SG 专题看板
Singapore 市场重点指标对比(默认 vs 非SG合计 / 对照国 IN / PH / TH) · 运行日期: 2026-10-02
数据截至T-1 = 2026-10-01 (① 经济层, ② 参与层, ③ 首游 PK D0 漏斗, ⑧ 新用户 DT 游戏激活 等 6 项) · T-2 = 2026-09-30 (retention_d1_rate) · T-8 = 2026-09-24 (retention_d7_rate)
🟢 Good News
- SG 新用户环比 +19%,IN/PH/TH/baseline 同期均下滑
- SG 完成率环比从 67% 升至 100%,高于 IN(92%)和 TH(78%)
- SG open-to-swipe 率 57%,环比小幅提升,PH 同期骤降至 14%
🔴 Bad News
- SG play_rate 仅 3.7%,远低于 IN(16%)、TH(19%)和 baseline(19%)
- SG ARPU 约为 baseline 的 0.75%,且全市场 payment_rate 均为 0
- SG energy_per_user 仅 0.30,不足 TH(2.35)和 baseline(2.08)的 15%
② 参与层
pk_initiation_rate
100.00%
③ 首游 PK D0 漏斗
pk_completion_rate
100.00%
非SG合计
44.9%
32.7%
65.4%
89.4%
93.1%
IN
42.4%
32.4%
61.1%
90.9%
106.2%
TH
56.2%
39.0%
63.2%
77.8%
92.9%
Organic
44.4%
8.3%
0.0%
0.0%
0.0%
非Organic
100.0%
100.0%
0.0%
0.0%
0.0%
⑧ 新用户 DT 游戏激活
⚠️ card "新用户DT游戏激活情况" 数据缺失
⑥ SG 渠道分析
SG 2026-10-01 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 12 +140.0% | $0.003 | $0.0003 | — | — | 8.33% | 100.00% | 8.33% | 20.00% -60.0% |
| others | 3 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| FB ads | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| SCAN QR | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| Google ads | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok KOL | 0 | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| invite | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| Third-party platform(hilltop) | 0 | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 | $0.00 | — | — | — | — | — | — | — |
SG 近 7 天 (2026-09-25 ~ 2026-10-01) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 50 +92.3% | $0.003 | $0.0001 | 0.00% | — | 6.00% +56.0% | 100.00% +0.0% | 8.00% +108.0% | 70.83% +41.7% |
| others | 22 +22.2% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 33.33% +0.0% |
| FB ads | 7 +40.0% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% | — | 0.00% -100.0% | — | 0.00% -100.0% | 33.33% |
| SCAN QR | 5 -37.5% | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 33.33% -33.3% |
| Google ads | 5 +400.0% | $0.00 | $0.0000 | 0.00% | — | 20.00% | 0.00% | 20.00% | 66.67% -33.3% |
| TikTok KOL | 2 | $0.00 | $0.0000 | 0.00% | — | 0.00% | — | 0.00% | 0.00% |
| TikTok ads | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | — |
| invite | 1 | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 0.00% |
| Third-party platform(hilltop) | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
| minihub | 0 -100.0% | $0.00 | — | — | — | — | — | — | — |
各国按渠道拆分 · 2026-10-01 当日值
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 95 | 0 | 0 | $0.00 | $0.002 | $0.00 | $0.00 | — | $0.0000 | — | — |
| others | 3 | 24 | 1 | 5 | $0.00 | $0.00 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | 0 | — | — | 10 | $0.00 | — | — | $0.002 | — | — | — | $0.0002 |
| Organic | 12 | 14 | 0 | 0 | $0.003 | $0.001 | $0.00 | $0.00 | $0.0003 | $0.0001 | — | — |
| invite | 1 | 3 | — | — | $0.00 | $0.00 | — | — | $0.0000 | $0.0000 | — | — |
| Google ads | 0 | 0 | 0 | — | $0.00 | $0.00 | $0.00 | — | — | — | — | — |
| FB ads | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| SCAN QR | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
| TikTok ads | 1 | 0 | — | — | $0.00 | $0.00 | — | — | $0.0000 | — | — | — |
| invite_task | — | 0 | — | — | — | $0.00 | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 16.84% | — | — | — | 81.25% | — | — | — | 27.37% | — | — | — | 113.85% | — | — |
| others | 0.00% | 0.00% | 0.00% | 0.00% | — | — | — | — | 0.00% | 0.00% | 0.00% | 0.00% | — | 55.56% | — | 0.00% |
| TikTok KOL | — | — | — | 20.00% | — | — | — | 100.00% | — | — | — | 40.00% | — | — | — | 50.00% |
| Organic | 8.33% | 0.00% | — | — | 100.00% | — | — | — | 8.33% | 7.14% | — | — | 20.00% | 160.00% | — | — |
| invite | 0.00% | 0.00% | — | — | — | — | — | — | 0.00% | 0.00% | — | — | 0.00% | 100.00% | — | — |
| Google ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| FB ads | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| SCAN QR | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| TikTok ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | — | — | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
各国按渠道拆分 · 近 7 天 (2026-09-25 ~ 2026-10-01) 合计
规模与收入
| 渠道 | new_users | total_revenue | arpu |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | 0 | 721 | 1 | 1 | $0.00 | $0.03 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | $0.0000 |
