SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-09-27
数据截至T-1 = 2026-09-26 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-09-25 (retention_d1_rate) · T-8 = 2026-09-19 (retention_d7_rate)
🟢 Good News
- SG pk_initiation_rate 维持 100%,与 IN/TH/baseline 持平
- SG open_to_swipe_rate 环比持平约 55%,PH 同期仅 57%,处于相近水平
🔴 Bad News
- SG play_rate 环比跌 62%,仅 1.5%,远低于 baseline 的 14.8%
- SG completion_rate 跌至 0%,IN/TH/baseline 同期均在 88%–98%
- SG energy_per_user 环比降 37%,为各市场最低,不足 baseline 的 12%
- SG open_to_swipe_rate 55%,落后 IN 的 88% 和 baseline 的 96%
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
SG
26.7%
37.5%
66.7%
100.0%
50.0%
非SG合计
41.4%
25.7%
64.9%
94.0%
88.8%
SG
26.7%
37.5%
66.7%
100.0%
50.0%
IN
37.3%
27.0%
66.7%
93.9%
96.1%
PH
42.1%
25.0%
100.0%
50.0%
100.0%
TH
56.2%
27.9%
51.2%
90.9%
80.0%
Organic
17.4%
25.0%
100.0%
100.0%
100.0%
非Organic
57.1%
50.0%
50.0%
100.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑥ SG 渠道分析
SG 2026-09-26 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 6 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 33.33% -83.3% |
| others | 5 +25.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| SCAN QR | 1 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 100.00% |
| FB ads | 3 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| Google ads | 1 +0.0% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 100.00% +0.0% |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-20 ~ 2026-09-26) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 36 -7.7% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 2.78% +8.3% | 100.00% | 2.78% -72.9% | 63.64% -8.5% |
| others | 21 -32.3% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 50.00% +75.0% |
| SCAN QR | 9 +350.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 66.67% |
| FB ads | 6 +20.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 16.67% | 100.00% | 16.67% | 0.00% -100.0% |
| Google ads | 3 | $0.00 | $0.0000 | 0.00% | — | 33.33% | 0.00% | 33.33% | 100.00% |
| TikTok KOL | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 0.00% |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-09-26 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 110 | 0 | 1 | $0.00 | $0.001 | $0.00 | $0.00 | — | $0.0000 | — | $0.0000 |
| others | 5 | 27 | 1 | 5 | $0.00 | $0.002 | $0.00 | $0.00 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| TikTok KOL | 0 | — | — | 51 | $0.00 | — | — | $0.003 | — | — | — | $0.0001 |
| Organic | 6 | 9 | 2 | 2 | $0.00 | $0.001 | $0.00 | $0.001 | $0.0000 | $0.0001 | $0.0000 | $0.0005 |
| invite | — | 3 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| Google ads | 1 | 2 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — | — |
| SCAN QR | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| FB ads | 3 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| invite_task | — | 0 | 0 | — | — | $0.00 | $0.00 | — | — | — | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
| FB KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 28.18% | — | 0.00% | — | 93.55% | — | — | — | 36.36% | — | 0.00% | — | 92.77% | — | — |
| others | 0.00% | 0.00% | 0.00% | 0.00% | — | — | — | — | 0.00% | 7.41% | 0.00% | 0.00% | 0.00% | 100.00% | 0.00% | 50.00% |
| TikTok KOL | — | — | — | 21.57% | — | — | — | 90.91% | — | — | — | 31.37% | — | — | — | 110.34% |
| Organic | 0.00% | 0.00% | 0.00% | 0.00% | — | — | — | — | 0.00% | 22.22% | 0.00% | 0.00% | 33.33% | 116.67% | 0.00% | 100.00% |
| invite | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 100.00% | — | — |
| Google ads | 0.00% | 0.00% | — | — | — | — | — | — | 0.00% | 0.00% | — | — | 100.00% | 0.00% | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 100.00% | — | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-09-20 ~ 2026-09-26) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 836 | 1 | 2 | $0.00 | $0.04 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| others | 21 | 225 | 24 | 18 | $0.00 | $0.01 | $0.00 | $0.001 | $0.0000 | $0.0001 | $0.0000 | $0.0001 |
