SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-09-28
数据截至T-1 = 2026-09-27 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-09-26 (retention_d1_rate) · T-8 = 2026-09-20 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +24%,IN/PH/TH/baseline 同期均下滑
- SG open_to_swipe_rate 环比 +15pct 至 67%,升幅领先各市场
🔴 Bad News
- SG play_rate 仅 3.6%,落后 baseline 约 13pct,为各市场最低
- SG ct_rate 环比下滑约 4pct 至 4.8%,远低于 IN/TH 的 22%/25%
- SG energy_per_user 环比下降 24%,低于 IN/TH/baseline
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
非SG合计
46.8%
27.4%
64.9%
90.3%
90.7%
IN
42.5%
27.5%
63.8%
92.0%
97.5%
PH
50.0%
20.0%
100.0%
0.0%
0.0%
TH
66.2%
30.2%
56.4%
80.6%
92.0%
Organic
32.4%
9.1%
0.0%
0.0%
0.0%
非Organic
66.7%
50.0%
0.0%
0.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑥ SG 渠道分析
SG 2026-09-27 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 14 +133.3% | $0.00 | $0.0000 | — | — | 14.29% | 100.00% | 21.43% | 81.82% +145.5% |
| others | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| FB ads | 3 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| SCAN QR | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| Google ads | 3 +200.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% -100.0% |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-21 ~ 2026-09-27) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 47 +34.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 4.26% -25.5% | 100.00% +100.0% | 6.38% -55.3% | 71.43% -10.7% |
| others | 18 -35.7% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 0.00% -100.0% |
| FB ads | 8 +33.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | 50.00% +50.0% |
| SCAN QR | 7 +75.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 66.67% |
| Google ads | 6 | $0.00 | $0.0000 | 0.00% | — | 16.67% | 0.00% | 16.67% | 75.00% |
| TikTok KOL | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | — |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 0.00% |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-09-27 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 102 | 1 | 0 | $0.00 | $0.004 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — |
| others | 0 | 26 | 4 | 2 | $0.00 | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | 0 | — | — | 49 | $0.00 | — | — | $0.01 | — | — | — | $0.0003 |
| Organic | 14 | 13 | 2 | 6 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| invite | — | 4 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| Google ads | 3 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | — | — | — |
| FB ads | 3 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| SCAN QR | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| invite_task | — | 0 | 0 | — | — | $0.00 | $0.00 | — | — | — | — | — |
| FB KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 23.53% | 0.00% | — | — | 91.67% | — | — | — | 39.22% | 0.00% | — | — | 85.19% | 0.00% | — |
| others | — | 0.00% | 0.00% | 0.00% | — | — | — | — | — | 3.85% | 0.00% | 0.00% | — | 76.92% | — | 100.00% |
| TikTok KOL | — | — | — | 24.49% | — | — | — | 75.00% | — | — | — | 36.73% | — | — | — | 109.68% |
| Organic | 14.29% | 7.69% | 0.00% | 16.67% | 100.00% | 100.00% | — | 0.00% | 21.43% | 15.38% | 0.00% | 0.00% | 81.82% | 90.00% | 100.00% | 150.00% |
| invite | — | 25.00% | — | — | — | 100.00% | — | — | — | 25.00% | — | — | — | 66.67% | — | — |
| Google ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| SCAN QR | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-09-21 ~ 2026-09-27) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 806 | 2 | 2 | $0.00 | $0.03 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| others | 18 | 210 | 24 | 16 | $0.00 | $0.008 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | 1 | — | — | 254 | $0.00 | — | — | $0.03 | $0.0000 | — | — | $0.0001 |
| Organic | 47 | 138 | 20 | 22 | $0.00 | $0.03 | $0.00 | $0.005 | $0.0000 | $0.0002 | $0.0000 | $0.0002 |
| invite | — | 26 | 0 | — | — | $0.003 | $0.00 | — | — | $0.0001 | — | — |
| Google ads | 6 | 5 | 0 | — | $0.00 | $0.001 | $0.00 | — | $0.0000 | $0.0002 | — | — |
| FB ads | 8 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| SCAN QR | 7 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| invite_task | — | 1 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| FB KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 18.61% | 0.00% | 0.00% | — | 88.67% | — | — | — | 25.68% | 0.00% | 0.00% | — | 89.07% | 50.00% | — |
| others | 0.00% | 1.90% | 4.17% | 0.00% | — | 100.00% | 0.00% | — | 0.00% | 4.29% | 4.17% | 0.00% | 0.00% | 55.13% | 16.67% | 33.33% |
| TikTok KOL | 0.00% | — | — | 14.96% | — | — | — | 86.84% | 0.00% | — | — | 24.41% | — | — | — | 98.22% |
| Organic | 4.26% | 7.97% | 5.00% | 4.55% | 100.00% | 90.91% | 0.00% | 0.00% | 6.38% | 14.49% | 5.00% | 4.55% | 71.43% | 102.44% | 87.50% | 100.00% |
| invite | — | 15.38% | — | — | — | 75.00% | — | — | — | 19.23% | — | — | — | 80.95% | — | — |
| Google ads | 16.67% | 0.00% | — | — | 0.00% | — | — | — | 16.67% | 0.00% | — | — | 75.00% | 150.00% | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 50.00% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 66.67% | — | — | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| invite_task | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-09-27 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 14 +133.3% | $0.00 | $0.0000 | — | — | 14.29% | 100.00% | 21.43% | 81.82% +145.5% |
| 非Organic | 6 -40.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 100.00% +100.0% |
SG 近 7 天 (2026-09-21 ~ 2026-09-27) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 47 +34.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 4.26% -25.5% | 100.00% +100.0% | 6.38% -55.3% | 71.43% -10.7% |
| 非Organic | 41 +5.1% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 2.44% -4.9% | 0.00% -100.0% | 2.44% -4.9% | 54.55% +63.6% |
⑦ SG Story 分析
SG 2026-09-27 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 14 +133.3% | $0.00 | $0.0000 | — | 14.29% | 100.00% | 21.43% | — | — | 12.50% | — | 81.82% +145.5% |
| others | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| SCAN QR | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| Google ads | 3 +200.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 0.00% -100.0% |
| KOL PK | 2 +100.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
| 其他 | 3 -50.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
SG 近 7 天 (2026-09-21 ~ 2026-09-27) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 47 +34.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | 4.26% -25.5% | 100.00% +100.0% | 6.38% -55.3% | — | — | 9.09% -77.3% | — | 71.43% -10.7% |
| others | 18 -35.7% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 0.00% -100.0% |
| SCAN QR | 7 +75.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | 0.00% | — | 66.67% |
| Google ads | 5 | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 66.67% |
| KOL PK | 4 +300.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 100.00% |
| 其他 | 21 +16.7% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 4.76% -14.3% | 0.00% -100.0% | 4.76% -14.3% | — | — | 100.00% +0.0% | — | 33.33% +33.3% |
Organic
32.4%
9.1%
0.0%
0.0%
0.0%
others
0.0%
0.0%
0.0%
0.0%
0.0%
SCAN QR
50.0%
0.0%
0.0%
0.0%
0.0%
Google ads
0.0%
0.0%
0.0%
0.0%
0.0%
KOL PK
0.0%
0.0%
0.0%
0.0%
0.0%
其他
100.0%
100.0%
0.0%
0.0%
0.0%