| others | 22 | 186 | 14 | 22 | $0.00 | $0.006 | $0.00 | $0.00 | $0.0000 | $0.0000 | $0.0000 | $0.0000 |
| TikTok KOL | 2 | — | — | 234 | $0.00 | — | — | $0.03 | $0.0000 | — | — | $0.0001 |
| Organic | 50 | 117 | 5 | 19 | $0.003 | $0.01 | $0.00 | $0.004 | $0.0001 | $0.0001 | $0.0000 | $0.0002 |
| invite | 1 | 26 | — | — | $0.00 | $0.003 | — | — | $0.0000 | $0.0001 | — | — |
| Google ads | 5 | 3 | 0 | — | $0.00 | $0.00 | $0.00 | — | $0.0000 | $0.0000 | — | — |
| FB ads | 7 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| SCAN QR | 5 | — | — | — | $0.00 | — | — | — | $0.0000 | — | — | — |
| TikTok ads | 1 | 1 | — | — | $0.00 | $0.00 | — | — | $0.0000 | $0.0000 | — | — |
| invite_task | — | 0 | — | — | — | $0.00 | — | — | — | — | — | — |
| Third-party platform(hilltop) | 0 | — | — | — | $0.00 | — | — | — | — | — | — | — |
转化率指标
| 渠道 | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH | SG | IN | PH | TH |
|---|
| minihub | — | 23.16% | 0.00% | 0.00% | — | 91.02% | — | — | — | 34.54% | 0.00% | 0.00% | — | 94.76% | 0.00% | — |
| others | 0.00% | 2.15% | 0.00% | 0.00% | — | 100.00% | — | — | 0.00% | 4.30% | 0.00% | 0.00% | 33.33% | 69.33% | 0.00% | 42.86% |
| TikTok KOL | 0.00% | — | — | 20.94% | — | — | — | 79.59% | 0.00% | — | — | 30.34% | 0.00% | — | — | 100.65% |
| Organic | 6.00% | 7.69% | 0.00% | 21.05% | 100.00% | 100.00% | — | 75.00% | 8.00% | 13.68% | 0.00% | 21.05% | 70.83% | 113.43% | 50.00% | 93.75% |
| invite | 0.00% | 26.92% | — | — | — | 71.43% | — | — | 0.00% | 30.77% | — | — | 0.00% | 76.19% | — | — |
| Google ads | 20.00% | 0.00% | — | — | 0.00% | — | — | — | 20.00% | 0.00% | — | — | 66.67% | 50.00% | — | — |
| FB ads | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 33.33% | — | — | — |
| SCAN QR | 0.00% | — | — | — | — | — | — | — | 0.00% | — | — | — | 33.33% | — | — | — |
| TikTok ads | 0.00% | 0.00% | — | — | — | — | — | — | 0.00% | 0.00% | — | — | — | 0.00% | — | — |
| invite_task | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Third-party platform(hilltop) | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
SG 2026-10-01 Organic / 非Organic 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 12 +140.0% | $0.003 | $0.0003 | — | — | 8.33% | 100.00% | 8.33% | 20.00% -60.0% |
| 非Organic | 5 +0.0% | $0.00 | $0.0000 | — | — | 0.00% | — | 0.00% | 100.00% |
SG 近 7 天 (2026-09-25 ~ 2026-10-01) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | retention_d7_rate | play_rate | completion_rate | ct_rate | open_to_swipe_rate |
|---|
| Organic | 50 +92.3% | $0.003 | $0.0001 | 0.00% | — | 6.00% +56.0% | 100.00% +0.0% | 8.00% +108.0% | 70.83% +41.7% |
| 非Organic | 43 +26.5% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | — | 2.33% -20.9% | 0.00% -100.0% | 2.33% -20.9% | 42.86% +57.1% |
⑦ SG Story 分析
SG 2026-10-01 当日值 + Δ% vs 前一天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 12 +140.0% | $0.003 | $0.0003 | — | 8.33% | 100.00% | 8.33% | — | — | — | — | 20.00% -60.0% |
| others | 3 +0.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | — |
| SCAN QR | 0 -100.0% | $0.00 | — | — | — | — | — | — | — | — | — | — |
| KOL PK | 0 | $0.00 | — | — | — | — | — | — | — | — | — | — |
| Google ads | 0 | $0.00 | — | — | — | — | — | — | — | — | — | — |
| 其他 | 6 +100.0% | $0.00 | $0.0000 | — | 0.00% | — | 0.00% | — | — | — | — | 100.00% |
SG 近 7 天 (2026-09-25 ~ 2026-10-01) 合计 + Δ% vs 前 7 天
| 渠道 | new_users | total_revenue | arpu | retention_d1_rate | play_rate | completion_rate | ct_rate | joined_tag_rate | pk_replay_rate | conversion_rate | pk_completion_rate | open_to_swipe_rate |
|---|
| Organic | 50 +92.3% | $0.003 | $0.0001 | 0.00% | 6.00% +56.0% | 100.00% +0.0% | 8.00% +108.0% | — | — | 8.33% -75.0% | — | 70.83% +41.7% |
| others | 22 +22.2% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 33.33% +0.0% |
| SCAN QR | 5 -37.5% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 33.33% -33.3% |
| KOL PK | 5 +400.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 50.00% |
| Google ads | 4 +300.0% | $0.00 | $0.0000 | 0.00% | 0.00% | — | 0.00% | — | — | — | — | 50.00% -50.0% |
| 其他 | 21 +16.7% | $0.00 -100.0% | $0.0000 -100.0% | 0.00% -100.0% | 4.76% -14.3% | 0.00% -100.0% | 4.76% -14.3% | — | — | 100.00% +0.0% | — | 50.00% |
Organic
44.4%
8.3%
0.0%
0.0%
0.0%
others
0.0%
0.0%
0.0%
0.0%
0.0%
SCAN QR
0.0%
0.0%
0.0%
0.0%
0.0%
KOL PK
0.0%
0.0%
0.0%
0.0%
0.0%
Google ads
0.0%
0.0%
0.0%
0.0%
0.0%
其他
100.0%
100.0%
0.0%
0.0%
0.0%