| TikTok KOL | 1 | — | — | 254 | $0.00 | — | — | $0.02 | $0.0000 | — | — | $0.0001 |
| Organic | 36 | 144 | 25 | 18 | $0.00 | $0.03 | $0.002 | $0.005 | $0.0000 | $0.0002 | $0.0001 | $0.0003 |
| invite | — | 24 | 0 | — | — | $0.002 | $0.00 | — | — | $0.0001 | — | — |
| Google ads | 3 | 5 | 1 | — | $0.00 | $0.001 | $0.001 | — | $0.0000 | $0.0002 | $0.0010 | — |
| SCAN QR | 9 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| FB ads | 6 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| invite_task | — | 1 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| Google KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
| FB KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 16.51% | 0.00% | 0.00% | — | 88.41% | — | — | — | 22.13% | 0.00% | 0.00% | — | 87.20% | 100.00% | — |
| others | 0.00% | 1.78% | 8.33% | 5.56% | — | 100.00% | 50.00% | 100.00% | 0.00% | 4.00% | 8.33% | 5.56% | 50.00% | 43.90% | 37.50% | 40.00% |
| TikTok KOL | 0.00% | — | — | 11.02% | — | — | — | 92.86% | 0.00% | — | — | 19.29% | — | — | — | 90.42% |
| Organic | 2.78% | 6.94% | 4.00% | 5.56% | 100.00% | 90.00% | 0.00% | 100.00% | 2.78% | 12.50% | 4.00% | 11.11% | 63.64% | 98.78% | 83.33% | 80.00% |
| invite | — | 12.50% | — | — | — | 66.67% | — | — | — | 16.67% | — | — | — | 80.95% | — | — |
| Google ads | 33.33% | 0.00% | 0.00% | — | 0.00% | — | — | — | 33.33% | 0.00% | 0.00% | — | 100.00% | 150.00% | 0.00% | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 66.67% | — | — | — |
| FB ads | 16.67% | — | — | — | 100.00% | — | — | — | 16.67% | — | — | — | 0.00% | — | — | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| invite_task | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — |
| Google KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-09-26 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 6 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 33.33% -83.3% |
| 非Organic | 10 +42.9% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 50.00% +0.0% |
SG 近 7 天 (2026-09-20 ~ 2026-09-26) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 36 -7.7% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 2.78% +8.3% | 100.00% | 2.78% -72.9% | 63.64% -8.5% |
| 非Organic | 41 +5.1% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 4.88% | 50.00% | 4.88% | 50.00% +83.3% |
⑦ SG Story 分析
SG 2026-09-26 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 6 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 33.33% -83.3% |
| others | 5 +25.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 0.00% |
| SCAN QR | 1 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 100.00% |
| FB ads | 2 | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
| KOL PK | 1 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 0.00% |
| 其他 | 3 +0.0% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | — | — | 100.00% +0.0% |
SG 近 7 天 (2026-09-20 ~ 2026-09-26) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 36 -7.7% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | 2.78% +8.3% | 100.00% | 2.78% -72.9% | — | — | 25.00% +0.0% | 100.00% | 63.64% -8.5% |
| others | 21 -32.3% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | 0.00% | — | 50.00% +75.0% |
| SCAN QR | 9 +350.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | 0.00% | — | 66.67% |
| FB ads | 5 +66.7% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | 20.00% | 100.00% | 20.00% | — | — | 100.00% | 100.00% | 0.00% -100.0% |
| KOL PK | 2 +100.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 0.00% |
| 其他 | 12 +100.0% | $0.00 | $0.0000 | 0.00% -100.0% | 8.33% | 0.00% | 8.33% | — | — | 100.00% | — | 75.00% |
Organic
17.4%
25.0%
100.0%
100.0%
100.0%
others
33.3%
0.0%
0.0%
0.0%
0.0%
SCAN QR
50.0%
0.0%
0.0%
0.0%
0.0%
FB ads
100.0%
100.0%
100.0%
100.0%
0.0%
KOL PK
0.0%
0.0%
0.0%
0.0%
0.0%
其他
100.0%
100.0%
0.0%
0.0%
0.0%