SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-09-29
数据截至T-1 = 2026-09-28 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-09-27 (retention_d1_rate) · T-8 = 2026-09-21 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +77%,IN/PH/TH/baseline 同期均下滑
- SG open_to_swipe_rate 环比 +59%,升至 66%,改善幅度各市场最大
- SG energy_per_user 环比 +159%,用户深度消费显著提升
🔴 Bad News
- SG play_rate 仅 3.6%,环比下滑 43%,落后 IN/TH/baseline 约 14pct
- SG 完成率 67%,为各市场最低,落后 baseline 约 31pct
- SG 零 Swipe 用户占比达 75%,远高于 IN 的 39% 和 baseline 的 51%
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
非SG合计
53.0%
28.4%
65.1%
90.5%
93.8%
IN
49.1%
28.7%
63.6%
92.2%
101.1%
PH
50.0%
20.0%
100.0%
0.0%
0.0%
TH
73.0%
32.5%
56.2%
80.6%
100.0%
Organic
35.1%
7.7%
0.0%
0.0%
0.0%
非Organic
66.7%
50.0%
0.0%
0.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑥ SG 渠道分析
SG 2026-09-28 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 3 -78.6% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 200.00% +144.4% |
| others | 4 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 50.00% |
| FB ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| SCAN QR | 2 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| Google ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| Third-party platform(hilltop) | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-22 ~ 2026-09-28) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 48 +54.8% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 4.17% -35.4% | 100.00% +100.0% | 6.25% -61.3% | 76.19% +8.8% |
| others | 21 -16.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 33.33% +16.7% |
| FB ads | 8 +100.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | 50.00% |
| SCAN QR | 7 +40.0% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 100.00% |
| Google ads | 5 +400.0% | $0.00 | $0.0000 | 0.00% | — | 20.00% | 0.00% | 20.00% | 66.67% -33.3% |
| TikTok KOL | 2 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 0.00% |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 0.00% |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-09-28 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 90 | 0 | 0 | $0.00 | $0.002 | $0.00 | $0.00 | — | $0.0000 | — | — |
| others | 4 | 27 | 2 | 0 | $0.00 | $0.002 | $0.00 | $0.00 | $0.0000 | $0.0001 | $0.0000 | — |
| TikTok KOL | 1 | — | — | 30 | $0.00 | — | — | $0.003 | $0.0000 | — | — | $0.0001 |
| Organic | 3 | 21 | 0 | 3 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | $0.0000 |
| invite | — | 3 | 0 | — | — | $0.001 | $0.00 | — | — | $0.0003 | — | — |
| Google ads | 0 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | — | — | — |
| FB ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| SCAN QR | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| invite_task | — | 0 | — | — | — | $0.00 | — | — | — | — | — | — |
| FB KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 28.89% | — | — | — | 92.31% | — | — | — | 42.22% | — | — | — | 101.64% | — | — |
| others | 0.00% | 0.00% | 0.00% | — | — | — | — | — | 0.00% | 7.41% | 0.00% | — | 50.00% | 70.00% | 0.00% | — |
| TikTok KOL | 0.00% | — | — | 23.33% | — | — | — | 71.43% | 0.00% | — | — | 40.00% | 0.00% | — | — | 104.17% |
| Organic | 0.00% | 9.52% | — | 33.33% | — | 100.00% | — | 100.00% | 0.00% | 14.29% | — | 33.33% | 200.00% | 111.11% | — | 66.67% |
| invite | — | 66.67% | — | — | — | 50.00% | — | — | — | 66.67% | — | — | — | 100.00% | — | — |
| Google ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-09-22 ~ 2026-09-28) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 781 | 2 | 1 | $0.00 | $0.03 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| others | 21 | 195 | 23 | 12 | $0.00 | $0.008 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | 2 | — | — | 246 | $0.00 | — | — | $0.03 | $0.0000 | — | — | $0.0001 |
| Organic | 48 | 146 | 11 | 24 | $0.00 | $0.009 | $0.00 | $0.005 | $0.0000 | $0.0001 | $0.0000 | $0.0002 |
| invite | — | 26 | 0 | — | — | $0.004 | $0.00 | — | — | $0.0002 | — | — |
| Google ads | 5 | 4 | 0 | — | $0.00 | $0.001 | $0.00 | — | $0.0000 | $0.0003 | — | — |
| FB ads | 8 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| SCAN QR | 7 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| invite_task | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — |
| FB KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 20.74% | 0.00% | 0.00% | — | 91.36% | — | — | — | 29.32% | 0.00% | 0.00% | — | 93.97% | 50.00% | — |
| others | 0.00% | 1.54% | 4.35% | 0.00% | — | 100.00% | 0.00% | — | 0.00% | 5.13% | 4.35% | 0.00% | 33.33% | 64.38% | 14.29% | 33.33% |
| TikTok KOL | 0.00% | — | — | 17.89% | — | — | — | 84.09% | 0.00% | — | — | 29.67% | 0.00% | — | — | 104.17% |
| Organic | 4.17% | 8.22% | 9.09% | 8.33% | 100.00% | 91.67% | 0.00% | 50.00% | 6.25% | 14.38% | 9.09% | 8.33% | 76.19% | 111.39% | 80.00% | 100.00% |
| invite | — | 23.08% | — | — | — | 66.67% | — | — | — | 26.92% | — | — | — | 90.00% | — | — |
| Google ads | 20.00% | 0.00% | — | — | 0.00% | — | — | — | 20.00% | 0.00% | — | — | 66.67% | 100.00% | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 50.00% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 100.00% | — | — | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| invite_task | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-09-28 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 3 -78.6% | $0.00 | $0.0000 | — | — | 0.00% -100.0% | — | 0.00% -100.0% | 200.00% +144.4% |
| 非Organic | 7 +16.7% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 33.33% -66.7% |
SG 近 7 天 (2026-09-22 ~ 2026-09-28) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 48 +54.8% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 4.17% -35.4% | 100.00% +100.0% | 6.25% -61.3% | 76.19% +8.8% |
| 非Organic | 44 +22.2% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 2.27% -18.2% | 0.00% -100.0% | 2.27% -18.2% | 50.00% +116.7% |
⑦ SG Story 分析
SG 2026-09-28 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 3 -78.6% | $0.00 | $0.0000 | — | 0.00% -100.0% | — | 0.00% -100.0% | — | — | 0.00% -100.0% | — | 200.00% +144.4% |
| others | 4 | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 50.00% |
| SCAN QR | 2 | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
| KOL PK | 1 -50.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 0.00% |
| Google ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| 其他 | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-22 ~ 2026-09-28) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 48 +54.8% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | 4.17% -35.4% | 100.00% +100.0% | 6.25% -61.3% | — | — | 7.69% -88.5% | — | 76.19% +8.8% |
| others | 21 -16.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 33.33% +16.7% |
| SCAN QR | 7 +40.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | 0.00% | — | 100.00% |
| KOL PK | 5 +400.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 50.00% |
| Google ads | 4 +300.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 50.00% -50.0% |
| 其他 | 21 +75.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 4.76% -42.9% | 0.00% -100.0% | 4.76% -42.9% | — | — | 100.00% +0.0% | — | 33.33% |
Organic
35.1%
7.7%
0.0%
0.0%
0.0%
others
0.0%
0.0%
0.0%
0.0%
0.0%
SCAN QR
50.0%
0.0%
0.0%
0.0%
0.0%
KOL PK
0.0%
0.0%
0.0%
0.0%
0.0%
Google ads
0.0%
0.0%
0.0%
0.0%
0.0%
其他
100.0%
100.0%
0.0%
0.0%
0.0%