SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-10-01
数据截至T-1 = 2026-09-30 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-09-29 (retention_d1_rate) · T-8 = 2026-09-23 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +27%,IN/PH/baseline 同期均下滑
- SG open_to_swipe_rate 环比 +78%,升至 66%,仅次于 TH/baseline
- SG energy_per_user 环比 +64%,用户消耗深度持续提升
🔴 Bad News
- SG play_rate 仅 4%,远低于 IN/TH/baseline 的 18%~20%
- SG completion_rate 环比跌 33pct 至 67%,各市场最低
- SG ARPU 降至 0,revenue 归零,货币化完全停滞
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
非SG合计
49.5%
32.2%
66.9%
90.4%
92.9%
IN
47.3%
32.1%
64.9%
92.7%
103.0%
PH
50.0%
33.3%
100.0%
0.0%
0.0%
TH
62.7%
36.0%
60.3%
78.9%
93.3%
Organic
38.2%
7.7%
0.0%
0.0%
0.0%
非Organic
100.0%
100.0%
0.0%
0.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑥ SG 渠道分析
SG 2026-09-30 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 5 +25.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 50.00% -50.0% |
| others | 3 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| FB ads | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| SCAN QR | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| Google ads | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-24 ~ 2026-09-30) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 45 +104.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 4.44% -51.1% | 100.00% +100.0% | 6.67% -26.7% | 80.95% +41.7% |
| others | 24 +41.2% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 33.33% -50.0% |
| FB ads | 7 +40.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | 33.33% |
| SCAN QR | 6 -14.3% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 33.33% -33.3% |
| Google ads | 5 +400.0% | $0.00 | $0.0000 | 0.00% | — | 20.00% | 0.00% | 20.00% | 66.67% -33.3% |
| TikTok KOL | 2 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 0.00% |
| Third-party platform(hilltop) | 1 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 0.00% |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-09-30 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 97 | 0 | 0 | $0.00 | $0.005 | $0.00 | $0.00 | — | $0.0001 | — | — |
| others | 3 | 30 | 0 | 4 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | — | $0.0000 |
| TikTok KOL | 0 | — | — | 33 | $0.00 | — | — | $0.00 | — | — | — | $0.0000 |
| Organic | 5 | 19 | 0 | 3 | $0.00 | $0.002 | $0.00 | $0.00 | $0.0000 | $0.0001 | — | $0.0000 |
| invite | — | 3 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — |
| Google ads | 0 | 1 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | $0.0000 | — | — |
| FB ads | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| SCAN QR | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| invite_task | — | 0 | — | — | — | $0.00 | — | — | — | — | — | — |
| TikTok ads | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — |
| FB KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 16.49% | — | — | — | 100.00% | — | — | — | 25.77% | — | — | — | 95.65% | — | — |
| others | 0.00% | 3.33% | — | 0.00% | — | 100.00% | — | — | 0.00% | 3.33% | — | 0.00% | — | 63.64% | — | 0.00% |
| TikTok KOL | — | — | — | 12.12% | — | — | — | 50.00% | — | — | — | 12.12% | — | — | — | 111.76% |
| Organic | 0.00% | 0.00% | — | 33.33% | — | — | — | 100.00% | 0.00% | 0.00% | — | 66.67% | 50.00% | 116.67% | — | 50.00% |
| invite | — | 33.33% | — | — | — | 100.00% | — | — | — | 33.33% | — | — | — | 66.67% | — | — |
| Google ads | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 100.00% | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| TikTok ads | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-09-24 ~ 2026-09-30) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 753 | 1 | 1 | $0.00 | $0.03 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| others | 24 | 199 | 15 | 18 | $0.00 | $0.007 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | 2 | — | — | 250 | $0.00 | — | — | $0.03 | $0.0000 | — | — | $0.0001 |
| Organic | 45 | 130 | 8 | 22 | $0.00 | $0.01 | $0.00 | $0.004 | $0.0000 | $0.0001 | $0.0000 | $0.0002 |
| invite | — | 26 | — | — | — | $0.003 | — | — | — | $0.0001 | — | — |
| Google ads | 5 | 3 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — | — |
| FB ads | 7 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| SCAN QR | 6 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| Third-party platform(hilltop) | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| invite_task | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — |
| TikTok ads | — | 1 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — |
| FB KOL | — | — | — | 0 | — | — | — | $0.00 | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 23.51% | 0.00% | 0.00% | — | 92.66% | — | — | — | 33.86% | 0.00% | 0.00% | — | 93.20% | 0.00% | — |
| others | 0.00% | 2.01% | 0.00% | 0.00% | — | 100.00% | — | — | 0.00% | 4.02% | 0.00% | 0.00% | 33.33% | 69.44% | 25.00% | 42.86% |
| TikTok KOL | 0.00% | — | — | 19.60% | — | — | — | 79.59% | 0.00% | — | — | 29.20% | 0.00% | — | — | 106.71% |
| Organic | 4.44% | 8.46% | 12.50% | 18.18% | 100.00% | 100.00% | 0.00% | 75.00% | 6.67% | 14.62% | 12.50% | 22.73% | 80.95% | 113.16% | 66.67% | 94.74% |
| invite | — | 26.92% | — | — | — | 71.43% | — | — | — | 30.77% | — | — | — | 80.95% | — | — |
| Google ads | 20.00% | 0.00% | — | — | 0.00% | — | — | — | 20.00% | 0.00% | — | — | 66.67% | 50.00% | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 33.33% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 33.33% | — | — | — |
| Third-party platform(hilltop) | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — | — |
| invite_task | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — |
| TikTok ads | — | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 0.00% | — | — |
| FB KOL | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-09-30 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 5 +25.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 50.00% -50.0% |
| 非Organic | 5 +66.7% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
SG 近 7 天 (2026-09-24 ~ 2026-09-30) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 45 +104.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 4.44% -51.1% | 100.00% +100.0% | 6.67% -26.7% | 80.95% +41.7% |
| 非Organic | 45 +45.2% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 2.22% -31.1% | 0.00% -100.0% | 2.22% -31.1% | 35.71% -10.7% |
⑦ SG Story 分析
SG 2026-09-30 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 5 +25.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 50.00% -50.0% |
| others | 3 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
| SCAN QR | 1 | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 0.00% |
| KOL PK | 0 | $0.00 | — | — | — | — | — | — | — | — | — | — |
| Google ads | 0 | $0.00 | — | — | — | — | — | — | — | — | — | — |
| 其他 | 3 | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 0.00% |
SG 近 7 天 (2026-09-24 ~ 2026-09-30) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 45 +104.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | 4.44% -51.1% | 100.00% +100.0% | 6.67% -26.7% | — | — | 7.69% -84.6% | — | 80.95% +41.7% |
| others | 24 +41.2% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 33.33% -50.0% |
| SCAN QR | 6 -14.3% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 33.33% -33.3% |
| KOL PK | 5 +400.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 50.00% |
| Google ads | 4 +300.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 50.00% -50.0% |
| 其他 | 18 +20.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 5.56% -16.7% | 0.00% -100.0% | 5.56% -16.7% | — | — | 100.00% +0.0% | — | 25.00% |
Organic
38.2%
7.7%
0.0%
0.0%
0.0%
others
0.0%
0.0%
0.0%
0.0%
0.0%
SCAN QR
0.0%
0.0%
0.0%
0.0%
0.0%
KOL PK
0.0%
0.0%
0.0%
0.0%
0.0%
Google ads
0.0%
0.0%
0.0%
0.0%
0.0%
其他
100.0%
100.0%
0.0%
0.0%
0.0%