SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-09-30
数据截至T-1 = 2026-09-29 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-09-28 (retention_d1_rate) · T-8 = 2026-09-22 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +53%,IN/PH/baseline 同期均下滑
- SG open_to_swipe_rate 环比 +46pct 至 69%,升幅居各市场之首
- SG play_rate 虽低,但 pk_initiation_rate 达 100%,与 IN/TH 持平
🔴 Bad News
- SG play_rate 仅 3.7%,落后 IN/TH/baseline 约 15–16pct
- SG open_to_swipe_rate 69% 仍低于 IN/TH/baseline 约 25–30pct
- SG 本周 total_revenue 归零,而 baseline ARPU 环比翻倍上升
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
非SG合计
54.0%
30.3%
66.0%
90.3%
91.5%
IN
51.1%
30.8%
64.2%
92.2%
99.1%
PH
50.0%
33.3%
100.0%
0.0%
0.0%
TH
70.7%
33.5%
59.7%
80.0%
96.9%
Organic
34.1%
7.1%
0.0%
0.0%
0.0%
非Organic
100.0%
100.0%
0.0%
0.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑥ SG 渠道分析
SG 2026-09-29 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 4 +33.3% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 100.00% -50.0% |
| others | 3 -25.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| FB ads | 0 | $0.00 | — | — | — | — | — | — | — |
| SCAN QR | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| Google ads | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-23 ~ 2026-09-29) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 47 +176.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 4.26% -63.8% | 100.00% +100.0% | 6.38% -45.7% | 80.95% +88.9% |
| others | 23 +35.3% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 33.33% -33.3% |
| FB ads | 7 +75.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | 33.33% |
| SCAN QR | 5 -28.6% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 50.00% +0.0% |
| Google ads | 5 +400.0% | $0.00 | $0.0000 | 0.00% | — | 20.00% | 0.00% | 20.00% | 66.67% -33.3% |
| TikTok KOL | 2 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 0.00% |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 0.00% |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-09-29 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 99 | 0 | 0 | $0.00 | $0.005 | $0.00 | $0.00 | — | $0.0001 | — | — |
| TikTok KOL | 0 | — | — | 33 | $0.00 | — | — | $0.006 | — | — | — | $0.0002 |
| others | 3 | 33 | 1 | 6 | $0.00 | $0.001 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 4 | 14 | 1 | 1 | $0.00 | $0.002 | $0.00 | $0.00 | $0.0000 | $0.0001 | $0.0000 | $0.0000 |
| invite | — | 2 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — |
| Google ads | 0 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | — | — | — |
| FB ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| SCAN QR | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| invite_task | — | 0 | — | — | — | $0.00 | — | — | — | — | — | — |
| FB KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 19.19% | — | — | — | 89.47% | — | — | — | 29.29% | — | — | — | 95.83% | — | — |
| TikTok KOL | — | — | — | 18.18% | — | — | — | 83.33% | — | — | — | 18.18% | — | — | — | 90.91% |
| others | 0.00% | 3.03% | 0.00% | 0.00% | — | 100.00% | — | — | 0.00% | 3.03% | 0.00% | 0.00% | — | 81.82% | 0.00% | 100.00% |
| Organic | 0.00% | 14.29% | 0.00% | 100.00% | — | 100.00% | — | 100.00% | 0.00% | 14.29% | 0.00% | 100.00% | 100.00% | 81.82% | — | 0.00% |
| invite | — | 50.00% | — | — | — | 100.00% | — | — | — | 50.00% | — | — | — | 50.00% | — | — |
| Google ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| SCAN QR | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-09-23 ~ 2026-09-29) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 774 | 1 | 1 | $0.00 | $0.03 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | 2 | — | — | 255 | $0.00 | — | — | $0.04 | $0.0000 | — | — | $0.0001 |
| others | 23 | 199 | 17 | 16 | $0.00 | $0.008 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| Organic | 47 | 139 | 8 | 21 | $0.00 | $0.01 | $0.00 | $0.004 | $0.0000 | $0.0001 | $0.0000 | $0.0002 |
| invite | — | 24 | — | — | — | $0.003 | — | — | — | $0.0001 | — | — |
| Google ads | 5 | 4 | 0 | — | $0.00 | $0.001 | $0.00 | — | $0.0000 | $0.0003 | — | — |
| FB ads | 7 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| SCAN QR | 5 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| invite_task | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — |
| FB KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 22.87% | 0.00% | 0.00% | — | 91.53% | — | — | — | 32.69% | 0.00% | 0.00% | — | 96.13% | 0.00% | — |
| TikTok KOL | 0.00% | — | — | 19.22% | — | — | — | 83.67% | 0.00% | — | — | 30.20% | 0.00% | — | — | 104.65% |
| others | 0.00% | 2.01% | 5.88% | 0.00% | — | 100.00% | 0.00% | — | 0.00% | 5.03% | 5.88% | 0.00% | 33.33% | 66.67% | 20.00% | 42.86% |
| Organic | 4.26% | 9.35% | 12.50% | 14.29% | 100.00% | 100.00% | 0.00% | 66.67% | 6.38% | 15.11% | 12.50% | 14.29% | 80.95% | 110.13% | 66.67% | 100.00% |
| invite | — | 25.00% | — | — | — | 66.67% | — | — | — | 29.17% | — | — | — | 84.21% | — | — |
| Google ads | 20.00% | 0.00% | — | — | 0.00% | — | — | — | 20.00% | 0.00% | — | — | 66.67% | 100.00% | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 33.33% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 50.00% | — | — | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| invite_task | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-09-29 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 4 +33.3% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 100.00% -50.0% |
| 非Organic | 3 -57.1% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
SG 近 7 天 (2026-09-23 ~ 2026-09-29) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 47 +176.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 4.26% -63.8% | 100.00% +100.0% | 6.38% -45.7% | 80.95% +88.9% |
| 非Organic | 43 +43.3% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 2.33% -30.2% | 0.00% -100.0% | 2.33% -30.2% | 38.46% -3.8% |
⑦ SG Story 分析
SG 2026-09-29 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 4 +33.3% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | 0.00% | — | 100.00% -50.0% |
| others | 3 -25.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
| SCAN QR | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| KOL PK | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| Google ads | 0 | $0.00 | — | — | — | — | — | — | — | — | — | — |
| 其他 | 0 | $0.00 | — | — | — | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-23 ~ 2026-09-29) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 47 +176.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | 4.26% -63.8% | 100.00% +100.0% | 6.38% -45.7% | — | — | 7.14% -92.9% | — | 80.95% +88.9% |
| others | 23 +35.3% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 33.33% -33.3% |
| SCAN QR | 5 -28.6% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 50.00% +0.0% |
| KOL PK | 5 +400.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 50.00% |
| Google ads | 4 +300.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 50.00% -50.0% |
| 其他 | 18 +50.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 5.56% -33.3% | 0.00% -100.0% | 5.56% -33.3% | — | — | 100.00% +0.0% | — | 25.00% |
Organic
34.1%
7.1%
0.0%
0.0%
0.0%
others
0.0%
0.0%
0.0%
0.0%
0.0%
SCAN QR
0.0%
0.0%
0.0%
0.0%
0.0%
KOL PK
0.0%
0.0%
0.0%
0.0%
0.0%
Google ads
0.0%
0.0%
0.0%
0.0%
0.0%
其他
100.0%
100.0%
0.0%
0.0%
0.0%