.00% | 0.00% |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| FB KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-09-23 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 119 | 0 | 0 | $0.00 | $0.008 | $0.00 | $0.00 | — | $0.0001 | — | — |
| others | 2 | 28 | 2 | 2 | $0.00 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 7 | 28 | 0 | 2 | $0.00 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | $0.0000 |
| TikTok KOL | 0 | — | — | 38 | $0.00 | — | — | $0.005 | — | — | — | $0.0001 |
| invite | — | 2 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | — |
| SCAN QR | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| Google ads | 0 | 2 | 0 | — | $0.00 | $0.001 | $0.00 | — | — | $0.0005 | — | — |
| FB ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| FB KOL | 0 | — | — | 0 | $0.00 | — | — | $0.00 | — | — | — | — |
| invite_task | — | 0 | 0 | — | — | $0.00 | $0.00 | — | — | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 13.45% | — | — | — | 87.50% | — | — | — | 19.33% | — | — | — | 113.75% | — | — |
| others | 0.00% | 3.57% | 50.00% | 0.00% | — | 100.00% | 0.00% | — | 0.00% | 10.71% | 50.00% | 0.00% | — | 45.45% | 0.00% | 0.00% |
| Organic | 0.00% | 7.14% | — | 0.00% | — | 100.00% | — | — | 0.00% | 7.14% | — | 0.00% | 50.00% | 100.00% | — | — |
| TikTok KOL | — | — | — | 10.53% | — | — | — | 100.00% | — | — | — | 21.05% | — | — | — | 104.35% |
| invite | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 50.00% | — | — |
| SCAN QR | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google ads | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 200.00% | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-09-17 ~ 2026-09-23) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 1 | 993 | 2 | 1 | $0.00 | $0.04 | $0.002 | $0.00 | $0.0000 | $0.0000 | $0.0010 | $0.0000 |
| others | 17 | 280 | 21 | 19 | $0.00 | $0.01 | $0.00 | $0.001 | $0.0000 | $0.0000 | $0.0000 | $0.0001 |
| Organic | 22 | 179 | 29 | 26 | $0.001 | $0.04 | $0.003 | $0.002 | $0.0000 | $0.0002 | $0.0001 | $0.0001 |
| TikTok KOL | 0 | — | — | 243 | $0.00 | — | — | $0.02 | — | — | — | $0.0001 |
| invite | — | 25 | 0 | 0 | — | $0.002 | $0.00 | $0.00 | — | $0.0001 | — | — |
| SCAN QR | 7 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Google ads | 1 | 4 | 1 | — | $0.00 | $0.001 | $0.001 | — | $0.0000 | $0.0003 | $0.0010 | — |
| FB ads | 5 | — | — | — | $0.001 | — | — | — | $0.0002 | — | — | — |
| FB KOL | 0 | — | — | 1 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| invite_task | — | 1 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0.00% | 9.77% | 0.00% | 0.00% | — | 78.35% | — | — | 0.00% | 13.29% | 0.00% | 0.00% | 0.00% | 76.18% | 100.00% | — |
| others | 0.00% | 2.14% | 9.52% | 5.26% | — | 83.33% | 50.00% | 100.00% | 0.00% | 3.93% | 9.52% | 5.26% | 66.67% | 34.78% | 30.00% | 80.00% |
| Organic | 9.09% | 4.47% | 0.00% | 15.38% | 50.00% | 87.50% | — | 100.00% | 9.09% | 6.15% | 0.00% | 19.23% | 57.14% | 74.04% | 64.71% | 61.11% |
| TikTok KOL | — | — | — | 5.76% | — | — | — | 92.86% | — | — | — | 8.64% | — | — | — | 75.82% |
| invite | — | 4.00% | — | — | — | 100.00% | — | — | — | 4.00% | — | — | — | 72.73% | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 50.00% | — | — | — |
| Google ads | 0.00% | 0.00% | 0.00% | — | — | — | — | — | 0.00% | 0.00% | 0.00% | — | 100.00% | 300.00% | 0.00% | — |
| FB ads | 20.00% | — | — | — | 100.00% | — | — | — | 20.00% | — | — | — | 0.00% | — | — | — |
| FB KOL | — | — | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — |
| invite_task | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — | — | 100.00% | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-09-23 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 7 +40.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 50.00% |
| 非Organic | 3 -25.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
SG 近 7 天 (2026-09-17 ~ 2026-09-23) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 22 -56.9% | $0.001 | $0.0000 | 0.00% -100.0% | — | 9.09% | 50.00% | 9.09% +54.5% | 57.14% -18.4% |
| 非Organic | 31 -57.5% | $0.001 +0.0% | $0.0000 +135.5% | 3.57% -74.6% | — | 3.23% | 100.00% | 3.23% | 40.00% -42.9% |
⑦ SG Story 分析
SG 2026-09-23 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 7 +40.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 50.00% |
| others | 2 +100.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
| SCAN QR | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| FB ads | 1 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 0.00% |
| Google ads | 0 | $0.00 | — | — | — | — | — | — | — | — | — | — |
| 其他 | 0 | $0.00 | — | — | — | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-17 ~ 2026-09-23) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 22 -56.9% | $0.001 | $0.0000 | 0.00% -100.0% | 9.09% | 50.00% | 9.09% +54.5% | — | — | 50.00% +100.0% | 100.00% | 57.14% -18.4% |
| others | 17 -65.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 0.00% | — | 0.00% | — | — | 0.00% | — | 66.67% -8.3% |
| SCAN QR | 7 -50.0% | $0.00 | $0.0000 | 0.00% -100.0% | 0.00% | — | 0.00% | — | — | 0.00% | — | 50.00% -33.3% |
| FB ads | 4 +100.0% | $0.001 | $0.0003 | 0.00% | 25.00% | 100.00% | 25.00% | — | — | 100.00% | 100.00% | 0.00% -100.0% |
| Google ads | 1 +0.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 100.00% +0.0% |
| 其他 | 6 -71.4% | $0.00 | $0.0000 | 50.00% +250.0% | 0.00% | — | 0.00% | — | — | — | — | 0.00% -100.0% |
Organic
20.0%
50.0%
100.0%
100.0%
100.0%
others
57.1%
0.0%
0.0%
0.0%
0.0%
SCAN QR
50.0%
0.0%
0.0%
0.0%
0.0%
FB ads
100.0%
100.0%
100.0%
100.0%
0.0%
Google ads
0.0%
0.0%
0.0%
0.0%
0.0%